최고 Open Studio 팟캐스트 (2025)

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Scared to Post Your Work 10:45

7d ago10:45

10:45

Do you ever feel scared to share your work online? You’re not alone. In this video, we’ll talk about the fear of putting your creations out into the world — where it comes from, why it holds us back, and how to overcome it so you can grow as a lettering artist and designer. 🌱If you want to keep building confidence in your creative journey, visit ma…

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How to Land Your First Speaking Gig (and Why It Grows Your Career) 13:30

23d ago13:30

13:30

🎁 Get my free Speaker Pitch Email Template in the comments below.🎟️ Join my U.S. Tour → New York & Los Angeles meetups — links below.When I gave my very first talk at Creative Mornings Berlin, I had no idea it would change my life. I was new to the city, didn’t know anyone, and just sent a hopeful little postcard — and that moment opened doors I di…

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204. Mike Lowery: Portfolio Tips, Sketchbooks, Making a Career on Illustration, Crafting Stories and more 1:19:25

1M ago1:19:25

1:19:25

Join us in this episode with Mike Lowery, a New York Times bestselling illustrator known for his vibrant storytelling and unique approach to art. In this episode, Mike shares his journey from a young artist to a celebrated illustrator, discussing the pivotal role of sketchbooks in his creative process. We talked about his passion for storytelling, …

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203. Stop Underselling Your Lettering Work! 8:22

2M ago8:22

8:22

👉 Download the free Pricing Calculator here: martinaflor.com/pricingcalculator💸 Ever charged too little for your work? I once sold a logo for $500… only to see it used in a global rebrand worth millions. That mistake completely changed how I price my lettering work.In this video, I’ll show you the mindset, strategies, and tools you need to stop und…

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202. Tuesday Bassen: Moving Continents, Feminism, Ethical Fashion, and Creative Resilience 1:11:03

2M ago1:11:03

1:11:03

In this engaging episode, we sit down with Tuesday Bassen, a dynamic artist and entrepreneur, to explore her fascinating journey from Nebraska to Berlin.Tuesday opens up about the profound influence of her feminist grandmothers and how their legacy shaped her artistic vision. We delve into her transition from illustration to ethical fashion, discus…

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201. Should You Quit Your Job for Lettering? 8:15

2M ago8:15

8:15

Want more support? Download my free guide Lettering Success Secrets → martinaflor.com/guideHave you ever wondered if you should quit your job to pursue your dream of becoming a full-time lettering artist?In this video, I share my real story of leaving a 9–5 graphic design job to build a career in lettering — the struggles, the breakthroughs, and th…

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200. How to Get Your First Lettering Client WITHOUT Experience 11:19

3M ago11:19

11:19

📥 FREE GUIDE: Want 12 proven ways to make money with your lettering? Download my free guide here → martinaflor.com/guideWant to land your first lettering client—even if you have no experience?In this video, I’ll walk you step by step through how I got started, how YOU can build a portfolio without clients, how to reach out to potential projects, an…

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199. Hayley Francis (aka Type Affiliated): Freelancing, resilience, community and lettering. 1:29:31

3M ago1:29:31

1:29:31

🧭 Download the FREE Lettering Success Secrets Guide This guide is packed with the strategies I teach my students — and it's yours for free. 👉 https://www.martinaflor.com/guide Hayley Francis, the creative force behind Type Affiliated, shared her inspiring journey from a young artist to a successful lettering professional. In our conversation, Hayle…

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198. 3 Lettering Mistakes You’re Probably Making (and How to Fix Them) 5:00

3M ago5:00

5:00

If your lettering just doesn’t look right and you can’t figure out why, you might be making one of these 3 common mistakes. In this episode, I’ll show you exactly what they are — and how to fix them so your work looks polished, professional, and intentional.Fix these, and your lettering will instantly improve — no extra tools or years of practice n…

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197. How to Build a Lettering Portfolio That Attracts Clients 6:10

3M ago6:10

6:10

Grab my free guide “Lettering Success Secrets” to help you build your dream creative career 👉 martinaflor.com/guide Your portfolio isn’t just a gallery of pretty images — it’s your #1 tool to attract the clients you want to work with. In this video, I’ll guide you through how to build a powerful lettering portfolio that showcases your best work, te…

