Last week, we spoke with a clinic owner who shared that she has been working almost seven days a week and has had to give up her hobbies. Running her clinic has become so overwhelming that she feels like she has become a piece of furniture in her office. This conversation got us thinking, and we want to deliver the following message to our listener…

Business is a numbers game. It is essential to know your numbers so that you can maintain focus and have visibility on what is going on in your clinic. So are your numbers up to date? If you know your numbers, you will know where you are at in your business. In our latest OMD TV and Podcast episode, we dive deep into the transformative power of num…

Have you ever had your business coach or someone else ask you ‘What’s your current turnover and profit?’ and sat there thinking, but actually had no idea what the answer was? While this isn’t ideal, it is important to know the answer. Or a pretty close estimate. Bad things happen when you don’t know your numbers. Maybe you’re making decisions based…

I’m assuming you have read the book 'Rich Dad Poor Dad'?  I had the opportunity to read this wonderful book during my early teenage years, and it played a significant role in shaping my career direction later in life.     In this podcast “Are You A Rich Doctor or A Poor Doctor”, we will determine which quadrant of the Cash Flow Quadrant, mentioned …

Have you ever wondered “What are the qualities that well running practices have?” In this podcast, we’ll take a closer look at 8 of the most common traits that well running practices utilise for building a successful and thriving practice. Having these good business qualities, will not only provide you with a foundation for growth and success, but …

Remember those moments when your patients were blown away with the results that you got for them? They thanked you, asked if you could do more to help them, and they referred you to their colleagues and friends. Why not get that feeling more often? It’s totally possible. This is something absolutely critical that you need to fully integrate into yo…

Have you wondered what you can use AI technology for your practices? The use of AI technology in medical marketing can provide medical practitioners like you with the tools to provide personalised and efficient care to your patients. In our latest podcast episode, "5 Ways That Medical Practitioners Can Use AI Technology In Medical Marketing" , we e…

As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumers. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever. This means that the way clinics present their products, services and communicate with their patients or clients als…

A patient coordinator with the right character, mindset and skills is truly a game changer for practices. They can take your practice revenues from “just enough to pay the bills” to a windfall every month because they know how to book procedures! This position cannot be taken lightly. You may think anyone can step in to do the job of a coordinator,…

Hello and happy new year!! Welcome Online Marketing For Doctors TV and Podcast show the place to be to grow and scale your practice. This episode marks a special milestone of OMD TV and Podcast show, we reached 100th episode today. We started the show in 2018 and I have the vision to make the show the go to place for clinics to learn about the best…

Here’s an interesting medical marketing trend that will definitely impact your business in 2023… "There will be no more silver bullets. Everyone will have to optimize for marginal gains." In the past, you could pick one or two main marketing channels (your silver bullets) and live off of them to deliver you the required number of patient leads that…

If the last few years have taught us anything, it’s that we never really know what’s around the corner. But, we’re a brave crew at OMD so we’re going to make some predictions anyway. That’s because we’re not stabbing in the dark. We’ve been listening, watching, observing and testing many different marketing strategies. We know what worked last year…

I moved to Australia in 2011 as a poor student without any connections, no job, money, or family and friends—just two suitcases and more than $100,000 USD of student debt from my MBA program in the US. I started out sharing a room with another student, living in a tiny old house with 8 other students, with no heater and just one bathroom to share. …

re you unhappy with the small number of doctors referring to your practice? Or, • Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start? • Are you unhappy about the quality of referrals doctors are sending you? • Are these referrals inconsistent, sometimes slow and often non-exis…

As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling your services since they appear "invisible" to your patients. Prospective patients can’t “see, touch, feel” your product so that makes it difficult for them to decipher the quality of work they are paying for. That’s a big reason it’s so difficult for them to …

As we look forward to a post-Covid year in marketing, I know the competition will be fierce as there are many consumers’ behaviour changes over the last 2 years and also with the upcoming strong comeback of medical tourism. Whether you are looking for ways to refresh your existing strategy or on the hunt for entirely new ways to reach your audience…

The goal of every practice is to be able to count on revenues coming in consistently and reliably without the financial roller coaster and restless nights, but the majority of the practices are having a hard time doing it. But did you know that there is an easy way to predict them? So how do you make it happen? In this podcast, I’m showing you How …

