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Marketing Horizons, a sub-series in the WVU Marketing Communications Today podcast, is forward-thinking, looking ahead, through the front windshield and beyond, into the marketing future. Hosted by Cyndi Greenglass and Ruth Stevens, Horizons is a podcast dedicated to looking ahead to the new ideas, technologies, tools and strategies that are emerging to help marketers navigate over the marketing horizon.
 
WVUA-FM, 90.7, located in Tuscaloosa, Alabama, is the student radio station of the University of Alabama. Their staff members have won numerous national awards for play-by-play calls, sports talk shows, and sports reporting. The following are broadcast highlights from the staff. To contact the staff, e-mail Sports Director Nic Hoch at wvuasports@sa.ua.edu
 
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Sometimes you get lucky and get a reminder about how cool college football can be. Saturday was one of those days. It wasn't fun or easy for WVU fans to get to that destination, but end the end, the destination was all that mattered. Learn more about your ad choices. Visit megaphone.fm/adchoices저자 247Sports, West Virginia, West Virginia Mountaineers, West Virginia Football
 
Steven Farrell (@themuffinman32) and Garrett Yurisko (@fabs304) of DayOneLIfestyle & Friends: The Podcast (@day1lifestyle on Twitter) participate this week in the TV Binge Fantasy Draft. 1 pick each from 5 TV genres: Comedy, Drama, Documentary, Reality, and Animated. Check out their podcast wherever you listen to podcasts! Thank you to Db for spons…
 
Kevin, John, Intern Ethan and Dave talk everything from WVU's first home game, look forward to Virginia Tech, and we give away a pair of WVU branded Nike's courtesy The Book Exchange!! Use code BX4FINAL4 to save 25% off your order at bookexchangewv.com, or shop safely in-store in Morgantown at their Evansdale or Downtown locations! Let us know you'…
 
Phone reps are no longer the front line of customer service. Customers now reach out to their suppliers first through digital channels. In turn, companies worldwide view their call centers not only as a cost center but also as a revenue opportunity. AI across the customer lifecycle is driving innovation in prediction, conversation and analytics, ba…
 
On this week's Got Your Eers On?, IT'S VIRGINIA TECH WEEK! We recap a dominating win over the LIU Sharks, debate what we think we've learned from Saturday's win, prepare for the battle for the Black Diamond Trophy against the Hokies, answer our way through a bottled water themed Bluff the Fluffs quiz, and Scoot brings us another challenging Pick Yo…
 
A detailed look at Saturday's matchup shows what WVU can expect from the Virginia Tech offense, defense and special teams. What are the keys to victory? What are the matchups to exploit? What are the areas to avoid? Who are we talking about after the game? Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
It's not a surprise, but listeners want to know about the Jarret Doege/Garrett Greene dynamic, the new Big 12, changes to the depth chart, game planning the WVU offense and more. Learn more about your ad choices. Visit megaphone.fm/adchoices저자 247Sports, West Virginia, West Virginia Mountaineers, West Virginia Football
 
The Big 12 adds three schools with a strong 🏀 history…and the school that Tacko Fall played for. Kedrian Johnson is the most important role player on the roster. It’s hard to trust the climb when the sky is falling. Thank you to Db for sponsoring this episode. Link: https://bit.ly/37cP8YP and use code “POD10”. Check out the Unreasonable Doubt Websi…
 
An unusual opponent is in what's actually the most common spot on the schedule for WVU's annual FCS opponent, but LIU doesn't have much going in its third season transitioning from Division II to the FCS. The Mountaineers ought to have their way on Saturday. Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
Kevin gets mistaken for Da'Sean Butler once again at the Maryland game, but that was the least of our worries. We talk the game, Intern Ethan tells us what happened, we ask if we still Trust The Climb, and John gets into an argument with an Uber driver. Use code BX4FINAL4 to save 25% off your order at bookexchangewv.com, or shop safely in-store in …
 
