Davey Jones 팟 캐스트

Before recording Part 2 of the Marketing Quick Start Episode, we heard from a business owner that the current economic climate has been hurting their business. If you feel that way too, don't worry, you're not alone. We're heard from many business owners of the last few months that things have been a struggle. The question went something like, "How…

"Action creates clarity. The more action you take the clearer things become. If you take anything out of our time together, I want you to take that sentiment with you. Action creates clarity." Today's guest is Candice Coppola, a business coach who helps wedding pros build profitable and recognized businesses. Today's discussion is different from ma…

Today on the podcast is part 2 of The Marketing Quickstart Episode. In part 1 which was episode 185, we answered a question from a listener who asked, "Where would we recommend someone get started with marketing their services?" In today's episode we're answering a bunch of followup questions that we received from part 1. Admittedly, I thought we w…

Today's guest is business mindset coach, Brad Bizjack, and we are discussing how to rewire your brain for 6-and-7-Figure Success. For a long time I've been skeptical of mindset coaching, but in the past few years I've come to realize how much mindset matters, especially in business as an entrepreneur, but in life too. Mindset can make the differenc…

Krista joins me for today's episode to discuss a question we recently received from a listener. In summary it was something like, "where should somewhere start with marketing their service based business?" And we get it. There are seemingly endless platforms and options out there when it comes to marketing a business—it can be difficult to know whe…

Today's guest is copywriter, Jessica Jordana, and she's here to share her thoughts on artificial intelligence and what she things it means for business owners, things she wish people knew about copywriting, and four tips for higher converting copy. Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple a…

Today's guest is sales and copywriting expert, Sam Jacobson, who is helping us dive into understanding our ideal clients and how that understanding can transform our website and our marketing efforts. If you've been listening to the podcast the past few months, you know that client avatars and understanding our ideal clients has been a topic that i…

In today's episode I'm sharing what I think are the principals for creating a stellar ad campaign on any platform. This is from the outline of a presentation that I gave at Spark Conference (Showit's conference) in November 2022. Episode Sponsor: If you are struggling with projects, sign up for Basecamp. Their pricing is simple and they give you AL…

In today's episode I'm sharing an overview of what our process looks like for creating a piece of content that ranks on Google for a keyword that we're targeting. This is from the outline of a presentation that I gave at Spark Conference (Showit's conference) in November 2022. Episode Sponsor: If you are struggling with projects, sign up for Baseca…

You've probably seen it in the news... You've probably seen the ads for related products... Who knows—you may already use tools that utilize artificial intelligency (AI) technology... ... but ChatGPT and other artificial intelligence tools have been making headlines. Today we’re explaining what these tools are—specifically providing a brief overvie…

Shanna Skidmore joins me on the podcast to chat about her system for organizing personal finances and what business numbers you should be reviewing at the end of the year. We start the conversation, however, discussing her time away from her business from mid 2019-mid 2020. The short version of the story is that after her biggest launch ever in 201…

Today’s guest is copywriter Abbi Perets of Successful Freelance Mom and we’re chatting about how to create effective email sequences. I was recently introduced to Abbi through a connection on LinkedIn who was raving about her content—and as I chatted with Abbi, I could see why. She was a lot of fun to chat with, I appreciated the practical tips she…

Today’s guest is copywriter Ashlyn Carter. Long time listeners of Brands that Book will remember that Ashlyn was one of the very first guests of the podcast. Back in episode 2, she talked about how to write high converting website copy—that episode is still full of practical tips, so be sure to check it out if you haven't listened to it. Ashlyn has…

Today Krista and I are sharing three activities that we will doing together during our year-end review and planning meeting. While these activities aren’t the only things we’ll be discussing, we thought it would be more helpful to give y’all an idea of what sorts of things we focus on during these meetings vs. how to plan the meeting (more on that …

Krista joins me on the podcast today to chat about what I think are the ONLY TWO STEPS of effective marketing. Yes, I believe effective marketing only requires two steps, and if you focus on doing these two things well you’ll see more engagement, more leads, and more bookings or sales. We chat about why content marketing is so effective, common mis…

Do you have a content marketing strategy? Do you create content at all? In this episode, Davey and Krista discuss how to put together a content marketing strategy like you're the CMO of your business. See more at https://daveyandkrista.com/create-cmo-marketing-plan/ SPONSOR: This podcast episode was made with Zencastr. Use my special link zen.ai/da…

We've either created or reviewed HUNDREDS of freebie lead generation offers, and we've identified four characteristics of a high converting lead generation offer. Nailing these four characteristics in your next lead generation offer can lead to a freebie that generates hundreds or thousands of emails. How much do you enjoy sending cold emails or DM…

Want to get more done in less time? Before I say anything else, hear me when I say this: I don’t think life is about being as productive as you can. The goal of a productivity hack isn’t to help you produce an endless amount of work. It’s to help you get your work done easily and efficiently. In doing so, you have more time for the other important …

