최고 Compound Growth Marketing 팟캐스트 (2024)

1
Marketing Assets vs Liabilities | The Compound Growth Marketing Show 18:47

10M ago18:47

18:47

On this episode we dive into the significance of distinguishing marketing assets versus liabilities. Proper recognition and classification of marketing assets and liabilities is crucial to the success of any business, yet many marketers struggle to understand the difference between the two. We'll cover key points such as how to identify both types …

1
Are Conversion Rate Optimizations really worth it? | The Compound Growth Marketing Show 27:24

10M ago27:24

27:24

Are conversion rate optimizations really worth it? That's the question we'll be digging into on this episode. Website conversion rate optimization has recently become an increased focus for businesses looking to improve their online presence. However, some argue that it takes time away from more valuable marketing efforts. In this episode, John and…

1
The ABM Tech landscape | The Compound Growth Marketing Show 14:27

10M ago14:27

14:27

In today's episode John and Quincy dive into the constantly changing world of ABM technology. As marketers, it's important to keep in mind that there's no one-size-fits-all solution when it comes to ABM tech. Every organization has unique needs and requirements, and relying solely on out-of-the-box functionality won't solve your custom needs. We go…

1
The CGM Origin Story, Where it all started | The Compound Growth Marketing Show 23:05

11M ago23:05

23:05

On this episode we dive into the origin story behind John's journey from helping multiple companies at various stages to founding Compound Growth Marketing. We discover how John's expertise has helped businesses at various stages of development, from launch to post-IPO growth. We'll explore his unique approach to building predictable, scalable chan…

1
Sourdough, AI, and Kombucha are more alike than you think | The Compound Growth Marketing Show 21:13

11M ago21:13

21:13

Are you looking to future-proof your AI strategy and scale your content strategy? In this episode, we talk about how sourdough, kombucha, and AI are alike and how applying the principles of sourdough and kombucha brewing can actually improve your AI strategy.Key takeawaysIt's important to create a strong foundation and nurturing your AI strategy, m…

1
Display has ruined ABM | The Compound Growth Marketing Show 27:32

12M ago27:32

27:32

Display is ruining your ABM strategy! On this episode as we discuss how to create a successful ABM strategy without relying too much on tools and display advertising. Learn real world strategies that will help you grow your pipeline, build long-term relationships with your clients, and master the art of account based marketing. Tune in now for acti…

1
Are Marketers and Sellers really that different? | The Compound Growth Marketing Show 28:09

12M ago28:09

28:09

Are marketing and sales really as different as everyone thinks? On this episode we talk about everything from the sales funnel to the marketing funnel, we break down the differences and similarities between marketing and sales, we dive into revenue accountability for marketers, and more! Links: https://www.compoundgrowthmarketing.com/ Hosts: Quincy…

1
Interview with Chip House CMO, Insightly | The Compound Growth Marketing Show 27:12

1y ago27:12

27:12

In this episode, with Chip House of Insightly CRM, we delve into the customer's buyer journey and how CRM systems play a crucial role in ensuring that the right data is available at the right time. We discuss the various stages a customer goes through in the buying process and the importance of accurate data to provide them a smoother experience. T…

1
Falling into the CPL Trap | The Compound Growth Marketing Show 16:29

1y ago16:29

16:29

Are you getting the most out of your marketing campaigns? On this episode, we discuss the common trap of solely focusing on Cost Per Lead (CPL). It takes more than just top line metrics and data to optimize marketing and sales. Understand multiple levers and strategies you can pull to maximize your return of investment (ROI). Links: https://www.com…

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Don't Ignore Middle Intent Funnel | The Compound Growth Marketing Show 27:29

1y ago27:29

27:29

It may sound silly, but when it comes to marketing and sales funnels, you can't ignore the middle! Businesses are too focused on generating leads at the top and converting them at the bottom - but what about everyone in between? On this episode we talk about how to better reach out to those already in your funnel to explore potential opportunities …

1
John Short AMA | The Compound Growth Marketing Show 21:00

1y ago21:00

21:00

Everyone knows that the marketing and sales process can be complicated - but do you know what the marketing funnel looks like, or how powerful data can be when it comes to successful sales? John Short has all the answers in this hilarious Ask Me Anything session where he dives into his experiences with marketing, sales, and data. Tune in to get som…

1
MQL, PQL, MQA...Whatever! | The Compound Growth Marketing Show 21:09

1y ago21:09

21:09

Are you stuck on how to label leads? Is it MQL, SQL, or PQL? On this episode we dive into why it doesn't matter what you label them, as long as you have a stage in the funnel nailed down and create mutual contacts between the marketing team. Tune in and learn more about this important topic today! Links: https://www.compoundgrowthmarketing.com/ Hos…

