최고 Small Business. Online Business 팟캐스트 (2024)

1
Why traditional snail mail marketing is your secret weapon [Ep. 253] 16:30

1d ago16:30

16:30

In a world dominated by digital communication, could snail mail be your secret weapon for business growth? Absolutely! On today’s episode of "The Real Truth about Business," Michelle DeNio discusses the power of sending cards and gifts through snail mail to strengthen relationships and stay top of mind with clients and contacts. Michelle shares her…

1
How to Choose the Best Social Media Platforms for Your Business 24:27

3d ago24:27

24:27

Are you trying to show up in all the places on social media? Chances are, if that’s you, you’re probably a bit overwhelmed. Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. We’re helping you align your social media presence with your business goals, from underst…

1
Overcoming Distraction: Strategies for Entrepreneurs to Stay Focused [Ep. 252] 30:10

8d ago30:10

30:10

In this episode we are diving into a topic that affects every entrepreneur at some stage in their journey - Lack of Focus. We'll explore how this issue impacts business growth and what we can do to combat it. From recognizing the signs of lack of focus to actionable strategies that can help you maintain your priorities, this episode is packed with …

1
The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad 32:34

10d ago32:34

32:34

Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinn…

1
Shaking Up Business as Usual: Why It’s Time to Go Deeper [Ep. 251] 19:19

15d ago19:19

19:19

In this episode, I address the common feeling of the "seven-year itch" in business and how many of us feel the need for a shakeup. I emphasize the importance of moving beyond surface-level conversations and strategies, and really diving deep into what makes a business thrive. I also share my thoughts on changing titles and roles to better reflect t…

1
Mastering Your Brand Messaging featuring Mackenzie Fleming 35:24

17d ago35:24

35:24

Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the…

1
Attracting the Right Clients: Marketing and Sales Tips for Coaches (Focused Action Live Coaching: Marie Romero) [Ep. 250] 22:47

20d ago22:47

22:47

In today's coaching session, I am joined by Marie Romero, the CEO and founder of Creating Greatness. We dive deep into marketing strategies, client acquisition, and how to elevate yourself from the freebie zone to a paid zone in the business world. Actionable Points for Listeners: Evaluate Your Free vs. Paid Offerings: Set clear boundaries on what …

1
Reconnecting with Your Vision: Why It Matters [Ep. 249] 22:41

22d ago22:41

22:41

In today's episode, we're diving into the importance of reconnecting with your business vision. Whether you're feeling stuck, overwhelmed, or things are moving too fast, taking a moment to realign with your goals and intentions can make all the difference. This episode is packed with insights and practical steps to help you get back on track, no ma…

1
Organic SEO Strategies for More Website Traffic : Featuring Barb Davids 37:10

24d ago37:10

37:10

Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks th…

1
The Top Five Method for Busy Entrepreneurs [Ep. 248] 8:21

29d ago8:21

8:21

In this episode, I'm diving into a quick productivity tip called 'Top 5' that is especially helpful during the summer or anytime you're feeling overwhelmed. We all have those days where our to-do lists seem never-ending and it's hard to know where to start. This simple and effective strategy helps you get centered and grounded, allowing you to stop…

1
From B-Roll to Talking Heads: Crafting Authentic Instagram Reels 21:31

1M ago21:31

21:31

Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? You're not alone! This week we’re chatting about all things IG reels! From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. On this episode, you’re getting tips about batching content, leveragin…

1
Collaborating with Confidence (Focused Action Coaching: Jade Fulton) [Ep. 247] 25:47

1M ago25:47

25:47

In today's episode we’re diving deep into live coaching with the amazing LinkedIn strategist, Jade Fulton. In this action-packed coaching session, Jade and I cover proposals for collaboration opportunities, protecting your time and intellectual property, setting boundaries, and effective client onboarding. Action Points: Time and Energy Assessment:…