On this week's Got Your Eers On?, IT'S LIU WEEK! We lick our wounds and discuss the good (yes, there was some) and bad of Saturday's disappointing loss to Maryland, look ahead to this week's game with the Sharks of LIU in a new Bluff the Fluffs that's completely dedicated to them, and finish up with a new Can't Believe My 'Eers where Scoot takes us…
 
Is Maryland a but mysterious? Is there enough returning production to draw some clues? Where might the Terrapins be vulnerable. How could they attack WVU? All that and more, plus an initial look at our annual travel roster predictions is in today's episide. Learn more about your ad choices. Visit megaphone.fm/adchoices…
 
West Virginia starts the season Saturday with a rare true non-conference road opener. Listeners want to know about starters, surprises, game plans and more. Learn more about your ad choices. Visit megaphone.fm/adchoices저자 247Sports, West Virginia, West Virginia Mountaineers, West Virginia Football
 
On this week's Got Your Eers On?, IT'S GAME WEEK! We dive into our expectations for Saturday's game 1 matchup against the Maryland Terrapins in College Park, give our prognostications for the 2021 football season as a whole, compete in a new Bluff the Fluffs that quizzes us on our remembrance of last season's stats, and finish up with a new Pick Yo…
 
He's cleared and ready to play for WVU, it's Isaiah Cottrell! Da'Sean, Kevin and Ash talk to him about his long recovery process, his journey to WVU, his relationship with Coach Bob Huggins, and more. Use code BX4FINAL4 to save 25% off your order at bookexchangewv.com, or shop safely in-store in Morgantown at their Evansdale or Downtown locations! …
 
The player profile this week is on Isaiah Cottrell, who is a unique ingredient to this year’s 🏀 stew. Conference realignment expectations are just like on-the-court expectations. Also, breaking news about Coach Huggins. Thank you to Db for sponsoring this episode. Link: https://bit.ly/37cP8YP and use code “POD10”. Check out the Unreasonable Doubt W…
 
The tools needed to manage your customer data have changed dramatically since the days of “database marketing” in the 1980s. The latest iteration is a CDP, or customer data platform, the subject of our stimulating discussion with David Raab, a leading expert and founder of the CDP Institute. He explains how the tech landscape has become quite compl…
 
On this week's Got Your Eers On?, we discuss the latest college football realignment news, Head Coach Neal Brown's nationally ranked recruiting class, Deuce McBride showing out for the Knicks in the NBA summer league, the passing of legendary coach Bobby Bowden, Bluff the Fluffs returns to quiz us on Winchester, VA, and Scoot brings us a new Can't …
 
Before settling into the ordinary podcast routine for the football season, we detour with a Q&A episode in which Chris and Mike ask one another the questions they need answered. Learn more about your ad choices. Visit megaphone.fm/adchoices저자 247Sports, West Virginia, West Virginia Mountaineers, West Virginia Football
 
Neal Stone is back! I got Neal’s thoughts on realignment, we look at the superhuman stats of Post-Oscar Jalen Bridges and WVU-Marshall relations. Thank you to Db for sponsoring this episode. Link: https://bit.ly/37cP8YP and use code “POD10”. Check out the Unreasonable Doubt Website at https://unreasonabledoubtwv.Wordpress.com. Get Unreasonable Doub…
 
We're back again! Kevin joins us 13 minutes late as he's hungover, but Ash and John entertain you until he wakes up a quarter of the way into the show. Hear about the guys trip to Arizona; John's first marriage trip to Vegas; Deuce McBride's alleged contract; and watching Da'Sean Butler serve as guest coach of the Boston Celtics!! Use code BX4FINAL…
 
Can Malik Curry help fill the Deuce/Jordan vacuum left at the point guard position? Is conference realignment just like the TV show Survivor? How can you make the Field of Dreams game even better? Thank you to Db for sponsoring this episode. Link: https://bit.ly/37cP8YP and use code “POD10”. Check out the Unreasonable Doubt Website at https://unrea…
 
The role of the PR professional is changing fast. No longer limited to media relations or crisis management, these days PR people have evolved into larger and more strategic roles as “communicators,” who handle multi-channel messaging to a variety of important audiences, or “publics.” Our guest, Bonnie Harris, explains what’s driving this change, a…
 
