최고 Videography 팟캐스트 (2024)

1
2024 PMRE and REPP Conference Recap 48:32

1d ago48:32

48:32

Did you miss the 2024 PMRE Conference and/or the 2024 REPP Conference? Todd, along with Steve Musser and Jess Paxson of WOW Video Tours share with you a recap of both conferences they went to. These conferences are great opportunities to learn more about both the creative side and the business side of real estate media. To learn more about conferen…

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Developing Leaders in your Business 41:19

5d ago41:19

41:19

Shoeless Craig Magrum starts with describing a first in his Real Estate Media Career. And then he and Todd dive into an important topic as you look to scale your business up: Developing leaders in your business. Why should you develop leaders? How do you develop leaders? And how do you let go of things you've done previously and put your trust in t…

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What it Takes to be a CFO 49:51

15d ago49:51

49:51

This episode Todd and Craig dive into what it takes to be the Chief Financial Officer (CFO) of your company/business! We all LOVE number crunching, right? (Well, some do). What does it take for someone to understand and move into the role of a CFO? Why do you need to be a CFO? Is it hard? Listen in for some great insight on the critical need to und…

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The Foundations of Scaling 58:49

22d ago58:49

58:49

In the beginning of starting a business, especially when you're younger, you'd trade all the time in the world for money. However, as you grow older, you'd trade all the money in the world for time. So what's the balance between time and money for you in scaling your business? Craig and Todd discuss some fundamental questions you need to ask yourse…

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Attracting Good Employees & Clients: Part 2 48:28

29d ago48:28

48:28

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this second part of a 2 episode series, Todd & Craig talk about how to attract great clients to your Real Estate…

1
Attracting Good Employees & Clients: Part 1 50:20

1M ago50:20

50:20

Attracting good people to your business, whether it’s team members (employees or contractors) or clients, is critically important to not just the success of your business, but how much you enjoy the work and business you have as well. In this first part of a 2 episode series, Todd & Craig talk about how to attract great team members to your Real Es…

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E98 | Beat The Backlog 1:03:00

1M ago1:03:00

1:03:00

Send us a text It has been a while. I have been working my way through the busy summer, giving 100% to my couples, clocking up the edits, spending time with the family and something had to give...it was the podcast. Sorry about that, but inspired by the typical post summer season backlog and struggle to find life balance as a small creative busines…

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Propel Your Business with Consistency 50:02

1M ago50:02

50:02

It's that time of year (in many parts of the world) where your volume of shoots can slow down. What do you do with that extra time? When your day isn't structured by being full with appointments, how do you keep your business moving forward? Todd and Craig discuss the importance of building consistency into your work day, and into your slower seaso…

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Spiro Podcast 100th Episode - Values & Standards in Building Your Business 1:00:54

2M ago1:00:54

1:00:54

It's our 100th Episode of the Spiro Podcast! Thank you to all who watch and listen. It's truly our privilege and honor to be a small part of helping you build your real estate media company! In this Episode, Shannon Landers, Spiro VP of Product joins Todd & Craig to talk about the values and standards used in building a healthy, strong, leading rea…

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Investing in Yourself: The REPP 2024 Conference 58:01

2M ago58:01

58:01

Investing in yourself is critically important to the success of your business. It’s easy to want to invest in equipment, social media, editing and the like, but unless you also invest in yourself, you won’t have the personal tools to build a business. One way to invest in yourself is to attend industry conferences where you can learn from industry …

1
Broker Deals: A Real Life Story 1:02:44

2M ago1:02:44

1:02:44

We've talked about them before. They're perhaps the quickest way to scale your business and shoot more real estate listings: Broker Deals. This week, Craig shares a story about a Broker Deal he just closed with a new WOW Video Tours Client in the Greater Toledo, OH area. Listen in for an effective way to serve your clients well! Interested in learn…

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Episode 1: The State Of The US and Global Wedding Industry 36:11

2M ago36:11

36:11

Welcome to The Wedding Vendor Life Podcast! In this episode, we dive deep into the current landscape of the wedding industry in the US and across the globe. Hosted by Vitor Lindo, a seasoned wedding professional with over 12 years of experience, this podcast is tailored to wedding vendors seeking to thrive in their businesses. Whether you’re strugg…

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The Power of Upselling 45:43

3M ago45:43

45:43

"Upselling" can sound like a "dirty" word. It can also sound like a word of opportunity. Craig and Todd discuss what upselling is, when to consult with your clients on other services they may benefit from, and the impact it can have on your business. Interested in some of the resources Todd & Craig mentioned during this episode? Check out: The Air …

