최고 Neal Schaffer 팟캐스트 (2024)

1
The Power of Clear Communication in Digital Marketing with Ben Guttmann 51:15

13d ago51:15

51:15

Unlock the secrets to mastering clear communication in digital marketing with insights from my guest, Ben Gutmann, a former marketing agency owner and professor. Ben shares his journey from leading a successful agency to penning his book "Simply Put: Why Clear Messages Win and How to Design Them," emphasizing the profound impact of simplicity in me…

1
Treat LinkedIn Like Instagram and Watch Your Visibility Soar 21:31

18d ago21:31

21:31

Think LinkedIn is just a network of stiff profiles? Think again! Treat it like a professional Instagram to boost your visibility. Visual content is king on LinkedIn, and I'm here to guide you on harnessing its power for maximum engagement and visibility. Learn how images can outperform other post types and discover effective content patterns by ana…

1
The Intersection of Marketing and Customer Experience: A Conversation with Dan Gingiss 49:46

22d ago49:46

49:46

Unlock the potential of your business as we unveil the secrets to customer experience marketing with insights from expert Dan Gingiss. Imagine transforming dissatisfied customers into loyal advocates through memorable experiences that naturally generate positive buzz. Gain exclusive access to strategies that identify at-risk customers early, incorp…

1
From Google to AI: Evolving Your SEO Tactics for Maximum Visibility 27:09

1M ago27:09

27:09

SEO. You might think you know everything about search engine optimization, but AI is changing the game more rapidly than ever. The new search landscape isn't just about Google anymore—AI-driven tools like Chat GPT are redefining visibility and relevance. How can your business adapt and even thrive in this evolving scenario? I'm diving into the late…

1
Boost Your Online Visibility with Google Knowledge Panels and Social Media Signals with Dennis Yu 54:23

2M ago54:23

54:23

Unlock the secrets to boosting your online visibility and making your brand irresistible with Google Knowledge Panels. I sat down with digital marketing expert Dennis Yu to uncover the transformative power of social media signals in search results. Learn how genuine customer engagement and user-generated content can elevate your Google-ability and …

1
AI is About Innovating Your Approach, Not Prompt Engineering 23:38

2M ago23:38

23:38

A lot is being said about how to best use AI in your marketing, but there is one thing that needs to be said: ChatGPT is all about democratizing the use of AI. While understanding how to "prompt" an AI chatbot is important, what is more important is imagining the many different ways in which you can use this technology to help you work faster and/o…

1
Mastering Personality-Led Growth: Andy Lambert on Customer Understanding and Brand Building 1:06:39

2M ago1:06:39

1:06:39

Today we dive deep into the world of personality-led growth and brand building with our special guest, Andy Lambert, co-founder of ContentCal and Senior Product Manager at Adobe Express. In this episode, we explore the crucial role of understanding customer pain points, especially in the realms of remote work and inside sales. Throughout the episod…

1
It's Time to Ditch Your Social Media Scheduler 22:08

2M ago22:08

22:08

Can rethinking your approach to social media scheduling drastically improve your engagement? Find out as I challenge the conventional reliance on scheduling tools and advocate for a more hands-on, direct engagement strategy. Today's episode is all about rethinking a common tool in our digital marketing toolbox: the social media scheduler. Inspired …

1
Understanding the Rise and Benefits of Fractional CMOs with John Jantsch 39:09

2M ago39:09

39:09

Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs). John and I explore how the pandemic and the rise of remote work have accelerated this trend, enabling Fractional CMOs to collabo…

1
Introducing Maximizing LinkedIn for Business Growth 21:17

2M ago21:17

21:17

In this episode we are diving into the secrets of maximizing LinkedIn for business growth. I introduces my new book, Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results, which officially published on September 17, 2024. Whether you're a seasoned marketer, entrepreneur, or just looking to enhance you…

1
The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt 1:01:10

3M ago1:01:10

1:01:10

Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making them more effective and measurable. We explore how TikTok and influencer marketing became instrumental in …

1
Digital Marketing Blueprint for Online Entrepreneurs 20:00

3M ago20:00

20:00

Today's episode dives deep into the realm of digital entrepreneurship and offers invaluable digital marketing advice for all digital entrepreneurs out there. I share insights from a conversation with a friend and consultant who published a book on entrepreneurship in Japan and is now looking to roll out a new course. This episode unpacks the fundam…

1
Leveraging Digital Marketing for Nonprofits: Insights from Nicholas Bruneau 56:56

3M ago56:56

56:56

In today's episode I sit down with Nicholas Bruneau, a seasoned communications consultant and author of Engage with Impact, to discuss the transformative power of digital advocacy. Nicholas shares his vast experience working with organizations like the United Nations and the World Bank, offering practical strategies for raising awareness, engaging …

