As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss: How to bring your creativity to the business side of your biz How being in a different stage of the buyer's journey means adjusting the wording on your …

Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style. In this week's episode, Jessica (she/her)…

By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lowe…

Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides feminine seekers to reclaim their divine power and channel it into their businesses. As a former licensed therapist who left the medical model of mental health care, Marissa had a behind-the-scenes look into how patriarchal systems and structures conti…

In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow female solopreneur with ADHD. Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help ambitious outliers with big ideas and busy brains get focused, fired up, and flame retardant. Diann i…

This is the second part of my 2-part conversation with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. If you haven't already listened to Part 1, you can listen here: https://www.buzzsprout.com/1887252/13429205 We also talk about our ability to focus, the importance of our choice of w…

Buckle up for Part 1 of a 2-part episode with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. We talk about the fear of missing out on social media, what it's like to run an online business AND consume content as someone who is neurodivergent, and more. Listen to Part 2 here. About Br…

This episode is all about planning your marketing strategy as an entrepreneur. Michelle Mazur talks about the importance of figuring out your messaging before your marketing. We talk about: The importance of collaboration for your marketing strategy How you can do less, but BETTER and more efficiently - so you can do more of the things you love It'…

In this week's episode, Jen Liddy talks about how her Facebook account got hacked and caused her to completely rethink her marketing strategy for her business. We also discuss: When TikTok and other social media platforms can work for you, versus when it can be much harder to make it work for you The pros and cons of scaling your business The value…

Last week I launched my new book, Social Slowdown: Market Your Business Without Sacrificing Your Mental Health. So for this week's podcast episode, I figured I'd give you a sneak peek into the book with an audiobook version of the introduction. If you want to read the whole book, you can get it for just $3.99 for the Kindle, or for $9.99 for a pape…

Ohhhh gosh y'all... You're probably wondering why I'm releasing a podcast episode today instead of Tuesday, and if you pre-ordered the Social Slowdown book, then you already know that we ran into some ~technical~ issues. Well, I'm here to be fully transparent about what went awry. If you're listening to this episode on July 27th, 2023, - then today…

I hired Lacy Boggs to help me write the first draft of the Social Slowdown book, and today she's here with me to talk all about the writing process. We also talk about: Book launch strategy How it felt to work with a ghost writer The difference between a ghost writer and a co-author The book publication process Thought leadership Lacy Boggs is a co…

Did you hear?! The Social Slowdown book is coming out on July 27th, 2023! If you didn't already know, I wrote a book, taking all of the best bits and pieces from this podcast and putting them together into an easily digestible format. In this episode, I explain WHY I wrote this book and what you can expect from it. You can pre-order the e-book for …

How do you build an accessible and inclusive social media and website? Alexa Heinrich is here with us to give us insight into the world of online accessibility. What you can expect from this episode: Website design and accessibility Best practices for accessibility on different platforms Myths about website and social media accessibility Tips on ho…

Dusti Arab figured out what she was the best at and what was working for her business, and was able to pivot completely from agency work to fractional CMO work. In this episode, Dusti gives us the scoop on how she niched down to offer more specific services, and how pulling back and getting really specific helped her workload and her mental health.…

Self-doubt, burnout, rejection sensitive dysphoria. Maybe you've experienced one of these as an entrepreneur, maybe you've experienced them all. In this episode, I talk with Jamie Jensen about managing a healthy relationship with social media, looking after your mental health, and unlearning what marketing has told us we need to do as entrepreneurs…

Relationships are fundamental to building a lasting business. And today I'm here to talk with Michelle Warner about her relationship approach to marketing - versus a traffic approach. In this episode, we talk about traffic funnels vs. relationship funnels, scaled relationship marketing, and how to get over the fear of cold outreach/how to ask somet…

I'm sure you can think of a time when something was happening in our social/cultural climate and you wanted to address it in your brand's messaging, but you held back because you didn't want to say the wrong thing or upset anyone. Well, today I'm here with Peta O'Brien to talk about how you can bring politics and the cultural context into your bran…

