Welcome to 'Stay Sharp in Digital Engineering,' the ultimate podcast for all things digital in the manufacturing industry by Razorleaf. Join us as we take a deep dive into the multifaceted world of digital transformation, exploring topics such as the digital thread, digital twins, IDEs, model-based strategies and delving into the frontiers of cutting-edge technologies like PLM, MES, Integration, and more. Our expert hosts, Jonathan Scott, Jen Ferello, Juliann Grant, and Eric Doubell, will be ...
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Having worked with niche leaders in Australia, we know a thing or two about what makes marketing work for a business. And we are here to share our findings with you. Laced with real-life case studies, our team at Sharp Instincts will share insights on how to build a successful marketing strategy with audience, content, befriending search engine algorithms, paid advertising and much more. Who are we? Sharp Instincts is a digital marketing agency servicing clients across different industries i ...
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In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott sit down with AI expert Alex Bruskin to cut through the hype and explore the real impact of artificial intelligence on the world of digital engineering. From the history of AI and its convergence of compute power, algorithms, and data — to practical, high-v…
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In this episode of Stay Sharp in Digital Engineering, we kick off our Digital Product Series with a deep dive into CONTACT Software—a company that has been shaping the digital engineering space for over 30 years but remains relatively unknown in North America. Our guest, Dimitri Baumtrok, Head of International Sales at CONTACT Software, joins Julia…
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In this forward-looking episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott sit down with PLM authority Michael “Fino” Finocchiaro to unpack how AI, emerging startups, and evolving technologies are transforming the Product Lifecycle Management (PLM) landscape. From industry giants like Dassault Systèmes, Siemens, an…
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In Part 2 of our conversation with MBSE expert David Long, we dive deeper into the evolution of model-based systems engineering, tracing its roots, tool development, and growing relevance across industries. You’ll hear how MBSE emerged as a way to improve communication between disciplines, especially between systems and software engineers, and why …
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#95: Bridging Hardware and Software: The Future of Product Development
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41:06In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott sit down with Fernando Valera, Chief Technology Officer at Visure Solutions, to tackle one of the most complex challenges in modern product development: aligning hardware and software lifecycles through integrated requirements engineering. With decades of e…
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In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott welcome back Steve Nichols, head of the Public Sector and Defense Group at Razorleaf. Together, they unpack the foundational steps government agencies need to take to successfully implement digital engineering (DE) practices—whether you're in the Department…
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#93: Unpacking Digital Twins: Myths and Misconceptions
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43:17In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott are joined by David Ewing, Director of Mission Integration at SAIC and architect of the award-winning Ready One digital engineering platform. Together, they tackle the myths and misconceptions surrounding digital twins. They explore the difference between d…
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In this foundational episode, we kick off a two-part conversation with renowned MBSE thought leader David Long, former president of INCOSE and long-time advocate for model-based systems engineering. Hosts Juliann Grant and Jonathan Scott explore the role MBSE plays in enabling Digital Twins, especially in early lifecycle phases, and clarify how MBS…
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How do simulations truly integrate into the world of digital twins—and what role do surrogate models and AI play in driving smarter design? In this episode, hosts Juliann Grant and Jonathan Scott continue the Digital Twin Series with a deep dive into simulation, featuring guest expert Shawn Freeman from Vias3D. With over 30 years of experience in C…
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#90: Unleashing Unstructured Data: AI’s Manufacturing Revolution
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42:27In this episode, hosts Juliann Grant and Jonathan Scott are joined by Patrick Harrigan, VP of Partnerships at Caddi, to explore the transformative role of AI in unlocking the potential of unstructured data in manufacturing. While most conversations in digital engineering focus on structured data—PLM, ERP, and CAD—this episode dives deep into the ma…
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#89: 25 Years of Razorleaf: Pioneering Digital Engineering
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33:50In this special 25th anniversary episode, we’re taking a trip down memory lane with Razorleaf’s CEO and co-founder, Eric Doubell. Hosts Juliann Grant and Jonathan Scott sit down with Eric to reflect on the pivotal moments, lessons learned, and guiding values that shaped Razorleaf’s journey from a scrappy startup to a global digital engineering lead…