1
Instagram's Top Tips Shared During My Call with Them 26:13

3M ago26:13

26:13

Curious about optimizing your Instagram game? You'll love the insights I gained straight from an Instagram representative on maximizing growth and engagement. Learn the power of consistently posting Reels, engaging through carousels, and using the new "notify me" sticker on Stories to keep your followers hooked. I'll share tips on strategic hashtag…

1
Master Delegation and Outsourcing for Marketing and Business Growth with Dave Kerpen 48:35

4M ago48:35

48:35

Are you struggling with delegation, holding yourself back from achieving peak success in your marketing and business ventures? In this episode of the Your Digital Marketing Coach podcast, I sit down with Dave Kerpen to unravel the secrets of mastering delegation. We'll explore how effective delegation, including outsourcing, can free up your time, …

1
My Introduction to Digital Threads: A New Playbook for Marketing Success 36:28

4M ago36:28

36:28

Ever wondered how to master digital-first marketing? Join me as we explore the transformative world of digital marketing in my latest episode! This week, I introduce my fifth book, Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing. I literally do a reading of the introduction and first chapter of the book to …

1
Unlocking Business Potential with Ecosystem-Led Growth: Insights from Bob Moore of Crossbeam 55:27

4M ago55:27

55:27

Unlock the full potential of your business with ecosystem-led growth strategies, as we explore the transformative power of partnerships and secure data sharing with Bob Moore, the pioneering force behind Crossbeam. Discover how powerful collaborations can elevate both B2B and B2C companies. In our conversation, Bob Moore takes us on a journey from …

1
Why I'm Launching Digital Threads on Kickstarter Before Amazon 24:18

5M ago24:18

24:18

On today's episode, I'm excited to announce my bold new venture: the release of my 5th book, "Digital Threads." Inspired by Albert Einstein’s famous quote about insanity, I'm breaking the mold by launching this book on Kickstarter before bringing it to Amazon. Learn how to leverage Kickstarter to create buzz and drive engagement for your next big p…

1
Navigating the Web: A Visually Impaired Creator's Insights into Digital Inclusivity 55:16

5M ago55:16

55:16

Meet Mellissa Green, also known as "Uniquely Abled," whose journey into content creation was fueled by her passion for podcasts and the need to stay connected during the COVID-19 pandemic. Mellissa's story is a powerful testament to resilience and the role digital platforms play in bridging gaps for those with impairments. This episode sheds light …

1
My Verdict on 10 Popular Shortform Video Editing Tools 30:40

5M ago30:40

30:40

Are you ready to unlock the secrets of creating short-form videos that captivate and engage? Today's episode is dedicated to the game-changing world of short form video editing. In this episode, I'll be sharing my hands-on experience with ten different video editing tools and revealing the standout performer—Opus Clip. We'll dive into its features,…

1
Boost Your DTC Marketing with SEO & CRO: Expert Strategies from Andrew Maff 41:50

5M ago41:50

41:50

Unlock new revenue streams and elevate your digital marketing game with my latest episode on direct-to-consumer (DTC) strategies. Promising to boost your e-commerce sales while slashing customer acquisition costs, this episode is packed with actionable insights. Join me as I sit down with Andrew Maff from BlueTuskr, who reveals the secrets to drivi…

1
21 Ways I Use ChatGPT 49:44

5M ago49:44

49:44

Have you ever wondered how AI could revolutionize your marketing game? From my hands-on experiences with ChatGPT, discover how I turned 21 conversations with AI into actionable strategies for boosting productivity and content creation. This episode promises to arm you with practical tips on leveraging AI for your marketing, business, and even perso…

1
Modern Marketing Mastery: Insights on Content Strategy with Robert Rose 58:30

6M ago58:30

58:30

Unlock the secrets to mastering digital marketing in my latest episode featuring an interview with the legendary Robert Rose. Robert is the guru on all things content marketing, but our conversation did not stop there. In this episode, Robert shares his journey from the dot-com boom to becoming the CMO of a startup, leveraging content to outshine i…

1
It's Time to Make the AI Shift 17:38

6M ago17:38

17:38

AI. It's not just a buzzword, it's a game-changer. But are you leveraging its full potential in your marketing strategy, or are you still just scratching the surface? Today’s episode is all about making the AI shift—learning how to work faster, smarter, and scale like never before. From optimizing your processes with AI-generated content to automat…

1
The Art of Customer-Centric Marketing: Learning from Expert Debbie Levitt 41:14

6M ago41:14

41:14

Step into the future of digital marketing where customers reign supreme, and their journey is the map to your success. Join me as I unpack the power and necessity of customer-centric strategies with a special nod to the wisdom of Debbie Levitt, author of "Customers Know You Suck." Get ready to transform your marketing with insights into customer re…

