Thriving Stylist Podcast 공개
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The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized i ...
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Are you a salon owner who is looking to hire your dream team? Things have changed a lot in the industry the last few years when it comes to hiring, and there’s a BIG difference between just having a team and having that dream team you want working with you. In this episode, I share how we are still very much in a stylists’ market, and it’s the styl…
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You may have heard about or noticed Meta’s new AI search feature, but are you set up for success in this new technology? This is where AI revolutionizes our industry, and it is one of the biggest breakthroughs we’ve had in this industry in the last number of years. In this episode, I share what I think is happening in our industry with Meta AI, my …
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If you’ve been listening to the podcast, you know we’ve been on a roll with these exposé-style episodes, and I have another good one for you today! Lately, there has been a lot of talk and chatter about salon pricing, and several main stream media articles have been published about the downfalls of hair salons. As professionals, I believe that we n…
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In the past the structures were super simple, but now things have gotten so much more complicated. That’s why today, I want to talk about the stylist compensation methods that are working in our industry right now. I’m excited to dive deeper into this topic with you, so whether you are a stylist or a salon owner, let's open up a broadened conversat…
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I’ve been speaking about what I call “The Great Divide” for years now, and let me tell you, we are in it! In this episode, I want to go deeper and look at the pricing crisis we find ourselves in right now, and the important things to keep in mind as we operate our businesses in today’s environment. Although you know I’m all about you seeing your bu…
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Today I want to take a deep dive into industry education and expose it ALL for you! I have so much data and information to share on this topic, but my goal is to represent the stylists, the salon owners, and the educators. In preparation for this episode I have had many conversations and my intentions for this episode is to try and make everyone fe…
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If you’re pre-booking clients right now, this episode will be an eye-opener because doing this really works against all of the things I preach and coach to in Thrivers. In this episode, I want to go deeper and look at how pre-booking in our industry has changed, because there is a lot to understand and consider about this topic. I also want to brea…
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There are critical challenges and opportunities facing educators in the current landscape in our industry, and we often get caught up following influencers and then try to recreate what they’re doing to get to the same place they’re at. This is why I wanted to bring you an entire episode focusing on what I would do if I were building as an educator…
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Today we are talking about something big, and that is communication! In this episode, I share the top five communication styles and the ways they show up in your business, how to identify them and what you can do to master communication and your interactions with each. We all encounter people using each of these communication styles, be it aggressi…
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Are you a passive stylist, artist or wealth builder, and does it even matter what type of stylist you are? Today I’m here to show you why you absolutely need to be aware of what category of stylist you fall under, and I provide you with the questions to be asking yourself and self-reflection prompts that will allow you to figure this out. So often …
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Losing clients is part of any business, which is why today I wanted to dedicate an entire episode on how to gain back guests that have chosen to leave your business. I want to dig into exactly what you can do in your business right now to start winning back some of your past clients. In this episode, I reveal the action steps to take and what to co…
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Our industry is talking at and to each other all the time, which is something that sets us apart from most other industries. However, things can get noisy, and I see people falling into the scarcity mindset, which causes so many to make reckless business decisions. In this episode, I’m giving you the hard truths about why businesses are really suff…
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Now more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page. After listening to this episode, I’d love for you to spend the next week just thinking about…
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I get asked all the time what it is going to take to break through financially. That’s why for this episode, I thought I would reach out to six-figure stylists I know to discover the changes they have made in their businesses to break past that six-figure mark. Running a six-figure business requires a fundamental shift in business structure and min…
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There is an untapped income potential in every business, including yours, and today, I dive into this topic in a data-driven and scientific way! Generating higher earnings in our industry isn’t just about raising prices, and in this episode, I reveal how strategic decision-making can transform your profit margins and get you to where you want to be…
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We got into this industry to make money, because this is how we live our biggest and best lives, but unfortunately, for so many in our industry this isn’t happening. To me money is a vehicle of opportunity, so in this episode, I want to discuss how to maximize your growth in any given year by becoming more aware of your money and your metrics. Trus…
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Today we’re getting a big geeky here on the podcast, and we’re diving into the crucial numbers and metrics that will transform your business. Uncovering why tracking these figures is not just important, but it’s absolutely essential for driving massive growth and ensuring consistent performance in our competitive industry. I want you to remember to…
