최고 Influence Factory 팟캐스트 (2024)

1
Inside the NFL’s Creator Strategies w/ Sam (Fink) Friedman (NFL) 36:44

1h ago36:44

36:44

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL. They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators w…

1
How Brands Can Win with Unique Content w/ Dmitri Cherner (Future Influence) 27:34

14d ago27:34

27:34

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI. Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on …

1
Pay Transparency for Creators w/ Lindsey Lugrin 19:09

14d ago19:09

19:09

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation. Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth o…

1
Securing Top Brands w/ Justin Moore 22:35

21d ago22:35

22:35

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard. They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors. Justin also highlights the importance of focusing on sponsor obj…

1
Monetizing Your Passion w/ Victoria Hutchins 21:01

2M ago21:01

21:01

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry. Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to…

1
Bridging Brands and Influencers with Tech w/ Asti Wagner 20:42

2M ago20:42

20:42

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted. They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both…

1
Fueling Brand Connections w/ Nycole Hampton (GoodRx) 20:22

2M ago20:22

20:22

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx. Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning wi…

1
How To Protect Your Social Media Accounts w/ Liron Segev 23:15

2M ago23:15

23:15

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist. They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron…

1
Future of Online Communities w/ Sara Wilson 21:48

3M ago21:48

21:48

In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and…

1
Liquid Death's Unconventional Marketing w/ Greg Fass 19:20

3M ago19:20

19:20

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices. Liquid Death infuses creativity and humor into tradition…

1
Are Brands Adapting to the Changing Role of Creators w/ Desiree Martinez 23:23

3M ago23:23

23:23

In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience. They explore monetization avenues like brand partnerships and affiliate m…

1
The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley 19:31

3M ago19:31

19:31

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN. Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of va…

1
How Can Storytelling Drive Content w/ Jesse Katches 20:13

4M ago20:13

20:13

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches. Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores…

1
Inside Snap's Playbook w/ Brooke Berry 20:40

4M ago20:40

20:40

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap. They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of auth…

1
Why Is UGC Vital in Modern Shopping w/ Liz Griffin (BazaarVoice) 20:38

4M ago20:38

20:38

In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoi…

1
Trends at META w/ Jackie Pimentel 25:34

4M ago25:34

25:34

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads. Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, b…

1
The Secret to Mastering Live Shopping as a Brand and Creator w/ Adi Ronen (buywith) 21:02

5M ago21:02

21:02

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, hosts Adi Ronen, CEO and Co-founder of buywith. Together, they explore the burgeoning phenomenon of live shopping and its profound implications for influencer marketing and the creator economy. Adi offers invaluable insight…

1
How Does ASMR Influence Online Communities w/ @chilibasmr 19:58

5M ago19:58

19:58

In the latest episode of The Influence Factor, Hannah from Chili B ASMR joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to discuss her journey as an ASMR content creator. They explore her mission to promote ASMR's benefits, her TikTok success with 1 billion views, and her commitment to mental health advocacy. Hannah…

1
How to Transform Customers into Lifelong Fans with Incentives and Gamification w/ Matt Wurst 23:30

5M ago23:30

23:30

In the latest episode of The Influence Factor, Matt Wurst, CMO at Kazm, connects with Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they explore the significance of a unified platform that acknowledges consumer engagement and how gamification contributes to bolstering customer retention and brand loyalty. Matt…

1
Scaling Miss Excel w/ Kat Norton 21:34

5M ago21:34

21:34

In the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode! 🌟 Kat dives into the heart of Miss Excel's mission: to transform Microsoft Excel from a daunting tool into an engaging and user-friendly experience. She proudly shares …

1
What is the Future of Social Media w/ Coco Mocoe 20:58

6M ago20:58

20:58

In the latest episode of The Influence Factor, Coco Mocoe a marketing trend predictor and full-time creator, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. They discuss various topics related to the Creator Economy and social media, including Coco's background, challenges as a full-time creator, insights into live …

