As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digita ...
…
continue reading
1
Marketing Automation Simplified: How to Level Up Your Digital Business
53:19
53:19
나중에 재생
나중에 재생
리스트
좋아요
좋아요
53:19
Welcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digit…
…
continue reading
1
The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses
18:13
18:13
나중에 재생
나중에 재생
리스트
좋아요
좋아요
18:13
Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You'll learn not only the commonalities between these groups but also the valuable insights on how they can learn from each other. From the importance of thinking and acting like a b…
…
continue reading
1
Sweet Success: A French Macaron Maker's Rise to SEO Mastery
50:12
50:12
나중에 재생
나중에 재생
리스트
좋아요
좋아요
50:12
In today's episode, we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, crafting a delectable niche in the competitive world of French pastries. Anthony will delve into their journey from …
…
continue reading
I'm your host, Neal Schaffer, and today's episode is a special one that I'm particularly excited about. In the rapidly evolving landscape of digital marketing, AI tools have become indispensable for driving efficiency, effectiveness, and accuracy in our strategies. And I'm here to pull back the curtain on the AI tools that I personally rely on. In …
…
continue reading
1
Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins
59:53
59:53
나중에 재생
나중에 재생
리스트
좋아요
좋아요
59:53
Unlock the secrets to multiplying your digital content's impact as Andrew Jenkins, who teaches at University of Toronto and has written Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization, and I navigate the ins and outs of content repurposing in digital marketing. From revitalizing your existin…
…
continue reading
1
If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success
20:35
20:35
나중에 재생
나중에 재생
리스트
좋아요
좋아요
20:35
Ready to transform your digital marketing playbook for 2024? In this episode, which I could also name "If I Were Your Fractional CMO 2024 Edition," I take you through the essential strategic digital marketing investments to make for 2024. From search to email and social media, I offer my advice on where to focus your resources for the biggest impac…
…
continue reading
1
From Selfies to Sales: Growing Your Brand with UGC featuring Kathryn McCauley
1:15:06
1:15:06
나중에 재생
나중에 재생
리스트
좋아요
좋아요
1:15:06
Hello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we're thrilled to have Kathryn McCauley with us, a wizard of user-generated content—those powerful, authentic gems that brands dream of. Kathryn's insights are game-changing; imagine using photo-worthy opportunities at every turn, pro…
…
continue reading
I had an amazing 48 hours at Podfest, the definitive conference for podcasters, and wanted to share with you what I learned as the takeaways about AI are universal and can be applied to any marketing you do. You’re in for a treasure chest of insights on how AI is not just a tech trend but a pivotal player in content marketing, audience engagement, …
…
continue reading
1
Turning Invisible Browsers into Leads: Digital Marketing Secrets with Roy Harmon
49:26
49:26
나중에 재생
나중에 재생
리스트
좋아요
좋아요
49:26
Uncover the secrets to capturing those anonymous website visitors that seem to vanish without a trace! Joined by the insightful Roy Harmon, CMO of Leadpost, we dive into the world of digital marketing, offering you the tools and strategies necessary to transform the invisible into leads. We'll go deep into Roy's expertise on leveraging innovative s…
…
continue reading
1
How My Business Did in 2023 and What You Can Learn from It
33:19
33:19
나중에 재생
나중에 재생
리스트
좋아요
좋아요
33:19
Embark on a journey through the digital marketing landscape as I dissect the metrics that mattered most in my business last year, setting the stage for what lies ahead. Discover the unexpected twists of social media traffic, with LinkedIn overtaking Facebook and Twitter falling behind, and why search remains king. Transformation is at the heart of …