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Answering Viewer and Listener Questions 53:36

3M ago53:36

53:36

This week Todd & Craig answer your questions about the business of real estate media. You all have some great questions, and we're excited to tackle them in this episode. Don't miss the new "Todd's Tech Talks" on the Spiro Super Users Facebook Group at: https://www.facebook.com/groups/1642242329598239 - The 1st and 3rd Thursday of each month at 4:3…

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Preparing for the Seasonal Transition 50:56

3M ago50:56

50:56

It's that time of the year again (in most parts of the world) where the seasons are starting to change. School is back in, vacations (holidays for our non-US friends) are mostly over, and at least in the Northern Hemisphere, the temperatures will slowly start to drop. Activity will slow down for many of us. So what happens with your business when y…

1
What to do When You Lose a Client 50:27

3M ago50:27

50:27

You can't win them all. Well, you may win them, but you WILL lose some of them at some point. So, what do you do when you lose a client? Craig shares a "loss" this week and how he's handling it. What have you do when you've lost a client? Be sure to leave a comment and share your thoughts and ways of handling losing clients. Want to learn more abou…

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Client Acquisition and the Value of Empathy 49:14

3M ago49:14

49:14

Todd goes solo this week as Craig is out on a busy week of shoots. He'll be discussing two topics to help reinforce your business: More information on client acquisition, and also the value of empathy in today's business environment. Is there room for empathy? Does empathy for clients (and anyone) make you weak? Listen in for more. To learn more ab…

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Shooting & Selling: The Hybrid Role 58:34

4M ago58:34

58:34

So what does it look like to fill the role of both photorapher/videographer, AND business development specialist? How do you balance both roles, and what does each entail? Todd and Craig talk about the hybrid role that many need to fill in their businesses, and when you should hire a person that fills both roles. Do you want to learn more about how…

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E97 | Should you work for free and how to create opportunities 56:45

4M ago56:45

56:45

Send us a text Working for free always seems to raise some controversy, but are there times when short term sacrifice can lead to longer term success? We will discuss that in this episode with plenty of personal examples of how you can create opportunities out of nothing and the downsides of not setting expectations with people when working for les…

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Critical Communication - Hard Conversations: Part 2 52:21

4M ago52:21

52:21

Craig & Todd continue their discussion on critical communication in your real estate media business. This week, they concentrate on how to communicate culture to your team. Culture is critically important to communicating vision, and keeping up morale for your team. Listen in to hear more!저자 Spiro

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E96 | When it goes wrong in the world of weddings 51:33

4M ago51:33

51:33

Send us a text It is amazing how connected we all are today, and the world of social media has created some amazing marketing opportunities for us all to reach potential clients and speak to an audience. But what happens when it gets used in a more negative way, potentially in a way that impacts our business or even us personally? On the back of a …

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Critical Communication with Your Team - Hard Conversations 51:30

5M ago51:30

51:30

Part of running a business is clear, critical, effective communication with your team. And unfortunately, some of those conversations can be hard and even awkward. So, how do you have those conversations? Todd and Craig discuss techniques and approaches to how to talk with your team and maintain morale and good relationships on the team.…

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E95 | Seconds, Associates and Shooting a Wedding for Someone Else 1:25:01

5M ago1:25:01

1:25:01

Send us a text Inspired by us recently helping each other out with photographing and filming weddings we decided to discuss the practicalities and considerations of representing another person or business at a wedding. This conversations is helpful whether you want to or are shooting for someone else, or if you are looking for people to shoot on yo…

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Business Goals Checkup 44:43

5M ago44:43

44:43

At the beginning of the year we did a few episodes on Goal Setting (see: https://youtu.be/aiH8F-ufVRU?si=e5kuReJGxnBQ5TQJ and also https://youtu.be/-F8LRUxkuw4?si=pjoDWyODnUMM5JNu). Believe it or not, we're already halfway through 2024! So, how are you doing with your goals that you set at the beginning of the year? This is a great time to focus ev…

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A Photographer's Streamlined Workflow: Part 3 52:20

5M ago52:20

52:20

Todd and Craig wrap up A Photographer's Streamlined Workflow with this episode. What happens after your last shoot of the day? What is your data transfer process? How do you organize your media and rename it? How do you get it to your editors? And finally, how do you get your final, edited media to your clients? To learn more about Spiro and the wo…

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E94 | Trends and what's next? 1:18:06

5M ago1:18:06

1:18:06

Send us a text However you feel about the 'new thing' or what 'everyones doing' it is something we all need to be aware of so we can understand how the current trends will interact with us and our business. The new trend might not be your thing, but we still need to be aware of what potential clients might be looking for. Even if that isn't somethi…

