최고 Purpose Driven Business 팟캐스트 (2025)

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43. Part 2: How to Create a Sales Page That Sells: 10 Essentials for Small Business Owners 17:21

3d ago17:21

17:21

Your sales page might look great — but does it actually sell? In Part 2 of this series, I'm sharing the final five essentials for building a sales page that builds trust, handles objections, and turns browsers into buyers. These are the credibility boosters and conversion details that take your page from “pretty” to powerful. Looking for more resou…

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42. Pep Talk: When You Want to Quit 3:27

5d ago3:27

3:27

In this Pep Talks episode, I'm getting real about what it feels like to want to quit — and how to discern when to push through and when to let go. If you’ve been wrestling with discouragement or doubt, this one’s a breath of honesty and hope. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://highe…

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41. Part 1: How to Create a Sales Page That Sells: 10 Essentials for Small Business Owners 14:47

10d ago14:47

14:47

Your sales page should be your hardest-working employee — not the one scrolling Instagram. In this episode, I'm walking through the first five essentials for creating a sales page that sells, including examples and practical tips you can apply right away. Looking for more resources? Ready to work together? Start here: For all things podcast, visit …

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40. Pep Talk: Hope Takes Work 2:23

12d ago2:23

2:23

Introducing Pep Talks Edition — bite-sized encouragement for the start of your week. In this first episode, I'm sharing what it means to choose hope, even when everything feels like it’s burning down. Looking for more resources? Ready to work together? Start here: For all things podcast, visit https://higherpurposemarketingstrategy.com/ To learn mo…

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39. SEO vs Social Media: What Small Business Owners Need to Know in 2025 with Glenneth Reed 55:25

19d ago55:25

55:25

저자 Ashley Conway - Marketing Expert and Copywriter for Creative Business Owners

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38. Stop Wasting Time: How to Know Which Marketing Tasks Aren’t Worth It 9:36

22d ago9:36

9:36

So many entrepreneurs are burned out by marketing that doesn’t move the needle. In this episode, we’re cutting the fluff and getting crystal clear on how to spot what’s actually working in your marketing strategy - and what’s just keeping you busy. I’ll walk you through a simple process to refocus your time and energy on the activities that actuall…

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37. 4 Brand Messaging Questions Every Small Business Must Answer 6:15

24d ago6:15

6:15

Struggling to stand out online? It’s probably a messaging problem. In this episode, I share the 4 must-answer brand messaging questions every small business owner needs to clarify if you want your marketing to attract dream clients instead of crickets. Get ready to stress less, connect more, and build a brand voice that works for you, not against y…

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36. Relationship Marketing: The Strategy Small Businesses Need Now 10:46

26d ago10:46

10:46

Marketing is shifting, and small business owners can’t afford to ignore it. In 2025, relationship marketing - building genuine, 1:1 connections - is outperforming traditional traffic-driven strategies. In this episode, I break down why referrals, collaborations, and authentic conversations are getting better results than throwing more money at ads …

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35. Your 30-Day Marketing Strategy: 3 Questions to Get Clear and Get Results 19:13

1M ago19:13

19:13

If you’ve ever felt like your marketing is all over the place, this episode is for you. Instead of chasing a 40-page plan or burning hours on random tactics, I’ll walk you through three simple questions to create a focused 30-day marketing strategy. You’ll learn how to pick a slice of your audience, uncover what they need most right now, and choose…

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34. Stop Hustling, Start Choosing: Productivity, Energy Management, and Delegation for Female Entrepreneurs with Jillian Dolberry 48:52

1M ago48:52

48:52

Are you exhausted by your never-ending to-do list and wondering if you’re spending your time on the right things? In this episode, I sit down with my friend Jillian Dolberry - ops consultant, team strategist, and host of The Grace-Filled CEO Podcast - to talk about how women entrepreneurs can stop chasing hustle and start aligning their work with t…

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33. Your 2025 Marketing Plan Reset: How to Finish the Year Strong 32:33

