최고 OReilly 팟캐스트 (2023)

U

Under the Influence with Terry O'Reilly

1
Dynamic Duos: The Famous Partnerships in Advertising (From AOP 2011) 32:43

11d ago32:43

32:43

This week we look at “Dynamic Duos” - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Director Lee Clow, tempermental winery owner Julio Gallo and…

U

Under the Influence with Terry O'Reilly

1
Speed Bumps: The Magical Ingredient in Marketing (From AOP 2011) 25:37

25d ago25:37

25:37

This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms taken out of the bowls. You may be surprised. Hosted on…

U

Under the Influence with Terry O'Reilly

1
Rejecting Mad Men 34:14

1M ago34:14

34:14

In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the Apostrophe Podcast Company. Apostrophe brings you Backstage at the Vinyl Cafe, Surviving Life with Survivorman Les Stroud and We Regret To Inform You: The Rejection Podcast – where we tell stories of how the worl…

U

Under the Influence with Terry O'Reilly

1
The Sound of Persuasion (From AOP 2011) 28:24

1M ago28:24

28:24

This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound, to the first use of sound in radio commer…

U

Under the Influence with Terry O'Reilly

1
Genericide: When A Brand Name Becomes Generic (From AOP 2011) 27:22

2M ago27:22

27:22

This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now b…

U

Under the Influence with Terry O'Reilly

1
The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (AOP 2011) 27:26

2M ago27:26

27:26

This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business…

U

Under the Influence with Terry O'Reilly

1
The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (AOP 2011) 29:21

3M ago29:21

29:21

This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest busines…

U

Under the Influence with Terry O'Reilly

1
Ask Terry 2023 27:50

3M ago27:50

27:50

It’s our final episode of the season already. And as always, we throw the show open to our listeners. And answer your questions. We’ll explore why jingles have disappeared, how old jingles are being used to help Alzheimer’s patients, we’ll talk about Eddie Shack and his Pop Shoppe commercials, why the biggest companies have the dullest ads and we’l…

U

Under the Influence with Terry O'Reilly

1
Hiding in Plain Sight: The Surprising Influence of Marketing 27:57

4M ago27:57

27:57

So many things in our world are influenced by marketing. This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it. It’s marketing hiding in plain sight. Like the concept of jaywalking – born of marketing. How marketing created the 10,000-steps-a-day health goal. And how marketing was the inspiration for…

U

Under the Influence with Terry O'Reilly

1
Bookmarks 2023 28:54

4M ago28:54

28:54

This week it’s our annual Bookmarks episode. I read a lot of books to research Under The Influence. But every season, there isn’t enough room to include all the great stories I find. So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth telling. We’ll tell an amazing story about the…

U

Under the Influence with Terry O'Reilly

1
The Allure of the Bad-Ass: Advertising Antiheroes 28:27

4M ago28:27

28:27

20th century movies and TV shows were dominated by the traditional “hero.” With high morals and an ethical code of honour. The 21st century has a different take. Today, we cheer the antihero. Like the Sopranos, Dexter and Breaking Bad. Antiheroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid t…

U

Under the Influence with Terry O'Reilly

1
Nooner Nookie: The Allure of Marketing Freebies 28:10

4M ago28:10

28:10

For over 100 years, “free” has been one of the most powerful words in the marketing world. And believe it or not, companies love freebies as much as their customers do. Because giving away free products generates a lot of goodwill. And goodwill generates free press. We’ll talk about a ketchup company who gave a man a free boat. A hotel who gave a c…

U

Under the Influence with Terry O'Reilly

1
The Phrase That Pays: Marketing Contests 27:18

5M ago27:18

27:18

Marketing contests can be tricky business. On one hand, contests can be designed to help companies achieve certain business goals. On the other hand, companies can lose control over them pretty quickly. This week, we look at some of the most interesting – and hilarious – marketing contests. Including one about a city that held a contest to name a n…

U

Under the Influence with Terry O'Reilly

1
Canadaland Goes Under The Influence 40:14

5M ago40:14

40:14

Jesse Brown, founder of Canadaland Podcast Network, and Terry O'Reilly have a fun conversation about the business of podcasting, the line between journalism and advertising and how Terry had to get used to being touched by strangers. Hosted on Acast. See acast.com/privacy for more information.

