최고 Technology Strategy 팟캐스트 (2024)

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EP265: Delivering A Smarter CX: Integrating AI Chatbots Into Onsite User Journeys To Improve Product Discovery, with Asklo 41:53

24h ago41:53

41:53

There's a feeling in the industry that some AI tools are solutions looking for a problem. In this podcast, we explore an AI solution that has a clear ecommerce use case and is focused on improving customer experience. James Gurd speaks to Klevu co-founders Nilay and Niraj about their new product, Asklo, which integrates AI chatbots into ecommerce p…

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EP264: What Should Ecommerce Brands Be Reporting On, And Why, With OmniCommerce's Consulting Director Joe Fletcher 41:18

7d ago41:18

41:18

Summary: In this episode of the Inside Commerce podcast, Paul Rogers and Joe Fletcher discuss the critical aspects of ecommerce reporting, focusing on the importance of data measurement, key performance indicators (KPIs), and the challenges posed by new tools like GA4. They explore the significance of conversion rates, tracking, and common mistakes…

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EP263: Common Issues with ERPs: How They Hamper Ecommerce Teams & What To Do About Them, With Luke Hodgson 45:41

15d ago45:41

45:41

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, Luke Hodgson from Commerce Thinking explains the common issues with ERPs and their integration with ecommerce platforms. The conversation explores the importance of understanding ERP systems for ecommerce leader…

1
EP262: Should You Invest In Your Technology Stack or Expect To Reduce Your TCO When Replatforming? 32:58

20d ago32:58

32:58

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of Inside Commerce, James Gurd and Paul Rogers discuss the critical decision-making process surrounding technology investment versus viewing technology migration as a cost reduction opportunity. They emphasize the importance of focusing on val…

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EP261: The Future Of B2C Ecommerce Platforms: Why Vendors Need To Think Seriously About Niche & Vertical Specific Solutions 38:56

1M ago38:56

38:56

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: 🔥 This podcast will interest a broad audience. Paul Rogers and James Gurd discuss how the B2C ecommerce marketplace has become crowded, and where vendors need to focus to get attention, and why. If you're working for: A retail ecommerce business An ecommerce …

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EP260: Smythson's Digital Director On What CX and Personalisation Mean To A Heritage Luxury Brand 41:10

1M ago41:10

41:10

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode of the Inside Commerce podcast, James Gurd interviews Seb Villien, the Digital Director at Smythson, discussing the nuances of customer experience and personalisation in the context of luxury brands. They explore the differences between high s…

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EP259: Luca Faloni's Head of Growth On The Pivot From Shopify To Centra To Support International Ecommerce Expansion 32:57

1M ago32:57

32:57

In this podcast, Paul Rogers interviews Philipp Mensch, head of growth at Luca Faloni, an Italian premium menswear brand. We explore the brand's recent replatforming to Centra from Shopify, focusing on the need for a scalable and flexible tech stack to support international growth. Philipp shares insights on managing internal resources during the m…

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EP258: Justifying The Investment in Design & Creative For Ecommerce Brands, with Grebban's Founder Anton Johannson 45:12

2M ago45:12

45:12

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: Paul Rogers speaks with Anton Johansson, founder of Grebban, about the evolving landscape of ecommerce design and branding. They discuss the importance of creating a compelling brand experience, the shift towards investing in creative over development, and th…

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EP257: Cracking The Flexible Working Conundrum - Digital Leaders on Balancing Employee & Company Needs 53:59

2M ago53:59

53:59

Flexible working is a hot topic. Amazon is the latest company to stir up debate around the virtues of giving employees the best possible work/life balance. A CBI Employment Trends survey found that 99% of all businesses surveyed believe that a flexible workforce is vital or important to competitiveness. BUT... Flexibility means different things to …

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EP256: The Future of Your Ecommerce Returns Strategy - Understanding The Pivot To Paid Returns & Fair Usage 42:05

2M ago42:05

42:05

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: This podcast delves into the evolving landscape of return strategies in ecommerce, emphasising the need for retailers to shift their perspective from viewing returns as a cost & policy to recognising them as an important customer service. The discussion highl…

