최고 Confidential Media 팟캐스트 (2024)

1
Kara Swisher: How big tech squashed the media 45:32

1d ago45:32

45:32

Kara Swisher—maverick, rock star and tech guru—has interviewed some of the highest profile and biggest personalities on the planet, from Mark Zuckerberg to Barack Obama, Rupert Murdoch and Kim Kardashian. Joining Alan and Lionel on the podcast this week, Kara unpicks the relationship between big tech and the media. Big tech, she says, have no inter…

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78. Kelsey McCormick on: Creating & Selling Your Own Course As a Social Media Manager 26:05

7d ago26:05

26:05

Are you a burnt-out social media manager looking to scale without taking on more clients or growing a team? If you've ever thought about creating your own course, this episode is a must-listen! Our guest today, Kelsey McCormick, shares all the golden nuggets about creating and selling your own course. Kelsey is a self-proclaimed Squiggly Creative™ …

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The Tory TV Channel 48:54

8d ago48:54

48:54

GB News has repeatedly breached broadcasting regulations, been accused of political bias and featured anti-vax stories—but it got away with such misdemeanors until Prime Minister Rishi Sunak appeared on a show called “The People’s Forum”, in which he was able to outline key Conservative messages, largely unchallenged. Ahead of the general election …

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77. Kaili Meyer on: The 4 Pages Your Website NEEDS As A Social Media Manager 19:52

14d ago19:52

19:52

Do you really need a website as a social media manager? Today's guest, Kaili Meyer, founder of Reveal Studio Co., is here to convince you that the answer is a resounding yes—and she'll also guide you through the four essential pages your site must have. Together, we'll explore how to launch a standout website for social media management, what essen…

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‘Reporting from a horror movie’: Motaz Azaiza and Youmna El Sayed 47:23

15d ago47:23

47:23

No foreign journalists are allowed into Gaza, so the rest of the world relies on those living in area to relay what is happening on the ground—dedicated and determined reporters who have made sure that no-one can look away. For months, photojournalist Motaz Azaiza and Al Jazeera reporter Youmna El Sayed were among those reporting from Gaza. Motaz h…

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76. Growing Instagram Accounts with Paid Ads | Visibility Strategy Series 21:17

21d ago21:17

21:17

Welcome to the Visibility Strategy Series! Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram without depending solely on the algorithm? Consider diving into the world of paid ads, whether for yourself or your clients. In this episode, we are diving into Part 5 of this Series and it is especially …

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Phone hacking: What did Murdoch know? 43:57

22d ago43:57

43:57

Investigative journalist Nick Davies returns with yet more remarkable insights and analysis about the phone-hacking scandal that engulfed Murdoch’s papers. Having trawled through documents disclosed through a host of court cases, Davies has pieced together information that suggests figures at the top of the Murdoch news empire—including potentially…

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75. Katelyn Rhoades on: OMG is Instagram finally fixing REACH?! 18:23

28d ago18:23

18:23

There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm news. So I’m sitting down with the Social Marketing Queen on Instagram and CEO of Enfluence Marketing Studio, Katelyn Rhoades to discuss this hot topic and how Instagram is shifting its focus to reward …

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The phone hacking scandal: new evidence and fresh claims 45:39

29d ago45:39

45:39

Back in 2009, journalist Nick Davies uncovered a scandal: newspapers owned by Rupert Murdoch had been hacking the phones of celebrities, public figures and even victims of crimes—notably the missing schoolgirl Milly Dowler—in search of stories. The Leveson inquiry was established to investigate, and the world moved on. For this month’s Prospect mag…

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74. The Instagram Tool That Doubled My Engagement & Conversions | Visibility Strategy Series 15:06

1M ago15:06

15:06

Welcome to the Visibility Strategy Series! Are you looking to boost engagement and conversions for yourself or your clients? Imagine achieving this effortlessly with automation. In this episode, I discuss my go-to Instagram tool that DOUBLED both my engagement and conversions. Join us for the fourth installment of our Visibility Strategy Series, wh…

