Today on Video Marketing Madness – YouTube AI Notification Requirements. Ray talks about the new information request from YouTube when uploading videos. Here’s what YouTube asks when uploading a video and this comes from the YouTube back office: “Do any of the following describe your content? Makes a real person appear to say or do something they d…

Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what’s going on!!! Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a n…

Today on Video Marketing Madness – How to Run Tik Tok Ads Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo Here’s a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads/저자 Video Marketing Madness

Today on Video Marketing Madness – How to Use YouTube Podcast Feature – We’ll walk you through that and other new stuff. Adding a podcast to your Youtube channel – In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts. Updates: Google tests Nearby Events and Dea…

Today on Video Marketing Madness – Updates and Ray’s new GPT Store App for Optimizing Videos Here are links to the updates: Google Ads support is at an ‘all-time low’ – we asked Google why – https://searchengineland.com/google-ads-reps-customer-service-advertisers-low-436434 Google Ads lays off hundreds of staff amid support crisis – https://search…

Today on Video Marketing Madness – More YouTube News You Can Use. Will YouTube ban AI voices? Listen in! There is a new AI technology from YouTube that makes videos. Ray has yet to get his hands on it. What’s more, there’s a rumor YouTube will ban AI voices. We doubt that will happen, but if you use AI voices, be sure to vary them. Google makes it …

Today on Video Marketing Madness – YouTube Updates. Ray and Steve go through everything that is new with YouTube The biggie is that YouTube might require you to check a box indicating whether a video is AI-generated. We don’t know what will be considered AI-generated. There is a new filter in Analytics – New Views and Returning Viewers. YouTube is …

Today on Video Marketing Madness – Easily Make YouTube Shorts with Opus Clip. Opus Clip uses AI to make numerous shorts from your videos. Let’s say you have a 10-minute YouTube video. Opus Clip uses AI to analyze the video and pull out the best part for the Shorts. It also scores the quality of the Shorts. Shorts typically get more views and you ca…

Today on Video Marketing Madness – The New iPhone 15 Pro Max – Ray has it, and he talks about all the new features. Also, Ray and Steve have tips on getting more organic YouTube views. Finally, Apple added USBC, so no more lightning. However, all of Ray’s peripherals are lighting, so he’s investigating adapters. With the USBC, you can add keyboards…

Today on Video Marketing Madness – How to do YouTube Interview Shows. Ray and Steve walk you through the hardware and software you need and how to promote the channel. Ray talk about all sorts of options, but for these show notes, let’s focus on the simple ways, assuming the interviews are remote and not on-site. Use the Logitech C922 webcam and th…

Today on Video Marketing Madness – The New iPhone 15 Video. Ray details some really cool stuff. Plus news you can use.The biggest thing in the news category is YouTube Promotions. It’s in the content area where you’ll find a tab entitled “Promotions Beta.” Ray says it can get your video on page one of Google for your keyword set.Ray is going to get…

Today on Video Marketing Madness – Vital Marketing Updates You Need to Know. Steve and Ray have a bunch of news and share what’s working for them.Big news - YouTube enables linking between Shorts and long-form videos. Here’s the Search Engine land article: https://searchengineland.com/youtube-enables-linking-shorts-long-form-videos-430655Ray and St…

Today on Video Marketing Madness – Grow Your Business with Hulu. Ray gives us the facts on Hulu ads.Hulu has 100 million eyes that see the ads, and they can’t skip them. You can target down to the zip code level, and it’s on real TVs. The cost per ad is 3.5 cents per view on average. There are very tight specs for the video files, so folks will nee…

Today on Video Marketing Madness - YouTube News You Can Use - Ray and Steve have all kinds of YouTube updates.Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movoCheck out Steve’s YouTube channel – “Steve Sleeper Trains” https://www.youtube.com/c/SteveSleeperTrains…

Today on Video Marketing Madness –YouTube for Local Businesses – Ray and Steve share a case study.Be sure the channel and video are optimized. Videos need a good title and thumbnail. Optimize video in the description. Repeat title, backlink GMB and website, citation, copy, directing directions and 5 star review links. Use competitor tags. That help…

Start at 01:43Today on Video Marketing Madness –Alternative Video Platforms - here are the video platforms Ray uses to get views - besides Youtube.- Threads- Instagram- Clapper - Tik Tok competitor - U.S. based. mature audience- Tik Tok- Rumble - More free speech than YoutubeToday’s episode is made possible by Movo! Get great microphones, stands, a…

Today on Video Marketing Madness – YouTube Monetization Changes. Ray has the lowdown, and we also have other pertinent news to share.Before, you needed 4000 hours of watch time in a year and 1000 subscribers to apply for the ad revenue share. Now it’s 3000 hours of watch time in a year and 500 subscribers.News stories:Tag products in your live stre…

