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Portfolios for learning and more brought to you by the Mahara team at Catalyst IT. Host Kristina Hoeppner talks with portfolio practitioners, researchers, learning designers, students, and others about their portfolio story.
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Online Courses Made Easy | Create an Online Course, Target Audience, Lead Magnet, Marketing Funnels, Engagement Strategies

Robbin Kent | M.A. Psychology, Educator, Business Coach for Women, Course Creation Coach, Launch Strategist

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You thought about creating an online course… but you find yourself staring at the computer screen again and again… wondering where do I start? Are you wondering if anyone will even buy your course? Have you spent years, maybe decades gaining your experience... and you are ready to serve more, but you need clarity on how to actually create an online course? I am thrilled you’re here! This podcast will teach you step by step how to finally create the online course that keeps swirling around in ...
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Mark Glynn, now Head of Business Development for EMEA (Europe, the Middle East, and Africa) at Catalyst IT Europe, used to be the Head of the Teaching Enhancement Unit at Dublin City University (DCU) for many years. In this episode, Mark shares his view on the benefits for implementing an institution-wide portfolio strategy and for rolling out a si…
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Is your lead magnet aligned with your digital offer? If you want quality leads on your email list, then you need to do these 4 strategies before you create your lead magnet. They will save you time and lots of brain space... if you map this out before you start. Other podcast about lead magnets you can checkout are: 74 | Elevate Your Lead Magnet: H…
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Are you wondering if they will buy your course on day ONE of your launch? You think you are ready to build the course and you may have even picked the course platform to have it on.... but if you don't do these 3 things first... then it may be ghost city on day one. I don't want you to fall into the same trap that some of my clients have. Tackle th…
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How can overcoming obstacles fuel your motivation and progress? What role does your "why" play in pushing past challenges? In today’s episode, we dive into these big questions with my guest, Jen Nix. Jen, a course creator, a single mom, and thyroid cancer patient, shares her inspiring journey of turning life's setbacks into powerful motivation. We …
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Wondering which of your course ideas will have your audience eagerly saying, “Take my money”? Curious about how to validate your course concept before diving headfirst into creation? In this episode of "Online Courses Made Easy," I tackle these burning questions and share 5 proven strategies to ensure your online course will captivate and sell. 💌Sh…
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Why are you building an online business? What drives you to push through the tough days and keep moving forward to your goals? Join me in unpacking the powerful concept of “why” and how it can sustain you through challenges, inspire innovation, and lead to meaningful success. I give you 3 questions to ponder and get you narrowing down your "why". 💌…
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Mark Brady is a student studying in the Bachelor of Science in Psychology and Disruptive Technologies programme at Dublin City University in Ireland. He's had a successful career as videographer, but during the pandemic decided to fulfil one of his dreams to study psychology. At Dublin City University, portfolios are used extensively. Mark discusse…
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Struggling with what content to create next? Ever wonder how to truly connect with your audience? In today's episode, I share 4 practical ways you can uncover the real needs and pain points of your target audience. Whether you're grappling with what to post on social media or how to structure your sales page, I'm here to help simplify the process. …
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Are you trying to figure out the best way to generate income from your online course? Wondering whether a passive or more interactive course model suits your style and audience? In today’s episode, I dive deep into the distinctions between creating passive income courses versus those that include live interactions like coaching or Q&A sessions. I s…
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Confused about sales funnels? Overwhelmed about where to start with your online course marketing? In this episode, I break down the mystery of sales funnels, simplifying the journey you’ll take your ideal client on through. I also walk you through the essential elements of a funnel, from landing pages to email sequences, and share my personal insig…
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Do you have a plan to deal with common objections that potential students might have when they take a look at your course? Do you know what are some common objections to why people do not buy your course? I share 3 common objections every online course creator needs to address in your marketing of your online course. When you walk in prepared with …
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Dr Annemarie Galeucia and David 'Boz' Bowles, MFA, are members of the Communications Across the Curriculum (CxC) team at Louisiana State University in the U.S.A. The CxC team created the Distinguished Communicator Medal Program in 2005, supporting students before effective communicators. In this episode, Annemarie and Boz talk about the evolution o…
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Wondering if you have what it takes to create an online course? Unsure of where to start? Today, my friend, I tell you how to know when you are ready to become a course creator. From sharing a unique skill or solution you've discovered to helping others achieve their goals, I discuss how recognizing your value can be the first step towards building…
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Make sure you do NOT fall victim to these 4 traps when you are building your audience as a course creator. Your working hard and putting in all the systems... but are you doing these things that will hold you back from building your engaged audience? Bring your favorite cup of coffee, your colored pens, and paper, so you can take notes and make sur…
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Do you ever wonder how to take your lead magnet to the next level, or what a trip wire is and how it can benefit your business? In this episode, I dive into these questions and explore how you can enhance your email list-building strategy by incorporating trip wires. I'll walk you through how to use the valuable real estate of a thank-you page with…