Megan Flatt's book, Focused: Reclaim Your Time, Ditch Overwhelm, and Do Less Better, comes out today, and she's here to give us the inside scoop on it! If you've listened to any of our podcast episodes with Megan Flatt, you know that one of her main goals in her work is to help entrepreneurs do less, BETTER. Megan (she/her) is on a mission to make …

Tamika Auwai is THE expert when it comes to nurture marketing - and she's here today to talk to us all about how you can up your lead nurture game without creating content 24/7. In this episode, we also discuss: Why lead nurturing is more important than lead generation Email vs. social for lead gen/nurture Nurture sequences Smart messaging Relevant…

In this week's episode, I'm speaking with Tristan Katz about how we can be more inclusive and accessible in our marketing for our businesses. We touch on how we can do better at including trans and nonbinary people and people from marginalized communities in various aspects of our business, and why it's important to actually uphold these values ins…

If you're getting the basics right when it comes to middle-of-the-funnel marketing, but you want to take the next step, this episode is for you. Katy Widrick talks all about funnels, automations, personalized workflows, and more. We discuss the importance of triggering, tagging, and segmenting in your email marketing, and what to do AFTER you've go…

"We aren't going to be able to solve the problems of the world if we're only listening to a small percentage of the world's voices" This week I'm SO excited to share with you my conversation with Alyssa Burkus, cuz we dive deeeeeep into some thought-provoking topics. Alyssa is a thought leadership strategist, writer, and coach. She's the founder of…

From topics like the patriarchy and hormone cycles to sunk costs and securing stable income, this episode with Michelle Stevens is a good one. Michelle Stevens is a self-care advocate for high-passion, low-energy business owners and professionals. She has been navigating the online business world for over 10 years, most recently under the brand My …

I've said it before, and I'll continue to drive it home: you cannot rely on social media to promote your business! In this week's episode, I'm speaking with Jenny Melrose about how why it's important that you utilize email marketing and other platforms such as a podcast, YouTube channel, and your own website to market your business. We also discuss…

You'd think it would be the default way of marketing, but it's not. And why is that? In this week's episode, I'm speaking with Sarah Santacroce about humane marketing. We also discuss: Showing up authentically How gentle/humane marketing is different from mass marketing and automated systems Hardcore "bro marketing" and manipulation Unlearning what…

As an entrepreneur, how do you make your work, WORK for you? How do you create a sustainable business? In this episode, I'm speaking with Brooke Monaghan about breaking the "rules" in your business and challenging the status quo. In this episode: Aligning your offers with your values Sustainable aligned marketing plans (AKA marketing plans you can …

This episode is all about social media - the good, the bad, and the ugly when it comes to utilizing it as a business owner. I'm speaking with Bonnie Bakhtiari, a brand strategist and designer for creative entrepreneurs, as well as a coach for fellow graphic, brand, and web designers. She specializes in crafting high-converting, strategic brands for…

Lisa Princic knows how to build a lasting membership program - and she's here today to talk with us all about it! Lisa Princic is the owner of Scaling Deep. Over the last 14 years, she has helped thousands of impact-driven business owners dive deep into their unique value and business models to build sustainable & profitable brands. Lisa helps coac…

Erika Tebbens is a Growth Strategist for visionary entrepreneurs, leaders, and changemakers who are looking to make their mark doing things differently –– and leave a legacy of positive impact. She provides growth consulting and training through her company, Erika Tebbens Consulting; her podcast: Sell it, Sister!; and through being a featured speak…

"Define success for yourself and then unapologetically chase it. Because [...] if you don't define success for what it means to you, you'll chase someone else's definition." - Amanda McKinney In her new book, Uncover Your Confidence: An Accidental Entrepreneur's Guide to Success, Amanda McKinney talks about what success feels like to you - and how …

Do you hear the word "networking" and simply roll your eyes? Well in today's episode, Lindsay Johnson and I have a great conversation that's gonna change the way you think about networking. We talk about radically connecting with others - and what people THINK "networking" is, versus what it ACTUALLY is. In this episode: What does "networking" real…

Last month we talked a lot about our time spent on social media during the Social Slowdown Challenge, so I thought it would be the perfect time to share my conversation with Becca Rich about time management with you - and not just time management when it comes to social media, but here we talk about time in relation to our personal lives as well. I…

