최고 Monica Little 팟캐스트 (2024)

1
The #1 mistake small business owners make during the 2 weeks before Black Friday (and how to avoid it) 22:39

3d ago22:39

22:39

If your focus leading up to Black Friday is “save the date” posts and “don’t forget that our biggest sale of the year is coming up!” announcements, you are making the BIGGEST mistake possible and preventing hundreds, if not thousands, of dollars of sales during the most impactful holiday shopping period of the entire year. During these next two wee…

1
Mastering your holiday promotion strategy for Black Friday 2024 39:48

11d ago39:48

39:48

In today’s episode, we’re diving into the three pillars required for a successful holiday campaign so that you can make the MOST of the Black Friday, Small Business Saturday, and Cyber Monday hype AND before AND after… through 3 pillars that are required for success: Promotion, People, and Performance. Most business owners only focus on promotions …

1
Exclusive access: Live hot seat coaching + Q&A on how to grow your business 1:57:10

26d ago1:57:10

1:57:10

This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this hot seat Q&A for you to learn from, too: WHOLE…

1
How to build momentum as a business owner so you see actual results 23:02

1M ago23:02

23:02

By now, you probably already know the importance of marketing. Because marketing is what gets you in front of more people. If you aren't getting in front of people, you won't have any customers. If you don't have any customers, you aren't making any money! Most small business avoid marketing because it just doesn't come naturally… but here’s the th…

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What role to hire for first in your business and why you need to do it NOW 47:14

1M ago47:14

47:14

A big part of productivity is working on the RIGHT things. These are the projects, tasks, skills, that actually move the needle in your business. And another big part of productivity is making sure the RIGHT things aren’t getting the bare bones, the crumbs, the leftover, the barely-there energy because all of your main energy has been spent on OTHE…

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How to stop wasting your time and be more productive in your business 35:02

2M ago35:02

35:02

The million dollar question: “I have SO much to do in my business AND I have so many responsibilities in life, how can I get MORE done with the amount of time that I do have?” “How can I get MORE done so I can see results SOONER?” We’re diving deep into these questions during today’s episode of The Product Biz Podcast… and the answers are going to …

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The backbone of your business: understanding the problem that your product solves 28:04

2M ago28:04

28:04

There are two COMMON challenges most small business owners face which costs them THOUSANDS: The first challenge is not knowing what problem their product solves. The second challenge is DOUBTING the significance of that problem. Knowing the specific problem your product solves is the backbone of your branding, your marketing, your overall business …

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Instagram honesty hour: How far will posting "rich" content get you in today's day and age? 40:45

2M ago40:45

40:45

It’s time for a little bit of honesty hour involving Instagram, if “rich” content is enough, and if you can expect to see success, or even growth, on Instagram when you are getting less than 200 views per reel or a handful of likes per post. During this episode of The Product Biz Podcast, you'll learn why your content might be falling flat, how to …

1
The power of proximity 38:59

2M ago38:59

38:59

As an introvert who is learned to be super independent from an extremely young age… I didn't realize the power of proximity until I started my own business. Back when I first started Plant Based Beauty, I was proud to do everything via me, myself, and I. I had a few small business owner friends who I met at markets that I would talk to about busine…

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2 POWERFUL practices that will transform your business AND life 52:40

2M ago52:40

52:40

Did you know that your brain processes MORE data in just 30 seconds than the Hubble Space Telescope has in its ENTIRE lifetime? Yes, you heard that right. And when you learn how to harness this incredible superpower of aligning your subconscious and conscious mind with SIMPLE practices you can do TODAY, you start to see results without the hustle o…

1
Exclusive access: Live Q&A on how to grow your business 1:34:01

3M ago1:34:01

1:34:01

This episode is an EXCLUSIVE Q&A within the pop-up Facebook group that I hosted for small business owners after my LIVE training on How to Create a THRIVING Product Business WITHOUT Relying on Markets. Here are some of the amazing questions small business owners submitted that were answered during this Q&A for you to learn from, too: "What are your…

1
Overcoming the small business owner's curse 30:56

3M ago30:56

30:56

In this episode of the Product Biz Podcast, we dive deep into something I like to call "The Small Business Owner's Curse"— which is a challenge that almost EVERY single. small business owner faces when they go from their initial success... to long-term growth. If you’ve ever felt like you’re stuck in a cycle of quick wins that are dwindling down we…

1
From Cancer Survivor to Healthy Snacks Small Biz Owner: The Fit Mama Foods Journey 43:08

3M ago43:08

43:08

In this week's episode, we sit down with Kimberly, the owner of Fit Mama Foods, an Arizona-based healthy snack small business, and hear her incredible journey from cancer survivor to small business owner. Kim's 2-time personal battle with cancer led her to create a line of truly healthy grab and go snacks... and joining Product Biz Academy has allo…

