최고 Seddo 팟캐스트 (2025)

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If You’re Working Your Arse Off and Still Not Making Money - This Is Why 43:54

2d ago43:54

43:54

You're putting in the hours. You’re active online. You’re trying every tip, tool and strategy that promises results. But your income still isn’t showing it. In this episode, we break down why so many business owners feel like they’re doing everything right but still not getting paid. The problem isn’t your work ethic. It’s what you’re focusing on. …

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LinkedIn 2020 vs 2025: What’s Changed and How to Stay Ahead 20:12

7d ago20:12

20:12

Sign up for my newsletter to grow and get clients: https://signalnewsletter.deanseddon.io/ LinkedIn in 2020 rewarded almost anything. A quote, a blog link, a quick thought from your day. If you showed up regularly, it worked. In 2025, that approach falls flat. The platform is more crowded, the algorithm is pickier, and the audience is more selectiv…

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From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn 40:16

13d ago40:16

40:16

From Burnout to Booked: How Aaron Rebuilt His Career (and Client List) on LinkedIn What do you do when the thing you’re good at is slowly draining the life out of you? Aaron Bart had the title, the team, the 60-hour weeks, and the kind of agency leadership role people chase for years. But behind the scenes? Burnout. Resentment. And a creeping sense…

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You’re Not Bad at LinkedIn - You’re Just Doing It Backwards 1:03:59

28d ago1:03:59

1:03:59

LinkedIn wasn’t working for me either - until I stopped trying to prove I was the expert and started showing it instead. In this episode, I sit down with Rob Reich to unpack the biggest mistakes solopreneurs make on LinkedIn, why posting more isn’t the answer, and how to finally start turning visibility into actual business. No gimmicks. No cold DM…

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Why Selling Still Feels Awkward (And What To Do About It) 34:18

2M ago34:18

34:18

Selling shouldn’t feel like guesswork. But for most solopreneurs, it still does. In this episode, I’m joined by sales pro Paul Owen to unpack why even the smartest founders stall when it comes to closing - and how to finally fix it. You’ll learn: Why follow-up fear is costing you thousands (and how to fix it fast) The simple mindset shift that make…

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Most Business Plans Are Fiction: Lessons from building a tech company from scratch 32:46

3M ago32:46

32:46

Most founders believe that if they just follow the plan, success will come. But Elizabeth Gooch - who built a global tech company from her bedroom with £1 - says that’s rubbish. In this episode, she tears apart the fantasy that growth is just about working harder or sticking to a five-year roadmap. Business isn’t predictable, and those who cling to…

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Followers Are Dead: The New Social Media Strategy That Actually Makes You Money 17:37

3M ago17:37

17:37

For years, people have obsessed over follower counts, thinking that more equals better. But the way social media works has completely changed. Platforms don’t care how many people follow you anymore - they care about what holds attention. And that’s good news if you know how to use it. In this episode, I break down why followers are no longer the k…

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The Brutal Truth About Building a Business (And Why Most People Get It Wrong) 36:41

3M ago36:41

36:41

Most people start a business for freedom. Then reality slaps them in the face. In this raw and unfiltered episode, I sit down with Lee-Ann Johnstone, founder of Affiverse, to talk about what it really takes to grow a business from scratch - beyond the hype and Instagram fantasy. We cover: 🔥 The messy middle - what happens when the excitement fades …

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Broke to Booked Out: How I Ended Feast And Famine In My Business. 29:04

3M ago29:04

29:04

you’ve probably felt the pain of the feast-and-famine cycle. One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal. Years ago, I found myself needing £13k in a single week or my business was finished. Bank account empty. Bills stacking up. Panic setti…

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Experts are LOSING to amateurs—10 ways to show your authority online. 28:50

4M ago28:50

28:50

You know your stuff. You’ve got the experience, the results, the credibility—but online, it’s like no one sees it. Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation. Frustrating, right? You’re careful with your words because you don’t want to sound arrogant. You try to share v…