…
continue reading
1
Influencer Legal Guide: Protect Your Brand & Master FTC Rules with The Influencer Attorney Bobby Robinson
55:04
55:04
나중에 재생
나중에 재생
리스트
좋아요
좋아요
55:04
Embrace the power of knowledge as we unravel the complexities of influencer marketing with the astute guidance of "The Influencer Attorney" Bobby Robinson. This episode is a must-listen for anyone vested in the digital space, from influencers crafting their brand to businesses forging impactful partnerships. Learn the intricacies of FTC guidelines …
…
continue reading
1
Revolutionizing Your Marketing Strategy: Embracing AI with a Human Touch for the New Year
17:36
17:36
나중에 재생
나중에 재생
리스트
좋아요
좋아요
17:36
Happy New Year, digital marketers and go-getters! The time is ripe for a mindset revolution, and I'm here to guide you through it. Imagine embracing AI in your marketing strategy while keeping that irreplaceable human essence alive and at the forefront. That's exactly the journey we're embarking on in this latest episode of the Digital Marketing Co…
…
continue reading
1
The Secret to Brand Love: How to Create Emotional Bonds with Your Customers with Dr. Aaron Ahuvia
54:34
54:34
나중에 재생
나중에 재생
리스트
좋아요
좋아요
54:34
Ready to discover the secret ingredient for lasting brand success? This episode, we're elbow-deep in the captivating world of brand love with our esteemed guest, Dr. Aaron Ahuvia. As one of the foremost experts on the subject, Dr. Ahuvia peels back the layers, revealing brand love as a potent emotion that you can master using psychology and neurosc…
…
continue reading
Ever experienced a sudden drop in website traffic due to Google algorithm updates? You're not alone. I, Neal Schaffer, was right there with you, witnessing a decline in my site's traffic. Let's embark together on this episode of the Digital Marketing Coach, as we navigate the tumultuous sea of SEO changes brought about by the recent Google algorith…
…
continue reading
1
Revolutionizing Ecommerce Marketing with AI and SEO Strategies: A Chat with Katrina McKinnon
32:38
32:38
나중에 재생
나중에 재생
리스트
좋아요
좋아요
32:38
Ever wanted to know how AI is revolutionizing the ecommerce marketing landscape? Or perhaps you're curious about how a successful SEO strategy can make a world of difference to your ecommerce store? Buckle up, because ecommerce aficionado, Katrina McKinnon, is here to walk you through these intriguing topics and more! We kick off with a whirlwind t…
…
continue reading
What if I told you that a 1923 publication could hold the secret to your success in modern digital marketing? Today's episode opens a time capsule, dusting off the wisdom from Claude C Hopkins' "Scientific Advertising." Here, I marvel at Hopkins' foresight in scientifically measuring the effectiveness of newspaper ads and coupons - a century ago! I…
…
continue reading
1
Future Trends in Social Media Marketing: An Interview with Dash Hudson CMO Kate Archibald
34:11
34:11
나중에 재생
나중에 재생
리스트
좋아요
좋아요
34:11
Set your reminders and secure your earbuds as we bring you face-to-face with the future of social media marketing! Our confab with Kate Archibald, the trailblazing CMO of Dash Hudson, takes an insightful dive into the trends shaping the social media landscape for 2024. With her fascinating transition from the beauty industry to Mar-Tec, Kate unrave…
…
continue reading
Unleash your potential and soar to new heights in the world of entrepreneurship, salesmanship, and marketing, as we unravel the secret weapon - personal branding. We're not just spouting theory here; we're diving headfirst into the 15 key elements of a personal brand, running the gamut from the Four C's to the Five P's, and even the less heard of T…
…
continue reading
1
Automated vs. Live Webinars: Are Live Webinars Really Better?