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196. 5 Signs You’re Ready to Go Pro with Your Lettering – Martina Flor 4:23

4M ago4:23

4:23

📥 Don’t forget to grab your FREE lettering career guide: martinaflor.com/guideAre you dreaming of turning your lettering passion into a creative career? In this video, I’ll walk you through 5 clear signs that you’re ready to take the leap from hobbyist to professional lettering artist.Whether you’re obsessing over type, building a body of work, or …

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195. Lauren Hom: Passion Projects, Personal Branding and going from Lettering to Culinary Arts. 1:16:19

4M ago1:16:19

1:16:19

Lauren Hom, a renowned lettering artist, designer, and muralist joined us for our latest Open Studio episode.Lauren shared her journey from lettering to culinary arts and explained how passion projects can shape a creative career. Lauren blends her interests into her work, the importance of personal branding, and practical tips for aspiring muralis…

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194. Lettering vs Calligraphy vs Type Design – What’s the Difference? 5:06

4M ago5:06

5:06

📥 Grab my free guide Lettering Success Secrets: https://martinaflor.com/guidePeople often confuse lettering, calligraphy, and type design—and honestly, I get why. I used to use the terms interchangeably too. In this video, I break down the real differences between the three, why it matters, and how to figure out which one fits your creative style b…

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193. How to Start a Career in Lettering Design - Martina Flor 6:47

5M ago6:47

6:47

🧭 Download the FREE Lettering Success Secrets GuideThis guide is packed with the strategies I teach my students — and it's yours for free.👉 https://www.martinaflor.com/guideHave you ever thought: "I’d love to make a living with lettering, but I don’t have any clients..."?Good news: you don’t need clients to get started.In this video, I share the ex…

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192. 5 Portfolio Mistakes That Are Costing You Clients (And How to Fix Them) - Martina Flor 6:04

5M ago6:04

6:04

🎁 Want to build a client-ready portfolio that works for you?Download my free Lettering Success Secrets Guide, packed with practical tips to elevate your creative brand and grow your business:👉 https://martinaflor.com/guide🎙️ Episode 192 – 5 Portfolio Mistakes That Might Be Costing You ClientsIn this episode of Open Studio, I (Martina Flor) break do…

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191. 3 Things I’d Do Differently If I Started My Career Today - Martina Flor 15:07

5M ago15:07

15:07

🎙️ Episode 191 – 3 Things I’d Do Differently If I Started My Career Today In this episode of Open Studio, I (Martina Flor) look back on over a decade as a lettering artist and creative business owner to share the three key things I would do differently if I had to start my career all over again. Whether you're just getting started or looking to gro…

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190. How Becca Built a Calligraphy Empire: YouTube Growth, Monetizing Content, and Business Tips 57:32

6M ago57:32

57:32

🔗 Click here to join Workshop Week for FREE – the creative event that brings thousands of artists from around the world together! 👉 https://beccacourtice.samcart.com/referral/martinaflor/zLx1kNRjKkpMMcVT ✨ Welcome back to Open Studio with Martina Flor! In today’s episode, I sit down with the incredible Becca Courtice—modern calligrapher, educator, …

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189. Is Social Media Still Worth It for Artists? - Martina Flor 22:36

6M ago22:36

22:36

In this episode of Open Studio, Martina Flor dives into one of the most common questions creative professionals face in 2025: Is social media still worth the effort? 📉 Tired of pouring hours into content that doesn’t perform? 🎯 Unsure how to grow an audience or reach clients online? 💡 Feeling like the algorithm is working against you? Martina share…

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188. Why You’re Not Getting Noticed (and How to Fix It) - Martina Flor 16:08

6M ago16:08

16:08

🎙 Welcome to another episode of Open Studio with Martina Flor! Ever feel like your work is being ignored, no matter how much effort you put in? In today’s episode, Why You’re Not Getting Noticed (and How to Fix It), I uncover the real reasons why many talented creatives are struggling to get seen—and the exact steps you can take to change that. Whe…

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187. James Hughes: How to Build a Creative Career Without Burning Out - Martina Flor 59:02