1
Using content atomization for efficiency | The Compound Growth Marketing Show 20:39

1y ago20:39

20:39

There's a lot of information out there on how to create great content. But what happens when you're short on time and need to get your content out fast? On this episode we dive deep into content atomization and the process of breaking down a larger piece of content into smaller, more manageable pieces. We'll show you how to use content atomization …

1
Data Triangulation | The Compound Growth Marketing Show 33:08

1y ago33:08

33:08

In order to make informed business decisions, it's important to have access to accurate and timely data. But data can often be contradictory or incomplete. That's where data triangulation comes in - on this episode we talk about how by combining multiple data sources, businesses can get a more complete picture of what's happening in their industry …

1
Does double leads mean double the revenue? | The Compound Growth Marketing Show 17:04

1+ y ago17:04

17:04

On this episode John and Quincy talk weigh the value of optimizing your funnel vs just simply looking to double your funnel volume. Twice as much isn’t always twice as good, and in today’s climate, it’s imperative that marketers fully understand which levers to pull in order to continue to grow the business. Links: https://www.compoundgrowthmarketi…

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Interview with Michelle Heath | The Compound Growth Marketing Show 24:30

1+ y ago24:30

24:30

On this episode John sits with Michelle Heath Founder and CEO of Growth Street to talk about how companies should be thinking about growth in a down economy and also her passions for using LinkedIn to influence and educate. Links: https://www.compoundgrowthmarketing.com/ Michelle Heath - President and Founder of Crews Consulting Group https://www.l…

1
TikTok: Hero or Zero | The Compound Growth Marketing Show 18:07

1+ y ago18:07

18:07

On this episode John and Quincy talk about the value of TikTok. There is a lot of talk recently regarding the usefulness of the platform, security and data worries, and it’s place in the B2B space. Can companies build a winning strategy on TikTok, or will it fade into the MySpace ether? Links: https://www.compoundgrowthmarketing.com/ Hosts: John Sh…

1
Interview with Eric Crews on Building systems for measuring and improving your business | The Compound Growth Marketing Show 27:00

1+ y ago27:00

27:00

On this episode John sits with Eric Crews President and Founder of Crews & co. to talk about building systems for measuring, understanding and improving your business. Links: https://www.compoundgrowthmarketing.com/ Eric Crews - President and Founder of Crews Consulting Group https://www.linkedin.com/in/eric-crews-ccg/ https://www.crewsandco.com/ H…

1
Marketing When There’s No Urgency to Buy | The Compound Growth Marketing Show 48:15

1+ y ago48:15

48:15

On this episode John sits with Dave Gerhardt on the Exit Five podcast to talk about how to market when there’s no urgency to buy, what the CEO wants, and driving predictable demand. Links: https://www.compoundgrowthmarketing.com/ Dave Gerhardt https://www.linkedin.com/in/davegerhardt/ https://davegerhardt.com/ https://twitter.com/davegerhardt…

1
Interview with Jeanne Hopkins | The Compound Growth Marketing Show 53:36

1+ y ago53:36

53:36

On this episode, John hosts a conversation with Jeanne Hopkins, CRO of OneScreen.ai, to talk about the first 90 days, marketing and sales alignment, and more. Hosts: John Short of Compound Growth Marketing Guests: Jeanne Hopkins, CRO at OneScreen.ai - https://www.linkedin.com/in/jeannehopkins/ Website: https://www.compoundgrowthmarketing.com/…

1
Interview with Tom Wentworth pt 2 | The Compound Growth Marketing Show 24:57

1+ y ago24:57

24:57

On this episode, John hosts a conversation with Tom Wentworth, CEO of Recorded Future, to talk about the future of Web3 and the impact that it will have on business and marketers in the future. Hosts: John Short of Compound Growth Marketing Guests: Tom Wentworth Tom Wentworth - LI https://www.linkedin.com/in/twentworth, Twitter: https://twitter.com…

1
Which CRM can take down SFDC? | The Compound Growth Marketing Show 16:35

1+ y ago16:35

16:35

On this episode John and Quincy dive into which CRM will be the dark horse to take down the mighty Salesforce. There are a lot of acquisitions happening in the MarTech space and we cover off on who is making the right acquisitions to position themselves to be a strong contender in the market. Website: https://www.compoundgrowthmarketing.com/…

1
Social Selling | The Compound Growth Marketing Show 11:58

1+ y ago11:58

11:58

On this episode, John and Quincy talk about Social Selling. So what is social selling? How can companies do it effectively? How can marketing enable that? Compound Growth Marketing: https://www.compoundgrowthmarketing.com/

1
Platform vs Talent | The Compound Growth Marketing Show 11:38

1+ y ago11:38

11:38

There is an over-dependence on tools without the right skillsets and process to set them up. This leads to project sprawl and no process internally. On this episode, John and Quincy dive into what organizations should be thinking about when it comes to their Marketing and Sales teams tech stack. Hosts: John Short and Quincy Johnson of Compound Grow…