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Meloni’s Media Clampdown 45:36

1M ago45:36

45:36

Lionel Barber and Alan Rusbridger are joined by Maurizio Molinari, editor of Italian daily newspaper La Repubblica to explore exactly what Prime Minister Giorgia Meloni is doing with Italian state media. Renowned historian Antonio Scurati was booked to deliver a monologue on a talk show on Italian broadcaster RAI 3 on 25th April, Italy’s Liberation…

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73. The TOP Graphic Design Mistakes Social Media Managers Make | Visibility Strategy Series 15:05

1M ago15:05

15:05

Welcome to the Visibility Strategy Series! Do you remember the feeling of crafting that almost perfect social media post only to have it receive lukewarm engagement? We've all been there, and it may have something to do with your graphics. Join me in Part 3 of our Visibility Strategy Series as I zero in on the graphic design mistakes that I see Soc…

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The West Bank according to Gideon Levy: Locked inside a living hell 48:59

1M ago48:59

48:59

Tensions in the Middle East ramped up at the weekend with the massive drone and missile attack launched by Iran on Israel. The eyes of the world refocused on the region, particularly Gaza—but what about the other occupied Palestinian territory, the West Bank? Gideon Levy is an award-winning journalist who has been writing a column in Haaretz called…

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72. Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series 11:51

2M ago11:51

11:51

Welcome to the Visibility Strategy Series! Video content is here to stay, but how do you create engaging social media videos for your clients? In part two of this series, we are diving into all things social media videos. We cover everything from understanding video quality and frame rate to mastering the art of text overlays and pattern breaking. …

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Anne Applebaum on Ukraine, the forgotten war 53:28

2M ago53:28

53:28

The war in Ukraine has been grinding on for over two years now, and the media spotlight on the region has dimmed over the last few months. But Anne Applebaum, a Pulitzer Prize-winning historian and writer for the Atlantic, has been following the conflict closely. Because much of the world’s media has turned attention away from Ukraine, with editors…

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71. Writing Hooks That Don't Suck | Visibility Strategy Series 10:06

2M ago10:06

10:06

Welcome to the Visibility Strategy Series! I’m so excited to bring you this 5-part series on Visibility Strategy for the next 5 weeks! We’re covering things like video editing, graphic design, tools to use for video content and running ads. And today we’re kicking off this series with Part 1 on how to write strong hooks, specifically how to write o…

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Israel kicks out Al Jazeera 39:28

2M ago39:28

39:28

Israel’s Prime Minister Netanyahu has passed a law that will ban foreign media from operating within the country. Al Jazeera is one of the main outlets on the ground providing reportage, and the most watched network in the region—so what impact will the closure of their operations in Israel have on the ability to get news out of the war zone? Alan …

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70. The Two Laura's On: Running Paid Ads (Successfully!) for Social Media Management Clients 22:57

2M ago22:57

22:57

Have you started running paid ads for your social media management clients? Maybe you are too overwhelmed by the thought of Meta’s backend or just aren’t getting the results you want. Today's episode brings the expertise of the Two Lauras – Laura Moore and Laura Davis, your go-to guides for mastering paid advertising successfully. Since 2019, the L…

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The GB News Propaganda Machine 50:18

2M ago50:18

50:18

This week, Alan Rusbridger and Lionel Barber are joined by Gavin Esler and Michael Crick as they get stuck into GB News, broadcaster bias—and what it’s like to watch and appear on the channel. Previously, Alan had tasked Gavin with watching GB News’s output for a month. The outcome? Tory MPs interviewing Tory MPs, “shallow” reporting, and a lack of…

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69. How to Create a Social Media Report with KPIs (Key Performance Indicators) 11:15

2M ago11:15

11:15

Are you struggling to figure out what to include in your KPI reports for clients? Social media reports don’t have to be overwhelming, so stop worrying—I have you covered! In this episode, we'll tackle selecting the right KPIs, crafting social media reports, and analyzing insights. The good news is there is no need for fancy tools or apps, but some …

