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Growing a Deeply Rooted Business

Jessica Walther & Rachel Lopez | Rooted Business

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Are you struggling to navigate the challenges of growing your business with intention and purpose while avoiding burnout? It's time to bring harmony to your hustle and find the elusive balance in your business. Welcome to "Rooted Business" with your hosts, Jess and Rachel. As experienced business owners who have weathered the ups and downs of running successful online businesses, we are here to have candid and authentic conversations about establishing a rooted business that is built to last ...
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I talk about my emancipation, growth & evolution, enlightenment and everything in between (the good, the bad and the ugly). You can find us on Instagram @deeply.rootedpodcast And email us at deeplyrooted912@gmail.com Support this podcast: https://podcasters.spotify.com/pod/show/deeply.rooted/support
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A live interview web-series that will get to the root of what drives people to be great. We will change the narrative on success. I believe that success is defined by the fruit bore from planting and tending to seeds, that one’s success is only determined by the effect they have on the world. I have reached out to the most successful people I know. I want to know what drives them, their greatest mistakes, their best advice, their secrets to success, and how all of that has shaped who they ar ...
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Welcome back to the Deeply Rooted Business podcast! In this episode, Jess and Rachel dive deep into the world of lead magnets, discussing four powerful strategies that are currently driving results in the online business landscape. From quizzes to private podcasts and low-ticket offers to community experiences, they explore how each type of lead ma…
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In this episode, Jess and Rachel discuss three essential marketing systems to help you streamline your efforts and create a predictable flow of leads and sales into your business. They dive into intentional list building, content creation, batching and repurposing, and lead source audits. By implementing these systems, you can optimize your marketi…
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In this episode of the Deeply Rooted Podcast, hosts Rachel and Jess discuss four scrappy strategies that can give your sales a much-needed boost during slow periods. They dive into the importance of visibility, pitching podcast tours, audience borrowing, gamifying your reach, and tapping into your network and client referrals. These strategies will…
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In this episode of the Growing a Deeply Rooted Business podcast, hosts Jess and Rachel kick off Season 3 with an exciting discussion about embracing the energy of spring to breathe new life into your business. They share their words of the quarter and discuss the themes they will be exploring throughout the season. Key Takeaways: - Embracing the en…
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Welcome to another episode of the Deeply Rooted Business Podcast! In this recap episode, hosts Jess and Rachel reflect on the podcast's second season. They discuss their favorite episodes, what worked well for them, and exciting plans for the future. - The hosts successfully outlined all episodes before the season started. This allowed for a cohesi…
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Welcome to another episode of the Deeply Rooted Podcast! In this episode, we dive deep into the world of systems and how they can transform your business. Join us as we discuss the importance of implementing effective systems at every stage of your entrepreneurial journey. From time management and planning to client onboarding and scaling strategie…
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Welcome to another episode of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel discuss the process of adding new offers to your business. They share valuable insights from a marketing lens and operations perspective, helping you make informed decisions about expanding your offer suite. Whether you're considering filling gaps in …
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In this episode of the Deeply Rooted Business Podcast, hosts Jess and Rachel discuss the importance of understanding and choosing the right types of support available to small business owners. They explore common pitfalls when investing in support, such as financial drain and wasted time, while highlighting the benefits of bringing on the right sup…
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Welcome to another episode of the Deeply Rooted Podcast! In today's discussion, we will dive into one of our favorite topics - launching. Launching can be exciting and challenging whether you're a seasoned entrepreneur or just starting out. Join us as we explore three key things not to skip after your launch that will help you establish market rese…
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Welcome to another episode of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel discuss strategies for increasing business visibility. They dive into the importance of creating intentional content that makes an impact rather than just getting scrolled by. They also explore how building meaningful connections amplifies your reach …
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In this episode of the Deeply Rooted Business podcast, hosts Jess and Rachel dive into the importance of setting intentional goals for business success. They discuss aligning your goals with your core desires, avoiding arbitrary goal-setting, and establishing a clear roadmap to achieve your objectives. Key Takeaways - [00:02:32] The Why: Connect yo…
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Welcome back to another episode of the Deeply Rooted Business Podcast. In today's episode, we're diving deep into the art of reflection and understanding how different seasons in your business require varying levels of energy and effort. We'll explore key performance indicators (KPIs) and benchmarks that will help you build a productive and fabulou…
