최고 Keap 팟캐스트 (2024)

1
144—Big Grit: Jaspreet Singh 26:05

3y ago26:05

26:05

Jaspreet Singh, founder of Minority Mindset, joins Small Biz Buzz in the final episode of Season 2 of our Big Grit docuseries to talk about his journey to entrepreneurship. He's seen every part of entrepreneurship from being scammed by a marketing agency out of his entire budget for a product launch to hitting 1 million subscribers on YouTube. He s…

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143—Big Grit: Justin Wise 43:25

3y ago43:25

43:25

Justin Wise, founder of The Different Company, joins Small Biz Buzz in the continuation of our Big Grit docuseries to talk about his journey to entrepreneurship. After teaching himself the basics of digital marketing while his family began to grow, Justin had a pivotal moment with a boss that changed everything. He ventured out on his own, built hi…

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142—Big Grit: Monica Kline 46:50

3y ago46:50

46:50

Monica Kline, who is the founder of IDentity Brand, joins Small Biz Buzz in the continuation of our Big Grit docuseries to talk about how she used technology to grow her business after numerous setbacks and challenges. Monica experienced great losses throughout her journey to entrepreneurship, but she continued to bet on herself and her dream. She …

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141—Jennifer Hudye—Conscious Copy & Co. 38:11

3y ago38:11

38:11

We’ve got Jennifer Hudye of Conscious Copy & Co on the show this week and it was a stellar show for marketers, copywriters or anyone looking to boost their e-commerce game. Conscious Copy & Co helps entrepreneurs and business owners communicate their message through the power of copy in a way that gets people to take action. “I started it about fiv…

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140—Uri Bram—Being Remotely Functional 29:28

3y ago29:28

29:28

On small biz buzz this week we’ve got the founder of article curation site thebrowser.com and author of Thinking Statistically, Uri Bram. “Every day we read hundreds of articles and select our favourite five for you to enjoy, so you'll always have interesting things to ponder and fascinating ideas to discuss at dinner.” - The Browser We’ll be discu…

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139—Jake Johnson—Brand & product marketing 36:52

3y ago36:52

36:52

Jake Johnson (Keap Creative director) joins us to discuss the soul of branding, pandemic pivots, and finding the folks who’ll pay big for premium offerings “There were people like, "I can't believe you'd spend $30 to watch Mulan And those are people who just don't get it.”. We’ll also tackle one of the most overlooked growth killers, "promo fatigue…

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138—Grady Kerr—Lessons from a failed entrepreneur 30:44

3y ago30:44

30:44

Grady Kerr talks with the team about his years as an entrepreneur leading up to his joining Keap and becoming one of the most well known faces in the company with his popular Automation Hours webinars. “When you're stuck putting out fires. Your day is managing you." We’ll discuss the global concept of follow up as a critical growth action and how y…

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137—Mwale and Chantel Henry - 2020’s IKON AWARD WINNERS 49:13

3y ago49:13

49:13

Meet Mwale and Chantel Henry, THE WINNERS OF 2020’s IKON AWARDS!!!! Not to mention owners and founders of https://thebestsellersacademy.com/ where they help speakers and aspiring authors gain visibility and brand credibility by turning their story into a bestselling book. Keap has a special place in its business tech heart for these two. Listen in …

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136—Stephanie Haworth—Design, management, collaboration and clients 44:43

3+ y ago44:43

44:43

Listen in as we talk with Keap Creative Manager, Stephanie Haworth. In addition to being the guiding hand behind Keap’s copywriting, design, and UX; Stephanie has agency design chops and was willing to share the inside insights she’s gleaned from years in the industry. “It's very important not to be insular as an agency owner and not see everyone a…

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135—Toccara Karizma—The state of facebook ads 47:08

3+ y ago47:08

47:08

Digital marketing expert Toccara Karizma joins us to discuss where you should and shouldn't be spending your marketing budget. Facebook ads are an ever-changing animal, Toccara has made it a point to track the ebs and flows of digital marketing as well as the red flags to watch for when hiring outside agencies. Listen in to get insights on CPMs, UT…

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134—Ernest Saco—Automation, growth and serial entrepreneurship 41:15

3+ y ago41:15

41:15

This week, we've got info on automation from a serial entrepreneur who also has the inside scoop on exactly how powerful Keap can be. Ernest Saco (Sr. Product Manager at Keap) joins us to discuss developing a brand, building a successful business from an idea and making the most of your sales and marketing automation. Want to take your online sales…

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133—Alex Edlund—What is demand generation? 45:36

3+ y ago45:36

45:36

Alex Edlund, Keap’s head of demand generation, joins Small Biz Buzz to talk about generating demand for your product and business and creating brand awareness. His team is responsible for acquiring new customers via marketing, and a lot of the marketing that Alex does is performance-marketing related. It's about getting more leads, more opportuniti…