6M ago59:02

59:02

In this episode of the Open Studio Podcast, Martina Flor sits down with James Hughes, the illustrator, educator, and founder of The Illustrator’s Guide, to talk about the real, behind-the-scenes journey of building a sustainable creative career. James shares how he turned his freelance illustration practice into an educational platform that helps a…

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186. The Power of Personal Projects & Building a Career on Your Own Terms – Martina Flor 41:46

7M ago41:46

41:46

🎧 This is Part 2 of my conversation with The Angry Designer Podcast! If you missed Part 1, check out Episode 185 first. In this episode, we dive into the power of personal projects, how they can unlock unexpected opportunities, and why creating work just for yourself might be the smartest investment in your creative career. I also talk about mentor…

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185. Why Your Design Career Feels Stuck – And How Lettering Unlocks It - Martina Flor 48:59

7M ago48:59

48:59

This week, you're in for something different: I’m sharing Part 1 of a powerful conversation I had on The Angry Designer Podcast. We dive into the misconceptions about typography, the truth about lettering, and how I carved my own path in a crowded creative industry. If you’ve ever felt stuck in the sea of sameness as a designer—or wondered how to t…

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184. Lettering Changed Our Lives: Real Stories from My Students - Martina Flor 47:44

7M ago47:44

47:44

Hello and welcome to another episode of Open Studio. I'm your host Martina Flor and in this show I have honest conversations with artists, designers and creatives to uncover their story and the specific tactics they use to build a successful career around their skills and the work they love doing.🌟 Ready to Join to The Lettering Seminar?Enrollment …

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183. Want a Career in Lettering? This Is the Program That Changes Everything - Martina Flor 15:13

7M ago15:13

15:13

In today’s episode of the Open Studio Podcast, host Martina Flor shares everything you need to know about The Lettering Seminar — her signature, once-a-year program that helps creatives turn their passion for lettering into a thriving career. If you've ever dreamed of becoming a lettering artist, this episode might just be your sign.🌟 Ready to Join…

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182. The Lettering Revolution: Why This Is Just the Beginning - Martina Flor 15:42

8M ago15:42

15:42

Welcome back to Open Studio! In this episode, we explore the rise of lettering as an established discipline and how creatives can leverage it to stand out in the industry. If you've ever felt stuck in your creative journey or unsure how to turn your passion into a thriving career, this episode is for you.📌 In This Episode:- The shift from lettering…

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181. Alanna Flowers: From Passion to Career—Lettering, Freelance & Finding Opportunities 1:01:41

8M ago1:01:41

1:01:41

Hey everyone, it’s Martina Flor, and in this episode of Open Studio, I’m joined by the incredibly talented Alanna Flowers. She’s a lettering artist, designer, and founder of AGF Design Studio, with work featured by The Los Angeles Times, Adobe, and American Greetings. She’s also the illustrator of Love Letters: An Alphabet of Affirmations. Alanna a…

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180. How a career in lettering design looks like - Martina Flor 18:26

8M ago18:26

18:26

Ever wondered what a career in lettering design actually looks like? 🎨 In this episode, Martina Flor pulls back the curtain on the daily life of a lettering artist, how to get paid for your work, and why this career is more realistic than you think. If you’ve ever asked yourself:✅ How do lettering artists make money?✅ What do they do every day?✅ Ca…

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179. The Lettering Design Roadmap - Martina Flor 16:48

8M ago16:48

16:48

Every successful creative career follows a predictable path—but most artists don’t realize it! In this episode, Martina Flor breaks down the Lettering Roadmap, a step-by-step guide to growing from a beginner to a pro in the world of lettering, illustration, and design. If you’ve ever felt stuck in your journey, this episode will show you exactly wh…

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178. 5 Quick Ways to Boost Your Income as a Lettering Artist - Martina Flor 18:16

8M ago18:16

18:16

Want to earn more from your creative skills? In this episode, Martina Flor shares five proven strategies to generate extra income as a lettering artist—without sacrificing your passion. Whether you're saving for a new tool, growing your business, or just looking for a financial boost, these methods will help you monetize your art today! 💰 5 practic…