Find It Quickly (in the episode): 0:00 Intro 2:45 Pursue Whole clients 3:30 Transitioning your professional life to focus on your personal life 6:25 Key differences and common themes among clients 7:00 Common theme is for clients ability to say no 10:01 Leaders fear disappointing other people so they say yes 12:30 For every yes, you're saying no to…

Find It Quickly Here (in the episode): 0:00 Intro 1:55 How to organize planning for summer 4:50 How Greenhouse Coaching started 8:00 From engineering to the next phase 10:43 How did you start the business after corporate work 12:58 People want to help you 13:27 LinkedIn vs Facebook 15:40 Obstacles faced to necessitate coaching 16:40 Growth Hacks sp…

Find it Quickly Here (In the Episode): 0:00 Intro 2:30 Website consultations 3:15 What your website can do vs what you need it to do 4:34 5 things local businesses should focus on when it comes to your website 5:16 Revisit Google Business Listing 7:40 Get reviews 10:02 Website structure 12:39 Website designer to help organize content 14:36 Page Str…

Find it Quickly (In the Episode): 0:00 Intro 3:06 User generated content intro 3:45 Content based marketing vs curated ad marketing 4:07 Memes 5:06 User generated content is content created by your customers or clients 8:53 User generated content builds trust 9:19 Types of user generated content 13:45 How to source user generated content 19:43 Dire…

We got early access to the new tool, and we've already created a demo sales page. It took Krista less than an hour to get the page up-and-running using Flodesk Checkouts (note: the page is only a demo—Designer Touch Sessions are currently closed, but you can join the waitlist here.). Find it Quickly (in the episode): 0:00 Intro 4:17 Flodesk in Port…

Google announced a major update to its algorithm that will hopefully help people "see more original, helpful content written by people, for people, in search results." Podcast Version - Find It Quickly 0:00 Intro 2:32 Google's helpful content update 2:37 Biggest update since Google's Penguin Update 3:45 Google's panda Update 3:53 Google's interstit…

Find it Quickly Here (In the Episode): 0:00 Intro 1:21 Hiring to build a team, applying for a job within DK or Till or a job in general 3:30 Key traits we look for when hiring 3:54 Trait: Dependability and Trustworthiness 4:15 Trait: Proficiency 4:24 Trait: Teachable 4:50 Trait: Good fit for team, their lives 7:03 What we care about when hiring 7:1…

Find it Quickly (In the Episode): 2:50 - Transition to Minimalist movement on websites 4:00 - Focus on simplicity, prioritize performance 4:44 - Purpose of a marketing website 5:48 - Why you shouldn't overcomplicate your website 6:00 - Should you sign contracts on your website? 9:16 - Why mass emails from your website are a bad idea 11:51 - Transac…

"If want better conversion rates during your launch, you can't only focus on lead gen. You also have to qualify those leads. And that's why getting new leads to take an additional action like joining a Facebook group or watching a free video is so important before you ever put an offer in front of them." Find it quickly: 0:00 - Intro 3:32 - What we…

Find it quickly: 0:00 - Intro + the stress of moving 6:15 - What to do when interruptions happen in life 8:00 - Accepting the limitations of time 9:15 - What to do when it feels like life is preventing you from reaching your goals 10:15 - How to be more efficient if you don't have kids yet 13:11 - What they regret about their pre-kid life 14:05 - A…

"Everyone is trying to make a living and so they over-exaggerate the power of what they do. Not everything can be a magic bullet that makes you an overnight 7-figure business. Marketing is more like investing. If you put all of your eggs in one basket and there is problem (privacy laws, algorithm shift, etc) you're going to slow your exposure. But …

So earlier this summer, we started offering Designers Touch Sessions. If you've ever seen a woman walk over to her husband and adjust his tie a little bit so it sits a little bit straighter or watched the maid of honor fluff a bride’s dress just before she walks down the aisle so it lays perfectly while she walks, that's what these sessions are des…

About a year ago, we had a little too much in common with a 24-hour dinner. Not in the way of aging fluorescent lighting or the smell of greasy french fries—but if you walked into our house any time before 5pm, it's likely that there was a pot of coffee on. 4am wake up? Time for a coffee. 10am mid morning slump? _Don't mind if I do. _ 2pm post-lunc…

Find it Quickly 2:09: What is Refined Elevation? 2:29: How can you style business owners? 8:09 What does a brand stylist do? 09:43 What challenges have you faced? 12:51 What aspects can you help people convey with your style? 14:53: How much do you think an outfit affects your client? 17:02 What are a few practical ways to elevate my brand? 24:01 W…