48:33
48:33
나중에 재생
나중에 재생
리스트
좋아요
좋아요
48:33
Prepare to be captivated as we delve into the transformative world of automated webinars with our distinguished guest, Melissa Kwan, the CEO and founder of eWebinar. We're taking you on a deep dive into the exciting realm of digital marketing, exploring how the power of webinars, both live and automated, can revolutionize your business strategy. Ev…
…
continue reading
1
VidSummit 2023 Review: YouTube Secrets and AI Tips for Content Creators
1:35:27
1:35:27
나중에 재생
나중에 재생
리스트
좋아요
좋아요
1:35:27
Ever wondered how to level up your YouTube content and garner millions of views? This episode is your guide to mastering the YouTube game, courtesy of my report from attending the recent VidSummit 2023 - the mecca for video marketers and video content creators. Together, we'll unlock the following insights: Popular YouTuber Preston Plays, who revea…
…
continue reading
1
Building a Content Fortress: How to Attract the Right Customers and Boost Conversion Rates with Martin Huntbach and Lyndsay Cambridge
1:01:33
1:01:33
나중에 재생
나중에 재생
리스트
좋아요
좋아요
1:01:33
Ever dreamt of having a magnetic pull on your ideal customers while at the same time artfully warding off those who aren’t a fitting match? That’s precisely what this enlightening episode is all about! We're joined by Martin Huntbach and Lyndsay Cambridge, the incredible minds behind the game-changing book and strategy entitled Content Fortress. Th…
…
continue reading
1
How to Increase Sales through Creative Marketing Automation
48:00
48:00
나중에 재생
나중에 재생
리스트
좋아요
좋아요
48:00
Every company should be investing in marketing automation regardless of industry. But even if you are investing, are you really taking the fullest advantage of it? As I proceed in writing my dedicated chapter on marketing automation for my upcoming 5th book, I wanted to share with you my thoughts on the power of marketing automation for your busine…
…
continue reading
1
Unlocking Your Digital Marketing ROI with Christopher Roberts
34:41
34:41
나중에 재생
나중에 재생
리스트
좋아요
좋아요
34:41
Ready to unlock the mysteries of maximizing your digital marketing ROI? Strap in as we bring you an exclusive interview with Christopher Roberts, the General Manager of Cloud Control Media. Christopher lifts the curtain on the agency's proprietary technology and the remarkable role of artificial intelligence in tracking data, all designed to turbo-…
…
continue reading
1
Rediscover the Power of Email Marketing: Nurturing Customer Relationships and Maximizing Profits
38:16
38:16
나중에 재생
나중에 재생
리스트
좋아요
좋아요
38:16
This episode is another preview of content that will be included in my upcoming book. Two episodes ago I requested that you rethink your social media marketing with the role of user-generated content in mind. This episode I want you to rethink the role that email marketing can have in developing communication pathways and ultimately relationships o…
…
continue reading
1
Uncovering the Secret to B2B Growth: Is Social Media the Answer? with Andy Lambert
59:09
59:09
나중에 재생
나중에 재생
리스트
좋아요
좋아요
59:09
Ever wished you could tap into the brilliant mind of an author, successful company founder, and and senior manager at a cool company like Adobe? Meet today's guest Andy Lambert, author of Social 3.0. I was lucky to have Andy share his experiences and insights on B2B growth with me. Andy schooled us on how to shift our mindset to use social media fo…
…
continue reading
1
Reimagine Your Social Media with User-Generated Content
1:04:03
1:04:03
나중에 재생
나중에 재생
리스트
좋아요
좋아요
1:04:03
Ready to tap into the power of User-Generated Content (UGC) and revolutionize your social media marketing strategy? I recorded this episode to flesh out content for a chapter in my upcoming book, so this will also act as a special preview as to what I have been working on. I'll guide you through the captivating new world of UGC, where engaging TikT…
…
continue reading
1
How to Turn Your Blog into a Profitable Business: The 3-Step Process with Graham Robertson
44:50
44:50
나중에 재생
나중에 재생
리스트
좋아요
좋아요
44:50
Are you ready to unlock the secrets of turning a passion project into a thriving business? Imagine being at a crossroads in your career, unsure of the next step, and a friend suggests starting a blog. That's how Graham Robertson, founder and CEO of Beloved Brands, began his entrepreneurial journey. Listen in as Graham unfolds his transformative tra…
…
continue reading