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Nobody cared about my content - until I fixed this 19:48

4M ago19:48

19:48

For years, I played it safe. I posted “valuable” content. I tried to sound professional. I thought if I just shared good advice, people would listen. They didn’t. No engagement. No clients. No one cared. And then I realised something brutal: boring is worse than being hated. Agitation: I see so many people making the same mistake I did—hiding their…

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Will AI destroy the coaching industry? 14:32

4M ago14:32

14:32

AI is creeping into every industry—now it’s coming for coaching. With AI-powered apps offering sessions for less than the price of a coffee, some coaches are already feeling the heat. But here’s the real question… Is AI a threat or the biggest opportunity the coaching industry has ever seen? In this episode, I break down: The coaching jobs AI will …

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Algorithm-Proof Your Business: Lessons from the TikTok Ban Crisis 13:19

5M ago13:19

13:19

As the looming TikTok ban sends shockwaves through the creator economy, many are grappling with the fragility of platform dependency. Learn why building an email list is the ultimate safeguard for your business and how to take control of your audience - no matter what happens with platforms like TikTok, LinkedIn, or Instagram. Packed with actionabl…

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How to Turn Networking Into Consistent Clients Without the Hard Sell 50:24

5M ago50:24

50:24

Networking isn’t about pitching; it’s about building relationships—but so many people get it wrong. In this episode, I chat with Jamie, the founder of Circle Networks, about why traditional approaches to networking often fail and how to do it differently. Jamie shares his journey, from hating online networking to creating a model that focuses on re…

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Winning clients with a small audience 14:15

5M ago14:15

14:15

Have you ever felt stuck in the never-ending chase for more followers, more likes, more engagement, thinking that’s the only way to win clients? I used to believe that too, but what if I told you there’s another way - one that doesn’t involve chasing vanity metrics? In this episode, I’m flipping the script on everything you’ve been told about needi…

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What is the 4-1-1 rule on LinkedIn? Your LinkedIn content strategy 10:00

5M ago10:00

10:00

Are you making the most of LinkedIn? If your content isn’t getting engagement or turning followers into clients, you might be missing one simple strategy: the 4:1:1 rule. In this episode, I’m sharing how this approach transformed my LinkedIn results - and how it can do the same for you. You’ll learn how to strike the perfect balance between enterta…

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Public Speaking: Turning Fear, Fails, and Criticism into Confidence 54:53

6M ago54:53

54:53

Terrified of public speaking? Scared to post online because of trolls? You're not alone. In this no-holds-barred episode, Dean Seddon and Dave Falkner open up about the fears, failures, and triumphs of going from anonymous to unforgettable. Hear Dave's journey from behind a computer screen to standing on stage in front of hundreds - and the hilario…

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The Neon Shift: Jaguar, Cucumbers, and the Future of AI 1:00:05

6M ago1:00:05

1:00:05

Ever wondered what memes, cocktails, and cutting-edge AI have in common? In this punchy, neon-soaked debut episode, Dean ditches the tired interview format for an unfiltered, laugh-out-loud chat with content whiz Tom. Together, they unpack the secrets behind making people laugh and buy, the wild evolution of platforms like TikTok, and how Jaguar’s …

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Using Podcasts to Build Your Influence 41:25

6M ago41:25

41:25

This week, I’m sitting down with Holly Hayes. She’s been at the top of her game, managing social media for Steven Bartlett, and now she’s making waves at Deer Media, one of the biggest podcast networks out there. Holly knows what it takes to build influence and stay ahead in a fast-changing world. We dig into how podcasting is shaking up the media …

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The perfect sales call with your ideal client 29:37

6M ago29:37

29:37

Ever wondered how to turn a sales call into an easy, natural conversation that actually leads to results? In this episode, I’m sharing the exact framework I use to run sales calls that feel less like a pitch and more like a productive chat. We’ll break down the anatomy of a perfect sales call - from doing your prep work and setting the agenda to as…