1
Becoming the CEO Your Business Needs: Mindset Shifts for Entrepreneurs [Ep. 246] 25:17

1M ago25:17

25:17

In today’s episode, I dive deep into helping you shift your mindset to embrace the CEO inside of you as a business owner. If hearing the word "CEO" feels intimidating or too corporate, I want to change that. Let’s make the title of CEO empowering and aligned with your journey to business success. Actionable Steps: Mindset Shift: Start introducing y…

1
How to Map out a Social Media Content Calendar 15:33

1M ago15:33

15:33

Got time off this summer? With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? I’ve learned that planning is key to being consistent. This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducin…

1
How to Avoid Confusing Your Audience [Ep. 245] 15:56

1M ago15:56

15:56

Today we're diving into a crucial topic: confusing your audience. We’ll explore how to streamline your offers to avoid overwhelming your potential clients and ensure clarity in your messaging. Action Steps: 1. Evaluate your current offers. Are they too similar or too spread out? 2. Get feedback from clients and prospects to identify points of confu…

1
Demystifying Social Media Metrics: The Metrics that Actually Matter 26:56

2M ago26:56

26:56

Are you overwhelmed by social media metrics? 🤯 You're not alone! Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts? You’ll never know unless you know which metrics actually matter when it comes to social media! This week we’re chatting about the importance of looking beyond vanity metrics…

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Effective Launch Strategies for Creative Entrepreneurs (Focused Action Coaching Session: Tina Divita) [Ep. 244] 32:42

2M ago32:42

32:42

Tina shares her insights on her latest venture—an online course focused on virtual appreciation gifts. We dive into her promotional strategies, relationship-building techniques, and how to make the most out of a warm audience. We also discuss the power of using custom graphics and templates, and Tina's unique approach to creating engaging content f…

1
How to Make Email Marketing Work for Your Business [Ep. 243] 23:17

2M ago23:17

23:17

If you've been struggling with email marketing or have been thinking about incorporating it into your business but feel overwhelmed by the idea, this episode is for you. In this episode, I share my own email marketing journey, including the mindset shifts that helped me stay consistent, and offer practical tips and insights to help you find success…

1
How to Create Relatable and Impactful Social Media Content 18:25

2M ago18:25

18:25

How does your business show up online? Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. That’s why it’s so crucial to mix up your content and show the human side of your business. But how do you balance those posts that you share your services and the value of working with y…

1
Overcoming Fear of Sales and Closing with Confidence [Ep. 242] 16:48

2M ago16:48

16:48

In today's episode, we're diving deep into one of my all-time favorite topics—confidently closing the sale. If the idea of closing makes you cringe, this episode is for you. I'll walk you through how to build the confidence you need to make those sales with ease and authenticity. Key Takeaways: Confidence is key—if you don't believe in your offer, …

1
Why You Need an Email List (and how to build it) 19:55

2M ago19:55

19:55

I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquis…

1
Content Strategy for Inbound Leads (Focused Action Coaching: Lori Stanley) [Ep. 241] 20:36

2M ago20:36

20:36

In today's Focused Action Coaching Episode, we are talking with Lori Stanley from Lori Stanley Nonprofit Consulting based in Canada. Lori found Michelle through a viral LinkedIn post and has since followed the podcast and joined her email list. In this episode, we delve into Lori’s challenges with lead generation for her consulting firm, specifical…

1
Building a Profitable Offer Suite: 5 Essential Steps [Ep. 240] 17:40

2M ago17:40

17:40

In this episode, I outlined the importance of having a well-structured offer suite and how it can cater to various stages of your client's journey. From DIY options to one-on-one services and everything in between, we discussed how to strategically design offer suites that not only meet the clients where they're at but also provide upsell, downsell…

1
What You Need to Know About the Latest Instagram Algorithm Updates 17:32

2M ago17:32

17:32

Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the wa…

1
Business Through the Summer: Planning Tips and Strategies [Ep. 239] 12:48

2M ago12:48

12:48

In today's episode, we're diving deep into planning for summer—how to handle the season, whether you’re ramping up or winding down. As summer approaches, it's crucial to strategize effectively to make the most of these warmer months, regardless of your business pace. Key Talking Points: Summer Business Myths: Debunking the myth that summer has to b…