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Owner Spotlight Series: Colleen Kydd - Three Palms Media 58:24

5M ago58:24

58:24

We love spotlighting and learning form other owners of Real Estate Visual Marketing companies. This week, we want you to meet Colleen Kydd, who co-owns Three Palms Media from the Ft. Myers, FL area. Colleen has an amazing story of how she and her husband started and continue to grow their business. Join us as we learn from others in our industry! B…

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E93 | Make Extra Money From Your Camera 1:26:15

6M ago1:26:15

1:26:15

Send us a text In the middle of 2024 there is so much talk in the wedding industry, specifically amongst wedding photographers and wedding videographers about how enquiries are down, bookings are down. The general concusses appears to be that it is more challenging to run a small wedding business at the moment, so for photographers and filmmakers w…

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A Photographer's Streamlined Workflow: Part 2 1:00:24

6M ago1:00:24

1:00:24

Todd and Craig continue their discussion on a streamlined workflow to help make your shoot day efficient and profitable. To learn more about Spiro or to sign up for your free Spiro account, be sure to visit us at: http://spiro.media저자 Spiro

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A Photographer's Streamlined Workflow 48:41

6M ago48:41

48:41

So how exactly does a photographer having a streamlined workflow have an impact on your business. WHAT could/should a streamlined workflow for a real estate photographer or videographer look like? Todd and Craig discuss a photographer's process, gear, and more that makes for an efficient, and profitable shoot day. Want to learn more about the Spiro…

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How to be the CFO of Your Business 38:03

6M ago38:03

38:03

Financials. Accounting. Bookkeeping. Balancing. Budgets. It's not the most exciting aspect of running a business, and yet, maybe it is. The key to a successful real estate media business isn't necessarily how great of a photographer or videographer you are, but, understanding your numbers, profit margins, and how to maintain your financials is crit…

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Growing Your Client Acquisition Effort 45:54

6M ago45:54

45:54

Craig and special guest Steve Musser, Director of Sales & Marketing at WOW Video Tours discuss ways to grow your client acquisition effort. Taking the first step is all you need to start building momentum. Interested in the books mentioned in this episode? Check out: "The Five Levels of Leadership" by John Maxwell The Five Love Languages" by Dr. Ga…

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E92 | DJI Osmo Pocket 3 update and other gear stuff 46:59

7M ago46:59

46:59

Send us a text For this episode I wanted to revisit a topic from episode 81 where I talked about how the DJI Osmo Pocket 3 could be a game changing cameras for hybrid shooters. Now I have had the opportunity to use it for a few more months on a variety of projects I wanted to give you a more up to date view of how useful it is as a tool for hybrid …

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Winning Back Lost Clients 50:07

7M ago50:07

50:07

You've lost a client. Or multiple clients. It can feel like the end of the world. But IS it? Is there a chance you could win them back? Of COURSE there's a chance you could win them back. Todd and Craig discuss strategies and approaches in winning back the relationships you had with previous clients. You won't ever win them ALL back, but you can wi…

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E91 | Where we get our creative inspiration 1:43:00

7M ago1:43:00

1:43:00

Send us a text As photographers, filmmakers and hybrid shooters what we offer to our clients is not just our creative skill, artistic flair or the technical knowledge we have to create photographs and films. Probably the most important element in our work and our unique selling point as a business is how we see the world and what drives us to do wh…

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Unhappy Clients: The End of the World? 46:21

7M ago46:21

46:21

Every company has them, including ours: Unhappy Clients. Craig relates a story about an unhappy client he spoke with recently. Will you lose an unhappy client forever? Temporarily? Can you salvage the relationship and address the issue to the customers (and your) satisfaction? Is it the end of the world if (when) you have an unhappy client? Todd an…

1
E90 | The Lenses we use for shooting Hybrid 1:13:30

7M ago1:13:30

1:13:30

Send us a text In the last episode we discussed the options when it came to choosing a camera to shoot hybrid photo and video coverage. The natural follow on it the discussion around lenses. We reveal what our favourite lens is and what are go to piece of glass is for different parts of a wedding day. We have a debate over zooms vs primes and ponde…

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Answering Real Estate Photographer Questions 40:43

7M ago40:43

40:43

Todd and Craig answer some real estate photographer and videographer business questions found on Facebook groups. It's a grab bag, a mystery box of topics this week. Listen in to find out more! Want to learn more about Spiro Software? Check it out at: http://spiro.media To learn more about how to use Spiro's automated video editing "Merge Fleet", c…