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Win BIG by Marketing like an Underdog 47:31

7M ago47:31

47:31

Most small businesses and solopreneurs struggle with marketing. They waste time copying big brands, following flashy trends, and spreading themselves too thin. The result? Burnout, frustration, and little to show for all that effort. Instead of attracting clients, they’re stuck chasing likes and impressions that don’t convert. Imagine pouring hours…

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7 Lessons I learned building my business on LinkedIn 50:59

7M ago50:59

50:59

Building a business on LinkedIn isn’t easy. It’s frustrating, confusing, and at times, you’ll wonder why it’s working for everyone else but not you. I’ve spent years going round in circles, trying to figure out what others were doing right while I felt stuck. But eventually, I learned some tough lessons that saved me a lot of time and hassle, and I…

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Make £100k a year in 10 hours a week. 33:39

7M ago33:39

33:39

Many business owners find themselves working long hours without seeing the income they expected. They’re delivering value but aren’t reaching true financial freedom. Imagine making £100k a year by working just 10 billable hours a week. This isn’t only about raising prices; it’s about positioning yourself effectively, attracting clients who genuinel…

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When People-Pleasing Nearly Killed My Business 37:40

7M ago37:40

37:40

In this episode, I’m digging into one of the toughest lessons I’ve learned in business: the high cost of people-pleasing. It’s something we all think we can avoid – until we’re knee-deep in projects, saying “yes” to every request, and feeling like our work isn’t even ours anymore. I’ve been there. Burned out. Frustrated. Wondering why the business …

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Cracking TikTok: The rollercoaster of content creation 33:26

7M ago33:26

33:26

I sit down with Tom Thompson, the guy who’s been working with me behind the scenes on my socials and content at MAVERRIK. We're recording this chat from a motel in Atlanta, and I’ve finally managed to convince him to join me on the podcast. We’re talking all things TikTok – our six-month journey of trying to crack the platform and the rollercoaster…

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If they believe in you, they'll buy from you. 22:40

7M ago22:40

22:40

In this episode, we’re diving into something that can transform your business – the power of being yourself online. Too many people are afraid to stand out. They try to please everyone, and in doing so, they end up blending in. Here’s the reality: people buy from people. But they won’t buy from you if they don’t believe in you. And they won’t belie…

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Test my GPT: How to create engaging LinkedIn posts with AI 15:37

8M ago15:37

15:37

Link to my GPT for you to try: https://chatgpt.com/g/g-K3AIhmLOh-storytelling-posts In this episode, we dive into one of the most powerful strategies for building meaningful connections and attracting clients on LinkedIn - storytelling. But we’re not just talking about any stories; we’re talking about how you can transform your own experiences into…

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Ep 115: Turn rejection into fuel - getting a "No" is a good thing 24:08

8M ago24:08

24:08

We’ve all been there, paralysed by the idea of being told "no" or getting criticised, and it’s easy to let that fear hold us back. Today, I’m sharing my personal journey through this struggle, drawing on years of building my own brand and business on platforms like LinkedIn, where criticism, trolls, and setbacks are part of the daily grind. I’m not…

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8 Reasons why people fail selling online 29:31

8M ago29:31

29:31

Struggling to get your services off the ground? Feeling like no matter how much you pitch, clients just aren’t biting? In this episode, we’re unpacking why your offers might be falling flat. Spoiler alert: it’s not about trying more tactics - it’s about fixing what’s broken beneath the surface. From unclear value propositions to targeting the wrong…

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Ep 113: Start building an email list now 16:11

8M ago16:11

16:11

Sick of battling social media algorithms? In this episode, I’m diving into why building an email list should be your top priority. While social media is great for visibility, it’s not where you build real, lasting relationships. Here’s the deal - you don’t own your audience on social. With one algorithm change, your reach could vanish overnight. Bu…

