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Andy Kushner offers an inside look behind-the-scenes of the wedding and event world for both industry experts and bridal couples by featuring in-depth and transformative conversations with event industry icons. The Wedding Biz is also the only global platform of its kind to serve the business development needs of wedding and events professionals. As the host, Andy interviews the most prolific thought leaders and talent, taking you behind the curtain and revealing their personality, character ...
 
Are you a woman entrepreneur in the wedding and event industry who is burnt out? Do you want your business to work for you instead of the other way around? Does the stress and frustration you’re feeling ever make you want to throw in the towel, give up on your dream, and start working on your resumé?Stop right there! Host Jen Taylor understands how you feel and has answers for you.When she started out over 15 years ago as a successful destination wedding planner in Washington and Maui, it wa ...
 
Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next? Do you know you can close the couples who come to you, but can’t always get them to book a call and talk to you? Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads? Do you know you’re great at what you do, but worry you’re not looking professional enough to your couples and it’s ...
 
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Wedding Business Solutions

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Wedding Business Solutions

Alan Berg, CSP, Global Speaking Fellow

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If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, who’s been called “The Leading International Speaker and Expert on the Business of Weddings.” Whether it’s ideas for closing the sale, improving your website conversion or just plain common-sense ideas for your wedding business, the episodes here, whether monologue or dialogue are just the thi ...
 
The best podcast if you're Wedding Supplier looking to become better at the business side of weddings. Get up to date information, strategies and marketing advice from top industry professionals. Enjoy the podcast? Then leave us a 5 star review! Every podcast is recorded live so join Jack and Chris on Facebook on "Wedding Business Tips Group" to watch live Thursdays at 6pm, and add your voice to the conversation. Learn marketing for your wedding business and get bespoke advice and free resou ...
 
Are you currently or hoping to be a wedding venue business owner? If so, then this podcast is for you. Business coach & best-selling author, Amee Quiriconi, will teach you everything you need to know about starting and operating your own wedding venue business. You’ll learn how to attract the right clients, manage vendors, market your brand online, and more! This podcast will give you all the tools necessary to start and run a successful wedding venue business of your own. With Amee as your ...
 
In this series, 'The Business of Weddings', I'll be chatting to loads of wedding pros and industry heavyweights to get their insights on the wedding industry. Whether you're a videographer, entertainer or florist, there'll plenty of advice, tips and motivation to help take your business to the next level.
 
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show series
 
I often hear wedding and event businesses complaining about all of the new competitors in their market. I’m sure this is not limited to the wedding/event industry. Most businesses don’t want to see another competitor enter their market. Whether they’ve been in business longer than you, or are brand new, are they really competitors? What is your per…
 
How much time do you spend working on your business? I’m not talking about the time you spend with clients; I’m talking about the time you spend working on your 8 CEOs. In this episode of the podcast, I’m talking about making time to work on your wedding business by having a quarterly day (or half-day) where you can create a plan for the upcoming q…
 
Andy is very excited to welcome Marcy Blum, an internationally sought after event planner and entertaining expert who has 30 years experience. She has been named one of the best in the world by Vogue, Martha Stuart Weddings, Harper’s Bazaar and the New York Times magazine. Marcy has appeared on many television shows and, with event planner Sarah Ha…
 
Premium Members, click here to access this interview in the premium area. Walid Azami of www.walidazami.com is a celebrity photographer and commercial director based in Los Angeles. He got his start in photography by working with Madonna and contributing to her many projects. He realised then photography was going to be his thing. He has since phot…
 
Have you ever looked at your wedding leads and wondered, "Why don't they get it??" You know your wedding business is better than your competitors, and you know you're great at what you do...your leads should be able to easily see this, and you should be booking couples left and right! So why aren't you? Most of your leads just don't seem to underst…
 
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 232: Lessons Learned From The Best In The Wedding Industry with Andy Kushner appeared firs…
 