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Ready to scale your business? Let's talk about working ON your business, not just IN it. You see, it's not just about working IN your business; it's about strategically working ON your business to take it to the next level. I know, easier said than done, right? But don't worry! I've got you covered. I break down 3 strategies that will help you carv…
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Dr Debra Hoven and Margaret Rauliuk, dissertation mentor and student team at Athabasca University in Canada, talk about the trials and tribulations but also the joy in creating a portfolio as alternative to the Doctor in Education monograph. They share how their work contributes to opening doors for other types of dissertations and what they have l…
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Are you struggling to figure out what to include in your online course? Not sure how to structure the content to make it engaging for your students? Well, in this episode, we're going to tackle exactly that! I'm sharing the process of mapping out your curriculum for your online course and 3 simple steps for your get started with yours today. I shar…
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Have you ever found yourself stuck in the cycle of saying "I should do that" without taking action? What's holding you back? You are not alone, my friend! I've been there and my clients! I am sharing real stories and 3 actionable steps to get you unstuck and moving forward, so you can make it happen, too! Let's do this, my friend! This is the sign …
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Has this question come to mind before? What do I do with the email list I've built? First, let me tell you... No matter your email list size... YOU need to do these 5 emails! I dive into the nitty-gritty of nurturing your email subscribers from the get go. I lay out a step-by-step process on how to craft those First Five Emails that keep your audie…
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At first, I said No! ... because the fear was bigger than my confidence. In this BFF (Business Forward Friday) episode, I talk about the fears and doubts I faced, such as not feeling knowledgeable enough and worrying about making mistakes. I realized that if I didn' t move past the fears, then I was withholding the gift that others are looking for …
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Dr Debra Hoven is an educator at Athabasca University in Canada, teaching and researching primarily in the Master in Education in Open, Digital, and Distance Education and in the Doctorate in Education programme. She has a long history with portfolios and shares one aspect of her research and practice in this interview, the autoethnographic video p…
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Do you wonder what type of digital offers to have in your business? And how many offers you should have? You are not alone... several of my clients ask me this question often, so I decided to break it down for you right here in today's episode. This episode will help you figure out exactly what is right for your business. Let's Go, My Friend! 💌Shoo…
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How can adding a course to your business benefit you and your potential clients? Building a course can change your life and your clients lives....and grow your business. You can serve 50 clients a month, instead of 3 individually. In today's episode, I share insight of the impact an online course will make in your business. Take a listen and see if…
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Do you want to know where to start in scaling your business with an online course? You need to do these 3 things before you ever worry about what platform to use. Take a listen to get these steps tackled so you can finally make progress on the course dream in your head. Let's Do This!!! 💌Shoot me a Text Message! I'd love to hear from you! ✨Do you w…
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Are you stuck in the cycle of perfectionism and not moving forward on scaling your business? Do you think that you have to do it all before you can scale and grow your business? In today's BFF(Business Forward Friday) episode, I share with you how I have so been there, plus many of my coaching clients. I give you 3 practical ways to manage your per…
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Derrin Kent is Founder and Managing Director of The Development Manager (TDM) in the UK. He has been incorporating portfolios into apprenticeships and Skills Bootcamps since the late 2000s, giving learners better opportunities to secure and then succeed in their jobs. In this episode, we talk specifically about the Skills Bootcamps and how the port…
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Are you ready to take your marketing funnel strategy to the next level? You have to know where you are going, so that you can take these next steps in your marketing funnel! In today's episode, I share with you what the next 3 steps are in setting up a profitable marketing funnel. Make sure to first listen to Episode #62 - Part 1- Are You Missing t…
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(BFF) Where does your health fall on your to-do list as an entrepreneur? Do you stay moving and motivating with a healthy lifestyle? Today, I share about things I have put in place to prioritize movement, have mindful nutrition, and how I find community and support since I left the office outside of the home. If we don't take care of ourselves we c…
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Have you added funnels into your business, yet? They really are not that scary... I promise! If you are confused on how to start creating a funnel or you want to make sure you are on the right track, then you need to listen in to today's episode! Here in Part 1... I cover 3 simple steps to get you started to mastering your funnels in your business.…
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(BFF) It's easy to compare ourselves to others and feel like we're not doing enough, especially when we see fellow creators achieving milestones that we aspire to reach. But remember, everyone's journey is unique, and progress is a continuous process. In today's episode, I share stories of how course creators that are brand new to the journey and t…
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Senior Learning Designer Jamie Fulcher, MEd (University of Newcastle) has been using portfolios since about 2008. She developed a highly effective boot camp for educators to get exposed to the practice and experience it themselves to better support their own students. In this episode, Jamie shares the blueprint for this boot camp and outlines why s…
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Do you know if what you are doing is profitable? Are you using the data from your emails to make plans for your next email campaign? You may be doing a fantastic job or you may need to make some tweaks! But you don't know without knowing the data. Today I share 3 metrics and how to find your numbers to see what is going on in your email community! …
