최고 Dee Boswell Buck 팟캐스트 (2024)

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Secret To Social Media Business Success 14:11

2+ y ago14:11

14:11

“Creating content and managing your social media is really a full-time job, and it’s a full-time job that requires a strategic approach.” - Dee Boswell-Buck As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode! Work…

1
How To Brainstorm For Social Media Content 12:36

2+ y ago12:36

12:36

“A blank content calendar inspires panic!” - Dee Boswell-Buck You don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content…

1
How To Search For Content Ideas For Your Social Media 13:32

2+ y ago13:32

13:32

“Your business needs to be on social media.” - Dee Boswell-Buck What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers? The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a kno…

1
Finding Your Dream Digital Marketer 12:10

2+ y ago12:10

12:10

“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.” - Dee Boswell-Buck If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quit…

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Leveraging LinkedIn With Cindy Wagman 33:58

2+ y ago33:58

33:58

“I like to think of LinkedIn as an online networking event.” - Dee Boswell-Buck In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to co…

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LinkedIn 101 For Your Small Business 13:12

2+ y ago13:12

13:12

“If you are a business owner and you’re looking to expand your marketing reach while taking your company to the next level, then you’ve GOT TO be on LinkedIn!” - Dee Boswell-Buck Did you know that LinkedIn can generate 250% more leads than other social media sites? 4 out of 5 of LinkedIn users are driving business decisions for their companies — an…

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Striving For A Positive Mindset To Reach Business Goals 28:17

2+ y ago28:17

28:17

“That’s the struggle with goal-setting — you have to be able to have vision to see where you’re going.” - Marsha V. Watson Are you clear on the goals that have the most potential to truly move the needle in your business… and the most effective way to turn those goals from dreams into reality? Online business manager Marsha V. Watson is a seasoned …

1
The Importance Of Inclusive Marketing For Business Owners 13:33

2+ y ago13:33

13:33

“Inclusive marketing is not a trend. It’s something always to consider.” - Dee Boswell-Buck Did you know that 72% of people feel that advertising does not reflect the world around them? Not only that, but 63% of people don’t feel that they’re represented in most advertising… and that statistic has a big impact on revenue. Creating inclusive campaig…

1
Finding Ways To Step Away From Business To Have More Fun 15:17

2+ y ago15:17

15:17

“I became an entrepreneur so that I could be in control of my time… but I didn’t know how to take the time off.” - Dee Boswell-Buck If you want to be a successful business owner, you need to hit the right balance between work and play. Focusing too heavily on the work side of things can lead to stress, overwhelm, and even burnout. Building time off…

1
Remembering My Whys To Reclaim My Business 12:58

2+ y ago12:58

12:58

“Delegating is a non-negotiable that I have to work on every single day.” - Dee Boswell-Buck 2021 was a tough year for a lot of business owners. That saying, “the struggle is real,” has never been more fitting — but through all of the challenges and setbacks, many of us have learned some valuable lessons (and maybe even made a few changes for the b…

1
Preparing Your Side Hustle For Social Media 15:53

2+ y ago15:53

15:53

“Have a similar vibe across your platforms, and also you want to make sure that that vibe matches your website.” - Dee Boswell-Buck Are you steadily growing your passion business on the side? Planning to leave your 9-to-5 and take your side hustle full-time? Whether your business is already your primary income or preparing to launch, if you want to…

1
First Impressions: Showing Up In Your Life And Business 32:04

2+ y ago32:04

32:04

“When we step out into the world dressing for that possibility, it’s amazing what can happen.” - Hailey Verity How do you show up for your business… and in life? If you want to make an impact, then curating first impressions is a must! Hailey Verity is a personal stylist and coach who helps women present themselves to the world in a way that is ref…

1
Easy Website Updates To Help You Book More Leads 16:29

2+ y ago16:29

16:29

“When you tighten up what’s on your menu, then you make the navigation on your website MUCH easier.” - Dee Boswell-Buck Your website is your storefront and your information portal. This is the first place your potential customers come to learn more about you and your offers. It’s through your website that you signal your credibility and earn the tr…

1
5 Ways To Avoid Getting Hacked On Social Media 14:50

3y ago14:50

14:50

“The hacking of social media accounts is at an all-time high. Recent reports have shared that social media account hacking has gone up from 13% to 28% in 2021.” - Dee Boswell-Buck When it comes to our social media accounts, sometimes we are our own biggest weakness. A recent report has found that social media account hacking has increased by 15% in…