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9 LinkedIn mistakes that are sabotaging your success (and what to do about it) 45:44

8M ago45:44

45:44

You’re showing up on LinkedIn every day - posting, commenting, connecting - but it still feels like you’re getting nowhere. No traction. No leads. No growth. It’s like you’re spinning your wheels, putting in all this effort for zero results. You see others thriving - getting likes, comments, and clients - while you’re left wondering what’s missing.…

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Ep 111: My 25-Second LinkedIn Secret - The key to more engagement 14:37

9M ago14:37

14:37

Many people struggle with low engagement on LinkedIn. They’re pouring time into thoughtful, well-constructed content, only to see minimal interaction or impressions. It’s frustrating, especially when they see others posting casual, less polished content that seems to get traction. The typical advice of "just add more value" doesn’t cut it – there’s…

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Ep 110: Stuck to Unstoppable – Escape the Trap of Overthinking 43:45

9M ago43:45

43:45

Are you a solopreneur who’s feeling paralysed by indecision, constantly second-guessing every move in your business? You’ve got the expertise and the drive, but when it comes to making bold moves—whether it’s marketing yourself, pitching to clients, or scaling your income - you’re stuck in analysis paralysis. In this episode of Mindset, Marketing, …

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#109 - Eliminate your competition, build a category of one 43:58

9M ago43:58

43:58

Are you stuck in the hustle, constantly trying to outshine your competition? Do you feel like no matter how loud you shout or how much content you create, it’s never enough to truly stand out? Here’s the truth: competing in an oversaturated market is the slow lane to nowhere. But what if you didn’t have to compete at all? In our latest episode, we’…

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Ep 108: My top 20 questions about creating content 58:33

9M ago58:33

58:33

Are you stuck trying to figure out how to create content that actually engages your audience and drives results? In this episode, I dive deep into my top 20 questions about content creation, answering the most common challenges and concerns I’ve encountered from clients and fellow creators. Whether you’re struggling with what to post, how to conver…

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Ep 107: If your business relies on the algorithm, you’re screwed 32:16

9M ago32:16

32:16

Are you building your business on the back of social media algorithms? Here’s a wake-up call: if you are, you’re playing a losing game. The algorithm isn’t your friend—it’s a ruthless TV producer, using your content to keep users hooked while constantly shifting the rules. One day, your post is flying high, the next, it’s nowhere to be seen. You wa…

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Ep 106: Should you sell an online course? 46:50

10M ago46:50

46:50

In this episode, we cut through the noise and take an honest look at the reality of selling online courses. Everyone's heard the alluring promise: create a course once, and make money while you sleep. But is it really that simple? We explore whether the dream of passive income through online courses is a realistic business model or just another myt…

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Ep 105: How to find hot prospects on LinkedIn 44:43

10M ago44:43

44:43

In this special episode, we bring you an edited version of a live audio event where I dive deep into one of the most critical strategies for LinkedIn success: finding hot prospects. If you’ve ever wondered how to turn LinkedIn into a lead-generating machine, this episode is for you. During the live event, I revealed the secrets to identifying two k…

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Ep 104: How to deal with difficult clients 1:01:46

10M ago1:01:46

1:01:46

Are you dealing with clients who constantly push your boundaries, try to manipulate the situation, or drain your energy? In this episode, I dive deep into the realities of handling difficult clients—and how you can come out on top. From recognizing subtle manipulation tactics to setting firm boundaries that protect your business and your sanity, th…

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Ep 103: Grassroots to growth, starting out from scratch 32:20

10M ago32:20

32:20

In this episode, I sit down with someone very special—my wife, Louise. She’s typically behind the scenes, but today, she’s sharing her journey of navigating sales, marketing, and growing her own ventures. We dive into her experience with "The Shared Table," a community supper club that brought strangers together to cook and connect, as well as her …