2M ago32:33

32:33

Sometimes, life gives us the gift of a do-over—like Nicolas Cage’s character in Family Man. I love that idea, and I believe September brings that same kind of fresh-start energy for business owners. In this episode, I’ll walk you through my Audit–Architect–Act framework to help you reset your marketing plan for the rest of 2025. If your year hasn’t…

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32b. "We Love That Cracker Barrel Country Store" Song 2:10

2M ago2:10

2:10

Cracker Barrel’s rebrand may have cost them millions, but it also inspired… a song. 🎶 Enjoy this musical take I wrote about their restaurant and store, my experience eating there, and what happens when a brand forgets the customers who made them who they are. It’s a lighthearted way to highlight a serious truth: strategy matters, and ignoring your …

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32. Cracker Barrel’s Rebrand Fail: How to Lose Loyal Customers in One Week 34:38

2M ago34:38

34:38

What happens when a beloved brand ditches its heritage overnight? In this episode, I dive into Cracker Barrel’s rebrand fiasco- why their new CEO thought stripping away nostalgia, adding alcohol, and whitewashing the brand was a good idea, and how it backfired in just one week. From lost biscuits to a logo backlash (with even Trump weighing in), yo…

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31. A Marketing Audit: The Starting Point for Growing Your Creative Business 19:22

2M ago19:22

19:22

Feeling swamped by marketing and still not getting buyers? In this episode, I reframe a “marketing audit” as a friendly tune-up (not an IRS scare) and walk you through a real diagnostic of your entire customer journey (awareness, consideration, purchase, retention, and loyalty) plus brand, website, email, social, and analytics. You’ll learn how to …

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30. Business Finances for Creatives: What You Need to Know with Erika Millard 46:23

2M ago46:23

46:23

If the phrase “business finances” makes you cringe, you’re not alone - but today’s guest is here to change that. Erika Millard is a "not your average" bookkeeper who blends humor, strategy, and empathy to help female entrepreneurs understand their numbers and make more confident decisions. In this episode, we talk about the CEO mindset around money…

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29. Luxury Marketing That Works: 5 Strategies to Elevate Your Brand 26:21

3M ago26:21

26:21

Ever lost a dream client the second you mentioned your pricing? You're not alone - and it’s usually not about the money. In this episode, I’m sharing five powerful strategies to help you position your brand as premium, create an elevated client experience, and attract clients who are not only willing but excited to pay your rates. If you’re tired o…

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28. 5 Easy Steps to Become an Industry Expert 17:48

3M ago17:48

17:48

Wondering how to stand out in a crowded market and become the go-to expert in your industry without feeling like a used car salesman? In this episode, I’m walking you through five simple, doable steps to elevate your authority, build trust with the right clients, and grow your visibility. You’ll learn how to leverage what you already know to positi…

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27. Proven Tips for Collecting Powerful Testimonials 19:55

3M ago19:55

19:55

If getting testimonials from your best clients feels awkward or always falls to the bottom of your to-do list, this episode is for you. I'm sharing why testimonials are essential for attracting higher-quality leads, how to ask for them in a way that actually gets a response, and what makes a testimonial powerful. You’ll also hear surprising stats a…

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26. How I Quit My Corporate Job and Launched BeWeird Marketing 19:01

3M ago19:01

19:01

In this episode, I'm sharing the pivotal story of walking away from corporate life and planting the seeds of BeWeird Marketing. From small‑town Kentucky beginnings to the soul‑crushing, endless meetings that pushed me to the brink, I'm walking you through my leap into entrepreneurship - complete with side hustles, unexpected challenges, and faith‑g…

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25. Who is Ashley Conway? Getting to Know the Person Behind BeWeird Marketing 24:19

3M ago24:19

24:19

In this special summer episode, I'm inviting my 10-year-old daughter, Francesca, to turn the mic around with a fun Q&A -- complete with guilty-pleasure snacks, childhood embarrassments, superhero picks, and more. As we laugh through icebreakers, here's your reminder that infusing your real personality into your marketing is what makes your brand un…

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24. Make Your Brand Pop Across Every Channel 14:58

4M ago14:58

14:58

If your website or social bios make you cringe a little, like, “Wait…do I actually sound like that?” - this episode is for you. We're digging into how to apply your brand personality consistently across every part of your marketing, from your Instagram bio to your About page. You’ll get a practical, bite-sized framework for making your copy feel mo…

