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Are you creating podcasts, videos, courses or other content where you use your voice? The Talking Silkworm Podcast is the ultimate guide for coaches and entrepreneurs looking to expand their audiences through the power of their voice. Join us as we share valuable insights, advice, and resources to help you establish a strong online presence and connect with your ideal listeners. Whether you're a podcaster, video creator, course instructor, or anyone utilizing your voice in content creation, ...
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How and Why to Build a Content Calendar for Your Podcast
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In this episode, we'll explore the concept of a content calendar and why it is a valuable tool for planning, scheduling, and organizing your content. Whether you choose to use a printed calendar, a spreadsheet, or an app, the purpose remains the same: to serve as a roadmap for your show, allowing you to visualize the past, present, and future of yo…
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What Are Show Notes and Why They Are Important for Your Show
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In this episode, we'll be discussing the importance of show notes for your podcast. Show notes serve as a complement to your episode content and offer several benefits, including improved SEO, directing listeners to your website, sharing resources and other episodes, and capturing your audience's attention by giving them a preview of what the episo…
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In this episode we'll discuss the five essential things you need to start a podcast. Whether you're a beginner or an experienced podcaster or a beginner, these key ideas will guide you in launching a successful show. We'll explore the importance of defining your specific audience and topic, creating a content calendar, and developing a marketing pl…
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Today we'll dive into the concept of shifting from consuming content to creating content for your business and audience. In a world filled with endless streams of information and social media platforms, it's easy to fall into the trap of passive content consumption. However, we'll explore why it's crucial to break free from this cycle and embrace t…
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When Should You Start Creating Content For Your Business?
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If you're a coach or entrepreneur just starting out, it's crucial to prioritize building an audience and creating content from day one. While word-of-mouth is valuable for making yourself known and generating leads, taking control of your visibility, reputation, and authority through content creation offers unique advantages. By earning trust, show…
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In the world of podcasting, success extends beyond captivating content and top-notch equipment. Understanding podcasting's legal aspects is crucial to safeguard yourself, your guests, and your audience. There are four key legal areas to consider, even when things are running smoothly. From contract governance to guest releases, protecting hosts and…
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Audio quality is important to your podcast, just like a professional look is important to your business. To implement these changes for improvement, my team and I have created a list of some of the most common issues that affect the quality of your show and how you can easily avoid them or fix them.저자 Talking Silkworm
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In this episode, we delve into the importance of knowing your audience and creating an audience persona for your content. Addressing a specific audience can greatly impact the success of your podcast, YouTube channel, or any other form of content creation. By understanding who your audience is, their needs, and how they benefit from your content, y…
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Have you ever wondered what it takes to start and grow a successful podcast? In this episode, I had the pleasure of speaking with Josh Nielsen, the co-founder of Zencaster, a podcasting platform designed to simplify the podcast creation process. Our conversation covered a wide range of topics, from the tools available for podcasters on Zencastr to …
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9 Reasons Why you should start a podcast if you work in the Health and Wellness industry
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Are you considering starting a podcast for your health and wellness practice? Wondering if it's worth the time and effort? In this episode, we explore the undeniable benefits of creating a podcast as a coach in the health and wellness field. From inspiring your audience to building a community, establishing authority and trust, educating your liste…
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Fear of failure often hinders individuals in both business and content creation. We discuss how this fear can prevent us from reaching our goals and the apprehension of being judged or causing a negative impression. Inspired by a lesson from Gary Vee, we explore the concept of intentionally screwing up as a means to overcome this fear and make prog…
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In this episode, we explore the significance of free speech within the realm of podcasting. While many online spaces are subject to increasing regulation and censorship, podcasts continue to provide a platform where free expression can thrive. However, it is crucial to exercise this freedom responsibly. We delve into the impact of companies regulat…
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Recommended Podcast Microphones and Gear for Your First Podcast
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Shownotes: In this episodewe'll explore the significance of having a good microphone for your podcast. A high-quality microphone can greatly impact the overall audio production and listener experience. We'll discuss the advantages of using a dynamic microphone over a condenser microphone and provide some microphone recommendations to help you make …
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Survivorship bias distorts our perception of success. Often, we base our actions and measure our success on partial truths and cherry-picked examples we consuder "successful", leading to frustration and misguided strategies. We uncover the concept of survivorship bias and its implications, challenging the assumptions we make based on the success st…
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Building an Audience Takes Time — How Long Should I Wait for My Show to Give Results.