Recently, I had the privilege of interviewing a special guest who is currently managing pediatric clinics and has successfully scaled to 13 different locations across Florida, USA.   In this special OMD TV guest interview episode, Mr Galo Palacio – Practice Manager of Night Lite Pediatrics discussed “ How To Manage & Scale A Multiple Location Pract…

Would you like to charge twice as much as your competitors with the same amount of patients? In order to do that you need to attract Affluent Patients.  This would allow you to either double your revenues with the same amount of patients or work less for the same amount of revenues. And what does it mean to you in terms of time, money, and energy s…

Sometimes common mistakes doctors and surgeons make in their practice are often overlooked. However, they affect your bottom line more than you realize.  Mistakes in easy, day-to-day tasks can lead to confusion, chaos, and frustration throughout your office. That impacts your medical practice in a huge way.  It’s easy to miss what’s not working whe…

I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4main characters of the show is at a Hermès boutique and asks to see a Birkin. As the sales clerk hands over the red Birkin, he tells her the price and the 5-year waiting list to which she replies “fo…

Have you ever questioned yourself?   How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty?     If you think about expanding to multiple locations and have the vision to be the Starbucks of your sector, check out the 3 things you need to…

Every time your phone rings, it could be a new patient with a family of five and 25 referrals waiting to be made—or it could be a blown opportunity.     How your front desk handles each incoming phone call can be the difference between thousands of dollars in revenue generated and money lost for your practice.    In this podcast, I’m showing you th…

Whether you like it or not, sales or new patient generation is a vital part of running a practice as nothing happens until a transaction occurs. If you notice the busiest practices aren’t necessarily the ones that have more experience or skills than you do, they just know how to market themselves better. McDonalds is not the one that sells the tast…

This morning, I read an article on Forbes magazine and saw these interesting stats… “Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a…

Last week, we had the opportunity to be one of the sponsors of the 43rd annual ASAPS (Australasia Society of Aesthetic Plastic Surgeons) conference and I myself managed to attend all the presentations and training for practice to improve the new patient conversion rate and interestingly everyone was talking about the ONE THING. In this podcast, I’m…

Getting patient reviews is one of the key challenges in improving a medical clinics’ online reputation and increasing new patient conversion rates.     While unhappy patients are more self-motivated to have their frustrations heard and quick to make their feelings known, happy patients will usually need a slight nudge to share their positive experi…

Recently, I had the special privilege of interviewing a doctor who has been running one of the biggest vasectomy centres in Australia for a number of years now, with operations in most major cities in Australia.   In this special OMD TV guest interview episode, Dr. Geoff Cashion, founder and surgeon of Vasectomy Australia discussed about “How To Su…

This week, we’d like to bring to you an interesting interview with our special guest who managed to successfully grow one of the biggest medical centres in New South Wales. In this special OMD TV guest interview episode, Mr Suraj Gandha, managing director of Broadmeadow Medical Centre discussed “Three Ways to Grow Your Medical Practice in a Scalabl…

I’ve been questioning myself a lot this over the years “How to create a more scalable and sellable practice” or “How to create a business that can thrive without you”   – this is a multi-million-dollar question and especially for a service-based business, it is definitely a challenge as there are so many moving factors in the puzzle in scaling it. …

Are you ready to stop worrying about the ups and downs of new patient bookings and tired of going through these? Gaps in your schedule Inconsistent flow of new patient bookings Wasted time on non-serious enquiries Relying on referrals Prospects ghosting on you Seeing our colleagues getting busier than ever! In this podcast, I’m showing you the 7 St…

I created a video called An Uphill Battle – It’s Coming, Are You Ready?  when Covid hit and advised you and our clients to keep advertising throughout this period and those who stuck with the plan saw a huge success in generating more enquiries and less advertising costs.    It has been over a year since the pandemic began, and I want to make this …

I’ve been asking myself a question lately. If you only had one hour this week to work on the marketing plan for your practice, what can I advise you?    In this video, I’m showing you the simple 5-step to create an effective, simple marketing plan that can generate new patient enquiries as soon as you launch it.  You can develop a plan and get your…

I’ve been questioning myself for a long time…   If everyone has the same number of hours in a day, why do some people seem to get so much more done than others? How do they do more, achieve more, earn more, have more?  One of my passions is to study how the ultrawealthy, the 0.001% manage their time, get incredible amount of things done, invest and…