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EP255: 14 Examples of Ecommerce Brands Thinking Differently to Improve The Online Shopping Experience 34:43

2M ago34:43

34:43

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, James Gurd and Paul Rogers discuss examples of innovative and creative executions in ecommerce. They highlight features and designs that enhance the customer experience, add value, and drive smarter business decisions. The examples include Li…

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EP254: What BigCommerce's Latest Product Features Mean For Merchants, with VP Product Management Jordan Sim & Codal's Director of Strategy, Joe Comins 46:18

3M ago46:18

46:18

In this episode, we discuss BigCommerce's latest product release with Jordan Sim, VP of Product Management, and Joe Comins, director of strategy at leading SI Codal. The conversation covers topics such as the current direction of BigCommerce's product strategy, the integration of Makeswift into the Catalyst framework, the flexibility and control pr…

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EP253: Ecommerce Market Mood - Strategy, Tech & Interesting Stories, July 2024 43:28

3M ago43:28

43:28

Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & Paul spend a lot of time looking at ecommerce strategy and technology, talking to agencies and technology vendors, so this series is a digest of what they’ve found interesting, what ecommerce team…

1
EP252: Wild Nutrition's Head of Ecommerce Roshni Patel On Strategy Shift, Personalisation & How to Turn Customers Into Subscribers 43:49

3M ago43:49

43:49

Roshni Patel, Head of Ecommerce at Wild Nutrition, joins the podcast to discuss her background and the evolution of ecommerce at Wild Nutrition. She shares insights on the company's strategy shift after raising private equity, the importance of building the right teams and expertise in-house, and the challenges and benefits of using third-party app…

1
EP251: Predicting User Intent Is The Key To Ecommerce Personalisation - Made With Intent Helps You Unlock Its Secrets 36:03

3M ago36:03

36:03

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: Ecommerce personalisation tech has progressed rapidly, with a wide range of vendors to choose from. However, personalisation is often reliant upon pushing product recommendations based on prior and current browsing, and purchase behaviour. But... Not everyone…

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EP250: The Importance of Direct Mail In Ecommerce - Insights, Impact & Good Practice, with Fractional CMO Anna Wilson 36:26

4M ago36:26

36:26

In this episode, James Gurd interviews experienced digital marketing strategist Anna Wilson about the role of offline media in ecommerce. Anna explains the rise of the fractional CMO role, the changing role of offline media in the digital age, and the appeal of direct mail in a crowded digital space. The podcast will help you understand the relevan…

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EP249: How To Build An Experimentation Culture In Ecommerce, With Trainline's Experimentation Lead Hannah Tickle 43:50

4M ago43:50

43:50

James & Paul interview Hannah Tickle, an experienced experimentation leader who's currently the Experimentation Team Lead at Trainline. The episode discusses the role of experimentation in ecommerce, the importance of ownership of within organisations, and the impact of hypotheses, testing speed, and data analysis. Hannah shares insights on buildin…

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EP248: Why, When & How to Improve Operational Efficiency Through Systems Automation 37:10

4M ago37:10

37:10

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: Let’s set the scene for this podcast. Operational efficiency is critical for ecommerce success. James recently moderated a panel at Dark Matter Commerce’s Commerce Fusion event, exploring the business case for investment in better automation with Green Feathe…

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EP247: Key Ecommerce Vendor Leadership Team Interviews Q2/24 45:00

4M ago45:00

45:00

Stay connected with the leading ecommerce platforms. James & Paul interview leaders and visionaries from Shopify, BigCommerce, Centra, Commerce Layer and Remarkable Commerce for a fireside chat on what’s happened during Q2 2024. Each quarter, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them what …

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EP246: 10-Minute Ecommerce Masterclass - Increasing On-Site Search Engagement 9:59

4M ago9:59

9:59

We often find ecommerce teams focus more on search algorithms and campaigns, like product boosting and redirects, less on ensuring the site gets people into relevant search journeys quickly and effectively. Through simple testing, we’ve seen search engagement (the % of users using search) increase by double digits. In this 10-minute video & audio t…

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EP245: Shopify Editions Summer 2024 - Feature Highlights, Product Direction & Benefits For Ecommerce Teams 58:56