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177. Jackson Alves: From Graphic Designer to Global Calligraphy Artist 1:23:03

8M ago1:23:03

1:23:03

In this episode of Open Studio, I sit down with Jackson Alves ⁨@letterjack⁩ , a Brazilian calligraphy artist, lettering designer, and educator based in Florida. With over 25 years of experience, Jackson has worked with major brands like Apple, Montblanc, and Coca-Cola. He shares his journey from graphic designer to internationally recognized callig…

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176. Why Your Mindset Might Be Holding You Back (And How to Fix It) 13:09

8M ago13:09

13:09

In this episode of Open Studio, Martina Flor explores a crucial but often overlooked aspect of a successful creative career—your mindset. She shares her personal journey and five powerful mindset shifts that can help you overcome self-doubt, unlock your potential, and build a thriving creative business. ✨ Growth Over Perfection – Focus on progress,…

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175. How These 3 Women Made Real Money with Their Creative Passions - Martina Flor 13:45

8M ago13:45

13:45

Welcome to another inspiring episode of Martina Flor’s Open Studio! 🎙️Can you really turn your creative passion into a thriving career? The answer is YES! In honor of International Women's Day, Martina shares the real-life journeys of three creative women—Michaela, Francesca, and Rebecca—who transformed their lettering skills into successful busine…

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174. Goodtype - Building a Career in Lettering, What’s Next for Lettering Artists and Much More! 1:21:48

8M ago1:21:48

1:21:48

In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way. Topics Covered: ✅ Leaving agency jobs to pursue a creative career ✅ The power of commu…

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173. How I Kicked-off my Lettering Career with Two Simple Tactics (And How You Can Too!) - Martina Flor 16:22

9M ago16:22

16:22

💡 Feeling stuck in a job that drains your creativity? I’ve been there. In this episode, I’m sharing two simple but powerful shifts that helped me turn my passion for lettering into a thriving career—and how you can do the same. 🔥 In This Episode, You’ll Learn: ✅ The #1 daily habit that helped me build momentum in my creative work ✅ Why finishing wh…

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172. 7 Game-Changing Lessons I Wish I Knew Before Becoming a Lettering Artist - Martina Flor 15:25

9M ago15:25

15:25

Want to turn your passion for lettering into a thriving career? In this episode, I’m sharing 7 powerful lessons that changed everything for me—lessons I wish I had known when I started. If you’re an artist, designer, or creative professional looking for clarity, confidence, and direction, this is for you! 📥 Grab your FREE guide: "Lettering Success …

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171. Podcast with Jimbo Bernaus - How to Turn Your Passion into a Business 1:17:37

9M ago1:17:37

1:17:37

How to Turn Your Passion for Lettering into a Business – with Jimbo Bernaus from @shoutbam 🎨🎙️ Episode 171 – In today’s episode, I sit down with Jimbo Bernaus, lettering artist and co-founder of Shoutbam Creative Studio, to talk about his journey from university student to running a successful creative business. If you’ve ever wondered how to monet…

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170. How to Build a Lettering Portfolio That Gets You Hired — Even If You’re Just Starting! - Martina Flor 15:21

9M ago15:21

15:21

In This Episode, You’ll Learn: ✔️ Why starting early is key (even before client work!) ✔️ How to create self-initiated projects that showcase your skills ✔️ The three essential elements every strong portfolio must have ✔️ How to curate your best work to attract the right clients ✔️ The importance of a strong bio and professional profile picture ✔️ …

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169. The Pricing Mistake That Cost Me Thousands (And How You Can Avoid It) - Martina Flor 14:34

9M ago14:34

14:34

Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work. 💡 In this episode, you’ll learn: ✔️ The two main pricing models: hourly vs. value-based pricing ✔️ …

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168. How to Make Money with Your Lettering (Without Hustling 24/7) - Martina Flor 18:49

9M ago18:49

18:49

Welcome to a new episode of Martina Flor's Open Studio. Are you a lettering artist, designer, or illustrator wondering how to turn your skills into a sustainable income? In this episode, Martina Flor shares 10 smart ways to monetize your lettering work, beyond just client projects. Learn about traditional and nontraditional income streams, from lic…