U

Under the Influence with Terry O'Reilly

1
Billboards Are Always in Bloom 27:36

5M ago27:36

27:36

Billboards are one of the biggest creative challenges in the marketing world. They need to be seven words or less. They need to contain an idea. And they need to communicate quickly as people speed by. This week on Under The Influence, we look at the most creative billboards from around the world. We’ll talk about a car maker that used tiny billboa…

U

Under the Influence with Terry O'Reilly

1
Brand Envy (2023) 30:09

5M ago30:09

30:09

This week, we take a look at four brands that have found a way to survive for decades. One company has been entertaining crowds with wax for 200 years. One restaurant has been topping their ice cream cones with a unique swirl for over 80 years. Another company teamed up with a certain debonaire spy 60 years ago. And a fourth brand has made a fortun…

U

Under the Influence with Terry O'Reilly

1
Hitting the Road with Marketing Mobiles 29:14

6M ago29:14

29:14

You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs. This week on Under The Influence, we look at the wild and wacky world of marketing mobiles. They’ve actually been around for over 100 years. We’ll crack open the story behind the Planters Peanut Nutmobiles. We’ll take to the skies to tel…

U

Under the Influence with Terry O'Reilly

1
Johnny Wants the Jet: The Loopy World of Loopholes 27:41

6M ago27:41

27:41

There are some very interesting loopholes in the world of marketing. Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages. A loophole can help a company overcome barriers in the marketplace. Sometimes, the way a product is marketed can give customers a loophole they can take advanta…

U

Under the Influence with Terry O'Reilly

1
Hard Days & Golden Knights: The World of Brand Twins 28:08

6M ago28:08

28:08

Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names. And they either get along – or they sue each other into oblivion. This week, we look at “Brand Twins.” We’ll talk about when Guns N’ Roses sued Guns and Rosé. We’ll explain why there used to be the Saskatche…

U

Under the Influence with Terry O'Reilly

1
Long Overdue: The Creative Boom of Library Marketing (Encore) 27:18

6M ago27:18

27:18

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on Acast. See acast.com/privacy for more information.…

U

Under the Influence with Terry O'Reilly

1
Touch The Pickle: Marketing Gender Equality 27:44

6M ago27:44

27:44

“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins. But that’s incorrect. Martina Navratilova has 9. This week, we look at remarkable ideas that promote gender equality. Including an idea called Correct the Internet.com. And one that challenged menstruation taboos with a program called “Touc…

U

Under the Influence with Terry O'Reilly

1
You Can Check In, But You Can Never Check Out: Branded Hotel Rooms 28:01

7M ago28:01

28:01

This week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms. Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms. Hosted on Acast. See acast.com/privacy for more information.…

U

Under the Influence with Terry O'Reilly

1
Dish Night at the Movies: Marketing Motion Pictures 27:38

7M ago27:38

27:38

This week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry. Hosted on Acast. See acast.…

U

Under the Influence with Terry O'Reilly

1
The Commercial From The Black Lagoon: Horror in Advertising 27:48

7M ago27:48

27:48

This week we look at horror in advertising. We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film. Hosted on Acast. See acast.com/privacy for more information.…

U

Under the Influence with Terry O'Reilly

1
When You've Got It, Flaunt It: The George Lois Story 27:47

7M ago27:47

27:47

In this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. Hosted on Acast. See acast.com/privacy for more informatio…

U

Under the Influence with Terry O'Reilly

1
Only In Advertising: Stories From The Front Lines (Encore) 28:43

8M ago28:43

28:43

This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond camp…

U

Under the Influence with Terry O'Reilly

1
Gold, Silver & Spinach: TV Shows As Marketing 30:11

8M ago30:11

30:11

With multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marketing vehicles for companies. Hosted on Acast. See acas…

U

Under the Influence with Terry O'Reilly

1
Fish Where The Fish Are: Surprising Help Wanted Ads 26:44

8M ago26:44

26:44

This week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code breakers. Hosted on Acast. See acast.com/privacy for…

U

Under the Influence with Terry O'Reilly

1
One Sentence Sermons: The Wit of Church Signs 26:33

8M ago26:33

26:33

This week, we take a look at church signs. With congregations declining, churches are using their signs as marketing tools to attract new members. And they’re using humour to do it. We’ll look at the history of funny church signs, we’ll examine how effective they are, we’ll talk about some of the funniest ones we’ve seen, and a few epic church sign…

U

Under the Influence with Terry O'Reilly

1
Tools for the Family Jewels: Gender Bending Brands 27:33

9M ago27:33

27:33

This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world. Hosted on Acast. See acast.…

U

Under the Influence with Terry O'Reilly

1
The Willy Wonka Secret: Candy Bar Advertising 27:17

9M ago27:17

27:17

This week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We’ll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we’ll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbury Dairy Milk commercial. Hosted on Acast. See acast.c…