1
Important Factors To Consider When Planning Professional Branding Photos 42:05

3y ago42:05

42:05

“I love doing on-site shoots… Sometimes, showing how people get things done, depending on the nature of their business, is very important to them telling their story.” - Sheldon Isaac They say that a picture is worth a thousand words — but what does that mean for your bottom line? Sheldon Isaac, owner and lead photographer of Sheldon Isaac Images, …

1
Exiting The 9 to 5 To Start A Business - Challenges & Advantages 41:33

3y ago41:33

41:33

“You need to really listen to your inner voice, really channel into what your purpose is on earth… and you will find what you’re truly good at.” - Kayann Saunders After over a decade of working in the corporate and hospitality industries, my guest Kayann Saunders grew tired of the 9-5 lifestyle… and decided to pursue her dream of becoming an entrep…

1
5 Ways To Improve Your 2022 Social Media Strategy 12:33

3y ago12:33

12:33

“Cater your content to the interests of your audience. This will help you leverage your social media platforms as you share content that actually appeals to the consumer.” - Dee Boswell-Buck The year 2020 marked a major increase in the number of people using social media… and they weren’t just looking at pictures of cats. These Instagram, Twitter, …

1
Our Favorite Apps That Help Us Stand Out On Social Media 18:58

3y ago18:58

18:58

“Platforms will flag a video if they see the watermark from another platform… they’re not going to drive traffic to that video once you’ve uploaded it elsewhere.” - Dee Boswell-Buck Get ready to take a dive into tech! Managing your professional social media in today’s world can be a tricky business. Not only are there multiple platforms to show up …

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Tips To Audit Your Social Media So You Can Connect With Your Ideal Client 26:57

3y ago26:57

26:57

“It’s not just about getting in front of people, it’s about strategically getting in front of those who will be your ideal clients.” - Dee Boswell-Buck Are you using social media for your business? Are you frustrated because your audience isn’t converting to sales? Auditing your social media presence may be the key to boosting your impact — and it’…

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Why Plan B Will Always Diminish Your Efforts For Plan A 50:26

3y ago50:26

50:26

“When I really committed to my business, one of the things I wanted to make sure was that every single woman from every single cultural background and every age group felt safe with myself and with my team.” - Amanda Reid Are you the type of person who always has a backup plan in place? Usually, having a plan B is a practical approach. But when it …

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Getting Clarity On Your Personal Finances Can Help You Focus On Your Business 30:37

3y ago30:37

30:37

“At each milestone, you do have to sit down and reevaluate your finances, instead of just doing it and hoping it works out. You’ll be so much more successful if you have a plan in place for each milestone.” - Sunny Wishart There’s no question that taking care of your finances can feel overwhelming, stressful… or even a little scary. The truth is th…

1
How Branding Photos Can Be Used And Make An Impact On Business Growth 32:55

3y ago32:55

32:55

“Although there could be a lot of different people doing the exact same thing as you...what makes your business different is truly you and how you show up and how you connect with people.” —Nathalie Amlani Every business is unique, and every picture tells a story. Showing up consistently online is a huge part of connecting with your audience, but h…

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How To Stop Social Media From Being A Time Suck For Your Business 17:53

3y ago17:53

17:53

“Social media is a fantastic way to grow your reach and to get new eyes on your business. But there is also so much happening on the various platforms in terms of how it's being used that can steal your time and steal your job.” —Dee Boswell-Buck Digital marketing has changed considerably in the past 10 years. Love it or hate it, social media is an…

1
How Letting Go And Trusting More Can Help You To Scale And Grow Your Business 41:24

3y ago41:24

41:24

“You can't build your empire with just yourself, it's not possible. You will either burn yourself out or you'll lose…hone in on the specialty and the unique qualities and services that you provide your clients. That's your focus. That's why you built your business.” —Melissa Haddad Sometimes you have to take a step back so you can move forward. In …

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The Website Formula Every Women-led Business Needs To Know To Thrive Online 41:24

3y ago41:24

41:24

“Your website is your number one marketing tool… That does not mean that you need a $10,000 website, but you absolutely need an effective website in order to be properly representing your brand in the market.” —Rachel Di When 70-80% of consumers are checking you out online before buying, and making a decision in seconds, you need to make sure your …

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A Social Media Outage Can Inspire You To Work On Your Business 22:15

3y ago22:15

22:15

“When was the last time that you devoted a day to working on your business, and how often do you do that?” —Dee Boswell-Buck I bet you remember what you were doing on 4th October, 2021. This was the fateful day when Facebook, Instagram, and WhatsApp went completely down. Like many other business owners working in the online space, my first reaction…

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Diversity, Inclusion and Equity with Shelagh Cummins 21:26