Tom Bragg of Marshall's 247Sports site uses his experience on the WVU beat to help answer a new batch of questions in the latest VIP mailbag. Learn more about your ad choices. Visit megaphone.fm/adchoices저자 247Sports, West Virginia, West Virginia Mountaineers, West Virginia Football
 
Football is back at West Virginia. The team has its first practice and the coach has his first press conference today, and this episode sets the table for what's to come as the Mountaineers prepare for the Sept. 4 opener at Maryland. Learn more about your ad choices. Visit megaphone.fm/adchoices저자 247Sports, West Virginia, West Virginia Mountaineers, West Virginia Football
 
The guys from the Got Your Eers On? Podcast (@gotyoureers on Twitter) join the show to pick a team of current/former WVU 🏀 players who you would have on your Bill Laimbeer’s Combat Basketball team. Who has the best team? Thank you to Db for sponsoring this episode. Link: https://bit.ly/37cP8YP and use code “POD10”. Check out the Unreasonable Doubt …
 
Time passes but the interest remains. Folks are starved for news and developments about what happens next to WVU and college sports conferences. There are many questions, and we try to answer as best as we can. Learn more about your ad choices. Visit megaphone.fm/adchoices저자 247Sports, West Virginia, West Virginia Mountaineers, West Virginia Football
 
On this week's Got Your Eers On?, we catch up on realignment talk as Oklahoma and Texas exit for the SEC and what that may mean for WVU, Josh Whitt from the Unreasonable Doubt podcast joins us to talk all things WVU Basketball including Deuce's big draft day to the Knicks and Jevon's trade to the Nets, and Scoot brings back another round of "Pick Y…
 
Two former Mountaineers…in the NBA…in the same city…at the same time? Is James Okongwo the Doogie Houser of 🏀? Are you watching the Olympics? Thank you to Omio for sponsoring this episode. Link: https://omio.sjv.io/c/2544961/1078765/7385 and use code “OMIO5”. Check out the Unreasonable Doubt Website at https://unreasonabledoubtwv.Wordpress.com. Get…
 
Bot-generated fraud on digital advertising will waste $42 billion by 2022, according to Jupiter Research. A shocking sum. Our guest, Dr. Augustine Fou, explains why and how ad fraud is perpetrated, and what can be done about it. Listen in to learn how we marketers must change our thinking about ad metrics, and update our media buying strategies alt…
 
John, Da'Sean, Kevin and Ash are BACK after our weekend at The Basketball Tournament. We won 2 games, fell at the third, but what do the guys have to think about it? How was the experience? Plus we Ash reads your incredible messages. Use code BX4FINAL4 to save 25% off your order at bookexchangewv.com, or shop safely in-store in Morgantown at their …
 
As news breaks in the middle of the episode that Texas and Oklahoma do not intend to remain with the Big 12, the discussion revolves around West Virginia's past, present and future in realignment. Learn more about your ad choices. Visit megaphone.fm/adchoices저자 247Sports, West Virginia, West Virginia Mountaineers, West Virginia Football
 
Zach Campbell (@zcampbell_SI on Twitter) joins the podcast to discuss how the Texas and Oklahoma move to the SEC will affect the Big 12 and specifically the Mountaineers. Where will WVU wind up after this round of realignment musical chairs? Thank you to Omio for sponsoring this episode. Link: https://omio.sjv.io/c/2544961/1078765/7385 and use code…
 
After a deep dive on name, image and likeness gripes and what EerSports can't and "should" do, Chris and Mike answer questions about football newcomers, Neal Brown's contract, Big 12 media days and more. Learn more about your ad choices. Visit megaphone.fm/adchoices저자 247Sports, West Virginia, West Virginia Mountaineers, West Virginia Football
 