Today on Video Marketing Madness –How Businesses Can Make Money with YouTube. Ray talks about a few ways businesses can profit.There are two ways - YouTube ad revenue share and/or local traffic.Applications:-DIY plumber video - sell tools as well-Doctors and dentists-Real estate-LawyersMake the videos entertaining and optimize the videos and channe…

Today on Video Marketing Madness – The Big Man Video Plan. We talk about the plan for an attorney who wants to generate more leads and get monetized.Attorney Joey Franks, the Big Man at Big Man Law in Jackson MS wants to start making interesting videos about cases. The goal is to generate more case leads, but also get monetized by YouTube. Ray give…

Today on Video Marketing Madness – New Stuff in YouTube - Ray has a great list that will help your channel get more viewsCommunity Tab - Depending on number of subscribers, there are community tabs/pages with channels. You can make posts with images, drive views to standing videos, and do polls. It’s a great way to create engagement.Podcasts. See i…

Today on Video Marketing Madness – Using ChatGPT? There are some prompts and tools that will make it BETTER! -Give me a title “subject”-Expand on #1, etc-Give me 10 more-Summarize article-Create open or close for _____-Tell me the 10 best hashtags for _______-Write 10 Facebook post about______. (you can import text into Canva to get images)-Write 5…

Today on Video Marketing Madness – Get Ready To Rumble! - Rumble is a new video platform and Ray walks us through it.Rumble is a bit of a YouTube cast off network for politics and sports. Steven Crowder was demonitized on YouTube but he making a million dollars on Rumble. Also, some wrestling shows are doing very well. Ray has opened a channel and …

Today on Video Marketing Madness – How to Get More Youtube Views. Ray talks about many different ways.-YouTube ads- https://buyyoutubviews.com/ Real people watching your videos, least expensive, but it makes Ray nervous- https://sprizzy.com/ They run Youtube ads for you- https://famefuel.co/ Ray really likes this one. He always gets the $29.00 pack…

Today on Video Marketing Madness – ANYONE can shoot pro video - We talked about the benefits of using your smartphone to shoot pro video.iPhone started the trend of digital HD video with a smartphone. iPhone and Samsung Galaxy shoot better video than the $8000 cameras from 10 years ago. Having the lighting just right used to be a bigger issue than …

Today on Video Marketing Madness – Generating Online Content with AI. Everything you need to know about AI.Ray does social media posts for a local insurance agent. To get the posts he needs, he tells the software to give him 20 posts about life insurance. Then he feeds it to Canva and gets 20 graphics for the posts. AI is also good for video script…

Today on Video Marketing Madness – Online Video Distribution in 2023. Everything you need to know on how to do it.One of Steve’s clients is an attorney who wants to record case study videos and then make blogs of it and distribute it. Ray suggested making a longer horizontal video that can be transcribed and used as a blog entry with the YouTube vi…

Today on Video Marketing Madness – Using Video with Social Media. Ray has some keen case studies.With your Facebook pages and groups, you need to give folks a reason to follow or join. Consider a variety of fun posts including videos. Facebook Live does well for Loganville News and Events, and Ray says hi to as many folks as he can. Up to 100 peopl…

Today on Video Marketing Madness – Creating a Hyper Local TV Network. Ray talks about what he’s doing.His hyper-local TV network is for Loganville GA, and it’s available on all the streaming services like Roku. So far it business spotlights but they would like to add locally based entertainment shows and have it on in the lobbies of local businesse…

Today on Video Marketing Madness – Latest Updates Google Business Profile and YouTube Updates. Ray and Steve walk through the latest stuff. Starting soon, you will be able to monetize videos with music in them, as long as you share. The new YouTube trim tool for banner ads New mobile look for YouTube New Google algorithmToday’s episode is made poss…

Ray is out of pocket today, so Steve did a quick 10-minute update on YouTube Shorts and Handles plus Smartphone StatsGood info.저자 Video Marketing Madness

Today on Video Marketing Madness –YouTube Shorts Revenue Share. Ray and Steve outline that and Steve has a cool Shorts case study.Starting in 2023, YouTube will offer a 45% revenue share on shorts but you have to be a member of the partner program. To apply, you need 1000 subscribers and 90 million views in 90 days. Whoa! But for some, it’s very do…

Today on Video Marketing Madness –The Rise of A.I. Artwork - Ray talks about some new software he’s tested.It’s called Graiphics. Check it out at https://www.raythevideoguy.com/graiphics - It’s great for creating good online graphics like banners, logos, and photos - as well as website and video graphics.Today’s episode is made possible by Movo! Ge…

Today on Video Marketing Madness –Setting Up a 24/7 Online TV Station. Ray is doing that now.Ray is working with a company to set up a live streaming channel that feeds to Roku, Fire TV, Apple TV, Android TV, and others. It’s custom-built and will be a real estate 24/7 linear TV channel. While it will have some on-demand videos like YouTube, it wil…