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#88: Virtual Twins: Revolutionizing Manufacturing Processes
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31:24In this episode of Stay Sharp in Digital Engineering, we go beyond the product digital twin and dive into the transformative world of virtual twins for manufacturing processes. Juliann and Jonathan are joined by Kevin Sullivan of Dassault Systèmes to explore how leading manufacturers are using process twins to simulate, optimize, and future-proof t…
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In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott welcome back Dr. Patrick Hillberg for his fourth appearance on the show. A professor and thought leader in PLM, systems thinking, and digital transformation, Dr. Hillberg joins the conversation to explore powerful and practical use cases for digital twins a…
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What really goes into building a digital twin that delivers value? In this episode, Juliann and Jonathan welcome industry veteran Dan Miklovic to unpack how digital twins are evolving to encompass not just the product, but the process that creates it. With over 50 years in manufacturing—from the plant floor to analyst firms like Gartner—Dan brings …
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#85 Software Digital Twins Boosting Reliability Through DevOps
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34:48In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott continue their Digital Twin series—this time focusing on software digital twins. While hardware digital twins often dominate the conversation, software-based twins are playing an increasingly vital role in modern engineering and manufacturing. Juliann and J…
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In this episode, Juliann and Jonathan dive into insights from the CIMdata PLM Roadmap and PDT Conference, held May 7–8 in Tysons Corner, VA. With this year’s theme—“PLM’s Integral Role in Digital Transformation: From Strategy to Execution”—they reflect on the event’s most powerful takeaways and presentations that explore how PLM can evolve from a t…
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In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott are joined by renowned PLM thought leader and sustainability advocate, Jos Voskuil, co-founder of the PLM Green Global Alliance. Together, they unpack the evolving role of sustainability within the world of Product Lifecycle Management (PLM) and digital eng…
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Hosts Juliann Grant and Jonathan Scott sit down with Bob Maffia of BAE Systems to unpack what it really takes to manage large-scale PLM systems. From supporting thousands of users to navigating digital engineering, Bob shares practical lessons from the front lines. 💡 Highlights Real-world challenges of enterprise PLM at scale Balancing customizatio…
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In this episode of Stay Sharp, hosts Juliann Grant and Jonathan Scott are joined by Michael Craffey and Kip Speck from Razorleaf to unpack the highlights from COExperience 2025, held in Reno, Nevada. COExperience—originally the CATIA Operators Exchange—is one of the largest gatherings in the PLM community, showcasing the latest in Dassault Systèmes…
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In this episode of Stay Sharp, Jonathan and Juliann continue their deep dive into the world of digital twins—this time focusing on the hardware component and how Product Data Management (PDM) systems provide the backbone for version control, configuration management, and more. Together, they unpack: How PDM supports managing fast-changing hardware …
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In this future-focused episode of Stay Sharp in Digital Engineering, co-hosts Juliann Grant and Jonathan Scott sit down with special guest Rob Ferrone—product data expert and founder of Quick Release—to unpack Agentic AI and its disruptive role in the world of digital engineering. 🔧 What You'll Learn: What agentic AI is—and how it goes beyond tradi…
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In this special episode of Stay Sharp, Jonathan and Juliann are joined by Milan Obradovic to unpack the biggest takeaways from the ARAS ACE 2025 event in Boston—celebrating ARAS’ 25th anniversary as a disruptor in the PLM space. From reflections on the early days of ARAS to its current momentum in innovation, the team dives into key developments in…
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Welcome to the launch of a special Digital Twin series on Stay Sharp in Digital Engineering! In this foundational episode, co-hosts Juliann and Jonathan break down the ever-confusing world of digital twins, virtual twins, digital models, and more. They kick things off by asking a core question: What is the real purpose of a digital twin in your org…
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In this episode, we take a deep dive into the geeky world of product structures in PLM systems. Joining us is Michael Welti, General Manager of Razorleaf UK, who brings over 24 years of experience working with Dassault Systèmes products and various PLM platforms. Michael helps us unravel the complexities of data models, schema structures, and the e…