1
How to Craft Content and Build a Community on Social w/ Emmy Rener (@sophisticatedspreads) 21:44

6M ago21:44

21:44

In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious chees…

1
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi) 20:12

6M ago20:12

20:12

In the latest episode of The Influence Factor, Bryan Reisberg, creator and co-founder of Little Chonk, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Bryan shares his journey as a creator and entrepreneur in the pet industry, offering insights from his film and advertising background. The conversation navigates thr…

1
Why Communicating Effectively Matters w/ Charles Duhigg (The New Yorker) 20:11

6M ago20:11

20:11

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Charles Duhigg, a writer at The New Yorker and an esteemed author. Together, they explore topics on communication, marketing, and the art of crafting impactful messages. The discussion unfolds insights into Charles' u…

1
What is the Future of Shopping w/ Stephanie Horton (Google) 17:20

7M ago17:20

17:20

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Stephanie Horton, Senior Director of Global Marketing for Commerce at Google, about the latest trends and features in shopping and marketing. They discuss the impact of generative AI and AR try-on features on the shopping e…

1
What Does it Take to Succeed as a Creator w/ Nicky Reardon 21:48

7M ago21:48

21:48

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Nicky Reardon, a content creator and former social strategist at BuzzFeed. They discuss all things creator economy, influencer marketing, Nicky's mission for free online education, FaceTime content, companionship content, c…

1
How is Digital Commerce Transforming w/ Justin Smith (SamCart) 19:39

7M ago19:39

19:39

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, dives into the world of digital commerce and the creator economy with Justin Smith, CEO of SamCart. They explore SamCart's mission to dominate as the top e-commerce platform for digital sellers, its transformative impact on the digita…

1
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark) 20:24

7M ago20:24

20:24

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Calum Watson, Gymshark Global Partnerships Director. Together, they discuss the evolution of influencer marketing in the fitness industry and Gymshark's early adoption of the strategy. He emphasizes the importance of access…

1
What are the Metrics that Matter w/ Emeric Ernoult (Agorapulse) 20:26

7M ago20:26

20:26

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Emeric Ernoult, CEO and Co-Founder of Agorapulse. Together, they explore marketing, social media, and business growth. Emeric shares strategies that fueled Agorapulse's success, discussing challenges in remote work, essenti…

1
How to Sell on Social Media w/ Aaron Day (Amaze) 20:42

8M ago20:42

20:42

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a discussion with Aaron Day, CEO of Amaze, as he discusses the mission and purpose of his company, which is to make selling easier than buying. He shares insights into the current state of …

1
What Makes Influencer Content Truly Powerful w/ Keith Bendes (Linqia) 20:41

8M ago20:41

20:41

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Keith Bendes, VP of Strategy at Linqia, to discuss key aspects of influencer marketing. They cover the roles of media and advertising in campaigns, the importance of annual planning for enterprises, and the impactfu…

1
Tips and Tricks To Elevate Your Content Creation Strategy w/David Neyman (Logitech) 21:26

8M ago21:26

21:26

In this episode, Alessandro Bogliari interviews David Neyman, the Global Lead for Creator and Content Partnerships at Logitech. They discuss Logitech's support for creators, their partnerships with BIPOC and diverse creators, trends in hardware and tools for creators, conversion-driven metrics in influencer marketing, and the role of AI in influenc…

1
How Memberships Can Revolutionize Your Video Creation Journey w/ Matt Estes (Uscreen) 20:32

9M ago20:32

20:32

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a discussion with Matt Estes, COO at Uscreen. Together, they explore various topics, including the different models of membership businesses, the distinction between owned media and rented,…

1
How To Master Your Personal Finances w/Vivian Tu (Your Rich BFF) 21:07

9M ago21:07

21:07

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Vivian Tu, CEO & Founder of Your Rich BFF and content creator. Their conversation delves into an array of subjects, covering the hurdles of transitioning to a full-time creator, the inception of…

1
How Do You Build Effective Global Marketing Campaigns w/ Lubna Mohsin-Haque (Estée Lauder) 26:18

10M ago26:18

26:18

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Lubna Mohsin-Haque, the Consumer Marketing Director for Estée Lauder. Together, they explore various topics, including the shift from unilateral to bilateral marketing communication, diverse m…