1
From Teacher to Small Biz Owner: How Michelle of Joyful Nest Design Co. Grew Her Home Decor Business with Product Biz Academy 27:53

3M ago27:53

27:53

In this episode of the Product Biz Podcast, I interview Michelle of Joyful Nest Design Co. and she shares her journey from a special education teacher to a successful home decor small business owner. She shares with you how she took her made-to-order business, adjusted the business model, and is now scaling it with more ease... which led to her FIR…

1
Lessons from a million dollar Etsy seller with Dylan Jarhaus 29:05

4M ago29:05

29:05

On today’s episode of The Product Biz Podcast, we interview Dylan Jarhaus who is an e-commerce expert of 13+ years and made over $1M in her first 5 years on Etsy. She also sells on Amazon and Shopify and teaches over 3000 Etsy sellers how to scale on Etsy through the Ultimate Etsy Course. By the time you finish listening to this jam packed episode,…

1
How to create automatic sales with Tracy Matthews 38:42

5M ago38:42

38:42

How many times have you heard the phrase SALES FUNNEL and either wondered "what the hell does THAT mean?" or "HOW the hell do I do that for my business?" In today’s episode, I interview Tracy Matthews and she spills the beans on how to create automatic sales in your business. We’re talking the type of sales that come when someone opts in to your em…

1
Growing a coaching business with James Wedmore 56:31

5M ago56:31

56:31

Have you ever thought about being a coach, educator, or speaker, where you are impacting others and changing lives with something you are passionate about and want to share with the world? Maybe you already are a coach... or maybe you've secretly had dreams of sharing your knowledge with others by becoming a coach. As you probably already know, I o…

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Do you feel like you're bothering people when you talk about your products on social media? 32:11

5M ago32:11

32:11

One of the BIGGEST pieces of feedback I hear from small business owners is… “I don’t want to talk about my products or business too much on Instagram because I feel like I might be bothering people.” “I don’t want to talk about my products or business too much on Instagram because I feel like I might just be talking about it TOO much.” “I don’t wan…

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The simplest hack to get comfortable talking on your Instagram stories for more sales 34:22

6M ago34:22

34:22

What’s the main reason why you DON’T talk on your stories consistently? Is it because you don’t like the sound of your voice and cringe to hear it when you playback what you posted… and you wonder what others will think about your voice, too? Is it because it literally takes hours to get the PERFECT 60 second clip to post on your stories… and it fr…

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How to successfully grow a business when your products are priced MUCH higher than your competitors with Laura from The Necklace Studio 23:44

6M ago23:44

23:44

In today's episode, we interview Laura from The Necklace Studio who is a Product Biz Academy member that has seen some amazing growth! Before joining Product Biz Academy, Laura tried to run a business with a business partner that did not work no matter what they tried, which led to closing the business. Laura then started her own business and was w…

1
The best way to use Chat GPT in your business 18:47

6M ago18:47

18:47

How amazing is it that a computer program can whip up blog posts, email campaigns, social media captions and more in the matter of seconds? How amazing is it that some small business owners are outsourcing their ENTIRE marketing department (blog posts, email campaigns, social media captions and MORE) to Chat GPT? The real reason this is amazing is …

1
4 TOP traits of highly successful people... that you can learn from being a beginner 37:01

6M ago37:01

37:01

Most small business owners only have FUN in their business when they are GOOD at what they are working on – when it comes easy, when they see success quickly, when they see results easily, when they feel they are the best of the best at it. Can you relate? Do you naturally have a shitty time when you are bad at something or are learning something n…

1
When should you expect to consistently start paying yourself with your business? 37:36

7M ago37:36

37:36

Paying yourself is one of those taboo topics that most people DON’T talk about which is why most people are confused, discouraged, demotivated with their business. The truth is, there’s a big difference once you decide that a potential hobby of yours is now a business. And once you make that decision, contrary to popular belief, it DOESN’T mean tha…

1
How to get featured in news media for more exposure WITHOUT paying a dime with Gloria Chou 32:09

7M ago32:09

32:09

Growing a small business comes down to getting your products in front of more people. That’s truly the name of the game. And one piece to that puzzle that will help you get in front of massive amounts of people for the long run is through PR and news media by being featured in gift guides, product roundups, and more. Think of it this way – when you…

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How this former teacher & current mom is now making $1,700 in ONE day with her small business 39:51