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Show Notes Question: As a health and wellness coach, how do you make your podcast profitable and popular in a few weeks? Or How do you make your blog, youtube channel, instagram account, big in a few weeks? Well, the answer is very simple: you don’t. Because we see online content that goes viral or influencers with super large social media followin…
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Shownotes: When you have a podcast, it is crucial that listeners are engaged and connected with you and your message. It’s not enough to have great content. You also need to deliver that content in the best way possible. Simply put, the technical sound quality is just as important as the content of your podcast.…
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How to Build Better Relationships with Your Audience with Trudy Rankin
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Shownotes: Trudy provides entrepreneurs with training to start and grow their online business and she also helps people start or transition to online businesses. Trudy will tell us about common reasons business owners feel stuck or overwhelmed and what you can do to tackle and overcome those issues. She’ll also tell us about the mindset shifts need…
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Why to focus 20 percent in content production and 80 percent in content promotion
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In this episode, we discuss the importance of promoting your content for building an audience. We picture it as organizing an imaginary event and how it relates to content creation. While creating valuable content is crucial, without effective promotion, it may not reach the intended audience. We explore the balance between content creation and pro…
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Why You STILL Need a Video Presence Even if You Are Podcasting with Tracy Phillips from Video Script Success
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There is no question about it, video is now on every social media platform because it’s so easy to digest for your audience. Even as a podcaster, you still need video to grow your audience and business. Our guest today, Tracy Philipps, is the go-to person for learning how to grow your audience for business by leveraging the power of video. She shar…
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The 3 Best Ways to Build an Audience With Content, with Joe Pulizzi
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If we haven’t said it enough, creating content online is so important for businesses today. But where do we start and how do we choose what type of content to create? In this episode, we’ve invited the founder of the Content Marketing Institute and Amazon best-selling author of Content Inc., Killing Marketing and Epic Content Marketing, Joe Pulizzi…
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How to Improve Your Speaking Skills to Make Your Podcast Sound Great, with Lauren Sergy
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One very common concern we podcasters have is the way we speak. And this is what my guest Lauren Sergy, owner of Up Front Communication, and I will be sharing with you today. Lauren is public speaking and communication expert who helps transform leaders and professionals into the speakers and communicators they want to be. We tackled strategies and…
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How to Monetize Your Podcast Efficiently, with Joe Casabona
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Heads up! Sponsorships are not the only way to monetize your podcast show! Want to know the multiple ways to do it? Podcast Expert Joe Casabona talks to us how he helps people monetize their show even if they are just starting out. Learn more about Joe’s SMASH Framework so that you will know which strategy works best based on your audience size. Li…
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Scale Your Business with Better Content in Less Time, with Mark Savant
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Have you ever struggled with podcast production? Let me tell you this, podcast production can be a breeze if you have the right systems and processes in place. In this episode, Mark Savant – a podcast producer – will share his expertise, tips, and tricks to help you build systems and standardize procedures to enable you to delegate and automate you…
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How to Build and Expand Your Visibility Outside Social Media with Lisa Simone Richards
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Every time you think of promoting your brand, product, service or business, the first thing that comes to mind is social media, specifically, Instagram, Facebook, TikTok, and LinkedIn. In this episode, Lisa Simone Richards, a publicist for online coaches, shows us that there are other strategies you can use to build our audience, promote content, a…
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