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132—Rajesh Bhatia—Automation and AI for small business 34:01

3+ y ago34:01

34:01

Rajesh Bhatia, CTO of Keap, joins Small Biz Buzz to talk about the relationship between AI and automation and how they make entrepreneurs’ lives easier. While conquering the chaos of a small business, entrepreneurs have so many things to worry about, mainly, their sales and marketing, which can be easily automated. For example, if somebody comes to…

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131—Big Grit: Nate Shaw 51:55

3+ y ago51:55

51:55

Nate Shaw, who is the CEO of Brooklyn Music Factory, joins Small Biz Buzz in our Big Grit docuseries to talk about his company’s vision to create a community online that provides the same kind of opportunities and deep connections as teaching music in person. “The whole world can be a community,” said Nate. “At Brooklyn Music Factory, one of our re…

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130—Big Grit: Valerie Aprahamian 34:46

3+ y ago34:46

34:46

Valerie Aprahamian, who is the founder of Advocates for Angels, joins Small Biz Buzz in our Big Grit docuseries to talk about how her company supports and protects parents of children with special needs and developmental disorders through their Individual Education Programs (IEPs). Valerie’s daughter, Chanel, was diagnosed with autism and a very li…

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129—Big Grit: Natasha Davis 43:06

3+ y ago43:06

43:06

Natasha Davis, who is the founder and CEO of Impact Branding Consulting, joins Small Biz Buzz in our Big Grit docuseries to talk about her journey from being a nurse to realizing her real passion of becoming an entrepreneur and all the obstacles she had to overcome to be successful. “It takes time. Shifting from a mindset of being an employee is a …

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128—Clate Mask—The meaning of Big Grit 50:26

3+ y ago50:26

50:26

Clate Mask, Keap’s CEO, joins Small Biz Buzz to talk about the mindset of entrepreneurs versus small business owners and how having grit can get you through the hard times. Clate expresses the fact that the entrepreneurial journey is hard enough, let alone with the curve balls like we've had this year. COVID-19 really clarified the difference betwe…

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127—Paige Clark—Using social to win local 38:33

3+ y ago38:33

38:33

Paige Clark, Keap’s Corporate Communications Specialist, joins Small Biz Buzz to talk about utilizing the small business aspect in local marketing when it comes to social media. “If you're really working on growing [your] small business, you want to focus on the people who are your market,” said Paige. “And that's why you want to start with this lo…

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126—Kristen Boss—Selling Confidently 44:30

3+ y ago44:30

44:30

Kristen Boss, a business coach geared toward women entrepreneurs, joins Small Biz Buzz to discuss the challenges business owners face to make their first $100K, how to sell confidently and know when it’s time to pivot. “Why not get there faster by learning from an expert, hiring mentors, getting involved in masterminds? Go get educated!” said Boss …

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125—Jason Komosa—How to manage work life balance when life goes sideways 42:29

3+ y ago42:29

42:29

Jason Komosa, chief business officer at BlackCart and mental coach, joins Small Biz Buzz to discuss the importance of maintaining a work-life balance mentality when things hit the fan, especially while we’re all working through COVID-19. Let’s face it, we are living in a world where overwork is overvalued–this idea of we’re working so much to get o…

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124—Ramon Ray—Building community in a changed world 44:57

3+ y ago44:57

44:57

Ramon Ray, the founder of SmartHustle.com, joins Small Biz Buzz to discuss how to build a community around your small business in which you can actively engage with customers and see more growth. Ray emphasizes how important it is to bring people together and serve them value as well as provide solutions to your customers’ problems after they have …

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123—Amber Anderson—Curated marketing to underserved demographics 32:37

3+ y ago32:37

32:37

Amber Anderson, owner of Tote + Pears, joins Small Biz Buzz to discuss how to market to an underserved audience with the appropriate ads, in this case, women and their families. Amber Anderson’s agency, Tote + Pears, focuses on supporting startups with product management and branding. About two and a half years after launching, she made the decisio…

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122—Pam Slim—Taking TMAs Further 48:42

3+ y ago48:42

48:42

Pam Slim, owner of Main Street Learning Lab, once again joins Small Biz Buzz to discuss how little marketing actions make it easier to take action in your small business. Slim recommends that small business owners leverage ecosystem development and partner development to look at ways in which they can understand their bigger systems. “I call [it] t…

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121—Jeremy Ryan Slate—How to compete like a big brand without spending a lot 37:30

3+ y ago37:30

37:30

Jeremy Ryan Slate, who's the founder of Create Your Own Life podcast, joins Small Biz Buzz to discuss how your small business can compete with big brands without breaking your budget. When it comes to building your marketing strategy, Slate recommends thinking of your journey as climbing a flight of stairs. You have to figure out what the bottom st…