5M ago58:56

58:56

ABOUT THIS EPISODE: In this episode, we sit down with By Association Only CTO Dan Gamble to review the latest Shopify product release, explaining what it means for merchants and what it reveals about Shopify’s product strategy and GTM focus. If you’re part of the Shopify universe, then you’ll be well aware of Editions and the marketing bandwagon th…

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EP244: How To Do Cross Border Commerce Better, With Swap Commerce Head of Partnerships Cian Wright 30:00

5M ago30:00

30:00

Welcome to the latest episode of the Inside Commerce Podcast, your go-to source for innovative strategies to enhance your online retail business. In this episode, we explore the challenges of delivering cross-border ecommerce, featuring an interview with the experts at Swap Commerce. Known for their market-leading returns platform, Swap Commerce no…

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EP243: Breville & Sage Appliances DTC Manager Myles Sullivan on International Strategy, Tech Stack & Resourcing 33:30

5M ago33:30

33:30

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: International expansion is front of mind for many ecommerce teams in 2024. In this episode we delve into the complexities of managing a global ecommerce strategy with the DTC Ecommerce Manager at BRG Group brands, which include Breville and Sage Appliances. M…

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EP242: 10-Minute Masterclass: How To Run An Ecommerce Cart Abandonment Program 7:58

5M ago7:58

7:58

70.19% is the average documented online shopping cart abandonment rate. Every ecommerce site has abandoned carts, and trying to recover them is every ecommerce team’s obsession (well, it should be). In this video short, we talk you through a recommended 3-phase approach to abandoned cart email programs and the role of SMS reminders in the process. …

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EP241: How Content Teams Are Using AI To Improve Creativity & Productivity, With Media & Strategy Consultant James Carson 39:20

5M ago39:20

39:20

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: In this episode, we dive into the exciting world of AI tools and generative AI, focusing on how they're changing the content creation game for ecommerce businesses. We're joined by highly experienced content and media strategist, James Carson. James was previ…

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EP240: How CurrentBody Runs The Tech Stack For An £80m+ Ecommerce Business, With Co-founder & CTO Andrew Showman 36:19

5M ago36:19

36:19

We’ve been trying to get CurrentBody's CTO, Andrew Showman, on the podcast for several years to talk about how they run the tech side of their business, having grown it to £80m+ in ecommerce revenue and operating across 14 international stores. When we last met, Andrew talked about their move to AirTable across a few areas of the business and in th…

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EP239: Video Masterclass - Using NPS Data To Fine Tune Your CX Strategy 11:53

6M ago11:53

11:53

A PYMNTS Intelligence report, based on a survey of over 3,500 U.S. consumers, found that direct-to-consumer brands are lagging in customer satisfaction compared to traditional retailers and online marketplaces. We've spoken to many ecommerce leadership teams who don’t have a CX metric in their KPIs. If CX isn’t always measured and reported on at a …

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EP238: B&Q's Digital Optimsation Lead On How To Run Efficient Project Teams & Product Roadmaps 39:25

6M ago39:25

39:25

Unlock the secrets to running an efficient project team and crafting a winning product roadmap with our new podcast tailored for ecommerce businesses! Dive into expert insights from B&Q's Digital Optimisation Lead Kaylie Mitten on orchestrating multiple disciplines, from strategic planning to flawless execution. Learn how to build compelling busine…

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EP237: Ecommerce OMS Strategy, Technology and Best Practice, with OneStock Director Joe Till 37:55

6M ago37:55

37:55

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: OneStock is a leading Order Management System businesses use to grow sales, simplify returns and optimise everything in between. It powers some of the world's leading brands including Whistles, Monsoon & Dune. Managing supply chain complexity is a challenge f…

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EP236: How Ecommerce Brands Are Using Automated Pricing Strategies To Boost Sales Margin & Shift Stock, With Sniffie Founder Tomi Grönfors 39:14

6M ago39:14

39:14

In this podcast, Sniffie founder Tomi Gronfors shares his insights on helping more than 600 ecommerce retailers implement pricing automation strategies. Dynamic pricing is a strategy where ecommerce brands adjust the prices of their products in real-time based on various factors such as demand, competition, market trends, and customer behaviour. By…