1
11 Essential Takeaways from the Content Entrepreneur Expo 44:22

7M ago44:22

44:22

Embark on a journey through the bustling hub of the Content Entrepreneur Expo with me, as I peel back the curtain on the latest in digital marketing wizardry. This episode is jam-packed with transformative strategies and the latest trends that are shaping the digital marketing landscape. We’ll explore everything from the importance of understanding…

1
Unlocking the Power of Creator Partnerships: Interview with Impact CEO David Yovanno 43:42

7M ago43:42

43:42

Unlock the full potential of your digital marketing strategy as I team up with Impact CEO David Yovanno to delve into the captivating world of creator partnerships. This episode promises to equip you with the wisdom to harness influencer magic and partnership alchemy, transforming how you connect with consumers and amplify your brand's authenticity…

1
Staying Ahead in Digital Marketing: When and How to Pivot Your Approach 21:40

7M ago21:40

21:40

In today's episode, we're diving deep into the realm of pivots in digital marketing. From shifts in SEO practices to leveraging the latest in AI technology across social platforms, I share insightful updates and strategic advice to help you stay ahead of the curve. As the digital landscape evolves, so should our marketing strategies—whether it's th…

1
Marketing Automation Simplified: How to Level Up Your Digital Business 53:19

8M ago53:19

53:19

Welcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digit…

1
The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses 18:13

9M ago18:13

18:13

Ready to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You'll learn not only the commonalities between these groups but also the valuable insights on how they can learn from each other. From the importance of thinking and acting like a b…

1
Sweet Success: A French Macaron Maker's Rise to SEO Mastery 50:12

9M ago50:12

50:12

In today's episode, we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, crafting a delectable niche in the competitive world of French pastries. Anthony will delve into their journey from …

1
Unveiling My AI Toolkit: 11 Must-Have Marketing Tools 32:13

9M ago32:13

32:13

I'm your host, Neal Schaffer, and today's episode is a special one that I'm particularly excited about. In the rapidly evolving landscape of digital marketing, AI tools have become indispensable for driving efficiency, effectiveness, and accuracy in our strategies. And I'm here to pull back the curtain on the AI tools that I personally rely on. In …

1
Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins 59:53

9M ago59:53

59:53

Unlock the secrets to multiplying your digital content's impact as Andrew Jenkins, who teaches at University of Toronto and has written Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization, and I navigate the ins and outs of content repurposing in digital marketing. From revitalizing your existin…

1
If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success 20:35

10M ago20:35

20:35

Ready to transform your digital marketing playbook for 2024? In this episode, which I could also name "If I Were Your Fractional CMO 2024 Edition," I take you through the essential strategic digital marketing investments to make for 2024. From search to email and social media, I offer my advice on where to focus your resources for the biggest impac…

1
From Selfies to Sales: Growing Your Brand with UGC featuring Kathryn McCauley 1:15:06

10M ago1:15:06

1:15:06

Hello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we're thrilled to have Kathryn McCauley with us, a wizard of user-generated content—those powerful, authentic gems that brands dream of. Kathryn's insights are game-changing; imagine using photo-worthy opportunities at every turn, pro…

1
11 Takeaways about AI and Podcasting from Podfest 45:14

10M ago45:14

45:14

I had an amazing 48 hours at Podfest, the definitive conference for podcasters, and wanted to share with you what I learned as the takeaways about AI are universal and can be applied to any marketing you do. You’re in for a treasure chest of insights on how AI is not just a tech trend but a pivotal player in content marketing, audience engagement, …

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Turning Invisible Browsers into Leads: Digital Marketing Secrets with Roy Harmon 49:25

10M ago49:25

49:25

Uncover the secrets to capturing those anonymous website visitors that seem to vanish without a trace! Joined by the insightful Roy Harmon, CMO of Leadpost, we dive into the world of digital marketing, offering you the tools and strategies necessary to transform the invisible into leads. We'll go deep into Roy's expertise on leveraging innovative s…

1
How My Business Did in 2023 and What You Can Learn from It 33:18

10M ago33:18

33:18

Embark on a journey through the digital marketing landscape as I dissect the metrics that mattered most in my business last year, setting the stage for what lies ahead. Discover the unexpected twists of social media traffic, with LinkedIn overtaking Facebook and Twitter falling behind, and why search remains king. Transformation is at the heart of …

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Influencer Legal Guide: Protect Your Brand & Master FTC Rules with The Influencer Attorney Bobby Robinson 55:04

10M ago55:04

55:04

Embrace the power of knowledge as we unravel the complexities of influencer marketing with the astute guidance of "The Influencer Attorney" Bobby Robinson. This episode is a must-listen for anyone vested in the digital space, from influencers crafting their brand to businesses forging impactful partnerships. Learn the intricacies of FTC guidelines …