Everyone hates no-shows on appointments and tours, but is charging the solution? I saw a conversation on Facebook started by a venue owner, @corbinmock. Obviously frustrated by couples making appointments and then not showing up, this started a serious of comments. While I agree with the premise, I have some ideas on this subject. Listen to this ne…
 
What is self-care and what does it look like for you as someone in the wedding industry? Self-care is multidimensional; it goes beyond facials and pedicures, but it can be hard to figure out what to do for yourself besides putting on a face mask! And if you’re like me, you might find this concept a little difficult to grasp. In this episode, we’re …
 
Andy welcomes Persephone Maglaya to the show today! Persephone is the founder and C.E.O. of The Media Socialites, a social media and influencer management agency. She is also the creator of @everydayvogue and @bridalvogue, which reaches over 275,000 collectively, and she has a team of fifty full-time employees and works with over 130 luxury bridal …
 
Every once in a while, I come across someone who’s carved out a really unique niche in the wedding and events industry. I met Andrew at a WeddingPro COR event and when he told me he provides weather tools for wedding professionals, I was intrigued. Of course weather is a big factor for weddings and events, but why are the apps on our phones not giv…
 
Premium Members, click here to access this interview in the premium area. Stacey Brown Randall of www.staceybrownrandall.com first appeared on the podcast for episode 259. She's not a photographer but a Business Growth Accelerator. She helps businesses get more referrals… without actually asking for them. And like she says on her website… WHEN YOU …
 
The event went great, the customer/couple is thrilled… but they didn’t post a review!! It’s frustrating, but it’s not their fault. Just like asking for the sale, asking for reviews is your responsibility. And if you’re not getting your happy customers to post reviews, it’s probably the way and timing of your asking. Listen to this new, 10-minute ep…
 
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Black Friday Announcement: Ghost-Proof Your Wedding Business appeared first on Evolve Your Wedding…
 
Wouldn't it be amazing if all it took to book a wedding lead was for them to hear about us, immediately set up a call, and book with little to no questions asked? Many wedding pros expect that this is how it's supposed to go - and if it doesn't, they weren't your ideal client anyways. HOWEVER... While this may be our expectation, the reality is a l…
 
How do you find time for everything during the holidays? Do you end up sacrificing evenings and weekends? The holiday season is almost here, so you might suddenly feel like you’re trying to find extra time for family, friends, parties, clients, and everything else on your plate as a wedding planner. So let’s talk about setting boundaries for yourse…
 
Premium Members, click here to access this interview in the premium area. Graham Crichton of www.grahamcrichton.com is a people and pet photographer with a street front and purpose-built studio in Belfast, Northern Ireland. In addition to being the birthplace of the Titanic, Belfast is a famous university city, which means there looks to be a solid…
 
Every so often I see someone posting on Facebook, complaining about another vendor asking for a commission when they refer business. It’s always such a controversial subject and one that I’ve been addressing for years. As a matter of fact, I did two webinars on this, one with just venues and caterers and one with all suppliers. The links are below.…
 
Have you ever wondered why you feel so productive in the spring or fall but when winter comes around, all you want to do is hibernate? Our bodies are connected to the earth, and as the seasons change so do we. My energy healer Jeni Dahn is joining us for this episode to teach us about the energies of the seasons and how they can benefit our lives a…
 
Andy is so excited to bring on today's guest, Sarah Winward! Sarah is based out of Salt Lake City and is a destination wedding florist who creates flower arrangements that are inspired by the changing of seasons in nature. Believing that flowers should feel natural in the environment in which they are going to be viewed, Still, she also finds many …
 
As the holidays approach it’s always a good time to take a look at our websites to see what we can do to help them convert better. For this, I’ve invited my good friend and go-to for websites and SEO, Brian Lawrence of Local Traffic Builder. Whether your site is current, starting to get dated or needs to be scrapped, this episode will give you some…
 