U

Under the Influence with Terry O'Reilly

1
Backstage at the Vinyl Cafe comes to Apostrophe 3:18

9M ago3:18

3:18

We are very excited to welcome Backstage at the Vinyl Cafe to the Apostrophe Podcast Network. Each episode will feature two Dave and Morley stories as told by Stuart McLean. And for the first time ever, his longtime producer, Jess Milton, will tell you the backstories behind those stories. I have a story, too. The first time I met Stuart. Enjoy. Ho…

U

Under the Influence with Terry O'Reilly

1
London Bridge Is Down: How The Queen’s Death Affects Marketing 27:59

9M ago27:59

27:59

To kick off our 2023 season, we look at how the Queen’s death affects the marketing world. Over 600 companies had been granted a Royal Warrant by Queen Elizabeth, giving them prestige and enviable marketing power. But with the monarch’s death – all Royal Warrants become null and void. It’s now up to King Charles to honour them – or not. Hosted on A…

U

Under the Influence with Terry O'Reilly

1
We're back January 7th 1:52

9M ago1:52

1:52

Happy New Year. We have a fun 2023 season planned for you. Here's a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.

U

Under the Influence with Terry O'Reilly

1
Even More Remarkable Brands (AOP 2011) 28:36

10M ago28:36

28:36

This week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product that was born in the back of a pick-up truck, and the…

U

Under the Influence with Terry O'Reilly

1
Mad Women (AOP 2011) 31:52

11M ago31:52

31:52

This week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We’ll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the woman who revolutionized the retail business, the fema…

U

Under the Influence with Terry O'Reilly

1
S3E05 - Marketing Rock and Roll, Part Two 25:03

11M ago25:03

25:03

This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger and a one dollar bill. We’ll analyze how MTV changed the…

U

Under the Influence with Terry O'Reilly

1
Burn The Boats: Brands That Risked and Won (AOP 2011) 28:28

11M ago28:28

28:28

This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked …

U

Under the Influence with Terry O'Reilly

1
Ageism In Advertising (AOP 2011) 29:54

12M ago29:54

29:54

This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the ones with the most disposable income and spend the m…

U

Under the Influence with Terry O'Reilly

1
Rejecting Colonel Harland Sanders 43:18

1y ago43:18

43:18

One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland Sanders, the founder of KFC (Kentucky Fried Chicken) and how he overcame unbelievable rejection. It’s hard to imagine that he was rejected over 1,000 times (!) and still continued to persevere. This week, we w…

U

Under the Influence with Terry O'Reilly

1
The Commercials You Grew Up With (AOP 2011) 22:37

1y ago22:37

22:37

This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but still got b…

U

Under the Influence with Terry O'Reilly

1
S3E04 - Marketing Rock and Roll, Part One 24:16

1y ago24:16

24:16

In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete again…

U

Under the Influence with Terry O'Reilly

1
AOP Goes to the Movies (AOP 2011) 25:44

1y ago25:44

25:44

This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most in…

U

Under the Influence with Terry O'Reilly

1
Marketing Pioneers (AOP 2011) 23:45

1y ago23:45

23:45

In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car …

U

Under the Influence with Terry O'Reilly

1
Candid Commercials: Real People in Advertising (AOP 2011) 25:16

1y ago25:16

25:16

The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable. Hosted on Acast. See acast.com/privacy for more information.…

U

Under the Influence with Terry O'Reilly

1
It's Not Easy Being Green: Green Marketing (AOP 2011) 25:36

1y ago25:36

25:36

This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green. Hosted on Acast. See acast.com/privacy for more…

U

Under the Influence with Terry O'Reilly

1
Luxury Advertising (AOP 2011) 28:30

1y ago28:30

28:30

Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says ab…

U

Under the Influence with Terry O'Reilly

1
Bonus Episodes from Age of Persuasion 2011 1:07

1y ago1:07

1:07

We're re-releasing all the episodes from the last season of Age of Persuasion in 2011. All episodes have been remastered to fit our Under The Influence format. Episodes drop every two weeks from now until November. Enjoy. Hosted on Acast. See acast.com/privacy for more information.

U

Under the Influence with Terry O'Reilly

1
S11E25 - Ask Terry (2022) 27:04

1+ y ago27:04

27:04

This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does the worst advertising, which celebrities were the most fun to work with and why the roads in car commercials are always so darn wet. You’ve got questions, we’ve got answers. Hosted on Acast. See acast.co…

U

Under the Influence with Terry O'Reilly

1
S11E24 - Arch Enemies 27:21

1+ y ago27:21

27:21

This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter. Hosted on Acast. See acast.com/privacy for more informatio…

들어볼 가치가 있는 팟캐스트

OReilly 팟 캐스트

들어볼 가치가 있는 팟캐스트

빠른 참조 가이드