1
Revolutionizing Your Marketing Strategy: Embracing AI with a Human Touch for the New Year 17:36

11M ago17:36

17:36

Happy New Year, digital marketers and go-getters! The time is ripe for a mindset revolution, and I'm here to guide you through it. Imagine embracing AI in your marketing strategy while keeping that irreplaceable human essence alive and at the forefront. That's exactly the journey we're embarking on in this latest episode of the Digital Marketing Co…

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The Secret to Brand Love: How to Create Emotional Bonds with Your Customers with Dr. Aaron Ahuvia 54:34

11M ago54:34

54:34

Ready to discover the secret ingredient for lasting brand success? This episode, we're elbow-deep in the captivating world of brand love with our esteemed guest, Dr. Aaron Ahuvia. As one of the foremost experts on the subject, Dr. Ahuvia peels back the layers, revealing brand love as a potent emotion that you can master using psychology and neurosc…

1
Did the Google Helpful Content Update Help You? 27:16

12M ago27:16

27:16

Ever experienced a sudden drop in website traffic due to Google algorithm updates? You're not alone. I, Neal Schaffer, was right there with you, witnessing a decline in my site's traffic. Let's embark together on this episode of the Digital Marketing Coach, as we navigate the tumultuous sea of SEO changes brought about by the recent Google algorith…

1
Revolutionizing Ecommerce Marketing with AI and SEO Strategies: A Chat with Katrina McKinnon 32:38

12M ago32:38

32:38

Ever wanted to know how AI is revolutionizing the ecommerce marketing landscape? Or perhaps you're curious about how a successful SEO strategy can make a world of difference to your ecommerce store? Buckle up, because ecommerce aficionado, Katrina McKinnon, is here to walk you through these intriguing topics and more! We kick off with a whirlwind t…

1
100-Year Old Digital Marketing Advice 45:55

1y ago45:55

45:55

What if I told you that a 1923 publication could hold the secret to your success in modern digital marketing? Today's episode opens a time capsule, dusting off the wisdom from Claude C Hopkins' "Scientific Advertising." Here, I marvel at Hopkins' foresight in scientifically measuring the effectiveness of newspaper ads and coupons - a century ago! I…

1
Future Trends in Social Media Marketing: An Interview with Dash Hudson CMO Kate Archibald 34:11

1y ago34:11

34:11

Set your reminders and secure your earbuds as we bring you face-to-face with the future of social media marketing! Our confab with Kate Archibald, the trailblazing CMO of Dash Hudson, takes an insightful dive into the trends shaping the social media landscape for 2024. With her fascinating transition from the beauty industry to Mar-Tec, Kate unrave…

1
15 Elements of a Successful Personal Brand 36:52

1y ago36:52

36:52

Unleash your potential and soar to new heights in the world of entrepreneurship, salesmanship, and marketing, as we unravel the secret weapon - personal branding. We're not just spouting theory here; we're diving headfirst into the 15 key elements of a personal brand, running the gamut from the Four C's to the Five P's, and even the less heard of T…

1
Automated vs. Live Webinars: Are Live Webinars Really Better? 48:33

1y ago48:33

48:33

Prepare to be captivated as we delve into the transformative world of automated webinars with our distinguished guest, Melissa Kwan, the CEO and founder of eWebinar. We're taking you on a deep dive into the exciting realm of digital marketing, exploring how the power of webinars, both live and automated, can revolutionize your business strategy. Ev…

1
VidSummit 2023 Review: YouTube Secrets and AI Tips for Content Creators 1:35:27

1y ago1:35:27

1:35:27

Ever wondered how to level up your YouTube content and garner millions of views? This episode is your guide to mastering the YouTube game, courtesy of my report from attending the recent VidSummit 2023 - the mecca for video marketers and video content creators. Together, we'll unlock the following insights: Popular YouTuber Preston Plays, who revea…

1
Building a Content Fortress: How to Attract the Right Customers and Boost Conversion Rates with Martin Huntbach and Lyndsay Cambridge 1:01:33

1y ago1:01:33

1:01:33

Ever dreamt of having a magnetic pull on your ideal customers while at the same time artfully warding off those who aren’t a fitting match? That’s precisely what this enlightening episode is all about! We're joined by Martin Huntbach and Lyndsay Cambridge, the incredible minds behind the game-changing book and strategy entitled Content Fortress. Th…

1
How to Increase Sales through Creative Marketing Automation 48:00

1y ago48:00

48:00

Every company should be investing in marketing automation regardless of industry. But even if you are investing, are you really taking the fullest advantage of it? As I proceed in writing my dedicated chapter on marketing automation for my upcoming 5th book, I wanted to share with you my thoughts on the power of marketing automation for your busine…

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