7M ago39:51

39:51

This week’s podcast episode is a very special interview with Erin Davis, owner of No Poo Products. Erin was a former teacher, turned stay-at-home mom of 2 who started a business on the side during her kids’ naptime, turned all-in small business owner who is now having $1,700 sales DAYS with her small business... which is almost as much that she wou…

1
Website marketing & homepage strategy to CONNECT with your audience 27:21

7M ago27:21

27:21

What type of experience is your website (especially your homepage) giving to both customers AND retailers when they land on it? Does this experience embody your brand, or does it give off a mismatched vibe? Are the people landing on your website also getting the right information sequenced in the right way so they understand the story piece by piec…

1
How to turn these simple marketing ideas into followers and sales 41:17

8M ago41:17

41:17

We're kicking off a brand new mini series on the podcast where I deep dive into a specific small business and provide tactical, easy, simple next steps that YOU can learn from based on real life examples. And today we’re diving into how to top marketing tactics that you can easily implement to get in front of more customers. During this episode, we…

1
Top marketing mistakes on your product labels that PREVENT online sales 28:39

8M ago28:39

28:39

One of the biggest struggles that I hear from small business owners is that they can sell their products pretty easily at markets when they are physically there to talk about their products and let the customers touch, smell, feel, see, and try the products in person... And at the same time, they struggle to get ANY online sales simply because the …

1
Overcoming the need to prove yourself with Megan Blacksmith 49:35

9M ago49:35

49:35

The need to prove something to someone, the belief that we can only relax and be happy with our day if it was “productive”, the thoughts that "nothing is working for me", the fear of reaching out to that influencer or showing your face on your Instagram stories… What do these all have in common? These are common limiting beliefs of business owners.…

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2 hidden, universal principles that determine your success in business 30:23

9M ago30:23

30:23

Most small business owners say they want more sales, more opportunities, more orders, more money… But in reality, they don’t have any additional SPACE for more orders. And I don’t mean physical space. I mean energetic space. If you are stressed out, burned out, spending all of your time on busy work, wondering why your sales aren’t increasing… I ha…

1
What's the true reason why you are running your business? 32:14

10M ago32:14

32:14

Here’s one of the biggest mistakes that small business owners make. When thinking about the reason WHY they want to grow their business… Why they are spending hours on Instagram each week, spending thousands of dollars on suppliers, spending all week long making product, spending EVERY weekend at markets, spending time away from family/kids/loved o…

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Beat burnout and ignite performance with Jimmy Burroughes 46:31

10M ago46:31

46:31

Running a successful business is less about what you do and more about who you are, what you prioritize, and how you hold your energy. Think of it this way: you can have the best product and the best strategy in the world, but if you are burned out then you won't get too far because you'll be too exhausted and overwhelmed to bring that strategy to …

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The POWER of an outside perspective for your business to keep growing 24:47

10M ago24:47

24:47

Here’s a hard truth - your brain will always try to keep you safe and comfortable instead of moving towards growth and possibility (that’s why it’s called SELF-sabotage, because it comes from your own SELF). That’s because your brain’s ONLY job is SURVIVAL - to keep you safe. Back in the early days, SAFE meant to be safe from predators, finding she…

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How to tell if you're building your business on top of quicksand 23:14

11M ago23:14

23:14

If you saw a construction company trying to build a skyscraper on top of quicksand, you'd wonder what the hell they were doing, wouldn't you? Because you KNOW that in order for a skyscraper to be sturdy, for all of the floors to be built on top of each other, that it needs to have a solid foundation. The solid foundation is the ONLY thing that allo…

1
Taking the stress out of finances with Staci Millard 43:38

11M ago43:38

43:38

The biggest mistake small business owners make is selling their products without ever looking at their numbers to know if they are actually making a profit, including ALL of the expenses in their business, in order to keep their business afloat. Most small business owners take a guess at what their product pricing should be and before you know it, …

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The top 3 apps you should be using on Shopify with Erin Alexander 33:36

11M ago33:36

33:36

Shopify can be an intimidating beast - there are so many components you can add, options to fill in, apps you can use. Which is why today we are bringing in special guest Erin to share with you her top tips for Shopify and top mistakes to avoid. From getting more reviews, adding in easy upsells that customers can add to their cart with the click of…

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Hidden tips and tricks that MOST aren't sharing about SEO with Crystal Waddell 32:25

12M ago32:25

32:25

We're diving even deeper into SEO today with top tips, tricks, and hacks for your website with Crystal Waddell. This episode is full of GEMS of knowledge on how to take your SEO game up a notch; from making your product title between 50-60 characters with a special (genius) tip on what words to use to fill up all those characters, why you SHOULD be…

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Top tips to help you get reinspired with Instagram with Attaliah Strubel 41:14