Have you ever wondered why certain people seem to be an icon of success and other people don’t seem to make much progress towards their goals? Do you ever wonder what separates these two groups of people? Have you noticed how it seems like it’s going to be impossible to catch up to the icons of success? So, what is it that makes these people the wa…

Sales and new patient conversion are the blood stream of the business, and one of the key problems that I’ve seen over the years from struggling practice is that they don’t have a proven sales process in place to convert more enquiries into bookings. People in medical do not perceive themselves as sales people. If you hire a receptionist who is doi…

This week we’d like to bring to you an interesting interview with two clinic owners who have pivoted successfully through this challenging time. In this special OMD TV guest interview episode, Mr. Brent Goddard & Lance Penn, the owner and managing director of ModPod Sports Podiatry – Sydney’s leading podiatry clinic discussed how ModPod found succe…

New patient conversion is one of the hottest topics that I get asked about from other practices, especially those that are dealing with self-referring patients, or they are selling high-valued procedures. And more so, how to handle the various objections that prospects throw at them during their sales process. I get asked quite often…”What is the h…

Approximately 20% of new businesses fail during the first two years of being open, 45% during the first five years, and 65% during the first 10 years. Only 25% of new businesses make it to 15 years or more (according to Data from the U.S. Bureau of Labor Statistics)   As you probably know, this year marks OMD 9th year anniversary.    We are thrille…

My high-performance coach Brendon Burchard always says… “The quality of your life depends on what question you ask yourself every single day.” Have you asked yourself this question… “How Can I Generate Thousands of Visits From My Referral Partners?”🤩 Have you leveraged your referral network to drive more patients to your clinic? In this new OMD TV …

Most ambitious, driven people wind up taking on way too much in terms of setting goals — especially in the new year. (Yes, I’m looking at you.) Swept up in the annual ‘new year, new me’ mania, we unwittingly set ourselves up to drown in disappointment. Sound familiar? If your big ambition often turns into big overwhelm, this OMDTV is a must watch. …

I was introduced to the concept of the “Dream 100” when I was reading one of the current best-selling digital marketing books called Traffic Secrets by Russell Brunson which is the idea of identifying the top 100 tribes that thousands of your target audience are already active members of and finding a way to infiltrate these tribes for displaying y…

In this episode, we have as special guest Mr. James Nadin, the owner and managing director of Crown Clinic – Australia’s leading hair transplant clinic. We discussed with him how to build a brand that can stand up against the biggest competitors in your niche. James and his wife Ilka founded Crown Clinic 20 years ago, but it’s still growing incredi…

In this special episode, we have a special guest on our OMD TV show Ms Christy Xuan -the young, successful female clinic owner and entrepreneur who founded Lumiere Beauty Clinic. Christy founded Lumière Beauty Clinic around 3 years ago and it’s been growing incredibly fast ever since, with over 20 staff members (including doctors, surgeons and beau…

In the medical profession, a prescription without a diagnosis is malpractice. But in a sales environment, what I see far too often is prospects given sales pitches without getting a proper diagnosis.   Think about how this works in a doctor’s environment; you might go in and see a doctor and they typically start off with “So tell me what's brought …

“Umm, can I speak to my partner and get back to you later?” How often do you or your practice manager hear this from a prospective patient? When it comes to high valued procedures, there is typically a third party involved. It could be a husband or wife - it doesn’t matter; it is whoever that 3rd party is that your prospect keeps referring to when …

The biggest problem facing clinic owners, or entrepreneurs, is getting their potential future patients or clients to discover that they even exist. Every year, tens of thousands of businesses start and fail because entrepreneurs don’t understand this essential skill: the art and science of getting prospective traffic. Simply waiting for people to c…

“Umm, I need to think about it and get back to you later.” How often do you or your practice manager hear that from a prospective patient? No matter what services you're selling, the “I need to think about it” objection is typically going to be one of the most dominant objections that will keep coming up, especially if you are dealing with self-ref…

How many times have your staff pitched a potential client or patient, only to get a “Thanks, I’ll think about it and get back to you” email or phone call? Of course, getting new work is important. But we’ve seen from time to time that getting the right kind of work from the right kind of client or patient is more important. Otherwise, you’ll wind u…

How often do you or your practice manager hear this from a prospective patient? No matter what services you're selling, the money objection is typically going to be the most dominant objection that will keep coming up, especially if you are dealing with self-referring patients or you are selling high-valued procedures. But being able to handle this…