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Welcome back to the Deeply Rooted Business Podcast! In this episode, hosts Rachel and Jess kick off their planning session to help you start your 2024 in a way that feels aligned and refreshing. They emphasize the importance of reflection as a key step in avoiding burnout and setting yourself up for sustainable success. Key Takeaways: - Regular ref…
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Join us as we dive into aligning your business practices with the seasons. In this episode, we discuss the energy of winter, embracing rest and renewal, and setting intentions for a productive new year. Discover how to navigate the resistance to rest and find balance between hibernation and productivity. Key Takeaways: - Winter brings an intuitive …
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Welcome back to another episode of the Deeply Rooted Podcast! In this episode, Jess and Rachel have a super low-key and fun chat as they debrief their first season of the podcast. They discuss everything from starting the podcast to planning, scripting, recording equipment/software, promoting, building an audience, and key takeaways. Key Takeaways:…
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In this episode of the Rooted Business Podcast, hosts Jess and Rachel discuss the significance of having a well-defined customer journey for business growth. They highlight how operating without a customer journey can lead to chaos and ineffective marketing strategies. KEY TAKEAWAYS - A customer journey provides predictability and consistency withi…
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Welcome to the Rooted Business Podcast with Rachel and Jess! In this episode, they dive deep into the importance of planning in your business. They discuss how planning can support your creativity, intuition, and overall success. By setting realistic goals and prioritizing self-care, you can harmonize your hustle while achieving long-term growth. H…
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Welcome to the Deeply Rooted Business Podcast! In this exciting episode, hosts Rachel and Jess dive into the topic of ethical marketing and the importance of treating customers as human beings. In today's digital age, it's easy to get caught up in numbers and forget that there are real people behind the computer screens. We discuss the ethical prin…
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Welcome to another episode of Deeply Rooted Business, where we dive deep into the world of business strategy and productivity. In today's episode, we tackle a topic that's essential for every entrepreneur and business owner: project planning. Whether you're just starting or looking to refine your planning process, we've got you covered. Join us as …
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In this episode of the Deeply Rooted Business , hosts Rachel and Jess delve into the topic of embracing spirituality to find balance and growth in your business. They share their personal experiences with spiritual practices and discuss how these tools can help business owners navigate the ups and downs of entrepreneurship. Timestamps: [00:00:00] I…
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Welcome to Episode 6 of The Rooted Business Podcast! In this episode, Rachel and Jess discuss the ins and outs of Black Friday promotions and share questions to consider to decide if a Black Friday promotion is the right fit for your business. They dive into the importance of considering discounting strategies, energy levels, and competition when d…
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In this episode, Rachel and Jess dive deep into the crucial topic of capacity and why it poses challenges for many business owners. They share practical solutions to help listeners open the doors to sustainable growth. Inspired by Jess's frustration with clients struggling to execute their goals, they explore the importance of giving yourself the s…
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Welcome back to another enlightening episode of the Rooted Business Podcast! In today's installment, Jess and Rachel, your dedicated hosts, dive deep into the essential art of identifying the root causes of business issues. Recognizing that simply scratching the surface won't do, they delve into the importance of digging deeper, understanding your …
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Podcast Show Notes: Episode 3 - How to Become a Magnetic Business Introduction: In this episode of the Rooted Business Podcast, your hosts Jess, an Operational Expert and Sustainable Business Growth Strategist, and Rachel, an Intentional Marketing Guru, delve into the captivating concept of becoming a magnetic business. Together, they explore the m…
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Welcome to Episode 2 of The Rooted Business Podcast! In this exciting episode, hosts Rachel and Jess dive into the evolution of their marketing strategies from their early days as baby entrepreneurs, throwing spaghetti on the wall, to a more intentional and simplified approach. Here’s what we dive into this Pipe Dreams in the Online Space: Rachel a…
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Welcome to the first episode of the Rooted Business podcast! In this exciting journey, hosts Jess and Rachel share their experiences and insights to empower entrepreneurs to create sustainable businesses while prioritizing their well-being. In this episode, they dive into how they met, the meaning behind the name "Rooted Business", and what to expe…
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Welcome to the "Rooted Business" podcast with Rachel, your intentional marketing architect, and Jess, your operational systems guru. In this podcast, we'll talk through our experiences as seasoned business owners, opening up about our own triumphs and challenges. We'll share candid conversations and invaluable insights to help you establish a busin…
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This interview features Dr. Janice Asare, Industrial Organizational Psychologist and author of upcoming book Decentering Whiteness in the Workplace which focuses on hiring bias. Today we explore anti-blackness and its relation to the natural hair transition. We dive into a discussion on anti-racism and anti-blackness, how these manifest in and out …