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EP235: 15 Minute Ecommerce Masterclass - 10 Pricing Strategies You Can Test 14:55

6M ago14:55

14:55

There is da Vinci quote used in Nick Kolenda’s book on pricing psychology that sums up what I’m talking about in this video masterclass: “All our knowledge has its origin in our perceptions”Pricing is perception. How we each react to the same price can be different, depending on our perspectives. For this reason, price doesn’t have an absolute mean…

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EP234: Ecommerce Market Mood, Strategy, Tech & AI News – April 2024 39:08

6M ago39:08

39:08

The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening within the ecommerce industry in February. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes…

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EP233: The Future of Analytics and Digital Marketing: Insights From The Elevar Summit 40:32

7M ago40:32

40:32

In this podcast, James interviews Paul and his Vervaunt cofounder and performance marketing practice lead, Josh Duggan. Both recently attended Elevar's US summit on the future of analytics for ecommerce and digital marketing and in this episode we explore what's relevant to ecommerce teams. GA4 Attribution shifts Profit Data collection Creative Con…

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EP232: 15 Minute Masterclass > Anatomy Of The Perfect PDP (Product Details Page) For Ecommerce - 10 Step Guide 15:14

7M ago15:14

15:14

There are rules everyone can follow to improve the PDP for shoppers and drive better conversions. In this video, James Gurd breaks down the steps to achieving nirvana (the place, not the band). Timings if you want to jump to something specific: [00:40] Define primary and secondary audiences [01:02] Build the customer mental model [01:46] Define you…

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EP231: Using AI Chatbots To Create Empathetic Customer Service, With Siena Co-founder Lisa Popovici 42:02

7M ago42:02

42:02

Technology is redefining customer experiences as traditional retail approaches are adapted to fit with online platforms. As technology keeps transforming commerce, artificial intelligence chatbots have emerged as an essential component in boosting online CX whilst delivering operational gains for customer service teams by reducing ticket volumes. I…

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EP230: BigCommerce Summit: Our View On Growth, Strategy, Product & Roadmap 46:38

7M ago46:38

46:38

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: BigCommerce ran its annual summit last week in London, welcoming more than 400 agency and technology partners, 200 customers and 100 employees from across the globe. In this podcast, James & Paul digest the latest company news, assessing what the Summit revea…

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EP229: Tech Strategy - The Pros and Cons of All In One Platforms vs. Composable Stacks 37:40

7M ago37:40

37:40

FOLLOW US: LinkedIn: https://www.linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: There has been a lot of change in the ecommerce and marketing tech landscape in the last few years. Leading vendors seeking to expand market reach and increase the LTV of existing customers have broadened their feature set, resulting in trend of tech stack co…

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EP228: What's Hot In Email & SMS Marketing For Ecommerce Brands, With Hannah Spicer 32:33

8M ago32:33

32:33

FOLLOW US: LinkedIn: linkedin.com/company/inside-commerce/ ABOUT THIS EPISODE: The global email marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Email still consistently delivers one of the highest ROIs out of all digital marketing channels. But it's constantly evolving, and consumer expecta…

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EP227: Q124 Ecommerce Vendor Leadership Team Interviews: BigCommerce, Centra, Commerce Layer, SCAYLE & Shopify 42:32

8M ago42:32

42:32

Introducing our new key vendor interview mini series. Each quarter, we catch-up with the leadership teams of leading ecommerce vendors so you can hear directly from them what their strategic and product focus has been for the last quarter. For this quarter we're speaking to BigCommerce, Centra, Commerce Layer, SCAYLE and Shopify. Hear about their k…

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EP226: Debunking Ecommerce Platform Cost Model Myths: The Devil In The Detail 27:48

8M ago27:48

27:48

Hot on the heels of Shopify’s smart PR on their platform TCO cost model and value proposition ‘research’, we’re pulling apart why vendor-led cost model analysis needs to be taken with a generous pinch of salt. The issue: no two TCO models ever show exactly the same cost model structure or calculations, so you’re not getting a true like-for-like com…

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EP225: Patchworks On Ecommerce Integrations and Omnichannel Data Trends in 2024 28:45