12M ago41:14

41:14

When you learn about the Instagram algorithm, it can help you get more views... but views don't always translate to sales. So what actually DOES lead to more sales from all the time we spend on social media? Today's guest Attaliah shares with us how to use storytelling, how to show up authentically, and how to connect with your audience so you can …

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SEO mistakes to avoid with Nina Gibson 36:34

12M ago36:34

36:34

SEO is one of those tech-related parts of running a small business that a lot of creative small business owners keep a distance from. But once you start to learn what it is, how to implement it, and how important it is to your business, I guarantee you'll have a change of heart for this incredible tool that can help you get in front of more people …

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How to make your overall content strategy for your biz easier on you with Ruthie Sterrett 30:31

1y ago30:31

30:31

Most of us know that the saying "if you build it, they will come" isn't true - and most of us, as small business owners, have flat out experienced that when we come out with an incredible product that we are so excited to share about... and then we hear crickets. The TRUE saying is "if you build it AND market it effectively they will come" and toda…

1
Managing your inventory to actually make a profit with Ciara Stockland 23:26

1y ago23:26

23:26

Inventory (the raw materials we have and the finished final products that we sell) is most likely the biggest expense for almost every single physical product based business out there. And one of the most important factors on if we actually make money or not in our business is solely dependent on how much we charge for our inventory! With so much i…

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Getting into online and in-person art galleries to grow your art business with Hayley Price 29:30

1y ago29:30

29:30

If you're an artist, then galleries are something that has probably crossed your mind a time or two. Getting your artwork featured in in-person galleries for more exposure may be something you are currently working on... but did you know that online art galleries are an incredible way to grow your art business, too? Today's special guest Hayley Pri…

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Top tips from a multi-million dollar product business owner, Melissa Robbins 34:32

1y ago34:32

34:32

The two most important parts of running a small business are your profit and your ability to get in front of as many people as possible. Your profit comes down to making sure you are making money with every single sale you make (from selling online to selling wholesale) AND the decisions of where you invest your money; are you investing in the righ…

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Increasing the amount of products people buy on your Shopify site with Monica Froese 37:07

1y ago37:07

37:07

Your website should do the heavy lifitng for you. If you know what automations and apps to set up, it becomes a money making machine for you. So the questions is, are you tapping into the potential of your Shopify site, or are you leaving money on the table? In today's episode, we chat with special guest Monica Froese on how to get people to your w…

1
Subscription box basics - how to add more revenue to your business with Julie Ball 31:20

1y ago31:20

31:20

As small business owners, we are always looking for ways to add more sales to our existing business without having to spend additional time, energy, or resources to make it happen. And that's where the beauty of adding a subscription box - specifically a replenishment box - to your website comes in. This is an opportunity for you to create a "subsc…

1
How to use THIS tool to easily grow your Etsy shop, with Everbee founder Cody McGuffie 33:59

1y ago33:59

33:59

One of the hardest parts about selling on Etsy is knowing what products will actually sell well. Sometimes it might feel like you are blindly throwing a dart at the wall, hoping to hit a bullseye. Some small business owners see massive success on Etsy, while others keep hitting their head against the wall. What determines which category you fall in…

1
Tapping into the energetic frequency of money with Danya Douglas Hunt 53:42

1y ago53:42

53:42

You might not even realize it, but this one sneaky thing called "fear" might actually be causing you to overcomplicate what you are doing in business. So often we put pressure on ourselves to do more, be more, work more, work harder, without asking what the intention is behind the actions we are taking. If the intention behind your action is fear, …

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The power of UGC & partnerships to grow your Instagram following with Kristina & Maria 38:40

1y ago38:40

38:40

Instagram, you either love it... or you hate it. Either way, social media is a necessary part of running a small business in today's world and if you are spending all day on Instagram without any strategy or plan behind what you are posting or sharing, then you probably aren't seeing the best results and may actually be wasting a lot of your time. …

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The 3 hottest tips for selling Print on Demand products on Etsy with Michelle Berry 23:02

1y ago23:02

23:02

In today's Quick Tip Wednesday, we have special guest Michelle Berry sharing with us her 3 biggest tips on getting started with selling Print on Demand products on Etsy including: the best POD website to use which actually allows you to customize the branding experience, how to get unique photos and marketing material of your products to promote th…

1
How to refuel and recharge your creativity to better run your business 37:53

1y ago37:53

37:53

When you’re constantly in work mode, your creative well can run dry, leading to frustration and burnout. That’s why recharging is crucial. By taking breaks, engaging in activities that spark joy, and allowing yourself to play, you’re replenishing your creative reserves and inviting fresh ideas and inspiration into your life. But when life gets over…

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