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Ep 102: Beating up big tech to cut costs on software 44:37

10M ago44:37

44:37

Feeling like Big Tech's taking more than their fair share? In this episode, we’re diving into how you can keep more of your hard-earned money by cutting down on those software costs. I know I spend too much on subscriptions, do you? Join me and Alexander Golev, Founder of SamExpert, a software asset management company. As we chat about what’s reall…

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Ep 101: Making your personal brand pay off 51:29

10M ago51:29

51:29

In this episode, we're getting real about what it takes to build a personal brand on LinkedIn that doesn’t just look impressive but also brings in the cash. If you think likes and comments are your ticket to success, think again. We’re diving into why all those numbers might not mean much if you’re not converting followers into clients. You’ll hear…

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Ep 100: How to get your first 10 clients on LinkedIn 24:16

10M ago24:16

24:16

Struggling to find your first ten clients on LinkedIn? You’re not alone. Many solopreneurs and small business owners get stuck in a cycle of overcomplicating their approach, thinking they need a fancy website or a massive following to succeed. This can lead to frustration and burnout. Imagine feeling confident in your ability to connect with the ri…

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Ep 99: Cut through the noise with personal branding 35:40

10M ago35:40

35:40

I'm thrilled to bring you this episode, where we cut through all the noise and get real about what personal branding truly means in 2024. Whether you’re a seasoned pro or just dipping your toes into the world of personal branding, this episode is packed with insights, truths, and practical advice that will transform how you think about your persona…

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Ep 98: Making Learning Stick in a World of Forgetting 37:58

10M ago37:58

37:58

Join us in this eye-opening episode as we welcome Jeremy Campbell of Black Isle Group, an expert in learning and development, to dissect why most training programs are failing your business. Discover the startling truth behind why so much of what we learn is forgotten within days, and why traditional training methods might be doing more harm than g…

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Ep 97: Opportunities are hiding in time-wasting activity 20:30

10M ago20:30

20:30

In this episode, I reflect on a transformative trip to the US, where stepping away from my daily routine allowed me to see things from a fresh perspective. I hope that by sharing my experiences, you too can find inspiration and seize the unexpected opportunities that lie around you. Let’s set the stage. About ten days ago, there was a global IT gli…

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Ep 96: Why Reasonable People Fail on Social Media: The Brutal Truth You Need to Hear 49:21

11M ago49:21

49:21

In today's episode, I dive into why reasonable, experienced people struggle on platforms like LinkedIn, Instagram, and beyond. We'll explore the uncomfortable truth that self-promotion is necessary, why boldness beats modesty, and how embracing controversy—without losing your integrity—is crucial. I’ll share personal experiences and actionable insi…

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Ep 95: Don't mess up your LinkedIn profile with guest, Greg Coe 45:12

11M ago45:12

45:12

In this recent podcast episode, I had the pleasure of hosting Greg Coe, an experienced IT professional and LinkedIn coach. We delved into the nuances of optimizing your LinkedIn profile to stand out in today's competitive job market. Greg, with his extensive background in IT and his side gig with Getlinked.Pro, shared invaluable insights on how to …

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Ep 94: LinkedIn is cringey but a BIG opportunity 24:39

11M ago24:39

24:39

Are you ready to dive into the wild, wacky world of LinkedIn cringe? In this episode, I'm going to explore the peculiar quirks that make LinkedIn both fascinating and, at times, utterly cringeworthy. I'll pull no punches as I dissect the most outrageous posts and trends, from business owners oversharing personal moments to the bizarre stunts people…

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Ep 93: My Top 10 LinkedIn Questions 18:54

11M ago18:54

18:54

Join me in this episode as I dive into the most frequently asked questions about LinkedIn, providing actionable insights and busting common myths. Here's what we'll cover in this episode: Where do I start on LinkedIn? What should I post about? Should I post personal content on LinkedIn? How should I outreach to people? Do I need Premium or Sales Na…

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