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As a listener of this podcast, there’s a good chance that you are aiming to transform your salon into the go-to destination in your area, and this is what I call becoming the local “it” salon. Today, I share real-life examples from Thrivers who are it salons in their respective areas right now, and what you should be looking for in an incredible sa…
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Are you feeling overwhelmed, uninspired, and unmotivated in your entrepreneurial journey? You're certainly not alone! Recent studies reveal that American stress levels have soared since 2019, impacting many business owners, including ones in our industry. Don’t worry, because In this episode, we dive into the heart of these challenges and I offer t…
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To kick off a brand new year, today I’m talking about Gen Z - a generation often misunderstood and labeled, yet full of potential and unique qualities! In this episode, I’m not just sharing ways to manage Gen Z, but I reveal how to mentor and motivate them in a way that resonates with their values and aspirations. Whether you're a seasoned salon ow…
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If you’ve been listening to the podcast for some time now, you know that I like to share my thoughts on where our industry is heading, and I do this by doing prediction episodes here on the podcast. Let me tell you, as we close out 2023 and move into 2024, I believe this episode is probably more critical than ever! I am seeing shifts and trends in …
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It’s clear that referrals are going to become increasingly important in 2024, and beyond, in our industry. In fact, I feel like we are in a renaissance where we are shifting back towards more traditional marketing strategies, which is why in this episode, I want to share with you how you can be using referrals to generate revenue in your business r…
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Although I’ve touched on it briefly before, I haven’t really coached to online retail sales before on the podcast, but today that is going to change! I recently got a question from a listener about affiliate links for retail sales, and that led me to do some digging and investigative journalism on this topic. Sales psychology is a fascinating thing…
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​​Have you noticed that the holiday season this year is just….different? I have been doing my research, studying and preparing for this episode for a whole year now to see where the shifts lie and to determine what is going on in our industry, and the economy as a whole. Today, I reveal how it all will impact you, your studio and clients, and I hop…
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There is a lot of misinformation going around in our industry right now and it worries me greatly, because as an industry we have grown and come such a long way in the last few years. There is massive self-sabotage going on in the industry, and so much of it is based on fear, which is why In this episode I want to talk about this misinformation, th…
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If you’re considering a partnership with your salon business, think carefully, because research shows that about 70 percent of business partnerships fail. That is why for this episode, I want to share with you the common pitfalls to avoid, while giving you all the pros and cons to be aware of with this sort of arrangement. At some point you are goi…
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This week’s episode is inspired by a question from a listener who is wondering if a booth rental salon should provide clients and online booking to booth renters, and if so, whether or not she should charge a finder’s fee for those things. As you’ll hear, there is A LOT to unpack with this question, and like I’ve been saying over and over, as the l…
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When I first joined the industry it was as an assistant, but everything has changed since then, and I want to talk about how this role has evolved. Is the support you have, or are you looking to add, really an asset or a liability? Are they categorized properly? What is their job description, and are you showing up in the way you need to so that yo…
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Cancellations and no-shows are nothing new to our industry, but what is changing is the volume and pace at which it has been happening. Make no mistake, there is a growing trend of clients ghosting stylists, and in this episode, I look at the changes in consumer behavior that are behind this trend. Clients today are expecting us to do a little bit …
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Today I share how to hire the perfect salon manager, and as you’ll hear, this isn’t about hiring someone exactly like you and with your same skill set. The perfect salon manager for you is someone who is most needed in your business, that person who will make up for your fatal flaws and what you lack! In this episode, I share the four types of work…
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Today on the podcast I’ve got something different, and special for you, as I’m sharing not one but two bonus episodes - and this is the second of those two! These aren’t just any bonus episodes though, because I've cracked open the vault to bring you two segments from last year’s wealthiest year yet VIP intensive. This is the small group coaching p…
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Today on the podcast I’ve got something different, and special for you, as I’m sharing not one but two bonus episodes - and this is the first of those two! These aren’t just any bonus episodes though, because I've cracked open the vault to bring you two segments from last year’s wealthiest year yet VIP intensive. This is the small group coaching pr…
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Social media burnout is at an all-time high, and it’s just a fact that people are now looking for other resources online. One such resource is Yelp, a popular online directory for discovering local businesses, which I’ve talked about on the podcast before. In this episode, I’m going to share some statistics around Yelp, so when it becomes as big as…