Affiliate and reward programs can be an effective way to increase traffic to your website with hopes of increasing revenue. In this episode we will explain the differences between an affiliate, reward and referral program and the best features to look for when starting your program. Find it quickly; 3:20 - What is an affiliate program? 3:50 - What …

An effective membership program requires several key elements. From choosing the right membership platform to creating a seamless checkout, this episode will explain a few membership must haves for your business. Find it quickly 4:20 What membership platform is right for me? 9:25 How do I keep members? 14:05 What are the best ways to communicate wi…

One thing we've realized after 10+ years as business owners is that it's actually harder to take a vacation as a business owner than it was as an employee. My current boss is WAY more challenging than my previous ones ever were. ;) After a few vacations that involved way too much time in front of a computer dealing with tasks that "had to be done" …

Are you experiencing burnout? After an uncertain past 2 years, we know many of you are faced with challenges that result in burnout. Today Davey & Krista explain how to avoid burnout and share tips to work through if you're already in the season of burnout. 6:22- Take time to rest 11:43 - Set work boundaries 17:08 - Invest time in hobbies 18:48 - 1…

Is there a way to build website traffic quickly? We think so! In this episode, you will learn how to gain traffic to your website quickly by leveraging other people's audiences through collaborations. We share the best practices for you and your business to authentically grow an audience. 4:40 - Long term play - show up consistently 6:10 - Repurpos…

An effective landing page can make-or-break a lead generation campaign or product launch. This episode covers what we look for whenever we're reviewing a client's landing pages—or whenever we're designing our own! 3:15 What is a landing page? 6:15 Mobile responsiveness vs. desktop responsiveness 7:05 How to organize a landing page? 12:25 What conte…

Interested in getting started as a website designer? In this episode, Davey & Krista cover everything from learning the skills to building a portfolio and finding clients. This episode is jammed packed with practical considerations for getting started in web design. If you’re interested in getting started as a website designer and you’re looking fo…

Trena Little, YouTube strategist and creator of the Video Strategy Academy, joins me on the podcast today to chat about how to start and grow your YouTube channel. Trena and her team helped us jumpstart our YouTube channel over last year and we're happy with the results. They know what they're doing so we're excited to share the episode with you. I…

Copywriter Olivia Carson joins me on the podcast today to discuss crafting copy with soul. While our conversation focuses primarily on website copy, Olivia also dropped some tips for other copywriting activities like writing Instagram captions. One quick announcement last week, we launched our spring line of website designs including two new full w…

The entrepreneur, YouTuber, and Business Coach Graham Cochran joins me on the podcast to discuss how to automate and optimize your life and work. He shares with me the framework he uses to grow his business while only working five hours per week. If you don't know Graham I highly recommend checking out episode three of the podcast to learn more abo…

Gavin Wade, founder of CloudSpot joins me on the podcast today to discuss how photographers can make more money using their online gallery. Gavin dropped some real gems that are super practical when it comes to selling like, how to seed the sale so that it becomes a lot easier to make that sale later in the experience. You will want to stick around…

Today we are chatting about optimizing your Google business profile formerly known as a Google My Business listing. If you're a local business looking to show up in local searches this is something that you want to pay attention to. We also have an extended conversation about the impact reviews can have on ranking and local SEO. A big thanks to Lea…

Becca and Chad Campbell from the Course Company join me today for a discussion about how to create and sell an online course. You may recognize Becca’s voice from another early Brands that Book interview that I would highly recommend checking out if you're creating an online course or if this subject interest you. Especially if you're currently pro…

Pinterest expert Vanessa Kynes is back for our annual episode on Pinterest and what businesses need to do to be successful on Pinterest in 2022. If you're new to Pinterest I highly recommend checking out my other episodes that I've recorded with Vanessa on Pinterest. Be sure to check out the show notes at DaveyandKrista.com for the resources that w…

Krista and I sit down in today's episode to chat about how to make content more shareable. Content takes time to create, and you want to make sure that you get the most out of it. Today we're sharing a few things we do to our content to make sure it gets as much visibility across the web as possible. For show notes visit...https://daveyandkrista.co…

Leah MacDaniel, SEO Specialist and Account Manager over at the Till Agency, joins me for another Brands that Books Show and Stuff Marketers Say podcast crossover episode. After chatting with her last week, we decided to follow up that episode about SEO for 2022 with another episode chatting through some of our favorite website optimization tools. I…

Leah MacDaniel SEO specialist and account manager over at Till Agency joins me for this special Brands that Book and Stuff Markers Say podcast crossover episode. We're discussing SEO for 2022, what's the next big Google update, and what should people be focusing on to see SEO success in 2022. This is a live episode where people could ask questions …

In today's episode Krista and I are chatting about some our favorite end of year activities just to reflect on the past year. But then, we turn our attention to a few things that you can do on your website and get it looking fresh for the new year without having to do a full website redesign. Many of these activities don't take long but can really …