This is the final episode of the Social Slowdown Challenge series, and I'm here with Sheena McKay, our Community Manager + Customer Support Manager to recap the Social Slowdown Challenge. In this episode, we discuss: How people behaved during the challenge Our expectations vs. reality of the challenge What went well, and what we'd do differently ne…

Today I'm here with Andréa Jones to talk about our 2023 goals, boundaries and resolutions surrounding social media. Andréa Jones is the social media strategist who helps coaches and experts go from stuck to strategic, passion-led powerhouses and visionary thought leaders with her simple approach to social media: “take one little step each day. Buil…

저자 Meg Casebolt

저자 Meg Casebolt

In this episode we're talking all about the ECONOMICS of marketing (it should come as no surprise that Meg is a total nerd about this stuff 🤓). But don't worry, there won't be any supply & demand charts here ... just a conversation about making choices with limited resources. Here are the five economic principles discussed in relationship to our ma…

저자 Meg Casebolt

What do you need your marketing to do for you? What would a marketing victory look like? Sample marketing objectives: Brand awareness Lead generation: list building, inquiries/discover consults, cold sales, etc. Lead qualification/sales Decrease churn Increase website traffic Choose a primary and secondary marketing objective. For Love At First Sea…

The Social Slowdown Challenge begins next Monday - so consider this "Episode 0" of the challenge... In this episode, I'm going over a few things I want you to take note of before we actually start the Social Slowdown Challenge. After listening to this episode, take a few days over this weekend to do some digging and sleuthing and really just notice…

The FREE Social Slowdown Challenge starts next week!! (If you're listening to this in January of 2023) In this short episode, I'm talking about what to expect for next week's Social Slowdown Challenge. I go a bit more into detail on the logistics, expectations, resources and more. The Social Slowdown Challenge is a FREE challenge we're offering fro…

As of January 2023, we're archiving all of our Instagram posts and shifting to a 9-grid strategy. In this episode, Jocelyn Koury (our Content Marketing Coordinator) and I talk about some of the changes we're making in 2023, how we've decreased our dependence on social media over the past year, and how you can participate in a challenge we're runnin…

"So I went to my team and was like, 'We are gonna only have 9 posts on our Instagram and we're gonna archive everything else" - Jordan Gill After taking a look at her social media analytics, Jordan Gill (of Systems Saved Me) decided to ditch the way she'd previously been using Instagram for her business for a 9-grid strategy. In this episode, we ta…

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, Make a Killing With Content, and the mastermind behind the podcast, "Ace Stone, Marketing Detective. As director of The Content Direction Agency, she helps small business owners create and implement content marketing strategy that feels like a playground for ideas and resul…

In episode 9 of the Social Slowdown podcast, Lacy Boggs mentioned she was going to start a fiction podcast about business and marketing - Ace Stone, Marketing Detective. And she did just that! The first volume of her podcast is live, and she's here today to talk to us all about it! Lacy Boggs is a content strategist, author of the bestselling Kindl…

I participated in the challenge to write 50,000 words during the month of November for National Novel Writing Month - NaNoWriMo. And I met that goal of 50,000 words! I wanted to share with you how my first year of participating in NaNoWriMo went, how I had to rearrange my schedule (and my life!) to be able to complete this challenge, how I planned …

When it comes to finding clients, there are lots of different strategies you can choose from. For Rebecca Tracey, she's found that the best way for her is through collaborating and networking - NOT spending countless hours filming TikTok videos, uploading Instagram stories and creating Canva posts. In this episode, Rebecca gives us insight into why…

You're sick of posting day after day on social media, only to do it over and over again in order to get any smidgen of sales. If this sounds like you, then this episode is for you! In this episode, I'm speaking with Liz Wilcox, the email marketing expert. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker s…

Jen Mayer is a Brooklyn-based mom of two, a financial counselor, a former doula, and has been self-employed her entire career life. Jen is a financial counselor trained through the Association for Financial Counseling & Planning Education (AFCPE). Her passion is working with parents and self-employed people to implement financial strategies so they…