Statement of Work (SOW) is a document routinely used to define deliverables and timelines for a vendor providing services to the client. Subscribe, share this, pass it on, let me know what you think. New episodes at least every Tuesday at 12:00 PM EST. -- Download our use case app MeetMe@ on the App Store: https://itunes.apple.com/us/app/meetme-liv…

Regardless of how would you execute delivery of your digital product, inhouse or by contracting, the value of estimating delivery efforts is essential to the two most influential parameters to your business - time and money. Additionally, estimated cloud hosting costs for dev, UAT and production environments are good to have, as well as minimum exp…

In today's agile and lean tech world where everything is actioned on the go and everything is instant, my 12-milestone process sounds like an unnecessary overhead, while preparation of technical documentation could be called madness. For that reason, let's turn Technical Documentation into a valuable supplement rather than a boring overhead in your…

It all starts with poor product and project planning, and it all adds up with poor business and marketing planning on top. Project must be planned by a joint effort of all parties involved. To generalize things: business, marketing, product and project owners (managers, heads, however you call it in your world). I intentionally used the term “softw…

How do you make a decision on the exact model for monetization of your app? I spoke about generating monetization potential for your app in my Episode #9, then about different monetization models in Episode #10. Now, I am taking a real life example of Ivan Agency use case app and giving you real insight into how I made a decision of what monetizati…

I have started working on Phase 2 of our use case app - MeetMe@. This is the Phase where I will introduce Monetization model. This is a change of hearth to the original plans of pay-once / use-always model. The reasoning behind this is simply as I want users to use the app on need to need basis, and I do not want the raising business model to die o…

Two months ago I have recored my first episode about MeetMe@ app. Since that moment I had been working on concepting the app as per my 12-milestone process. The app is now live, and is delivered exactly as planned - in time, in budget, in tinniest detail! My product and project management teams have planned out delivery while my design and developm…

Exactly as I stated months ago - nothing changed - going live as planned:Running across London from one meeting to another, I tend to avoid offices and meet my clients and prospects at various locations across the city - I find it more inspiring, motivational and comfortable for casual, yet, serious discussion. But, even meeting in offices does not…

Power of wireframes is in details. Experience has taught me not to leave any details to interpretation or free will of a developer. Don’t think this is something against developers, on contrary, this is only in their benefit, as if everything is chewed up to the tiniest detail, all they have to do is to do their work with the most quality and not d…

Sub-products are software solutions that primarily provide interface to data, data analytics, business intelligence and content management for the main digital product. Sub-products simply must exist, some may be 3rd party solutions, some may be custom solutions, while same may be a mix of both. Sub-products give means to run business with intellig…

Compare all the product could be against the core idea, realize what is really necessary, what has no purpose, what has no purpose just yet, and in which phase the purpose will be generated. We have the concept now, we can realize what delivery phases can be, what is their order of priority, what is a must, what is a decoration that may or may not …

IT industry has substantially changed in the past three years due to massively increasing demand. Looking to outsource is not any more just a quest for cheaper cost to deliver, but rather a simple need to obtain resources that can deliver, where quality of delivery is a major factor.This fact has obviously lead to increased cost of all services req…

IT industry has substantially changed in the past three years due to massively increasing demand. Looking to outsource is not any more just a quest for cheaper cost to deliver, but rather a simple need to obtain resources that can deliver, where quality of delivery is a major factor.This fact has obviously lead to increased cost of all services req…

Get the best out of the idea in the moment all the creativity is in its maximum. This is the point in time everything can still be revised until every stakeholder is satisfied, while the invested time and money are in its minimum. Nothing went too far, it went to the point where revisions are time and cost effective.…

Visual representation of your idea speaks a 1000 words and craves further creativity. Fastest way to present something, to brainstorm, and to come up with the concept is sketching by hand. It allows to think fast, progress fast... It cannot be done prior to milestones 1 through 4, as they feed the foundation for creating the concept. These are the …

How come are we talking about monetization of the product as we haven’t even produced wireframes for it? Reason is very simple - monetization of the product influences features of the product. If your mind is set to how to monetize the product at early beginning, your focus on concepting will be on monetization and it will influence what features i…

I have dedicated my previous episode to importance of defining Target Audiences for a new digital product so early in the concepting process. We took MeetMe@ app as a use case, started with just one Target Audience, and finalized with four. By taking that step we had produced a greater leverage for success due to a fact that I recognized a greater,…

Not knowing who my users are, and simply assuming they are just like me, I am being ignorant to who will use the product and how. If I know who and how and why, I will be able to adapt the product so that its MVP can serve at least majority of my target audience. Knowing my target audience, I will know how to market the product. I will know who I n…

Running across London from one meeting to another, I tend to avoid offices and meet my clients and prospects at various locations across the city - I find it more inspiring, motivational and comfortable for casual, yet, serious discussion. But, even meeting in offices does not change purpose of the idea. Idea is to build an app, for both Android an…

How do you save time and money as all you do here is consume time? Following the process you minimize risks to scatter time and money at the moment things went too far. Further the progress is, more expensive it is to rewind a few steps back. Even though you do not have to pay for your own time, the value that you destroy by wasting time is pricele…

Digital product concepting 12-milestone Process is a result of years of work behind me. Process is influenced by a fact if product is new or existing. At this time, we’ll focus on the process for new products. This process, in its simplest form, contains 12 milestones, and each milestone has a number of required actions. This process has a core pur…

Word of the day is cheap. What I mean by that - you cannot base a business on something that is cheap, you cannot base it on product you built cheaply, nor can you allow yourself to be cheap. Thank you for watching this video. I hope I brought you value with this episode of the Digital product concepting and innovation. Subscribe, share this, pass …

There is this eternal subject of startup success. Simplifying this subject by looking at startup founders as individuals and their life stories, I have distinguished four situations that spark creation of new digital products from an individual perspective. Thank you for watching this video. I hope I brought you value with this episode of the Digit…

When it comes to you, you are an investor, or an entrepreneur, or a startup founder, or a product manager, or a student, or anyone else interested, engaged or inspired by digital products. You may had massive, minimum, or insignificant engagement in building, or simply, even consuming, digital products at any stage of their lifecycle. Thank you for…

I welcome you to the first episode I will use to properly introduce myself and the topic of digital product concepting and innovation. Thank you for watching this video. I hope I brought you value with this episode of the Digital product concepting and innovation. Subscribe, share this, pass it on, let me know what you think. New episodes every Mon…