8M ago28:45

28:45

Patchworks is a leading SaaS integration platform for ecommerce businesses, providing low/no code tools and flow builders to connect data sources and simplify integrations. They work with a wide range of businesses, so have their finger on the pulse of what tech stacks are trending and in most demand. In this podcast, we caught up with Dave Wileman…

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EP224: Advice On Building & Running Ecommerce Teams, with Digital Director Claire Wilson 41:06

8M ago41:06

41:06

LISTEN:Apple Podcasts: https://podcasts.apple.com/gb/podcast/re-platform-replatforming-podcast/id1488091548 Spotify: https://open.spotify.com/show/25sR2mHAFdsVmrZoHMibzZAmazon: https://music.amazon.co.uk/podcasts/6b90a9bb-1554-4d79-849f-066f6139346b/re-platform---ecommerce-cx-and-technology-podcastFOLLOW US:LinkedIn: https://www.linkedin.com/compan…

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EP223: Ecommerce Market Mood: Strategy, Tech & AI News - February 2024 35:40

9M ago35:40

35:40

The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening in ecommerce in the last month. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. James & P…

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EP222: Strategic View on Shopify's Hydrogen Headless Framework, with CommerceUI CTO Michal Klim 51:35

9M ago51:35

51:35

Not another chat about headless! Don't worry, this podcast is packed with practical advice to help you better understand Shopify's headless solution and its relevance to ecommerce merchants. We’ve heard from some ecommerce teams that it’s not crystal clear what the role of Hydrogen currently is, with frequent improvements to OS and Liquid making th…

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EP221: Optimising Your Product Catalogue: Building Data Models and Nailing CX & Efficiency Wins 41:09

9M ago41:09

41:09

We recently talked about fixing ISNO issues for ecommerce sites using smarter automation with the team at Sweft. In this episode we’re diving deeper into product data and looking at how ecommerce teams can enrich base data to improve ecommerce trading and operations. It’s an area that doesn’t always get enough attention during site migrations, and …

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EP220: The Page Speed & Performance Conundrum: Balancing CX with Speed Gains for Ecommerce Sites 38:06

9M ago38:06

38:06

This podcast is inspired by an article from our guest Liam Quinn, Technical Director at Vervaunt, which featured advice from notable luminaries from Yottaa, Render Better and previous podcast guest and respected consultant Erwin Hoffman on optimising for page speed.We all know that the less you put on a webopage, the faster it will be. But we’re no…

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EP219: Shopify's Strategic Direction: What Editions 2024 Means For Ecommerce Retailers 35:35

10M ago35:35

35:35

In this episode, Paul & James review what Shopify's latest product roadmap release, Editions Winter 2024, reveals about their strategic focus and how they're positioning the product to tackle known challenges and feature gaps that previously required more work arounds. Shopify's concerted push into the enterprise space is well known, and the latest…

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EP218: Making Accessibility Part of Your Development Lifecycle: Strategy, Compliance and Approaches, with Crownpeak 31:23

10M ago31:23

31:23

How confident are you that your website is fit to serve all users, regardless of how they access and read your content?An estimated 1.3 billion people experience significant disability. They represents 16% of the world's population, or 1 in 6 of us. And...they have serious buying power. So, if you've not taken accessibility seriously before, and yo…

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EP217: Paul & James' Monthly RoundUp: January 2024 Ecommerce Market Mood, Tech Changes & AI News 32:09

10M ago32:09

32:09

The latest from our monthly ecommerce mini-series, where experienced ecommerce consultants James Gurd and Paul Rogers step back to summarise what’s been happening with ecommerce technology in January. Ecommerce is a fast-paced industry, with constant change, new market entrants and incumbents updating their products with new features and fixes. Jam…

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EP216: Maximising Inventory Availability: Fixing In Stock Not Online Product Issues, with Sweft Founder & CEO 48:59

10M ago48:59

48:59

Grab your chance to learn from Michael Robinson, the ecommerce retail leader who launched and grew Anthropologie.com into a $200m+ online retailer, and James Brooke, ex-founder and CEO of Amplience, who scaled them into a market leading global DXP. In this episode we cover a hugely important topic, one that affects pretty much all retailers: maximi…

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