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Have you been wondering what’s next for you? In this episode, I dive deep into the “What's Next” formula from my Wealthiest Year Yet planning system, in order to help you answer this question! This is already part of our VIP coaching experience, but today on the podcast I want to give an overview of something that I think will help anyone strugglin…
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Today we are going to be talking about how you can create a social media plan for your business within 3 hours a week, without it feeling exhausting or heavy. Social media strategy doesn’t have to be a big looming task, so just make the commitment and give yourself 30 days to choose to carve out the time each week. Implement what I talk about in th…
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Today I’m talking about something that makes everyone a little bit uncomfortable, and that is retirement planning. In this episode, I share insights that can help you make sure that you are on track to be in a place where you feel proud, confident and comfortable in your later years! Do you have a question for me that you’d like answered in a futur…
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Today I am trying out a new format on the podcast and doing a bit of investigative journalism, in an effort to answer stylists' concerns about extension brands. After this topic was brought to my attention multiple times, I decided to post an Instagram story asking if people were seeing anything weird going on in the extension world, and the respon…
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I have a bit of a touchy feely one for you as we celebrate 300 episodes of this podcast! Are you having trouble overcoming the feelings of your success being fragile or fleeting? This is something I think a lot of us in the industry struggle with, (myself included!) so you are not alone in thinking this way, and this is what I want to talk about to…
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As my daughter embarks on her career in the industry of hair, it was very eye opening for me, so in this episode, I want to share with you all I have learned from her about the interview processes with salons that she recently went through. Whether you are a stylist going into an interview, or a salon owner looking to interview potential hires, I h…
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Recently I’ve received a few questions from stylists about no-show policies, and I’ve been planning to do an episode on this topic, so this is a timely one! I feel like struggles around no-show policies are pretty common in our industry, so today I want to talk about the mistakes that are being made in this area and how to not only roll out a no-sh…
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In our industry we are seeing impulsive growth, and it is causing people to make irrational business decisions and choices. Why is this happening? In this episode, I look at this trend that is truly fatiguing our industry. Today I want to bring awareness to the recent shifts I am seeing in the industry, and how to grow your business forward by usin…
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Imposter syndrome is a BIG topic, and today I bust some myths and share what’s real. This episode was inspired by not only my Thriving Stylist podcast listeners, but by the industry at large, so I really wanted to discuss it and talk about the ways in which I see imposter syndrome plaguing our industry. Has imposter syndrome impacted you? If you’re…
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How to build a clientele in the fastest way possible is something I get asked about often, and it’s a bit of a hot topic in the industry, which is why I want to talk about it on the podcast today. I’m here to tell you that you can absolutely build a clientele as fast as you want, and it doesn’t have to take many years to do. Ultimately, it is your …
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This episode is inspired by a message I received from a studio owner, Becca, who is looking to get her new salon suite off the ground, and I want to share my thoughts on insights on what she can do right now to gain momentum in her market. I hope this episode is helpful not only for current or aspiring studio suite owners, but for literally anybody…
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Our industry is moving, and it’s changing fast. Today, we are going to talk about how to pass on knowledge that you’ve learned from somebody else, proprietary information, in a legal way. In this episode, I reveal what it looks like to train assistants ethically, and this is a controversial topic in the industry but I really wanted to go deeper wit…
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You may have seen or watched the blog and video recently released by Instagram that was titled, “Instagram Ranking Explained.” Let me tell you, there’s a lot to unpack from it! In this episode, I dive into the recent Instagram algorithm update, what it means, and how it could affect all of us in the industry. I reveal what I think is coming for the…
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Today we are talking about the newest social media app from Instagram (which you’ve most likely already heard about!) called Threads. Threads just came out less than 24 hours before I hit record, but I want you to understand where this app came from and how it came to be, plus my initial thoughts on it. I also share what I believe the intentions fo…
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Today I’m answering a question from an amazing salon owner, Deva, who I’ve had the privilege of coaching for some time now, and I’m so excited to be giving my feedback on the concept for her new salon, what I feel she should be focusing on, and answering the big question she had around how to attract like-minded stylists to be part of her team. I’d…
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Over the years, I’ve been asked many times if a union would be good for the beauty industry, so I really wanted to research what it would look like if we had one, and to share it with you here on the podcast. Stylists are asking if unions are good to ensure stylists are well taken care of, but is a union capable of providing that to us? Why don't w…
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In today’s episode, I’m continuing the conversation I started last week and looking at how stylists are screening to find good salons. I want both of these episodes to give you a starting point if you’re an owner looking to attract and retain the very best stylists that are out there. Remember, it’s a stylists’ market right now, so you need to be f…
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