LuLaRoe 공개
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In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have their dreams dashed. Before long, lawsuits and allegations that LuLaRoe was operating a pyramid scheme started filing in from retailers, many of them women and stay-at-home moms who had risked their homes, their bank accounts, and their relationships with close family and friends in an effort to be their own boss by selling LuLaRoe leggings.Join BuzzFeed News reporter Stephani ...
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If you enjoyed The Rise and Fall of LuLaRoe, you might like a new podcast from TLC - 90 Day: The Last Resort Sessions. In the premiere episode of 90 Day: The Last Resort Sessions podcast, host Suki Krishnan joins the 90 Day resident therapists Dr. Janie Lacy, Dr Jason Prendergast, and Dr. Petey Silveira as they dig into the explosive issues they wi…
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If you enjoyed The Rise and Fall of LuLaRoe, check out a new podcast from discovery+: Hillsong: A Megachurch Shattered. Listen to episode 1 here and follow Hillsong: A Megachurch Shattered wherever you get your podcasts. The dark secrets of Hillsong Church were exposed, setting off a chain reaction of shocking new leaks and revelations. A follow-up…
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For many in LuLaRoe, building their business became their entire life. Their work. Their community. And their sense of self worth. After leaving, it can feel like starting from scratch again. We’ll hear from former retailer Lynzee Abel about her journey to build her life back post-LuLaRoe, and how she found stability in a new job. And we’ll check b…
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This week we look at the psychology behind the foundation of LuLaRoe and other MLMs, including ideas like deceptive recruitment and “lovebombing.” Steven Hassan, founder of the Freedom of Mind Resource Center, will break down the mind control tactics built into the recruitment and social control of MLM participants, and how they overlap with cult t…
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How did the anti-LuLaRoe movement start? Much of the pushback began with women sharing their stories online after receiving defective products. And after the company changed their bonus structure, there was a mass exodus of retailers. Many organized largely via Facebook groups and blogs, including the “LuLaRoe Defective” Facebook group, which at on…
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LulaRoe targeted stay-at-home moms as their primary demographic. The company would market to these moms directly by touting flexibility and the idea of “full time pay for part-time work.” While appearing to support moms, the reality was they targeted women who felt undervalued, preying on women’s desires to feel “productive” and contribute to their…
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LuLaRoe’s rise coincided with the rise of influencers and platforms like Facebook Live which retailers used extensively to sell their products and host online events. These platforms became the perfect medium for depicting the aspirational lifestyle that LuLaRoe was selling. Top sellers were encouraged to show off a flashy and upbeat lifestyle by p…
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Former LuLaRoe consultant Heidi Castellani joined the company in 2014 after moving to Connecticut and becoming a new mom. She was drawn into the multilevel marketing company by the comfortable leggings and instantaneous community of women she found. Heidi shares her experience, and why after two years, and tens of thousands lost, she was done. Want…
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In 2015, thousands of hopeful retailers bought into LuLaRoe, one of the largest MLM clothing companies, only to have their dreams dashed. Before long, lawsuits and allegations that LuLaRoe was operating a pyramid scheme started filing in from retailers, many of them women and stay-at-home moms who had risked their homes, their bank accounts, and th…
  continue reading
 
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