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23. From Blah to Bold: Find Your Brand Personality in 20 Minutes 18:22

4M ago18:22

18:22

In this episode of Higher Purpose Marketing Strategy, we're chatting about how to discover your brand’s unique personality in 20 minutes or less. If your messaging feels robotic or just like everyone else’s, this practical, fast-paced episode will help you humanize your brand voice, clarify your tone, and stand out with messaging that actually soun…

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Ep 18. Starting Over After 7 Figures: A Real Conversation on Burnout and Recreating sustainable success - with Gabs Hayes 35:58

4M ago35:58

35:58

After building a seven-figure business, Gabs Hayes found herself completely burnt out—and knew something had to change. In this powerful conversation, Gabs shares what it really looked like to walk away from success that no longer served her, why awareness is the greatest gift of entrepreneurship, and how she now builds her business around sustaina…

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Flushing Limits - From Porta-Potties to Profit: How David Sauers Built a Luxury Restroom Empire 36:56

4M ago36:56

36:56

In this episode of B.T.S Business Talent Success, we sit down with visionary entrepreneur David Sauers, co-founder of Royal Restrooms, to uncover how he turned an ordinary necessity into an extraordinary brand. From humble beginnings to leading a multimillion-dollar company, David redefined what portable restrooms could be - bringing class, comfort…

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22. Stop Sounding Like a Robot: How to Humanize Your Brand Messaging 19:17

4M ago19:17

19:17

Is your messaging starting to sound a little… robotic? You’re not alone, and in this episode, I’m breaking down why bland, AI-generated copy and stiff corporate language are holding your brand back. We’ll explore how to make your content sound more like a real human (you!), why personality is your marketing superpower, and how even big brands like …

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Ep 17. SEO Without the Stress: Simple Strategies for Sustainable Visibility - with Mckayla Spencer 41:54

4M ago41:54

41:54

Tired of ghosting your blog and relying on Instagram 24/7? SEO strategist Mikayla Spencer breaks down how to start showing up on Google—without the overwhelm. We talk simple steps, sustainable strategies, and visibility that actually works for your life. Links + Resources: Get additional support and resources from me: www.seedandsol.com Find me on …

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21. How to Design a Customer Experience That Makes People Rave About You 20:18

4M ago20:18

20:18

What if your customer experience was so good, people couldn’t stop talking about it? In this episode, I'll walk you through how to design a rave-worthy customer journey - one that builds loyalty, sparks referrals, and strengthens your reputation at every touchpoint. You’ll learn the difference between service and experience, what makes an interacti…

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Ep 16. Just Breathe: Using Breathwork and Intuition to Build a Sustainable Business - with Emily King 1:01:35

5M ago1:01:35

1:01:35

What if the key was breathing deeper? In this episode, I’m joined by Emily King (aka: Em), a marketing strategist and certified breathwork teacher who helps entrepreneurs blend mindfulness with messaging for real, sustainable growth. After years working with major brands like L’Oréal and GSK, Em hit burnout hard and set off on a soul-led adventure …

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20. 10 Real-Life Examples of WOW Customer Service 14:47

5M ago14:47

14:47

If you’ve ever wondered how to stand out in a saturated market without a huge marketing budget, this episode is for you. I’m breaking down real stories of incredible customer service moments that left people raving and loyal for life. These aren’t just feel-good tales; they’re practical examples of how creating intentional customer experience touch…

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From $0 to $3 Million at 19yo: Drew Carmichael on Mindset, Marketing & Building Brands That Scale 32:52

5M ago32:52

32:52

In this powerful episode of B.T.S Business Talent Success, we go behind the scenes with Drew Carmichael - a 19-year-old entrepreneur and the founder of The Cultivator, who’s already generated over $3 million in online sales. Drew shares how his entrepreneurial journey started in primary school, what he’s learned about marketing, mindset, and growth…

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Ep 15. Money clarity starts here: Financial first steps for small business owners - with Samantha Eck 44:30