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In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott sit down with Dan Eslinger, Global IT Program and Innovation Manager at BWI Group. Dan shares his hard-earned insights on managing a global PLM implementation, the challenges of aligning teams across multiple cultures and time zones, and the lessons learned…
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In this episode of Stay Sharp in Digital Engineering, we take a fresh look at Product Lifecycle Management (PLM) through a unique lens—breaking it down into its core capabilities and exploring how it can be applied in unexpected ways. What happens when PLM is used beyond its traditional role in product design and manufacturing? Join us as we dive i…
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Selecting the right Product Lifecycle Management (PLM) system is a crucial decision for engineering and manufacturing companies. In this episode, Juliann and Jonathan welcome Derek Neiding to discuss essential factors to consider when evaluating PLM systems. From common mistakes to integration challenges, this conversation will help you navigate th…
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In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott are joined by Rob McAveney, Chief Technology Officer at ARAS, to explore the evolving landscape of the digital thread. They discuss why every company’s digital thread is unique, the role of adaptability in PLM systems, and how AI is shaping the future of co…
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#71: Bridging MBSE and PLM: Overcoming Challenges in Digital Engineering
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28:36In this episode of Stay Sharp in Digital Engineering, hosts Juliann Grant and Jonathan Scott are joined by their colleague Pat Coulehan to discuss the intersection of Model-Based Systems Engineering (MBSE) and Product Lifecycle Management (PLM). They explore the challenges of managing models and data across systems, the role of configuration manage…
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In this bittersweet episode of Stay Sharp in Digital Engineering, we say goodbye to longtime co-host Jen Ferello as she steps away from the podcast. Joining hosts Jonathan Scott and Juliann Grant, Jen reflects on her journey with the show—sharing personal growth, memorable guests, and key lessons learned from the digital engineering space. Jen also…
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Welcome to Stay Sharp in Digital Engineering, the podcast where we explore the tools, trends, and tactics driving digital transformation in product design and manufacturing. In this episode, co-hosts Juliann Grant and Jonathan Scott dive into the world of shipbuilding and digital transformation, joined by special guest Pat Coulehan. With over 30 ye…
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Welcome to Stay Sharp in Digital Engineering Your insider guide to all things digital in product manufacturing and engineering. In this episode, hosts Jonathan Scott and Jen Ferello are joined by Jennifer Herron, CEO of Action Engineering, and Helena Gutierrez, CEO of Share PLM, to discuss an inspiring topic: Women in STEM. Together, they explore t…
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Welcome to Stay Sharp with Razorleaf, your insider guide to all things digital in product manufacturing. In this episode, hosts Jonathan and Jen are joined by Michael Welti, a migration expert, to explore the common pitfalls of data migration and strategies to avoid them. From understanding source data and ensuring quality to the critical role of t…
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Welcome to Stay Sharp with Razorleaf, your go-to podcast for all things digital in the world of products and manufacturing. In this episode, your hosts dive into the transformative world of DevOps with special guest Stephen Binstock, a seasoned solution architect and DevOps expert. Together, they unravel the intricacies of DevOps, its key component…
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In this episode, hosts Jen Ferrello and Jonathan Scott discuss, with guest, Oleg Shilovitsky, an industry blogger and expert in Product Lifecycle Management (PLM), the transformative trends in digital products and manufacturing for 2025. They explore the impact of graph technology and artificial intelligence on product lifecycle management (PLM), e…
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#64: 2024 Trends that Shaped Digital Engineering and Manufacturing
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40:05In this episode of Stay Sharp, hosts Jen Ferello and Jonathan Scott are joined by Eric Doubell to recap a transformative year in digital engineering and manufacturing. Key Topics Discussed: Digital Twins - The surge in non-traditional PLM vendors entering the digital twin space, signaling its increasing importance in the manufacturing industry. AI …
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#63: From Paper to Pixels: Transforming Manufacturing with Digital Work Instructions
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40:33In this episode of Stay Sharp, hosts Jen Ferello and Jonathan Scott welcome back industry veteran Darrell Sabourin from iBase-t, to discuss the evolution of work instructions and process plans in manufacturing. They explore the transition from traditional paper-based methods to digital systems and the exciting advancements in Model-Based Engineerin…
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In this episode of Stay Sharp with Razorleaf, our hosts welcome Rodney Coffey to discuss the intricacies of digital integration in manufacturing and product development. With over 20 years of experience, Rodney shares real-world insights on creating seamless connections between PLM, ERP, and other business systems to solve critical challenges. Key …
