Ed Elson wrote an awesome article for No Mercy/No Mallice... these are my thoughts.

It's easy to get attention once... to earn a simple opt-in. But how do you KEEP people paying attention for a long time?

Three places. Once you see them, you can't unsee them.

Search your stories, find your purpose.

Matthew Dicks's incredible storytelling exercise.

Wanna live forever? Learn to tell stories.

Forgot to bring your workout shoes to the gym? Go anyway.

Lessons from JAY Z & Linkin Park.

A powerful new framing of an old idea.

The "mind-blowing" discovery a few reclusive email marketers made last year...

This is what can happen to your business if you're too dependent on social media...

How to get your open rates from 17% to 60%.