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We are back! In this episode, Dianne & Ethan give an update on what is going on with Deeply Rooted, and what is Ethan & Dianne Jago doing now. We also discuss the practicalities of homeschooling, comparison, fears, and feelings of inadequacy. We then shift into discussing what comparison does to women who are looking at homeschooling and studying t…
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This interview features Monica Henderson, a health justice scholar, student, original contributor to The Crown Act research, and one of my favorite interviewees this season! Monica shares her personal experience with trauma and hair identity as we discuss PWIs and policies that discriminate against people with afro-textured hair.…
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This interview features Cherlyn Carby, mother of two, entrepreneur, mentor, and creator of LushUs Kids. She talks with us today about entrepreneurship for Black women and creating a natural hair care line formulated for children within six months. We dive into a deeper discussion on high-functioning depression, managing hair changes, postpartum dep…
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This interview features Dr. Kimber Shelton, a licensed Psychologist, speaker, and author of A Handbook on Counseling African American Women. It provides a historical context of how the lived experiences of Black women contribute to mental wellness, identifies effective psychological practices in working with Black women, and challenges readers to a…
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This interview features part 2 of my discussion with Black Actress, Shalita Grant, creator of the patent-pending henna-based ayurvedic hair treatment for type 4 hair called Four Naturals. In part one, we discussed hair trauma and recovery. Today, we will discuss her research into ancient hair care and grooming practices in Africa and how she develo…
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This interview features part 1 of my discussion with Shalita Grant, a Black American Actress best known for her role as Special Agent Sonia Percy on NCIS: New Orleans. Shalita, like many Black women in the media, experienced significant hair trauma and hair loss by Hollywood hairstyling practices. She also shares how it led to her leaving NCIS, get…
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This interview features Philomina Kane, CEO of KIN Apparel, a functional apparel brand best known for its satin lined hoodies designed for hair protection. She pitched her idea on the Season Premiere of SharkTank bringing massive exposure. We will talk all about having the courage to go natural and how she invests in herself to further her passion …
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This interview features Jamelia Donaldson, founder and CEO of Treasure Tresses, Europe and the Middle East's first monthly product discovery box for women and girls with textured hair and author of an in-depth report, titled The Untapped Opportunity in the UK Afro Hair Market. We will speak about the global availability of black hair products aroun…
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This interview features Amber Twyne, full spectrum Doula and CEO of Concrete Rose Holistic, a place to empower decision-making and manifest your reproductive journey with dignity, autonomy, and safety. We will talk all about her healing through her natural hair journey, shifting beauty standards, and opening up to a part of herself shed never met. …
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This interview features Maya Simone Bostik marketing manager for Healthy Roots Dolls, A toy company that creates products that empower young girls to love their curls. We discuss the significant impact of caregivers on hair traditions, grooming patterns, and identity development. Maya is a graduate of Spelman College and a marketing manager for Hea…
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In this episode, Ethan and Dianne unpack Titus 2 discipleship. There is so much content in Paul's letter to Titus as he is Paul's apostolic delegate to plant churches, elect elders, and model biblical discipleship. Dianne explains how women invested in her life at many pivotal points in her walk with Christ, and how we can all find beautiful princi…
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Is the New Testament reliable? How was it even formed? With so many varying translations and given its complex history, many criticize the validity of the New Testament. In this episode, Ethan Jago discusses the history of how the early churches distributed Paul's letters and what moved our early church fathers to canonize Scripture.…
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Proverbs 16:9 says, "The heart of man plans his way, but the LORD establishes his steps." Deeply Rooted started in 2014 as a print publication and 8 years later, the Lord is directing the team's steps in a new and fresh way. Ethan and Dianne are excited to share this new update with you as they take these next steps of faith. Listen to learn where …
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This week on the Season 4 finale we are talking to the amazing Dawn Lemay. Dawn works in the entertainment industry as “Dawn of the Underground, giving a voice to those that can’t speak loud enough for themselves. She works on stage, behind stage, in front of the camera, and behind the scenes making connections internationally to bring music, films…
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Mimi Loftus started her professional career in New York City teaching Literature, Writing, and Psychology at Monroe College in the Bronx, and then English and History at the Beacon School in Manhattan. After taking a complement of students to Cuba in 2000, Mimi moved to New Orleans (the northernmost Caribbean country!) where she was invited to part…
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This week’s guest is Alicia Rogers. Alicia is a tv news producer in Los Angeles, CA. She’s worked at news stations around the country from east coast to west coast and in between, including the Midwest where she’s from. She was born and raised in Lawrence, KS but always knew she was meant to leave and explore the world. She was brought on at her cu…
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