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Counting the casualties of war 53:12

2M ago53:12

53:12

In any war, counting the number of people killed is challenging. So, too, is understanding how they died. In Gaza, where the still-rising death toll already includes 13,450 children, these figures can be obscured by biases, allegations—and the realities on the ground. In this week’s episode, Lionel Barber and Alan Rusbridger are joined by leading s…

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68. Becca Booker on: Boundary Hacks Every Social Media Manager Needs to Know 24:27

3M ago24:27

24:27

Are you struggling to crack the code of setting boundaries as a social media manager? In a 24/7 industry, it can be hard to set and enforce boundaries. But has my guest, Becca Booker, discovered the secret? Becca is the owner of Homemade Social, where she works hands-on with lifestyle and e-commerce brands and implements social media and email stra…

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Gary Younge: Dog bites man is the story after all 50:31

3M ago50:31

50:31

Journalists are often taught that “when a dog bites a man, that is not news; when a man bites a dog, that is news.” But, according to former Guardian journalist and professor of sociology at Manchester university Gary Younge, sometimes events are newsworthy because they happen often—journalists just need to get curious about the reasons why. For ex…

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67. Gina Knox on: Scaling Your Business to $4k, $10k, & $100k Months 24:13

3M ago24:13

24:13

Do you struggle with your money mindset and wonder if your personal and professional wealth will ever meet your goals? Recently, I had the opportunity to sit down with finance coach Gina Knox, where she spills all the financial tea! Join us as Gina tells us the secrets of going from $2k a month to $4k to $10k and beyond. She shares the secrets to b…

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Trump’s Public Enemy Number One? 57:58

3M ago57:58

57:58

Alan and Lionel sit down with AG Sulzberger, chair and publisher of the New York Times. AG took over as publisher of the New York Times six years ago after many years as a hack. His term coincided with that of Donald J Trump, for whom the Times was public enemy number one. AG stood his ground, telling the president to his face that his anti-press r…

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66. What To Do If Getting Content From A Client Is Difficult 12:31

3M ago12:31

12:31

Are you finding it challenging to get content from your clients? From one social media manager to another, you are not alone. In this episode, I'll walk you through effective strategies to navigate this issue. I'll share practical advice that you can start applying right away, including leveraging existing client resources and navigating client col…

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The demise of Vice and BuzzFeed: what happened to millennial media? 49:45

3M ago49:45

49:45

Vice and BuzzFeed were once at the forefront of the digital media revolution—Vice alone was once valued at nearly double the New York Times! But now, both firms have shut their news operations, Vice has closed its flagship site, and further cuts to staff numbers are expected. BuzzFeed’s former UK editor Janine Gibson, now weekend editor of the Fina…

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Bonus episode: Should Paul Marshall be allowed to buy the Telegraph? 21:09

3M ago21:09

21:09

An investigation by Hope Not Hate reported this week that Paul Marshall, owner of GB News and UnHerd and frontrunner in the race to buy the Telegraph, had repeatedly liked and re-tweeted racist and Islamophobic content. In this special bonus episode, Alan and Lionel discuss who decides whether someone is fit to own a major UK newspaper, what Ofcom …

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65. Q&A with Shanté: Clients Who Don't Listen, What To Do If You Aren't Seeing Results, etc. 14:12

3M ago14:12

14:12

Get ready for a Q&A with me with a little twist! It’s been a while since I’ve done a Q&A, so I thought I would answer your questions completely off the cuff! So what are we talking about? I’ll be tackling questions from handling clients who buy likes and engagement to sharing invaluable tips for improving your mindset during the client acquisition …

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Are journalists being targeted in Gaza? 43:42

3M ago43:42

43:42

Does the word “PRESS” on a flak jacket keep a journalist safe or make them a target? In this week’s Media Confidential, we focus on the sobering death toll of reporters covering the war in Gaza, as highlighted by the annual report of the Committee to Protect Journalists (CPJ). Alan and Lionel hear from the CPJ’s chief executive Jodie Ginsberg and s…