Premium Members, click here to access this interview in the premium area. Katrina Ferguson of www.katrinaferguson.com.au and www.photogeek.com.au is a Melbourne-based at-home newborn photographer who you probably know if you're active in any of the many photography business Facebook Groups. Not because she has a following of millions. Not because s…
 
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 231: Behind The Wedding Business with Carolyn Kulb of Bloom Poet appeared first on Evolve …
 
When you go to a networking event or conference, are you deciding who to talk to, or whom to meet based upon what they can do for you, or what you can get from them? Or, are you leaving yourself open to other kinds of value by not having any expectations when you meet new people. Listen to this new 8-minute episode for my thoughts on networking and…
 
Could it be time to pivot? Are you on a path that will take you to the life you really want? I want to take you through the story of my life over the last four years, so that you can see how I navigated the loss of my husband, the pandemic, and pivoting my business. It’s important to talk about self-care and how the seasons affect us as humans, so …
 
Floral artist Kiana Underwood is the celebrated owner of Tulipina an internationally renowned floral design studio that creates bespoke experiences for luxury weddings throughout the world. She has been named one of the top wedding floral designers in the US and is the most followed floral designer on Instagram. She is the author of Color Me Floral…
 
Premium Members, click here to access this interview in the premium area. Georgie Hope of www.largehope.com is the author of multiple books, including… How does SEO work? SEO for photographers Pre-Launch SEO Checklist SEO Migration Checklist and others! She is the owner and SEO strategist of her company, Large Hope. Based in Queensland, Australia, …
 
Are you giving your customers what they’re asking for, or are you challenging their assumptions with results and experiences that they couldn’t have imagined? One way to differentiate yourself is to show customers things they haven’t asked for, which to them are new and unique, even if you’ve done them before. I mention a book – The Challenger Sale…
 
Do you have a backup plan for your business for when things go awry? Is it documented? Whether we like it or not, sometimes things go wrong. You can’t know when every emergency will strike, so how do you prepare your business to survive when you have to leave without a moment’s notice? This episode is all about standard operating procedures and why…
 
This episode marks today's guest's third spot on The Wedding Biz! Michelle Rago is a very popular and successful destination planner, producer, and designer based out of New York City, and she has published a book titled Signature Weddings: Creating a Day Uniquely Your Own. She joins Andy today to discuss topics such as how the COVID-19 pandemic af…
 
Some of my guests for these dialogues have carved out a niche, some have made a pivot. I invited Artem Lomaz on because he did a pivot into a niche. His clients and couples saw the need and pulled him in a direction that had led him to a better place. Listen to this new episode for some inspiration on how you might find your own pivot that helps yo…
 
Premium Members, click here to access this interview in the premium area. Wendy Norman of www.aptbphoto.com has the kind of work that will not only have you thinking, WOW, this photography is so good… but also think, where are all these photos taken, because I want to live there! Her photography features beautiful parklands, beaches, incredible arc…
 
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 230: How To Sell More In Your Wedding Business With Email Marketing with Shannon Vonderach…
 
I recently read (listened) to “The Gap and The Gain” by Dan Sullivan and Dr. Benjamin Hardy. I was really intrigued by the concept of how we can so easily fall into The Gap, and focus on what we don’t have, instead of The Gain, where we can appreciate what we’ve already done to get where we are. At first, I thought it was a simplistic concept, but …
 
When was the last time you updated your contracts? This episode is about ensuring that your contracts are in tip-top shape and that you are covered when things go awry. Let’s face it, not everything is within our control; sometimes things go wrong. What is within your control is how you are legally protecting yourself from the fallout if something …
 
Longtime listeners of The Wedding Biz will definitely recognize today's special guest, as she has been on the podcast several times before! Christina Matteucci is the executive director of David Beahm Experiences, and in today's conversation, she and Andy talk about the generational gap in the event industry. She offers potential solutions not only…
 