Part 1 - Killing time waiting for 1 person to join your live stream. Part 2 - Podcast reaction audio (not video). Part 3 - Calling out the “haters”. Thank you to Omio for sponsoring this episode. Link: https://omio.sjv.io/c/2544961/1078765/7385 and use code “OMIO5”. Check out the Unreasonable Doubt Website at https://unreasonabledoubtwv.Wordpress.c…
 
Kevin, John and Ashley discuss this weekend's The Basketball Tournament regional in Charleston, we recap our exhibtion games, and who is our next player to be added to BEST VIRGINIA, and will it start a trend? Use code BX4FINAL4 to save 25% off your order at bookexchangewv.com, or shop safely in-store in Morgantown at their Evansdale or Downtown lo…
 
The marketing world has embraced loyalty programs ever since the launch of the American Airlines AAdvantage program in 1981. But these transactional rewards programs are headed for the trash heap, says our guest Ajay Row, a longtime authority on retention and loyalty, based in Mumbai. Join us to learn the strategy behind loyalty marketing programs …
 
On this week's Got Your Eers On?, we talk about Deuce McBride deciding to remain in the NBA draft, Sean McNeil's decision to return to WVU, what will the early (and late) season roster look like for WVU Basketball, Football and Baseball offseason nuggets, and some early reactions to the flood gates opening up on the new era of NCAA new Name, Image,…
 
Big 12 media days begin in Dallas Wednesday, and Neal Brown has some questions to answer. He also has a team with players who didn't generate much preseason buzz but could grab some all-conference spots when the year is over. Learn more about your ad choices. Visit megaphone.fm/adchoices저자 247Sports, West Virginia, West Virginia Mountaineers, West Virginia Football
 
Deuce McBride. Sean McNeil. One is coming back to WVU. One is not coming back. Does history provide some early insight into the 2021-22 season? Devin Ebanks sighting in the state of WV! Thank you to Omio for sponsoring this episode. Link: https://omio.sjv.io/c/2544961/1078765/7385 and use code “OMIO5”. Check out the Unreasonable Doubt Website at ht…
 
The 2021 college football season is just around the corner, and you know it's coming now that the Big 12 has released it's preseason poll and all-conference teams. Let's compare how the media voted with how our host voted. Learn more about your ad choices. Visit megaphone.fm/adchoices저자 247Sports, West Virginia, West Virginia Mountaineers, West Virginia Football
 
One half of the team is out of town, but that's no reason to skip another opportunity to talk about everything happening around West Virginia sports right now. Learn more about your ad choices. Visit megaphone.fm/adchoices저자 247Sports, West Virginia, West Virginia Mountaineers, West Virginia Football
 
WVU 🏀 Alum Jon Holton (@sirholton on IG) joins the podcast to discuss counting in Spanish, the proper amount of BBQ sauce with ribs, and joining Best Virginia to make a TBT run. Thank you to Omio for sponsoring this episode. Link: https://omio.sjv.io/c/2544961/1078765/7385 and use code “OMIO5”. Check out the Unreasonable Doubt Website at https://un…
 
On this week's Got Your Eers On?, We Ain't Heard Jack from McBride or McNeil... We talk about some new Football Recruits.. There is a new segment called "Pick You Eers"!!! Join us for all this and more on this week's episode of Got Your Eers On?...!저자 gotyoureerson
 
Neal Stone is back on the podcast to help determine real or fake TBT team names (and Best Virginia’s draw in the Charleston Region). We also talk about another roster addition as well as still guessing the futures of Deuce and McNeil. Neal also gives us a hot take that includes his current Top 5 NBA players! Thank you to Brüush for sponsoring this …
 
Why do walled gardens exist in the first place? The answer is quite simple, because they can. When it comes to advertising, giant firms like Facebook and LinkedIn hold all their own cards. And with the demise of 3rd party data and cookies, the amount of data they have on users who readily allow access to personal information is unprecedented. But w…
 
There's a sense of family in the air with Neal Brown at the helm in Morgantown. But while he begins his third season in 2021, Brown has only had one full off-season to build his program. The Mountaineers have some work to do to catch the big boys of the Big 12, but West Virginia's optimistic that a plan is in place to reach the top of the conferenc…
 
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