Dan Murray-Serter and Chris Donnelly are two serial entrepreneurs who've built, sold, scaled & failed companies worth hundreds of millions of dollars. In Secret Leaders we get inside the greatest minds and greatest moments in business, because we believe the best way to learn about business is to hear from the people who make it happen. Sponsored by Wise Business and Vanta. Contact: hello@secretleaders.com
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BABYSITTING TREVOR - Silver: Best Comedy Podcast, The British Podcast Awards 2018 - Comedians Carl Donnelly and Chris Martin, help their weird eccentric Aussie "uncle" Trevor Crook tasks to become a more rounded human... with varying degrees of success. They're essentially staging an intervention to give his life direction... and make themselves laugh in the process. @babysittingtrev Hosted on Acast. See acast.com/privacy for more information.
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McDonald's vs Burger King: How One Campaign Hijacked Millions of Customers
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25:07Ever wondered how Burger King pulled off one of the slickest marketing stunts ever—racking up 1.5 MILLION app downloads in just ONE WEEK by targeting people standing INSIDE McDonald’s stores? _______________ Sign up to Wise Business banking: https://wise.com/uk/business/ Join Vanta and receive $1000 off: http://vanta.com/secretleaders Learn more ab…
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Dopamine Expert: This 30 minute Rule Will Fix Your Dopamine Addiction
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1:29:20Are your daily habits killing your motivation? Neuroscientist TJ Power, once a self-confessed dopamine junkie reveals how phones and quick fixes tanked his focus and ambition. He broke free from phone and alcohol addiction with his D.O.S.E framework (Dopamine, Oxytocin, Serotonin, Endorphins) which has helped him reduce stress, boost sleep by 54%, …
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Imagine losing 8,000 Bitcoins—now worth over half a billion pounds—because someone threw out your hard drive. In this episode of Leaders Chat, Dan and Chris dive into this jaw-dropping story, dissect Tony Khan’s daring strategy to keep AEW a family-run powerhouse, and dish out must-know entrepreneurial tips for aspiring business owners. What’s your…
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Savile Row is one of the most prestigious shopping streets in London, and with just £10,000, Sean Dixon transformed his brand, Richard James, into one of the city's most sought-after tailors. From designing Sir Alex Ferguson's iconic coat to hosting Elton John and Oasis in his shop at the same time, Sean shares the journey of relentless hard work a…
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Did you see Elon Musk RIDICULOUS texts to billionaire?
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41:33Has anyone seen how CASUAL Elon Musk's text messages were when trying to convince billionaire to invest in X? We will be discussing how common this actually is as well as how Elon's Grok 3 has emerged has the top AI platform despite behind 5 years behind ChatGPT Then Dan and Chris finish of by answering some of your business questions to help you o…
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Huel & RedBull’s PR expert talks marketing hacks to go viral - Emily Austen
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1:21:16Want to build a killer marketing campaign? Look no further than our interview with PR expert Emily Austen who does exactly that for global giants Red Bull. She takes us some through some of the most successful PR campaigns ever including how Barbie and Oppenheimer clashed on purpose?! and the powerful hacks that you can start using right now to mak…
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Rolex is one of the most iconic and prestigious brands in the world, generating an incredible $11 billion in annual revenue. But here’s the shocking twist—Rolex doesn’t make a single dollar in profit. So, where does all that money go? And how does Rolex continue to dominate the luxury watch industry without traditional profits? In this episode of S…
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The Man who accidentally sold $100M on Shopify by Travelling the world - Danny Buck, CRAFTD London
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1:23:59Meet the man behind CRAFTD, the Shopify hit that has made him $100 million. This is a man who has experienced it all on his entrepreneurial journey. From car boot sales, to buying out his bosses, creating the iconic Cristiano Ronaldo billboard and ending up in $300k worth of debt. He will be sharing with us everything he has learned along the way a…
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Why Dominos gave away free Rolex’s & reacting to cringe CEOs
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33:19Did you know Domino’s used to give out Rolex watches to top-performing franchise owners? Or that LEGO rewarded its employees with solid gold bricks? Some companies go above and beyond to take care of their people. In this episode of Leaders Chat, we break down some of the most surprising employee perks—from Airbnb’s $2,000 annual travel credit to Z…
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The Bricklayer Who Built a $50M Empire Selling Honey
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1:17:52From a humble bricklayer to building a $40 million honey empire, Scott Davies is living proof that with relentless determination and a never-say-die mentality, anything is possible. Scott’s journey, which began with self-doubt and uncertainty, evolved into the story of an entrepreneur who overcame immense challenges to transform his business into w…
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Deepseek vs ChatGPT, YouTube Dating? & Beating Bill Gates
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42:01Is Chris more influential than Bill Gates? This week, we explore Chris's rise to the top as LinkedIn’s number one ranked creator and dive into the ongoing battle between Deepseek and ChatGPT. Plus, did you know YouTube started out as a dating site?! We’re also excited to introduce a brand new segment to the show, where we react to some of the wilde…
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Wealth Expert: Unlock This Mentality to Make $10K a Month - Sahil Bloom