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Worst Business Ideas in History: Foodfight! 26:45

3+ y ago26:45

26:45

Foodfight! is the animated feature that is the center of discussion in this episode of Worst Business Ideas in History. The hosts break down what went wrong with the release of the 2012 film produced by Threshold Entertainment and directed by Lawrence Kasanoff that received very low ratings and nothing but negative reviews. They also tie in how imp…

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120—IndigenousCC—Importance of Diversity in your Small Business 46:17

3+ y ago46:17

46:17

Melody Lewis and Turquoise Devereaux of the IndigenousCC join Small Biz Buzz to discuss the importance of having diversity in your small business. “Diversity has to be the foundation of your business, that's just it, because naturally, it will impact all these other areas of work–your customer relations, your marketing, all of that,” said Melody Le…

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Worst Business Ideas in History: Atari Jaguar 38:27

3+ y ago38:27

38:27

In this episode of Worst Business Ideas in History, the hosts break down what went wrong with the release of the Atari Jaguar and what a disappointment it was to its target audience, mainly teenagers. This product essentially killed Atari as a corporation, as it leveraged its console to bait and switch the audience with false claims that the produc…

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119—Ronnie & Lamar Tyler—Entrepreneurial Spirit and Diversity 39:26

3+ y ago39:26

39:26

Ronnie and Lamar Tyler of Tyler New Media join Small Biz Buzz to discuss the role of diversity in entrepreneurship and how small business owners can support each other through allyship in their respective communities. “There's a huge wealth gap, and it's not getting smaller between different groups in this country,” said Lamar Tyler. “And right now…

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118—Don Capparella—The Basics of Travel and Tourism for New Consultants 37:20

3+ y ago37:20

37:20

Don Capparella, the CEO of Quality Travel Solutions, joins Small Biz Buzz to discuss how he adapted his travel agency through the hardships of COVID-19 when the travel industry took a major hit. “We're going to save this industry. We're going to save our business and we created five pivots that we had to do to make sure that we were going to surviv…

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117—Josh Collins—Using Experience Architecture to Connect with Audience 38:06

4y ago38:06

38:06

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Josh Collins, who works for an agency called Streetsense, is a TEDx alum, a speaker, and an expert in experience architecture. He will be discussing how he helps businesses design and create by leveraging experience as a strategy. “Essentially what we're talking about is serving o…

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116—Kristin Rowan—Leveraging PR and Logistic Strategies during a Large-Scale Event Emergency 47:55

4y ago47:55

47:55

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Kristin Rowan, the director of marketing and public relations and sales for Square Egg Entertainment, the parent company for Phoenix Fan Fusion, who discusses how to pivot and adjust when a large-scale event suddenly faces an emergency. In this case, the coronavirus pandemic. When it …

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115—Chris Ducker—Why Personal Branding is Essential for Entrepreneurs 35:33

4y ago35:33

35:33

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Chris Ducker, a personal branding expert, serial entrepreneur, and successful podcast host, who helps people monetize their expertise and their personal brand through the work he does at his company, Youpreneur. Ducker stands by the mantra of when you build the business of you, it…

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114—Frank Gerola—Perpetuating Real Estate Business During a Pandemic 34:24

4y ago34:24

34:24

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Frank Gerola, a real estate agent in the Phoenix Metro Area, who discusses how he’s adapted his business during the COVID-19 pandemic. Gerola’s business represents both buyers and sellers. One area of concern that came up for his clients was safety while looking at houses during t…

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113—AJ Wilcox—How Your Business Could Benefit from LinkedIn Ads 30:33

4y ago30:33

30:33

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by AJ Wilcox, who works for an ad agency that helps with the account management side of LinkedIn Ads as well as teaching, training, consulting, auditing, and anything else individual teams need to attract leads. Wilcox expressed that the big limiting factor for LinkedIn Ads is their …

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112—Brett Curry—Creating Compelling Content for YouTube Ads 34:20

4y ago34:20

34:20

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Brett Curry, who discusses how to leverage YouTube Ads to grow your business with a focus on ecommerce. For those small businesses that don’t have a video crew or can’t invest enough money in video production, Curry breaks down how to create a compelling YouTube ad on a budget tha…

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111—Jason Komosa—Creating Work-Life Balance for Business Owners 36:23

4y ago36:23

36:23

Small Biz Buzz hosts Crystal Heuft and Michael Van Dusen are joined by Jason Komosa, a mental coach who helps leaders achieve their goals by creating a better balance in all areas of their lives. A mental coach is a person who supports you, champions you, is your sidekick, your accountability partner, being very open, very authentic, very vulnerabl…