5M ago44:30

44:30

If your business finances feel messy or unclear, this episode is your starting point. We're breaking down the first (and most overlooked) step to building a more sustainable, financially confident business. 🎧 In this episode: Why your bank statement isn’t enough for financial clarity What to track instead—and how to do it simply The danger of mixin…

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19. Why Customer Experience Is the Best Marketing Strategy in 2025 15:42

5M ago15:42

15:42

It’s not your funnel. It’s not your hashtags. It’s not even your ad budget. If your customer experience is forgettable—or worse, frustrating—it’s costing you leads, loyalty, and long-term growth. On today's show, I’m breaking down why customer experience is the most underrated (and most powerful) marketing strategy heading into 2025. We’ll talk abo…

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Ep 14. Unlocking the Power of Pinterest: Tips for Sustainable, Evergreen Growth - with Meagan Williamson 58:29

5M ago58:29

58:29

If you’re tired of feeling like you have to be online 24/7 just to stay relevant, this episode is for you. I’m chatting with Meagan Williamson—Pinterest expert and marketing educator—about how to turn Pinterest into a powerful, evergreen marketing tool that works while you’re off living your life. Meagan shares how she went from school psychologist…

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The Best Gift You’ll Ever Give Your Family: Why Life Planning Creates Peace and Purpose with William Holditch 25:38

5M ago25:38

25:38

What if planning for the future could feel less like stress - and more like peace of mind (with a few laughs along the way)? In this episode of B.T.S Business Talent Success, we go behind the scenes with William Holditch, author of Strategic Planning for the Golden Years, for an inspiring and surprisingly uplifting conversation about life planning,…

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18. Business Mindset: Lessons from the Fourth Wing 30:04

5M ago30:04

30:04

In today's unpredictable world, protecting your mindset is just as important as protecting your business strategy. On today's show, we'll dive into Fourth Wing by Rebecca Yarros and explore how Violet's mental shields are a powerful analogy for us as Christian business owners. We'll talk about: - Why mental resilience is critical for sustainable bu…

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Ep 13. Booking 27 Clients in 6 Months with the Power of Referrals + Pitching - with Hannah Murphy 53:35

5M ago53:35

53:35

In this episode, I’m joined by systems strategist Hannah Murphy to talk about how she went from 3 to 27 clients in just six months—without burning out. She shares the two strategies that made the biggest difference (referrals and pitching), plus the systems, mindset shifts, and client experience upgrades that helped her grow sustainably. 🎧 We cover…

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The Mindset of Faceless Digital Growth: Ali Crosbie on Turning Passion into Purpose and Profit 41:26

5M ago41:26

41:26

In this inspiring episode of B.T.S Business Talent Success, we go behind the scenes with Ali Crosbie - the digital growth strategist, eCommerce expert, and founder of Marketing by Ali. From scaling global tech companies to empowering women through her podcast Online Success Queens, Ali shares her journey of turning ambition into alignment and strat…

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17. Smart Ways to Cut Marketing Costs and Still Grow Your Business 42:31

5M ago42:31

42:31

If you're feeling the pressure to scale back on spending—especially when it comes to marketing—this episode is for you. In today’s show, we’re tackling a question so many Christian business owners are wrestling with: “Can I reduce my marketing budget without losing momentum?” The short answer? Yes—but it takes intention, not just cuts. In this epis…

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Ep 12. Sober Curious? The Unexpected Wins of Cutting Back on Alcohol - with Sarah Williamson 43:48

5M ago43:48

43:48

Ever wonder if your nightly glass of wine is doing more harm than good? In this episode of The Brand Memo, I’m joined by sobriety coach and bestselling author Sarah Williamson for an eye-opening conversation about how alcohol impacts our energy, confidence, and business growth. Sarah shares how drinking less doesn’t mean missing out—it’s about gain…

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Breaking the Cycle: How Tia Turned Toxic Love into Purpose and Self-Growth 48:04

6M ago48:04

48:04

In this powerful episode of B.T.S Business Talent Success, we go behind the scenes with Tia, a toxic love recovery coach helping women break free from cycles of toxic relationships and rise into their highest selves. Tia opens up about her own healing journey after domestic violence and how transforming her pain into purpose led her to create a mea…