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1:15:39Everyone wants to make money, and many view it as the ultimate path to happiness. But for Sahil Bloom, money is merely the by product of discovering what truly brings you joy and fulfilment. In this incredibly insightful episode, we sit down with Sahil, a wealth expert, to explore the deeper side of success. Sahil shares how financial wealth is not…
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$25,369,000 EXIT: The Brutal Truths Of Selling My Business
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37:44No one truly understands the brutal truth of going through an exit process and this week Chris gives us a raw insight into the reality of what really happens behind the scenes of seeing the company you have put your life into build suddenly in someone else's hands. Everyone will always look at the financial side of this discussion, but it is always…
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The $1BN CEO who has beat Nike and Adidas in 9 years
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1:11:50Tom Beahon, the co-founder of Castore, reveals how he took on global giants Nike and Adidas—and won—in just 9 years. Tom takes us behind the scenes of Castore’s rise, revealing what really goes on in the world of sports sponsorship deals and how he navigated a highly competitive industry. He also tells the fascinating story of how he convinced tenn…
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In this fascinating episode, we dive into some of the strangest businesses you never knew existed! From companies that allow you to hire bridesmaids to look the part at your wedding, to services where you can literally rent someone's time to stand in line for you, these unusual ventures are taking the business world by storm. We explore the creativ…
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Omaze: A Unicorn Business Built by Giving Away Millions to People & Charity
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1:16:08Matthew Pohlson has built Omaze into a unicorn business through some pretty unconventional ways - convincing the Pope to sell his Lamborghini, sending someone to space with Richard Branson and giving away multi-million dollar mansions for $10. All whilst giving away over $300M to charity. This is one of our favourite interviews ever. From a busines…
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In this episode, Dan shares the incredible journey behind the recent success of his company, Heights, now generating $1.5 million per month in revenue. He reveals the one simple change that transformed the business and led to this massive growth. Whether you're an entrepreneur looking to scale your own company or just curious about the secret to su…
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Andy Coulson: Most powerful man in British Media to a national disgrace - Lessons in Reputation management
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1:00:25Andy Coulson was once the face and leader of the most powerful newspaper in the country, News Of The World, and later became the Prime Minister’s right-hand man as Director of Communications. Then he lost it all. After scandals and a prison sentence, Andy founded his own consultancy, Coulson Partners, helping people navigate personal crises and rep…
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In this week’s Leaders Chat, we discuss Trumps upcoming inauguration and why we have simply stopped caring about politics. We also debate an interesting question: should CEOs earn 196x more than their employees? We break down what drives these massive pay differences and ask if they’re truly justified. Is the value CEOs bring really worth such a hu…
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I built a $2bn Company By Paying Everybody The Same As Me - Nicola Kilner
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1:04:23In this episode, we sit down with Nicola Kilner, former CEO of The Ordinary, to dive deep into the unique story behind her journey in building a $2 billion company. Nicola shares the highs and lows of her path to success, including the challenges she faced as a leader and the pivotal moments that shaped her career. We discuss why her Co-CEO fired h…
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Everything You Need To Know To Start A Business In 2025
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38:35In this episode Chris Donnelly and Dan Murray Serter, each with over 17 years in the game, share the ultimate guide to starting a business in 2025. They cover everything from identifying the best industries to enter, to building a team and scaling your idea into a thriving company. If you're wondering where the biggest opportunities lie in 2025, or…
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Hermann Hauser: The Man Who Saved Apple from Bankruptcy
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38:46In this episode, we sit down with the entrepreneur who built the UK’s biggest company, worth an astonishing $176 billion, from an initial $50 investment. He shares the exact steps and strategies he used to scale a small startup into one of the world’s largest companies, proving that massive success can come from the smallest beginnings. He also rev…
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Is AI going to ruin the world? Experts & Entrepreneurs discuss…
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11:47In this video, leading entrepreneurs and experts dive deep into one of the most pressing questions of our time: Is artificial intelligence going to ruin the world? With AI evolving faster than ever, concerns about its impact on jobs, society, and our future are growing. This insightful discussion covers the benefits, risks, and ethical challenges o…
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In this episode, we dive into three incredible stories that blew our minds. Lionel Barber recounts his chilling experience interviewing Vladimir Putin at the Kremlin, giving us a rare insight into what it’s like to sit face-to-face with one of the world’s most powerful leaders. James Watt, co-founder of BrewDog, shares the shocking moment when he l…
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Looking for the best books to fuel your success in 2025? In this video, we dive into the top books that have shaped our entrepreneurial journey and made a lasting impact on our lives. Whether you're just starting out or you're a seasoned business owner, these books offer invaluable lessons on leadership, strategy, mindset, and growth. We’ll discuss…
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