1
Fly High, Market Higher w/ Arielle Berlinsky (Delta Vacations) 26:28

10M ago26:28

26:28

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Arielle Berlinsky, Social Media Marketing Coordinator at Delta Vacations. Their dialogue covers a range of subjects, from emerging travel trends to the significance of user-generated content, …

1
How Does SMS Forge the Creator's Connection w/ Sarah Schmidt 29:53

10M ago29:53

29:53

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and m…

1
What Marketing Opportunities Await Beyond the Screen w/ Collette Winn (NBCUniversal) 32:08

10M ago32:08

32:08

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the futu…

1
What Bold Strategies are Being Dished Out at Daring Foods w/ Lorraine Schwartz 32:11

10M ago32:11

32:11

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Lorraine Schwartz, Sr. Director of Marketing at Daring Foods. Together, they explore the multifaceted world of influencers, storytelling, crucial partnerships, and all the essential insights surroun…

1
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence) 38:22

11M ago38:22

38:22

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, is joined by Jasmine Enberg, a Principal Analyst specializing in Social Media at Insider Intelligence. Together, they delve into the daily routine of staying informed about the ever-evolving soc…

1
What Strategies Are Transforming Athlete Brands w/ Matt Whitteker & Brandon Austin 37:28

11M ago37:28

37:28

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, dives into a conversation with Matt Whitteker, the CEO at MILLIONS, and Brandon Austin, the Co-Founder and CMO at MILLIONS. Throughout their discussion, they explore various subjects, such as at…

1
What is Creator Culture w/ Danny Desatnik (#paid) 33:50

11M ago33:50

33:50

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, engages in an in-depth discussion with Danny Desatnik, Manager of Creator Initiatives at #paid. During their conversation, they explore a wide array of subjects, including the Creator Economy, c…

1
What's the Secret Ingredient to Boosting Brands w/ Lisa Chudnofsky (The Vitamin Shoppe) 33:01

11M ago33:01

33:01

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Lisa Chudnofsky, the VP of Brand, Content, and Creative at The Vitamin Shoppe. This episode will explore various facets of the health and wellness industry, strategies for brand storytelling, methods to e…

1
How to Foster Unprecedented Community Engagement w/ Jessy Grossman 33:31

12M ago33:31

33:31

In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Jessy Grossman, the Founder of Women in Influencer Marketing. During this episode, they explore various aspects of Jessy's career journey, strategies for staying abreast of the ever-evolving industry, val…

1
What's the Key to Shifting Attention to Attribution w/ Nick Kaplan 42:22

12M ago42:22

42:22

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in a thought-provoking conversation with Nick Kaplan, Chief Growth and Innovation Officer at Saadia Group. Together, they explore a wide range of topics, encompassing thei…

1
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez 41:41

12M ago41:41

41:41

In this week's episode, Alessandro Bogliari, the CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, has an engaging conversation with Adrienne Lahens, who serves as TikTok's Global Head of Operations, and Sofia Hernandez, the Global Head of Business Marketing at TikTok. These three influential experts explore the intrica…

1
Is There More to Influencer Engagement than Meets the Eye w/ Conor Begley (CreatorIQ) 42:33

1y ago42:33

42:33

In our latest podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the host of the show, engages in an illuminating conversation with Conor Begley, Chief Strategy Officer & Board Observer at CreatorIQ. Together, they delve into a wide range of topics, including the ever-changing influencer marketing lands…

1
How to Build Influence and Impact w/ Jerry Won 48:38

1y ago48:38

48:38

In this week's podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an enlightening conversation with Jerry Won, Founder of Just Like Media and Always Be Creating.Together, they delve into an array of topics, including Asian American creators, the nuances of impact and influence, …

1
How Does Culture, Attention, and Analytics Shape Marketing Today w/ Brandon Rhoten 41:04

1y ago41:04

41:04

In this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a captivating discussion with Brandon Rhoten, CMO at GroundTruth. The two thought leaders delve into the dynamic interplay between culture, attention, analytics, and marketing in today's digital age. Uncovering intr…

1
Ever Wondered How to Craft a Standout Personal Brand w/ Matt Navarra 46:26

1y ago46:26

46:26

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in an insightful conversation with Matt Navarra, a respected Social Media Consultant and Industry Analyst. Together, they explore a wide array of captivating topics, inclu…

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