Marketing Heretics 공개
[search 0]
Download the App!
show episodes
 
Artwork

1
Marketing Heretics Podcast

Marketing Heretics Podcast

Unsubscribe
Unsubscribe
매달
 
A podcast about marketing, by Aaron and Søren. We cut through the clutter of all the jargon dominating the marketing world and investigate what's really behind the meaning of the buzzwords, trace their emergence and figure out their role - if any - in the toolbox of marketers of today.
  continue reading
 
Loading …
show series
 
Denne gang fortsætter vi snakken om Brand Purpose med Miriam Sauer, som er Strategy Director og Partner hos reklamebureauet Another. Hos Another arbejder de i høj grad med at hjælpe kunderne finde frem til deres Brand Purpose. Vi snakker om de forskellige niveauer et purpose kan leve på. Vi snakker om hvordan Brand Purpose kun fungerer når det ikke…
  continue reading
 
Episode 4 af Marketing Heretics handler om et meget omdiskuteret emne lige nu, nemlig Brand Purpose. Til at hjælpe mig denne gang har jeg Morten Saxnæs som er Head of Brand Activation og Social hos reklamebureauet &Co. Morten har været med til at lave mange kampagner og aktiveringer, hvor purpose som strategi har spillet en rolle, og vi dykker ned …
  continue reading
 
What? Dansk? I denne episode 3 af Marketing Heretics har vi ændret formatet, og sproget, en smule. Aaron har travlt, men jeg, Søren, er stadig på mission for at afmystificere de buzzwords, der eksisterer i marketing-verdenen. Denne gang: Influencer Marketing. Til at hjælpe mig har jeg Rasmus Fisker, Content- og Strategy Director hos Mediacom Beyond…
  continue reading
 
In Episode 2 of the Marketing Heretics we explore ‘customer experience’. A shameless repackaging of the kind of customer journey thinking that’s been around for decades, or a shiny new business-critical discipline? We connected with Faris Yakob and Tom Peters - among many others - to help us shed some light on CX, and whether or not it’s something …
  continue reading
 
In the first episode of the Marketing Heretics Podcast we tackle the concept of ‘data-driven creativity’. We explore how data relates to creativity – now and in the past – and delve into topics including dynamically optimized creative, and the changing role of account planning. And we take a scenic detour into some of the ways ‘traditional’ marketi…
  continue reading
 
Loading …

빠른 참조 가이드