What do you do after you publish 2 books on LinkedIn but would rather work on new content rather than revise the older books? You offer a free update on LinkedIn best practices. With that thought, my free ebook, Maximizing LinkedIn for Business, was born. Now in its 4th edition, which I am announcing with this podcast episode, this is a 55-page PDF…
…
continue reading
1
The Secrets to Successful Social Selling with Jon Ferrara of Nimble
1:05:14
1:05:14
나중에 재생
나중에 재생
리스트
좋아요
좋아요
1:05:14
Highlighting an industry trailblazer, I'm honored to host Jon Ferrara, the tech visionary behind Goldmine, once the largest CRM in the world, and Nimble, the pioneer of social CRMs. Buckle up as Jon takes us on a journey exploring how to turn social media into a goldmine of sales leads, stake your claim with influencers, and leverage social media t…
…
continue reading
Do you feel there's a missing link in your marketing strategy? It might be time to incorporate 'Ikigai,' a Japanese concept that brings purpose and meticulous precision into the equation. I'm here to show you how focusing on the details, embracing who you are, and finding joy in the little things can contribute to your professional success. In this…
…
continue reading
1
Exploring the Convergence of Podcasting & YouTube with Vyyyper from vidIQ
43:31
43:31
나중에 재생
나중에 재생
리스트
좋아요
좋아요
43:31
What happens when the lines between podcasting and YouTube start to blur? Join me as I sit down with Vyyyper - The Man About Tech, from vidIQ, as we venture into this buzzing convergence. Vyyyper, a renowned YouTube expert, generously offers his insights drawn from his transformative journey from a tech content creator to an executive social media …
…
continue reading
1
Revolutionizing Digital Marketing with Marketing Containers: A Strategic Approach to Success
18:26
18:26
나중에 재생
나중에 재생
리스트
좋아요
좋아요
18:26
Ever feel like your digital marketing efforts are scattered all over the place? I'm here to share a groundbreaking concept called marketing containers that will revolutionize your approach to content marketing, enhancing your strategies and optimizing your resources. Encapsulating my professional experiences and insights, I'll reveal why these cont…
…
continue reading
1
Mastering Content Creation: Insights from Melanie Deziel, from Journalism to Digital Marketing
35:25
35:25
나중에 재생
나중에 재생
리스트
좋아요
좋아요
35:25
Ever wondered how to brew compelling content that sets you apart? Join me for a riveting conversation with Melanie Deziel, a content wizard who began her journey in journalism and went on to shape the digital marketing world. This episode is loaded with Melanie's intriguing anecdotes - from creating branded content for the Huffington Post and the N…
…
continue reading
What if you could streamline your digital, content, influencer, social media, and marketing strategies with ease? Join me as I unravel unique frameworks and processes to make this aspect of your business more manageable. Using insights gathered from crafting my upcoming fifth book, I want to share with you not just theories, but practical, implemen…
…
continue reading
1
Party Your Way to Success: Practical Social Media Marketing Strategies with Jason McDonald
45:10
45:10
나중에 재생
나중에 재생
리스트
좋아요
좋아요
45:10
Imagine attending a party that teaches you the ins and outs of social media marketing. That's exactly what we explore in our conversation with Jason McDonald, best-selling author of digital marketing and internet marketing workbooks. Jason shares his expertise on SEO, social media, and ads, as well as his journey from working in the embedded system…
…
continue reading
1
LinkedIn Creator Mode: Your Killer Secret Weapon for LinkedIn Growth
25:14
25:14
나중에 재생
나중에 재생
리스트
좋아요
좋아요
25:14
Ready to unlock the full potential of LinkedIn Creator Mode and skyrocket your reach? I've got you covered with a game-changing episode that reveals how this powerful, yet underutilized feature can help you broaden your reach, grow your network, and establish thought leadership. As a business owner, entrepreneur, or content creator, you'll get a st…
…
continue reading
1
Using Behavioral Science in Marketing [Nancy Harhut Interview]
40:04
40:04
나중에 재생
나중에 재생
리스트
좋아요
좋아요
40:04
Discover the power of psychological principles in marketing as we chat with Nancy Harhut, author of "Using Behavioral Science in Marketing." Uncover why C-suite executives are recognizing the immense potential of incorporating behavioral science into their strategies and how you can stay ahead of the curve. From leveraging the magnetic middle to ex…
…
continue reading
1
AI is Transforming Digital Marketing - Here's What You Should Know NOW!