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167. Is the Lettering Market Too Crowded? The Truth No One Tells You! - Martina Flor 17:48

9M ago17:48

17:48

Welcome to another episode of Martina Flor's Open Studio. If you've ever wondered whether the lettering market is oversaturated, this episode is for you! Martina Flor breaks down why there’s still room for new lettering artists and how you can carve out your unique niche in the industry. Want to learn practical strategies for building a career in l…

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166. From Zero to Lettering Hero: Beginner Tips You Can't Miss! 17:51

9M ago17:51

17:51

Welcome to another inspiring episode of "Martina Flor's Open Studio." Are you eager to start your journey in lettering but don’t know where to begin? In today’s episode, From Zero to Lettering Hero: Beginner Tips You Can’t Miss!, Martina Flor kicks off Season 8 with practical strategies to help you dive into the world of lettering with confidence. …

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165. How Coaching Changed My Business and Life (Twice!) - Martina Flor 27:27

1y ago27:27

27:27

Welcome to another inspiring episode of "Martina Flor's Open Studio."In today's Episode, Martina discusses the life-changing impact of coaching on her business and personal life. She highlights how coaching helped her balance her creative career and family life, understand her business finances, and set clear priorities. Whether you're a lettering …

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164. What a Successful Creative Business Looks Like - Martina Flor 16:42

1y ago16:42

16:42

Welcome to another inspiring episode of "Martina Flor's Open Studio."In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on Oc…

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163. How To Attract Your Dream Clients - Martina Flor 13:41

1y ago13:41

13:41

Welcome to another inspiring episode of "Martina Flor's Open Studio."In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on Oc…

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162. Mindsets You Need to Let Go of to Thrive with Your Creative Skills - Martina Flor 18:13

1y ago18:13

18:13

Welcome to another inspiring episode of "Martina Flor's Open Studio." As creatives, we often carry self-limiting beliefs that hold us back from reaching our full potential. These thoughts, shaped by biases and insecurities, influence our actions and ultimately determine our success. In this episode of Martina Flor's Open Studio, we dive into the mi…

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161. MAKE IT – Turn Your Creative Skill into a Business & Thrive Doing What You Love 1:14:39

1+ y ago1:14:39

1:14:39

“My new book, *Make It: Turn Your Creative Skill into a Business and Thrive Doing What You Love*, is officially out!! 🎉 And... 🥁🥁🥁 For the next 72 hours is available *for just 0.99 cents* ! 🤯🤯 Click here to get a copy: https://www.martinaflor.com/makeitThis episode is an edit from my recent Live Event "MAKE IT", presenting my newest book about turn…

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160. Advice I Would Give My Beginner Self #2 - Martina Flor 23:03

1+ y ago23:03

23:03

Welcome to another inspiring episode of "Martina Flor's Open Studio."In this second part of our special series, Martina Flor shares more valuable advice she would give her beginner self. These insights are designed to help Latin artists, illustrators, and creatives navigate their creative business journey more smoothly.Stay updated on the launch of…

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159. Advice I Would Give My Beginner Self #1 - Martina Flor 24:03

1+ y ago24:03

24:03

Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina reflects on her journey as a lettering artist and shares the crucial advice she would give her beginner self. She delves into the lessons learned, mistakes made, and the strategies that proved invaluable in her path to becoming an award-win…

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158. How to Leave Your 9 to 5 and Become a Full Time Commercial Artist - Martina Flor 20:33

1+ y ago20:33

20:33

Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina shares practical insights and personal experiences on how to transition from a traditional 9 to 5 job to a successful freelance career as a lettering artist or creative professional. Martina discusses the necessary mindset shifts, the impor…

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157. 3 Ways Graphic Artists Can Get Gigs (Without Cold Outreach!) - Martina Flor 21:46

1+ y ago21:46

21:46

Welcome to another episode of the Open Studio Podcast!In this episode of "Martina Flor's Open Studio," Martina explores three effective strategies for graphic artists to secure gigs without the stress of cold outreach. Drawing from her extensive experience as a freelancer and working with many creatives, Martina shares actionable insights to help y…

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