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E89 | Camera chat for hybrid photo / video 1:09:51

8M ago1:09:51

1:09:51

Send us a text In this episode we talk about one of the most talked about things amongst photographers and filmmakers - cameras! Hybrid photo and video shooting requires a different level of speed and features from a camera, so if you are looking to get into hybrid shooting this episode will be really useful when it comes to choosing which camera s…

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E88 | What's so hard about shooting hybrid solo? 1:05:13

8M ago1:05:13

1:05:13

Send us a text In our first proper episode hosting together we discuss the challenges of capturing a wedding in still photography and videography as a solo hybrid shooter. We go through an entire wedding day and discuss how we would approach each part of the day and the workarounds for the various aspects that need to be captured in both photo and …

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Maximizing Your Time in Busy Season 52:49

8M ago52:49

52:49

The Spring Market is slowly creeping back for many of us in real estate photography and videography. That means we're busier working in our business, and have less time to work ON our business. So how do we best maximize our time to keep momentum going when you're shifting from business/sales development to shooting/editing/customer service? Todd a…

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E87 | Introducing my new co-host Kieran Paul 32:04

8M ago32:04

32:04

Send us a text It's time for a change and to freshen up the podcast and we are starting a new series by introducing our new co-host Kieran Paul and photographer and filmmaker who has been in the game for almost a decade. In this episode we get to find out all about how Kieran got into photography/filmmaking in his early years, how he made his way i…

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E86 | It's been a while, what's going on? 11:03

8M ago11:03

11:03

Send us a text As it has been 3 months since the last episode I wanted to give an explanation and fill you in on the exciting changes to the podcast moving forwards. The How to Shoot Hybrid Podcast is for photographers and videographers who capture weddings, live events, work with commercial clients and work on creative projects. We discuss differe…

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Owner Spotlight Series: Ryan Stevens - Real Home Pix 52:45

8M ago52:45

52:45

The Spiro Podcast is all about the business of Real Estate Media and Visual Marketing. We love having guests on that share their experiences with you, the listener! This week on this Owner Spotlight Series Episode of the Spiro Podcast, we welcome Ryan Stevens, owner of Real Home Pix in the Dallas/Ft. Worth market. As a former Realtor, Ryan shares h…

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The Efficiency of Automated Video Editing through Spiro 44:57

9M ago44:57

44:57

WOW Video Tours Director of Training and Production, Ryan Lieurance, joins Craig on the podcast this week to talk about the mechanics of Spiro's "Merge Fleet", or automated video editing system. From training on how to use it, to how it can increase the efficiency of your real estate media business, we cover a cutting edge technology that has helpe…

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Owner Spotlight Series: Michael Burke - Inside Real Estate Photography 57:35

9M ago57:35

57:35

Special Guest Michael Burke of the Inside Real Estate Photography YouTube Channel, and owner of Burke MultiMedia, joins Todd & Craig for an Owner Spotlight Series episode. Michael shares his business story, lessons he's learned starting and growing both a Real Estate Media Business and a successful YouTube channel as well. YouTube Channel: https://…

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Parkinson's Law and Breaking Down Goals 40:28

9M ago40:28

40:28

Todd and Craig continue their discussion on goal setting. Tackling a big goal can seem overwhelming, even potentially causing paralysis in moving forward. But breaking down the big goal into much smaller goals can help you take that first step. They discuss Parkinson's Law, and how that can impact going after your goals. What is Parkinson's Law? Wa…

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Listing Showcase: What You Need to Know 27:00

10M ago27:00

27:00

Listing Showcase is a service provided by Showingtime Plus - owned by Zillow. What do you need to know about this as an owner of a Real Estate Media & Visual Marketing company? Should you provide services to help your Realtor Clients utilize Listing Showcase? Our guest, Steve Musser, Director of Sales & Marketing for WOW Video Tours shares what he'…

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Practical Tips for Sponsored Event Booths 49:29

10M ago49:29

49:29

Have you ever been a sponsor at a Realtor event or trade show? Have you ever set up a booth for your business where potential Realtor clients may stop by? What should your booth look like? What should you have in it? Where should you stand? Craig & Todd will cover these questions and more to help you plan for the most effective and engaging booth y…

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To Discount or Not to Discount 38:48

10M ago38:48

38:48

There exists in the business world, the question of pricing. Actually, it's a myriad of questions about pricing. But one of them specifically is whether one should ever discount their pricing. There are a lot of opinions on it. Here's ours, and why. Welcome to the Spiro Podcast! We're glad you joined us in talking about the business of Real Estate …

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