1
Marketing Isn’t Your Sales Team, and other Business Lies 19:11

2M ago19:11

19:11

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode,…

1
Effective Use of Lead Magnets to Attract Ideal Clients [Ep. 238] 20:46

3M ago20:46

20:46

Lead magnets are essential tools in marketing, effectively drawing prospects into your business space. However, their success heavily relies on the follow-up strategies implemented once these prospects opt in. In this episode I cover the importance of having a solid plan for your lead magnets, understanding the purpose of each, and ensuring they pr…

1
Bad Social Media Habits to Break 22:46

3M ago22:46

22:46

We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is be…

1
Scaling Your Business with Strategic Frameworks [Ep. 237] 22:58

3M ago22:58

22:58

If you’ve been looking for a structured approach to scale your offers and create repeatable systems in your business, this episode is for you! We’ll explore what frameworks are, why they are crucial for scalability, and how they differ from other systems. Key Talking Points: Understanding Frameworks: Learn what a framework is and how it serves as a…

1
How to Avoid Content Creation Burnout on Social Media 18:19

3M ago18:19

18:19

Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content …

1
Pre Qualify Your Clients (Focused Action Coaching: Heather Wyatt) [Ep. 236] 30:28

3M ago30:28

30:28

Today's episode is another Focused Action Coaching sessions. I'm thrilled to share a vibrant discussion with Heather Wyatt of Goddess Getaway Waves, who's courageously navigating the retreat planning business from the lush landscapes of Costa Rica. Heather's confronting a common snag: potential clients love the idea of hosting retreats until they r…

1
Why Every Business Owner Should Consider Joining a Mastermind [Ep. 235] 23:26

3M ago23:26

23:26

In today's episode I am sharing my opinion on why I think every business owners should join a mastermind. We will talk about what masterminds are, their monumental benefit to business owners, and how they differ from group coaching programs. If you're looking to amplify your business growth and refine your strategic approach through collaborative w…

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How to Repurpose Your Content for Social Media and Where to Find Content Ideas 24:29

3M ago24:29

24:29

Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing …

1
What is Actually in a Social Media Strategy: My Five Step Framework! 16:34

3M ago16:34

16:34

The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like Why do you need to define your value proposition and how it’s going to…

1
My Passion for Content and Social Media Strategy and How You Will Benefit From it! 18:55

3M ago18:55

18:55

In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel …

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Weekly Revenue Generating Actions [Ep. 234] 28:05

3M ago28:05

28:05

Are you caught in the hustle without seeing the results you desire? It's time to zero in on what truly drives revenue. Discover how to identify, schedule, prioritize, and execute the actions that lead directly to business growth. By the end of this podcast, you'll have a clear, actionable plan to optimize your time and efforts for maximum profitabi…

1
Welcome to Stop the Scroll! A Social Media podcast 1:02

3M ago1:02

1:02

How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.…

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Leveraging Affiliates and Masterclasses (Focused Action Coaching: Mallika Malhotra) [Ep. 233] 21:30

3M ago21:30

21:30

In this Focused Action Coaching Session, Malika opens up about the hurdles in her business, particularly the exhaustive process of converting leads through networking, speaking opportunities, and one-on-ones. Host Michelle DeNio offers tailored advice on implementing an action-driven strategy utilizing affiliate programs and maximizing content thro…

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Hidden Revenue: Recognizing What’s Already Working for Your Business [Ep. 232] 14:32

4M ago14:32

14:32

In today's episode, we're uncovering the hidden money in your business by focusing on what's working, rather than what's not working. Key Points: The hidden money in business is often found by focusing on what is working, rather than what isn't. Examples of how clients found success by identifying and expanding on what was already working in their …

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3 Core Components for Business Growth [Ep. 231] 21:06

4M ago21:06

21:06

In this episode, let's reflect on the flux of Q1 and talk about the the three core components crucial for business growth: a profitable offer, a strong marketing plan, and a clear sales strategy. Key Points: 1. Profitable Offer: Understanding the importance of offering what customers want, as opposed to solely what they need. 2. Marketing Plan: Emp…