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In this episode of Stay Sharp with Razorleaf, hosts Jonathan and Jen welcome back Michael Welti from Razorleaf’s UK office to delve into the complexities of Product Lifecycle Management (PLM) data migration. Building on their previous discussion, they explore the technical, business, and user-focused challenges of migrating digital product data. Ke…
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#60: Securing Digital Environments Beyond Cybersecurity
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37:24In this episode of Stay Sharp with Razorleaf, host Jonathan Scott is joined by Steve Nichols, the Head of Razorleaf Government Solutions Division, to explore securing digital environments beyond traditional cybersecurity measures. Together, they discuss the nuances of protecting data within collaborative environments, emphasizing the balance betwee…
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In this episode of Stay Sharp with Razorleaf, hosts Jen and Jonathan dive into the essentials of Product Lifecycle Management (PLM) migration. Joined by Michael Welti, Managing Director of Razorleaf UK, they unpack the complexities of data migration, emphasizing its technical and business aspects. Michael, a 20-year veteran in PLM, shares invaluabl…
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In this insightful episode of Stay Sharp with Razorleaf, hosts Jonathan and Jen welcome back Dr. Patrick Hilberg, professor at Oakland University, for an engaging discussion on the power of collective learning in project teams. Drawing on his extensive experience with PLM (Product Lifecycle Management) projects and his academic background, Dr. Hilb…
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In this episode of Stay Sharp with Razorleaf, hosts Jen and Jonathan are joined by Steve Nichols, head of Razorleaf’s government practice, to break down the essentials of cybersecurity, particularly within the Department of Defense (DoD) and its Cybersecurity Maturity Model Certification (CMMC). Key Takeaways: Why Cybersecurity Matters: Steve expla…
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#56: Flexible Integration in the Modern Digital Landscape
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40:48In this episode of Stay Sharp with Razorleaf, host Jonathan Scott talks with Tim Noce, Razorleaf’s Head of Products, about the ever-evolving landscape of integration in today’s digital business environments. They explore how businesses can leverage flexible integration solutions to build a robust digital thread, ensuring seamless data flow across s…
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In this episode of the Razorleaf Podcast, we dive into the latest trends and updates in Product Lifecycle Management (PLM) for 2024. As the technology landscape rapidly evolves, companies are being forced to adapt their strategies to leverage new tools and methodologies. This discussion highlights key shifts in the PLM industry, emerging technologi…
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#54: Navigating PLM Complexity - Multi-System Strategies for Success
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44:01#54: Navigating PLM Complexity: Multi-System Strategies for Success In this insightful episode of Stay Sharp with Razorleaf, co-hosts Jen and Jonathan dive deep into the intricacies of managing multiple Product Lifecycle Management (PLM) systems within an organization. They explore the reasons why a business might have multiple PLM systems and brea…
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In this episode of Stay Sharp with Razorleaf, Jen and Jonathan dive deep into the intricate nature of data in digital manufacturing and product development. They explore what they call the "character of the data," examining both its static traits and dynamic behaviors. The discussion covers the importance of understanding how data changes over time…
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#52: Mastering Integration Across the Product Digital Thread
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44:49In this episode of Stay Sharp with Razorleaf, Jonathan and Jen are joined by Jim Brown from Tech-Clarity to dive deep into the findings of a recent survey that focuses on the integration maturity across the digital thread in manufacturing and product development. The trio explores the importance of integration, its impact on decision-making, produc…
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#51: Why 70% of Digital Transformation Projects Fail In this episode of Stay Sharp with Razorleaf, Maria Morris from SharePLM joins Jonathan and Jen to discuss the importance of Organizational Change Management (OCM) in digital transformation projects. OCM goes beyond system training, emphasizing clear communication, stakeholder engagement, and cre…
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#50: Managing the Product Life Cycle Beyond PLM – Part 2
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47:41In this insightful episode of Stay Sharp with Razorleaf, we continue our deep dive into managing the product lifecycle beyond traditional PLM systems. Hosts Jen Ferello and Jonathan Scott are joined by Patrick Hillberg to explore the complexities of product lifecycle management, focusing on how it stretches far beyond the capabilities of PLM techno…
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