3y ago21:26

21:26

“It all starts with an awareness and a desire to make change… Creating a business that has diversity within it is a choice.” —Shelagh Cummins Companies with diversity in their Board of Directors tend to make 3 to 4 times more revenue. Would you be more inclined to trust, engage with, and support a company that you see yourself and values reflected …

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Why Working With A Freelance Mentor Can Give Your Business Direction And Clarity 35:59

3y ago35:59

35:59

“My goal... was for me to download my brain and everything I've learned about freelancing into a program that could help set people up for success and help them avoid the mistakes I've made.” —Jasmine Williams Making the decision to become a full-time freelancer will always be daunting (without the extra risk and uncertainty caused by the pandemic)…

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How To Be The Go To Expert By Showing Up Powerfully And Consistently Online 32:09

3y ago32:09

32:09

“I knew that if I wanted my business to continue to be relevant at the end of all this, I needed to be present, I needed to show my value, and I needed to show where I shine as opposed to everyone else.” —Clara Power Planning your dream holiday can be super stressful, from making sense of slippery terms and conditions to now having to factor in pan…

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My Small Business Journey To Hiring My First Employee 22:29

3y ago22:29

22:29

“In order to grow a business, you cannot do everything on your own!” —Dee Boswell-Buck You know all about the journey from employee to entrepreneur. It isn’t easy… When you’re stealing time from your loved ones and yourself (self care) to make time for your business — it’s time to hire some help! The truth is that your business won’t be sustainable…

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Stress And Anxiety In The Time Of Covid 34:29

3y ago34:29

34:29

“If you want to be productive, you have to be sustainable — and you can’t be sustainable and ignore your mental health.” —Adam Wiseman 1 in 5 Canadians will experience mental illness at some point in their lives, and we all live with mental health challenges — in our personal and professional lives. The pandemic has presented many extra mental chal…

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How To Use LinkedIn Events To Fill Your Masterclass, Webinar, Online and In-Person Events 16:14

3y ago16:14

16:14

“Not only is LinkedIn a powerful platform to strategically grow your network, it's also an amazing platform to share your business event.” —Dee Boswell-Buck Now you’ve planned your big event, your audience needs to know about it! LinkedIn has everything you need to strategically plan and market your event using social media tools that make reaching…

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Marketing Your Online Course And Leveraging Them To Earn More Revenue 39:38

3y ago39:38

39:38

“What if you could have a course that is preparing people to work with you one-on-one [and] generating leads... while also making money though you’re not actually showing up live to teach it?” —Samantha King It’s no wonder 20% of small businesses fail in their first year when it takes 3 to 4 years to become profitable. You put so much into your bus…

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How I Grew My Reach and Tripled My Email List In 8 Months 18:33

3y ago18:33

18:33

“The beauty of having your email list is that you can land in the inbox of your ideal client... [they] joined your email list because they wanted to.” —Dee Boswell-Buck Did the last business conference you attended, in-person or online, tick all your boxes? My experience of business conferences designed for women entrepreneurs revealed a divide bet…

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Indigenous Representation Within A Beauty Brand And The Journey To Highest-Standard Of Sustainability 44:58

3y ago44:58

44:58

“Whatever we’re doing or making or creating, how will it affect the next generation?” —Jenn Harper Indigenous people make up 5% of the global population, yet protect 80% of the world’s ecosystems. Jenn Harper created beauty brand Cheekbone Beauty because she was unable to see herself and the global Indigenous community represented across beauty mar…

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You NEED To Learn How To Read And Write A Contract! 34:44

3y ago34:44

34:44

“A business lawyer will be able to help you protect what you’ve already built and to look for opportunities in your business where you can leverage what you already have to grow the value of your business.” —Andrea Henry Can you read and write a contract? Legal aid can be scary and overwhelming, and plenty of business lawyers will simply tell you w…

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Common Mistakes Entrepreneurs Make When Creating Content 40:59

3y ago40:59

40:59

“Content is anything you put out into the world from your business.” —Tracy Smith Writing is an art. When you don’t have time to work on the written content in your business, it’s time to hire a copywriter — so you can focus on what you do best! Copywriters curate the content your business needs to tell your story — across email lists, brand strate…

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Clubhouse And How To Use It For Business 34:37

3y ago34:37

34:37

“It’s not like you just dive in head-first. There’s a process to getting yourself acclimated with Clubhouse… People who are not so fond of public speaking get to speak without actually facing an in-person crowd.” —Caryn Parchment If home is where the heart is, then Caryn Parchment is definitely home! Caryn has been helping the local community to bu…

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Creating A Mindset To Build Healthy Habits So You Can Reclaim Your Energy 32:16