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Embracing Your Skills as a Small Business Owner [Ep. 230] 11:40

4M ago11:40

11:40

In this episode, my goal is to try and help you as a small business owner, release the shame and guilt often experienced around business ownership and growth. I address the misconception that business owners should inherently possess all the skills necessary to run a successful business. I explain that while individuals may be highly skilled in the…

1
Nurturing vs. Follow-Up: Key Differences for Effective Lead Generation [Ep. 229] 20:19

4M ago20:19

20:19

In this episode, we're discussing the key differences between follow up and nurturing in sales. As we dive into this topic, I aim to clarify the distinction between these two approaches and offer practical advice on how to effectively implement them in your business. Key Takeaways: The distinction between follow up and nurturing in the context of s…

1
Creating Passive Income Streams: Monetizing Old Content [Ep. 228] 19:16

4M ago19:16

19:16

In today's episode I am discussing a strategy for creating passive income by repurposing old content and selling it. Passive income is often misunderstood, and I want to provide clarity on how to leverage existing content for additional revenue. Passive income requires effort and is not truly passive. However, by repackaging and selling past conten…

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How to Plan and Execute a Successful 60-Day Business Sprint [Ep. 227] 27:21

5M ago27:21

27:21

In this insightful episode, host Michelle DeNio emphasizes the benefits and practicalities of implementing 60-day sprints in business planning. Drawing from her personal experience, she provides a comprehensive breakdown of how to structure a 60-day plan, including identifying a singular focus, planning marketing activities, content creation, behin…

1
Pricing on Your Website: It's Time to Stop Playing Sales Games [Ep. 226] 28:20

5M ago28:20

28:20

In this episode, I passionately advocate for transparency in pricing on business websites. I feel strongly that not having your pricing accessible to potential clients is outdated and counterproductive. I tackle the reasons behind the reluctance to display prices, debunking myths, and offering solutions to facilitate better client-business interact…

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Simplifying Your Sales Process: Attract, Nurture, Close, and Build Lasting Relationships [Ep. 225] 26:21

5M ago26:21

26:21

In this episode of "The Real Truth about Business," we dive into the often-dreaded topic of sales processes. Host Michelle DeNio provides insights and tips on building a unique sales process tailored to your business and style, emphasizing the importance of confidence and relationship building in the sales journey. Key Points Understanding your bus…

1
Passion vs. Paycheck: Saying Yes, Chasing Money, and Finding Passion [Ep. 224] 24:48

5M ago24:48

24:48

Introduction: In this episode I am discussing the topic of Passion vs. Paycheck: Saying Yes, Chasing Money, and Finding Passion. I delve into the controversial aspect of chasing a paycheck versus pursuing one's passion and provide insights on finding a balance for business growth and sustainability. Key Points: 1. The importance of chasing a payche…

1
Thriving in the Daily Grind while Scaling for Growth [Ep. 223] 24:43

6M ago24:43

24:43

In this episode, I am sharing the importance of understanding how to balance the daily grind with long-term business goals. We will talk about the importance of finding a happy medium between the two and provide actionable insights for achieving this balance. Summary of the Episode: The episode focuses on the struggle of balancing daily tasks with …

1
Have you niched yourself too far? [Ep. 222] 23:24

6M ago23:24

23:24

In this episode, I discuss the potential drawbacks of niching oneself too far in business. Drawing from a recent mastermind conversation, I delve into the limitations of being overly niche and the importance of educating your clients about the breadth of your services. Summary: I address the common advice in the online space to niche down and focus…

1
The Growth Stage is the Best Stage [Ep. 221] 18:11

6M ago18:11

18:11

In this episode, I want to chat with you about the growth stage of entrepreneurship and emphasizes the importance of recognizing and celebrating this stage. We talk about the difference between growth and scaling and encourages business owners to focus on sustainable growth rather than rushing to scale. I also believe that the growth stage is one o…

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