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64. Andréa Jones on: The Strategy Behind Working With Clients Like Rachel Rodgers 23:06

3M ago23:06

23:06

Ever wondered how top social media agencies consistently land those dream clients that everyone talks about? I've always been curious, too, and I had the opportunity to sit down with Andréa Jones, and we explored her strategies for attracting high-profile clients, including her experience working with clients like Rachel Rodgers. Andrea is the foun…

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Ask the Editors: Ofcom, GB News and Biden on TikTok 47:51

4M ago47:51

47:51

What motivates the media world behind the clickbait? What drives broadcast, print and digital media producers and journalists? In this episode, Alan Rusbridger and Lionel Barber answer listeners’ questions on media bias in an election year, the impact of 24-hour news on mental health, and whether President Biden should be active on TikTok. Plus—do …

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63. Cassie Petrey on: Landing Your Dream Celebrity Client As A Social Media Manager 24:40

4M ago24:40

24:40

Ever dreamed of managing social media for your favourite celebrity? Our guest, Cassie Petrey, turned her dream into reality by working with none other than the Backstreet Boys. And she is here to share her journey from superfan to celebrity social media manager. As the co-founder of Crowd Surf, Cassie has also worked with other iconic artists’ incl…

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Is this the future of local news? 47:43

4M ago47:43

47:43

Amid great concern over the provision of local news in the UK and beyond, could organisations such as the Manchester Mill and the Bristol Cable challenge famous old papers in some of Britain’s biggest cities and calm long-term fears of areas becoming “news deserts”? Alan and Lionel hear from Joshi Herrmann and Sophie Atkinson from Manchester Mill a…

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62. Shannon McKinstrie on: "Social Media Management" is Dead 27:11

4M ago27:11

27:11

Social media management is dead. Yep, that’s what we said. To unpack this statement, I’ve brought back my first-ever podcast guest, Shannon McKinstrie, who is a fellow social media manager and long-time friend. Shannon is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so busines…

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Is the right-wing media ‘out of control’? 42:17

4M ago42:17

42:17

Can Rishi Sunak still rely on what has often been called the “Conservative media”, or are news organisations on the political right becoming increasingly hostile to the prime minister? Journalist David Aaronovitch helps Alan and Lionel analyse who and what is driving significant cultural and political shifts in some of the UK’s newsrooms and media …

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61. What to Charge & How To Raise Your Rates for 2024 9:06

4M ago9:06

9:06

Too nervous to raise your rates? Unsure how much you should be charging as a social media manager? You're not alone, and navigating this doesn't have to be as daunting as it seems! In this episode, I'll break down exactly how to calculate what you need to be charging, including some often-overlooked factors. I am also providing you with a ready-to-…

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How the government captured the BBC 50:11

4M ago50:11

50:11

Alan’s investigation into “Gibb-gate” continues. In a major article for Prospect, he sets out the influence and connections of a tight-knit and largely unaccountable clique which is undermining the political independence and regulation of public service broadcasting. At the centre of that group is Robbie Gibb, Theresa May’s director of communicatio…

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60. How to Actually Get Clients as a Social Media Manager in 2024 9:57

4M ago9:57

9:57

Are you tired of the winter months leaving your social media management business strapped for cash? Want to splurge on holiday gifts or pay off bills but feel like December and January are holding you back? Well, I've got the solution for you! As a seasoned social media manager with over five years of experience, I understand the challenges of the …

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Trump v Biden, Round Two: how to cover the US election 46:02

4M ago46:02

46:02

Is Donald Trump now unstoppable in his quest to secure the Republican presidential nomination, after kicking off caucus season with a decisive win in Iowa? As Trump shapes up for another shot at the White House, Alan and Lionel ask how US media can pitch their coverage and analysis to ensure scrutiny of such an unreliable and divisive figure, witho…