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(BFF) Are you exhausted and tired of making all the decisions in your business? Do you wish you had someone to just tell you what to do? But wait... You choose to build your own business, so you could do what you want?! I share 3 strategies to help you overcome decision fatigue and regain the clarity you need to move forward. BFF - Business Forward…
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Do you know what is the 1 email or the 1 post a that you need to make before you launch? Do you know there is a particular one that you need to do? I share the value of the pre-launch phase and offers valuable insights on the 1 email or social media post crucial to success before the cart opens. 📨Make sure to join my upcoming FREE Masterclass on Em…
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Our FIRST BFF mini-episode! BFF stands for Business Forward Fridays! I am excited to share real and raw episodes about managing your mindset, building resilient bodies, and fueling unwavering faith as we move our businesses forward together! This episode sets the stage for engaging conversations to come in future BFF episodes as part of the "Online…
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Brian Williams, BTech, is Security Operations Supervisor at Catalyst IT shares why information security is an important consideration for people creating and working with portfolios. He explains the acronym CIA (confidentiality, integrity, availability) and highlights a few stories that illustrate why data privacy needs to be a fundamental consider…
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Curious about why your course launch may have flopped? Want to ensure a successful launch next time? This episode is all about the key factors to ensure a successful online course launch, even if you're a newbie in the game. Easy peasy things to start working on today! Get your pen & paper out and make sure you avoid a course launch flop! 💌Shoot me…
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Are you struggling with knowing where to market your business and create authentic connections? I used to do the exact same. I thought I had to be everywhere. Then I found my favorite places that jazz me up and I get to really support my people and share endless value with them. Take a listen and see how to find your people and where to hangout at …
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Kristina Hoeppner (Catalyst IT), host of this podcast, delves into metaphors used to explain how to work with portfolios in this solo episode. This is the first short episode in a new series that will be published throughout the year in which she explores concepts and ideas around portfolio practice. Connect with Kristina Fediverse (Mastodon) Linke…
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Do you know your Ideal Client like you know your BFF? You should!!! Discover how knowing your audience can transform your online course & business strategy. 4 methods to start implementing to save you time and money in your messaging, course creation, and what offer you need to create. Gain valuable insights into leveraging market research, custome…
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Do you have a community of Biz Besties that you can rely on for support, collaboration, and people you want to learn from? We often think about community as with our potential students or clients, but we also need to surround ourselves with a community of like minded business owners who help us stay on track as the CEO of our own business. I share …
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Dr Ruth Cox and Dr Kevin Kelly, pioneers of ePortfolios at San Francisco State University (SFSU) in the U.S.A. share their metaphor of 'ePorticulture' and how the gardening metaphor works well to convey the cycle of work that is involved when you create a portfolio. We go back to the roots of their portfolio initiative, what they have achieved, and…
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Starting a podcast may be a great tool for you as a course creator to build your authority and provide value to your potential students of your course. In today's episode, I had the opportunity to interview a dear friend of mine, Julia Levine. She is the reason I finally pushed the publish button on my own podcast and she shares insights to help yo…
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I never saw this career & friendship coming 7 years ago... But God did! I interview my bestie, Lisa Arendell, and we share Lisa's Course Creation journey and our friendship, detailing how we took Lisa's local health business into the online space and the impact it has had on our lives and so many more. We dive into the exciting launch of Lisa's upc…
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Can you believe we're about to wrap up 2023 already? It's been an incredible year, and we've learned so much together. As we gear up for 2024, I'm thrilled to share some exciting news about upcoming changes for the podcast and my business. I share 3 strategies that I am using to level up my business and serve you even better. You may want to use th…
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In June 2023, the 'Think UDL' podcast episode 'Digital ethics in ePortfolios with Kristina Hoeppner and Kevin Kelly' went live. In it, Lillian Nave (Appalachian State University) interviewed Dr Kevin Kelly (San Francisco State University) and Kristina Hoeppner (Catalyst IT) on the AAEEBL Digital Ethics Principles in ePortfolios in relation to the U…
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I am answering the question I get asked so often! What tools do I use to run my business and provide my online courses that saves me time and money? Whether you're just starting out or looking to optimize your tech stack, these tools could be game-changers for you, too. I share my top 6 tools, along with why I chose this tool over others and the cu…
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Uncover the must-do steps to set your course creation journey on fire for 2024. I share five important things you should do to prepare for the upcoming year. Whether you're just starting out or looking to take your course creations to the next level, these tips will help you set the stage for a successful year ahead. Grab your favorite cup of coffe…
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Dr Kathleen Blake Yancey (Emerita Professor at Florida State University) has contributed to ePortfolio research and practice for many years through her numerous publications, presentations, and workshops. In this interview she looks back at some of that practice, with a particular focus on portfolio heuristics and how they differ from templates. Co…
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