31:53
31:53
나중에 재생
나중에 재생
리스트
좋아요
좋아요
31:53
What if AI could be the game-changer you need to revolutionize your digital marketing strategy? In this captivating episode, I unlock the power of AI and its potential to transform the way businesses and individuals operate. Listen closely to learn how a new generation of doing things stacks up against traditional marketing methods. I also dive int…
…
continue reading
1
How to Build an Army of Irrationally Loyal Fans to Your Brand [Deb Gabor Interview]
57:17
57:17
나중에 재생
나중에 재생
리스트
좋아요
좋아요
57:17
Imagine building an army of irrationally loyal fans for your brand, fans who keep coming back for more and help your business thrive in today's competitive marketplace. In our captivating conversation with branding expert and author Deb Gabor, we discuss just that - the secrets to turning customers into devoted followers and her latest book, 'Perso…
…
continue reading
Discover the top 10 AI marketing tools that I personally use and love! In this episode, I'll reveal my favorite tools and give you a demo of each one, so you can see how they can help you grow your business. From content creation to SEO optimization, these AI-powered tools are game-changers for startups, business owners, and entrepreneurs. Don't mi…
…
continue reading
1
How to Analyze Marketing Data To Improve Your ROI [Emma Lo Russo Interview]
40:48
40:48
나중에 재생
나중에 재생
리스트
좋아요
좋아요
40:48
Has your marketing data been feeling a little flat? Are you looking for ways to increase your ROI? Look no further! In this interview with the digital marketing analytics and ROI dashboard Digivizer CEO and co-founder, Emma Lo Russo, we'll show you 3 actionable strategies to help you analyze your marketing data and maximize your return on investmen…
…
continue reading
In this episode of the Your Digital Marketing Coach podcast, I'm diving deep into the world of podcasting and exploring the true value it can bring to your business! Podcasting isn't just about monetizing your content; it's about building relationships, growing your audience, and establishing yourself as an authority in your niche. I'll discuss the…
…
continue reading
1
Building a Sustainable Marketing Machine for Small Businesses: Expert Advice [Andrew Schulkind Interview]
47:37
47:37
나중에 재생
나중에 재생
리스트
좋아요
좋아요
47:37
In this episode I interview Andrew Schulkind, the author of "Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing." The episode focuses on building a sustainable marketing machine for small businesses, with a particular emphasis on B2B businesses. Andrew shares his expertise in workin…
…
continue reading
1
Stop Being a Cheapskate: The Importance of Investing in Marketing
13:19
13:19
나중에 재생
나중에 재생
리스트
좋아요
좋아요
13:19
In this podcast episode, I discuss the importance of investing in marketing and not being too frugal with marketing budgets. I share personal examples of how investing money in the right areas can lead to significant returns in terms of lead generation and business growth. I emphasize the importance of not being a "cheapskate" in marketing and inst…
…
continue reading
1
The Conversion Code: Real Step-by-Step Advice for Sales-Focused Marketing [Chris Smith Interview]
44:01
44:01
나중에 재생
나중에 재생
리스트
좋아요
좋아요
44:01
In this episode of the Your Digital Marketing Coach podcast, I interview Chris Smith, author of The Conversion Code, about implementing a sales-focused marketing strategy. We discuss the science behind the convergence of sales and marketing and provide real step-by-step advice for success. Chris emphasizes the importance of having a well-organized …
…
continue reading
The creator economy has unleashed a new generation of creators who seek to become niche experts. While having niche expertise in an industry can be helpful to your business if you want to market in that industry, does hiring a niche expert to help with your marketing make sense? On the other hand, what is the holistic marketing concept, and how doe…
…
continue reading
1
How to Develop a B2B Influencer Marketing Program [Tim Williams Interview]
1:04:05
1:04:05
나중에 재생
나중에 재생
리스트
좋아요
좋아요
1:04:05
One might argue that influencer marketing should be an even more important marketing channel for B2B brands, but most simply misunderstand what is potentially the most powerful marketing channel for them. From leveraging employees as internal influencers to properly collaborating with external influencers, influencer marketing can have a profound i…
…
continue reading
Are you looking to breathe some new air into your digital marketing? Want to create content that can truly be leveraged across EVERY social media and evergreen content platform? Do you want to have more FUN with your content and create a community revolving around it and your content experience? A LOT has been said about live streaming, but I don't…
…
continue reading
1
5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
55:41
55:41
나중에 재생
나중에 재생
리스트
좋아요
좋아요
55:41
If you have an interest in content marketing, you might know who Joe Pulizzi is and his absolute authority on the subject. But just in case, Joe is considered the legitimate Godfather of Content Marketing because he is the: Founder of Content Marketing Institute Founder of Content Marketing World Author of several content marketing books, including…
…
continue reading
You've heard it a million times: you need to do marketing campaigns if you want your business to grow. But what if I told you that's not actually true? That focusing on something else instead could lead to even better results? Listen to this episode to find out what that "something else" is. Specifically I will be discussing the ineffectiveness of …
…
continue reading