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110—David Freedman & Kurt Donnell—Create Great Content via Growth Hacking 37:17

4y ago37:17

37:17

Small Biz Buzz hosts Crystal Heuft and Michael Van Dusen are joined by Freestar’s Co-founder David Freedman and President and CEO Kurt Donnell, who discuss how being advocates for publishers has maximized their revenue. Freestar maximizes publishers’ programmatic ad revenue specifically. Basically, every time you see an ad that appears on the inter…

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109—Paul Ramondo—Secrets to Successful Facebook Ads 46:11

4y ago46:11

46:11

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Paul Ramondo, who helps small business owners and entrepreneurs generate highly-qualified leads and sales using Facebook ads and digital marketing funnels. Ramondo divulges how to use the tools that are available both intra-Facebook and extra-Facebook to find your audience, refine…

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108—Mike Kim—Writing Brand Copy that Connects with Your Audience 41:13

4y ago41:13

41:13

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Mike Kim, an online educator of marketing who focuses on the personal brand and copywriting space. Kim’s business operates on two arms: copywriting for personal brands–meaning a speaker, a coach, an expert, a trainer, a thought leader, an author, anyone who's paid for their though…

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107—Mel Kettle—The Importance of Connecting Your Audience 41:05

4y ago41:05

41:05

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Mel Kettle of Mel Kettle and Associates, who is a Communication Specialist whose area of expertise is helping people connect. “I work with clients so that they can get a clear understanding of how to connect with compassion, with conviction,” said Kettle. “I help people communicat…

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106—Grace Abruzzo—Solopreneurship in Women’s Health 51:26

4y ago51:26

51:26

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Grace Abruzzo, the owner of Rooted Physical Therapy, who is a physical therapist specializing in the pelvis area, and discusses how her business aligns with her passions, her calling and how she uses it to provide a service. Abruzzo typically works with women, but also works with …

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105—Jasmine Star—Using Instagram for Your Business 51:35

4y ago51:35

51:35

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Jasmine Star, a photographer and business strategist who empowers entrepreneurs to build a brand and market it on social media to grow their business. “Your net worth is your network and that network is really built on social these days and that has been a game changer for my busi…

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104—Odeen Domingo—Balancing an Entrepreneurial Mission and Growing a Family 57:55

4y ago57:55

57:55

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Odeen Domingo, founder and owner of CO+HOOTS Coworking in Phoenix, Arizona, who discusses his experience being an entrepreneur, a husband and a father and how he balances it all. “You're a team. A family is just not a family. You have to work together,” said Domingo. “For me, I feel l…

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103—Susan Baier—Finding Your Target Audience 53:33

4y ago53:33

53:33

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Susan Baier, the owner and founder of Audience Audit, who talks about attitudinal segmentation and identifying an audience that actually works for a small business. As a small business owner, your audience is not based on what it looks like. Your audience is based on the problems …

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102—Veronica Belmont—Product Management and Brand Evangelism 53:27

4y ago53:27

53:27

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Veronica Belmont, product manager and evangelist at Adobe Spark, who divulges how those two roles at her company align in an effort to expand her brand, make decisions around products and how small businesses can leverage brand evangelists to supercharge their companies on social medi…

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101—Lindsey Schwartz—The Power of Masterminds 1:03:26

4y ago1:03:26

1:03:26

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Lindsey Schwartz, the founder of Powerhouse Women and author of “Powerhouse Woman,” who discusses how she benefited from attending mastermind programs where she got the chance to dive deep with a group of other people on the same journey that she was, which reaffirmed all of the o…

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100—Clate Mask—How to adapt your small business through COVID-19 38:30

4y ago38:30

38:30

In this very special edition of Small Biz Buzz, hosts Crystal Heuft and Scott Martineau are joined by Keap CEO Clate Mask, who talks about overcoming challenges small businesses are encountering right now during the coronavirus pandemic and the different opportunities, processes and systems entrepreneurs can leverage to adapt and keep their startup…

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099—Isha Cogborn—Using Your Personal Brand to Grow Your Business 53:18

4y ago53:18

53:18

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by personal-brand strategist Isha Cogborn of the Epiphany Institute, which is her company. Per Cogborn when it comes to branding, it's about being able to share your expertise at a level where you can have the impact that you're really created to make. “There are a lot of people who …

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098—Tanya Moushi—Solopreneurship Executive Coaching 47:36

4y ago47:36

47:36

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Tanya Moushi of Moushi & Co. to talk about solopreneurship executive coaching. Moushi discusses her experience as a solopreneur and starting her own coaching business and why this business model works for her personally. She divulges about the importance of being empathetic in busines…

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097—Scott Martineau—Lifecycle Marketing 45:59

4y ago45:59

45:59

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