1
Good Data | The Compound Growth Marketing Show 30:37

1+ y ago30:37

30:37

On this episode, John and Quincy dive into What exactly IS good data and how does data organization and maintenance impact business outcomes. Hosts: John Short and Quincy Johnson of Compound Growth Marketing Website: https://www.compoundgrowthmarketing.com/

1
How to Hire Demand Gen | The Compound Growth Marketing Show 26:14

1+ y ago26:14

26:14

On this episode, John and Quincy talk about how organizations be thinking about Demand Generation and bringing on someone in as a leader. There are key questions that organizations should be asking about experience, the timing for considering to build your Demand Gen team, and how you know if Demand Gen is the right move for your company. Hosts: Jo…

1
Interview Tom Wentworth pt 1 | The Compound Growth Marketing Show 28:21

1+ y ago28:21

28:21

On this episode, John hosts a conversation with Tom Wentworth, CEO of Recorded Future, to talk about the future of Web3 and the impact that it will have on business and marketers in the future. Hosts: John Short of Compound Growth Marketing Guests: Tom Wentworth Tom Wentworth - LI https://www.linkedin.com/in/twentworth Twitter: https://twitter.com/…

1
Interview with Drew Fortin | The Compound Growth Marketing Show 37:18

1+ y ago37:18

37:18

On this episode, John hosts a conversation with Drew Fortin, Chief Growth Officer of The Predictive Index, to talk about marketing career paths and everything going on with The Predictive Index. Hosts: John Short of Compound Growth Marketing Guests: Drew Fortin, Chief Growth Officer at The Predictive Index - https://www.linkedin.com/in/andrewpforti…

1
Interview with Jess Iandiorio | The Compound Growth Marketing Show 29:29

1+ y ago29:29

29:29

On this Episode John hosts a conversation with Jess Iandiorio, CMO at Miracle and Starburst, to talk about marketing career paths and everything going and challenges along the way to grow marketing and Demand Gen. Host: John Short of Compound Growth Marketing Guests: Jess Iandiorio, CMO at Starburst - https://www.linkedin.com/in/jess-iandiorio-5148…

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Compound Growth Marketing 팟 캐스트

들어볼 가치가 있는 팟캐스트

1
The Compound Growth Marketing Show

Compound Growth Marketing

1
Marketing Assets vs Liabilities | The Compound Growth Marketing Show 18:47

1
Are Conversion Rate Optimizations really worth it? | The Compound Growth Marketing Show 27:24

1
The ABM Tech landscape | The Compound Growth Marketing Show 14:27

1
The CGM Origin Story, Where it all started | The Compound Growth Marketing Show 23:05

1
Sourdough, AI, and Kombucha are more alike than you think | The Compound Growth Marketing Show 21:13

1
Display has ruined ABM | The Compound Growth Marketing Show 27:32

1
Are Marketers and Sellers really that different? | The Compound Growth Marketing Show 28:09

1
Interview with Chip House CMO, Insightly | The Compound Growth Marketing Show 27:12

1
Falling into the CPL Trap | The Compound Growth Marketing Show 16:29

1
Don't Ignore Middle Intent Funnel | The Compound Growth Marketing Show 27:29

1
John Short AMA | The Compound Growth Marketing Show 21:00

1
MQL, PQL, MQA...Whatever! | The Compound Growth Marketing Show 21:09

1
Using content atomization for efficiency | The Compound Growth Marketing Show 20:39

1
Data Triangulation | The Compound Growth Marketing Show 33:08

1
Does double leads mean double the revenue? | The Compound Growth Marketing Show 17:04

1
Interview with Michelle Heath | The Compound Growth Marketing Show 24:30

1
TikTok: Hero or Zero | The Compound Growth Marketing Show 18:07

1
Interview with Eric Crews on Building systems for measuring and improving your business | The Compound Growth Marketing Show 27:00

1
Marketing When There’s No Urgency to Buy | The Compound Growth Marketing Show 48:15

1
Interview with Jeanne Hopkins | The Compound Growth Marketing Show 53:36

1
Interview with Tom Wentworth pt 2 | The Compound Growth Marketing Show 24:57

1
Which CRM can take down SFDC? | The Compound Growth Marketing Show 16:35

1
Social Selling | The Compound Growth Marketing Show 11:58

1
Platform vs Talent | The Compound Growth Marketing Show 11:38

1
Good Data | The Compound Growth Marketing Show 30:37

1
How to Hire Demand Gen | The Compound Growth Marketing Show 26:14

1
Interview Tom Wentworth pt 1 | The Compound Growth Marketing Show 28:21

1
Interview with Drew Fortin | The Compound Growth Marketing Show 37:18

1
Interview with Jess Iandiorio | The Compound Growth Marketing Show 29:29

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