Premium Members, click here to access this interview in the premium area. Mark Rossetto of www.markrossetto.com is one of Australia's best photography business coaches and has helped hundreds, if not thousands, of photographers worldwide become better business operators. His focus is on marketing to attract your best clients with a varied approach …
 
Did you get a lead on a call with you, but then they didn't respond? That feeling is THE WORST - because they seemed like your ideal couple and all the signs were pointing to them booking with you...then, NOTHING. Is it something we said? Did they not like us? Why is it happening? In today's episode in our series to end the ghosting in your wedding…
 
Tell me if this sounds familiar... 1) Wedding leads reach out to you and ask you to send them information. 2) You send it over to them. 3) You don't get a response, and after a follow up or two, you figure they must not want to talk to you. BUT WAIT: Is that really why they didn't respond? Or was there another reason - one that can be easily fixed.…
 
Are you letting others define success for you? Do you see what other’s are achieving and make that your benchmark? Or, are you choosing your own definition of success… the only one that really matters. Listen to this new 6-minute episode for a little perspective on this topic. If you have any questions about anything in this, or any of my podcasts,…
 
📣 NEW SERIES ALERT!! 📣 It's October, which means it's spooky season...and it's the perfect time to talk about GHOSTING! 👻 As wedding pros, I think we can all agree that ghosting SUCKS. Wedding leads reach out to us, ask us for info, maybe even get on a call with us - and then, nothing. No response to the info we sent, no reply after a sales call...…
 
How do you feel about putting on your CFO hat? Is it a little intimidating? In this episode, we’re talking all about being the CFO of your business with Profit First Professional Jenni Davis. Jenni is teaching us what Profit First is, why it’s a game-changer for your finances, and how to get started with it through her new program. This episode is …
 
Joining Andy this week is Jess Levin Conroy, the founder and C.E.O. of Carats and Cake, a community within the events industry that connects industry pros with couples planning weddings. They also offer a software solution focused specifically on venues to drive their entire event revenue streams and focused on revenue optimization. Andy and Jess h…
 
Right about the same time that I asked Myrna to come on the podcast, I got a listener suggestion from Rev. Annie Lawrence in NY City to do an episode on making your website ADA Compatible (ADA - Americans with Disabilities Act). Over the years I’ve heard conflicting information about who needs to make their websites more accessible. The easy answer…
 
Premium Members, click here to access this interview in the premium area. Grasi Correa is one part of the duo/trio of www.rockerinlove.com with her husband, Dani and eldest son, Otto. The first thing you need to know about today's guests is their photography is simply gorgeous. It's emotive and fun, features incredible locations and makes you wish …
 
Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 229: Mix Up Your Marketing With Promotions appeared first on Evolve Your Wedding Business …
 
Discounting is always a hotly contested topic, whether for my speaking or consulting. This was a listener suggestion (thanks, and keep them coming) and whether you’re a solo-preneur, a small group, or a large company, coming up with the right pricing strategy is key to profitability. While I’ve spoken and written about this for years, and my client…
 
Are you tracking the numbers in your business? In this episode, we’re talking about tracking everything coming in and going out of your business financially. The three trackers that you should have set up in your business are sales, expenses, and cash flow. I’m teaching you how to set up some simple spreadsheets that will cover everything you need …
 
Andy welcomes Victoria Dubin to the podcast today! Victoria runs Victoria Dubin Events located in New York City. After graduating from Cornell University, Victoria began her career in finance and real estate and was later the owner of a successful gift and home design accessories business. She eventually started a highly sought-after event planning…
 
Premium Members, click here to access this interview in the premium area. Seva Mozhaev of Sev's Pics and The Sevo Show on TikTok, is a photographer, videographer and social media guy based in Perth, Western Australia but coming to you from Italy! It was long-time listener and PBX member Jakub Redziniak who connected Sev and me with this message… Hi…
 
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