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59. What You Need To Change In Your Social Media Management Business For 2024 11:59

5M ago11:59

11:59

Are you cringing whenever you hear of a new platform update or change? Are you concerned about maintaining and growing your social media management business in 2024? I've got just the solution you need. In this episode, I'll be revealing key strategies and the one no-fluff change you need to make to ensure your social media management business does…

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The Post Office scandal: Toby Jones on his drama’s impact 49:28

5M ago49:28

49:28

Award-winning actor Toby Jones, who plays Alan Bates in ITV’s Mr Bates vs the Post Office, reflects on the drama’s huge public and political impact, alongside its producer Patrick Spence. Alan and Lionel ask why this screen version has cut through in a way that news reporting of the Post Office Horizon scandal did not, with insights from Professor …

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58. Uncensored: How 2023 Went for My Social Media Management Business 14:19

5M ago14:19

14:19

Are you ready for a candid and uncensored look into the inner workings of my social media management business? In this episode, I’m not holding back – I’m getting personal and sharing a detailed breakdown of my business finances. From where my revenue streams are coming from to how much I spend on expenses, I'll be laying it all out. This is your c…

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The media world in 2024 37:03

5M ago37:03

37:03

2024 is a crucial year for liberal democracies around the world, with over 50 nations voting in general elections and up to 4.2bn people casting their votes. In this episode, Alan Rusbridger and Lionel Barber discuss why media election coverage will be more important than ever, as key campaigns spill over from conventional, legacy formats such as p…

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57. Yasmine Salem Hamden on: TOP Must-Haves for Social Media Marketing Contracts To Avoid Sticky Legal Situations 29:38

5M ago29:38

29:38

Think starting as a social media manager is all about branding and client acquisition? Think again. The real starting point? Getting your legal basics right, especially contracts. While it might not be as flashy as other aspects, overlooking legalities can lead to serious issues down the line. That's why I brought in Yasmine Salem Hamden, an award-…

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Review of the Year with Beth Rigby 42:09

5M ago42:09

42:09

Sky News’s Political Editor Beth Rigby joins Alan and Lionel to reflect on 2023’s key events and to launch the inaugural Media Confidential “awards”, nominating people, stories and news organisations for recognition in these categories: Most important story of the year Most under-reported story of the year Turkey of the year Political scoop of the …

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56. Fi Simler on: How Trauma Can Impact Our Business (& How To Navigate It) 24:30

5M ago24:30

24:30

If there's one word to describe the journey of entrepreneurship and social media management, it’s 'HARD.' That's exactly why advocating for mental health and self-care is crucial in this high-pressure environment. I could think of no one better than Fi Simler, a trauma-informed business coach, to dive into this topic and shed some light on trauma. …

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Lynsey Addario: how I took the defining image from Ukraine 48:00

5M ago48:00

48:00

One of the world’s leading photojournalists discusses her career in conflict zones and tells the story of how she captured a famous, horrific image while under fire in Ukraine. Lynsey Addario analyses the challenges of war photography in an era when journalists are increasingly likely to be targets and false images on social media make it difficult…

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55. Caroline Langdon on the Marketer's Secret Weapon: Curiosity & Storytelling 29:54

6M ago29:54

29:54

Does ‘storytelling in content marketing' bring fairytales and 'Once Upon A Time' to mind? You aren’t alone, as this is what used to come to mind for our guest, Caroline Langdon, who has now mastered the art of storytelling in content. Her journey is unique – starting in speech pathology, transitioning to a social media manager, and now leading a te…

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Reporting on Gaza: bravery, brutal facts and the need for context 46:45

6M ago46:45

46:45

Alan and Lionel hear Israeli and Palestinian perspectives on how the war in Gaza is being covered and on the continuing fight to control the media narrative. Palestinian-British writer Samir El-Youssef discusses how the conflict and Hamas are reported on by Arabic-language news channels while Esther Solomon, editor-in-chief of Haaretz English, talk…

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