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16. Tariffs, Transparency, and Trust: Marketing in Uncertain Times 25:50

6M ago25:50

25:50

With tariffs constantly in the news, uncertainty is rising—not just for business owners, but for the customers they serve. Whether you’re directly impacted or not, your audience is watching how you respond. In this week's episode, we'll be discussing how values-driven businesses can lead with clarity, courage, and transparency when it comes to mark…

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Finding Her Voice: Katharina Surtees on the Journey to Voice Over Success 36:40

6M ago36:40

36:40

In this inspiring episode of B.T.S Business Talent Success, we go behind the scenes with Katharina Surtees, a passionate voice over artist who turned her raw beginnings into a thriving career. Katharina shares the real story of how she found her voice, navigated doubt, and built a business around her creative gift. You’ll hear how she transformed c…

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Ep 11. How to Unlock the Confidence to Charge More, Show Up, and Scale Smarter - with Kelly Sturtevant 45:43

6M ago45:43

45:43

What does it really take to go from passion project to full-time income—especially when you’re the sole provider? In this episode of The Brand Memo, I’m joined by business coach Kelly Sturtevant, who shares her story of scaling from virtual assistant work to building a multi-figure business that fully supports her and her family. Together, we talk …

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15. 10 Red Flags to Look for When Hiring a Marketing Strategist 35:35

6M ago35:35

35:35

On today's show, I'll walk through 10 red flags to watch for when you're evaluating marketing strategists, coaches, or agencies. From cookie-cutter approaches to fear-based tactics, we’ll cover what doesn’t belong in your business—and what to look for instead. Looking for more resources? Ready to work together? Start here: - For all things podcast,…

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Ep 10. The Real Reason Imposter Syndrome Hits Hard (and What to Do About It) 38:35

6M ago38:35

38:35

If imposter syndrome has been quietly running the show behind the scenes of your business… this one’s for you. In this solo episode, we’re getting real about the doubts that sneak in—even when you know you’re capable. I’m breaking down the biggest imposter syndrome triggers I see in the small business space, how they might be holding you back more …

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14. 10 Marketing Strategy Myths That Are Holding Your Business Back 35:14

6M ago35:14

35:14

If you feel like your marketing is falling flat—despite doing all the “right” things—then today's show is for you. We’re exposing 10 common marketing myths that keep Christian-owned businesses stuck and showing you what to do instead so you can finally stand out and grow. Looking for more resources? Ready to work together? Start here: - For all thi…

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Ep 9. Leadership, Boundaries, Self-Awareness, and Sustainable Success - with Desiree Cocroft 48:04

6M ago48:04

48:04

Feeling like you’re constantly juggling too much—and still not getting where you want to be? In this episode of The Brand Memo, I’m joined by coach, speaker, and author Desiree Cocroft for a deeply honest conversation about redefining success, setting boundaries that actually stick, and un-hustling your business and life so you can show up with cla…

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13. How can I stand out from my competitors without lowering my prices? 20:30

6M ago20:30

20:30

In a crowded market, it’s easy to feel pressure to cut prices just to stay competitive. But price wars are a race to the bottom—and they’re not the key to attracting your best customers. So, how do you stand out without slashing your rates? On today's show, we'll be discussing: ✅ The real reason customers choose you over the competition ✅ Unique Se…

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Ep 8. Mindset Shifts Start in the Body - The Nervous System’s Role in Success – with Kim Kimball 44:00

6M ago44:00

44:00

If you’ve ever felt stuck, burnt out, or like your body is rebelling against your business goals—this conversation is for you. In this episode, I’m joined by somatic leadership coach Kim Kimball to talk about how nervous system regulation can transform the way we work, especially for highly sensitive or neurodivergent entrepreneurs. We explore why …

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12. Should AI be your copywriter? 23:04

6M ago23:04

23:04

AI-generated content is everywhere—but is it the right choice for your business? Should you let AI handle your copywriting, or is there something irreplaceable about human-crafted messaging? On today's show, we're discussing: ✅ The pros and cons of using AI for copywriting ✅ When AI can help vs. when it can hurt your brand ✅ What businesses should …

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