Today on Video Marketing Madness –How YouTube Helps Online Marketing. Steve has a case study on improving Google rankings using YouTube as part of the mix.Steve’s trains YouTube channel is 12 years old, and he noticed Youtube was suggesting videos from folks he subscribed to way back way. All had given up on their channel years ago, and some of the…

Today on Video Marketing Madness –The Importance of Online Reviews. Ray tells us how to get online reviews and why.Google, Facebook, and Yelp are the top three. Remember to ask for a video review and you can post that on all your social media, including your Google Business Profile.You need to get online reviews because folks will gravitate to busi…

Today on Video Marketing Madness – Build Your Business with Local VideosRay built a Community Facebook page, “Loganville News and Events.” He is shooting a lot of video interviews with local businesses. It’s great for networking and for the businesses, it builds content and authority. Good community service and more biz for Ray.Today’s episode is m…

Today on Video Marketing Madness – Local Social Community Videos. Ray tells us how to get more business.Ray owns an escape room in Loganville GA and he built a community Facebook page called, “Loganville News and Events.” There is some news content and promotion. But restaurant reviews are huge and Facebook Lives of events are big too. He also does…

Today on Video Marketing Madness – Set up Roku & Amazon Fire Channels. Ray tells us how.Ray stood up the DuPont network it it averages 200,000 views. He’s standing up a new channel on real estate investing. You have more control over content and monetization than what you get with YouTube, and there is a low cost per entry. There’s lots to do like …

Today on Video Marketing Madness – Mike Cyr from Virtual Railfan. VR live streams 24/7 for railfans on YouTube from about 50 locations.We talk to Mike about how they set up their live streaming network, what cameras they use and how their YouTube channel took off like a rocket. Listen in for all sorts of tips and great success stories. Their websit…

Today on Video Marketing Madness – The YouTube Back Office. Ray updates us on everything in the YouTube back office and how it benefits your channel.Analytics tells what videos perform and what works. Watch hours again will show you what’s working. You need 4000 watch hours in a year to be monetized. Number of subscribers - are you gaining or losin…

Today on Video Marketing Madness – Short Form Videos Update. Ray has an update on short-form videos.Steve started with an update on YouTube Clips tests he’s doing. Ray does a lot of daily TikToks and IG Reels for his escape room, which can work for any number of retail businesses. He mostly makes short videos of scaring people in one of the rooms a…

Today on Video Marketing Madness – YouTube Clips and Chapters & Cool Hardware. Lots of stuff you can use NOW!We’ve covered YouTube Clips in a previous show - https://govmm.com/youtube-clips/ - and Steve ran a test. Using Clips in some of the Facebook Groups he belongs to, Steve saw a nice bump in views for the full videos. We also covered Chapters …

Today on Video Marketing Madness – Ranking Videos in 2022. Ray walks us through all the tactics.Use the keyword set in the title twice, but make it natural. Name the mp4 title the keyword set and add the metadata to the file. With the description, repeat the keyword set, and then add the phone number and website. Include the Google Business Profile…

Today on Video Marketing Madness – YouTube Clips. Ray explains how to use this new feature and why.You can grab 5 to 30 seconds from any video and make a clip out of it. Use the scissors icon underneath the video on the watch page. YouTube then creates a new URL for the clip, and it then has its own watch page. The full video is greyed out behind i…

Today on Video Marketing Madness – AI Voiceovers. Ray has found software that does a great job with AI voiceovers and video.Ray played some sample audio. The software is VidVoicer and you can get it for $30 at https://www.raythevideoguy.com/vidvoicer Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos…

Today on Video Marketing Madness – Horizontal vs Vertical Videos. Ray explains the benefits and uses of horizontal and vertical videos.Vertical is best for Facebook Live, Instagram Reels, Youtube shorts and TikTok. Great for selfie vids.Horizontal is best for YouTube and YouTube ads, TV and Desktop.Today’s episode is made possible by Movo! Get grea…

Today on Video Marketing Madness – Short Videos. Ray has a case study of how short videos help with branding, word-of-mouth advertising, and increased traffic.Short videos are typically 60 seconds and are vertical. Platforms include TikTok, YouTube Shorts, and Facebook and Instagram Reels. Ray does them all the time for his escape room business and…

Today on Video Marketing Madness – Why Live Videos Matter. Ray talks about why they are important and how to network with Live Videos.The audience can interact, it’s an easy content creator and Facebook and Youtube will push it out to more people.Ray uses it for networking. He’s friends with a restaurant owner and she goes live a few times per week…

Today on Video Marketing Madness – YouTube Chapters – Ray tells us about the benefits of Youtube Chapters and how to create themYou can break your video up into chapters which is great for training videos because people can zero in on what they need.Format 0:00(space)description but use keywords. Needs to start at 0:00 for the first chapter.Today’s…