3+ y ago32:16

32:16

“We’re pretty good at judging ourselves and doubting ourselves as women and mothers, and the mindset game is taking that mean girl in the background out of our heads... and dispelling some of those myths that we build up about ourselves.” —Chernell Bartholomew Habit change, consistency, and accountability are terms that you use regularly in your bu…

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4 Steps To Your Online Clear Message And More Dream Clients 12:39

3+ y ago12:39

12:39

“Do you ever find that those who are reaching out to you are not your ideal client…? If this is happening to you, then it’s probably because your message was not clear in your marketing.” —Dee Boswell-Buck Nobody knows your business like you… …but if you don’t clearly convey who you are, what you offer, and who you serve online, how can you find dr…

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A Young Survivor In Business While In Lockdown During A Pandemic 22:08

3+ y ago22:08

22:08

“Do you want to work for a company and be a number, or do you want to go out and be your own boss, do your own thing, and do what you love?” —Sabrina Leeder Whether you’re working your side-hustle or running your own business, you know that you don’t have to be a number — an unappreciated cog in the corporate machine — to make big numbers… …but you…

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A Cinderella Story And The Path To Unapologetic Legacy and Wealth 34:39

3+ y ago34:39

34:39

“We have tied money to security, and the provision of money seems to have fallen in the hands of the patriarchy. Women have been undermined based on how we have been brought up… to consider ourselves less than able to properly manage money… you have to make a choice.” —Hadriana Leo What if you could change your relationship with money? That’s exact…

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How I Promote My Podcast 101 9:30

3+ y ago9:30

9:30

“Podcasting opens up the opportunity for you to meet your future customers and benefit from the know, like, and trust factor.” —Dee Boswell-Buck Are you new to podcasting? Thinking of starting one? Starting a podcast is one of the best ways to promote your business, reach your ideal customers, and grow your audience. I’ve now released several episo…

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Stand Out and Elevate Your Brand Without Looking Like Everyone Else 21:25

3+ y ago21:25

21:25

“I don’t want people to mute their voices and look like everyone else. We are all unique people and our businesses are unique, and I feel very strongly that we should have a unique voice — your images are part of that voice.” —Trina Turl Do your stock photos stand out AND speak to your audience? If a picture is worth a thousand words, then the perf…

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How to Structure Your Business Around Your "Special Sauce" 36:51

3+ y ago36:51

36:51

“That became my mission… [give] people the foundations to build that joyful business that lights them up from the inside out, and not having it be all about success at all costs or making money at all costs.” —Lianne Kim Do you know what your special sauce is? Your special sauce is the unique gift you bring to and build your business around. It’s a…

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Connect With Your Values to Stay Consistent With Content 29:35

3+ y ago29:35

29:35

“When you create the exit strategy you have made a decision — that you are going to define your own future and take control of your own path.” —Christen N. James Are you uncomfortably comfortable juggling your corporate role and side hustle? Whether you feel stuck or unsure about the unknown, you don’t have to settle. I know it’s scary — believe me…

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Creative Ways to Retarget Your Facebook Ads 11:33

3+ y ago11:33

11:33

“Retargeting to the right audience is essential if you want to see better conversions from your Facebook Ads.” —Dee Boswell-Buck. Do you keep coming back to a product or service you’re interested in before making the decision to purchase? I know I do! On average, it takes 7 to 12 touches before people make the commitment to buy. So how do you make …

1
Building a Healing and Life Changing Business 24:01

3+ y ago24:01

24:01

“When it came to self-confidence, I realized that I was lacking in that area — when I interacted with the horses, I felt so empowered being with them… my vision was to invite other women to come and experience what I did.” —Gabriella Vamvakidis. When was the last time you felt truly peaceful, grounded, and connected to yourself? I bet you were offl…

1
My Decision and Plan to Leave the 9 to 5 33:26

3+ y ago33:26

33:26

“My final day as an employee would also be the first one as a full-time entrepreneur… working toward living my best life.” —Dee Boswell-Buck. Are you thinking of turning your side hustle into a full-time gig? If you’re already in the process of making the change from employee to entrepreneur, you know that the balancing act between your work and pe…

1
Organizing Strategies for Business and Peace of Mind with Arlene Williams 36:56

3+ y ago36:56

36:56

“It’s always great to have a place, one spot, where you have all your information and it’s categorized, so that when you need to find it, it’s easier to find.” —Arlene Williams. Do you dream of running a clutter-free home and business, but keep getting lost in the mess? Clutter causes stress. As entrepreneurs, we are constantly juggling clients, pa…

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