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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds. New episodes on Mondays and Thursdays for free. Listen 1-week early and to all episodes ad-free with Wondery+ or Amazon Music with a Prime membership or ...
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From the creator of How I Built This, host Guy Raz invites you to listen in as he talks to leadership experts and the visionary leaders of some of the world's biggest brands. Along the way, you'll hear accounts of crisis, failure, turnaround, and triumph, as the leaders reveal their secrets on their way to the top. These are stories that didn't make it into their company bios, and valuable lessons for anyone trying to make it in business.
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Become a more inventive, imaginative you. Every week, Guy Raz (creator of How I Built This) leads a deep dive conversation with someone at the top of their game. From conquering stage fright to learning to be more present and focused, you'll learn how each guest mastered their craft and ultimately became more successful in life. The result? An arsenal of tools and techniques you can apply to your own life and work, allowing you to harness your talent and become a better version of yourself.
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The Great Creators with Guy Raz
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Alan Alda: The 87-Year-Old Legend on M*A*S*H, The West Wing, and Building Chemistry Using Humor and Brutal Honesty
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Actor Alan Alda played a starring role in two iconic ensemble TV shows, MASH and The West Wing, part of an award-winning career in television, film and theater that's spanned decades. He's also a writer and director. He talks with Guy about building chemistry in an ensemble cast, how he uses improvisational techniques in his acting and in real life…
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Thomas Keller is one of the best—and best known—chefs in America, but it took him 40 years to get there. He took a long, winding path through the culinary arts; from whisking his first hollandaise sauce at the Palm Beach Yacht Club, to learning the painstaking art of pastry at one of the finest restaurants in France. He also worked in some of Ameri…
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General David Petraeus took on a uniquely complex leadership challenge in Iraq in the aftermath of the U.S.-led war there. He oversaw the training of a new and entirely Iraqi army. He says that the key to leadership is first getting the big ideas right, then constantly refining them, and communicating them across the whole organization.…
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Drive. Docs. Chrome. Maps. Gmail. Android. What do these products have in common? Of course, they’re all Google, but what you may not know is that they all came to fruition under the management of the same person: Sundar Pichai. This track record in product development ultimately landed Sundar the CEO role at one of the biggest, most innovative com…
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Seth Meyers: Lessons in Comedy from 20 Years Inside 30 Rockefeller Plaza
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Seth Meyers was a key player in creating some of the best seasons of Saturday Night Live. Now he's hosting Late Night in the very same building. In this episode of The Great Creators, you’ll hear how his two-person comedy show in Chicago randomly landed him in front of just the right person to get him an audition at SNL. He opens up about his anxie…
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In the early 1990’s, Tim League spent $50,000 in savings to lease an abandoned movie theater on the wrong side of the tracks—a shaky experiment that eventually grew into a thriving national chain. As Tim and his wife Karrie built theaters in Austin and beyond, they made a name for themselves by offering dinner with the movie, creative pairings (lik…
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Davis Smith has spent the last nine years building the outdoor gear and clothing brand, Cotopaxi. The company’s slogan, Gear for Good, encapsulates everything about the way they do business, from using recycled and remnant materials to donating a portion of their revenue to nonprofits that fight poverty. It’s a story that Davis told when he was fir…
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As a child growing up in Ibadan, Nigeria, Dara Treseder was often told to get her head out of the clouds. But her mother encouraged her to dream big and to follow her ambition if it would lead her to contentment. For Treseder, that meant moving across the world to attend both Harvard and Stanford, and chasing a deeply-held desire to make a positive…
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Ellie Goulding: How She Went From Writing Acoustic Songs in Her Bedroom to Making Massive Synth-pop Hits like “Burn” and “Lights”
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Singer Ellie Goulding has had 35 different songs chart in the UK, the most of any female artist ever. In this episode, Ellie shares how she first broke out of her shell performing original songs to her college classmates. She talks about finding her own sound by using her unique voice in collaboration with some of the biggest producers in the world…
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For Monique Rodriguez, hair care was a hobby; she never thought she could build a business. In fact, after high school, Monique followed her mother’s advice to find a solid, recession-proof career, and she went into nursing. However, Monique realized it was not for her, and she pursued side gigs selling everything from Mary Kay to cable subscriptio…
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Pricey down payments have put homeownership out of reach for many Americans, especially those who don’t have access to intergenerational wealth. This issue is particularly acute in cities, where the salaries of essential workers like educators, healthcare professionals, and municipal service providers haven’t kept pace with skyrocketing home values…
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Today, Marvel is one of the most substantial forces in American media, but when Peter Cuneo joined the company as CEO in 1999, it was a struggling publishing house teetering on the edge of bankruptcy. Ten years later, Disney bought Marvel for $4.5 billion. Cuneo tells his unlikely origin story and how he became the "turnaround superhero."…
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Ben Gibbard: The Death Cab for Cutie Singer on Making "Transatlanticism" and Defusing Bandmate Tension
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Ben Gibbard is the voice of the bands Death Cab for Cutie and The Postal Service. He joins Guy to talk about forming Death Cab and recording their classic album Tranatlanticism, how the band learned to defuse internal tensions, and how he approaches songwriting in middle age. Links from the show: Ben's Tiny Desk Concert Ben breaks down his song "Bl…
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In 2010, Justin McLeod was in business school, still trying to get over a bad breakup that had happened years before. Determined to solve his own problem and convinced that the best way to meet people was through friends of friends, he built an app to replicate that experience. Gradually, Hinge grew into a streamlined swiping platform that yielded …
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What would it take to build America’s first solar-powered town? What about a town that could withstand a direct hit from a hurricane? In the early 2000s, Syd Kitson, a former NFL football player and real estate developer, set out to do both at the same time. The result was a community in southwest Florida called Babcock Ranch. This week on How I Bu…
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Marvin Ellison took the tough jobs nobody wanted, and it got him from retail security guard all the way to CEO of two Fortune 500s. Now, when things are precarious, companies like JCPenney and Lowe's call him in. Marvin Ellison says that limiting failure limits success. Find out exactly what he means in this episode.…
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When Elon Musk posted a video of himself arriving at Twitter HQ carrying a white sink along with the message “let that sink in!” It marked the end of a dramatic takeover. Musk had gone from Twitter critic to “Chief Twit” in the space of just a few months but his arrival didn’t put an end to questions about his motives. Musk had earned a reputation …
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Diplo: His Creative Journey from Making Sandwiches at Subway to Making Hits with Bieber and Beyonce
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Diplo is one of the most successful and influential DJ/producers working today. How did he get here? This episode traces his rise from nomadic childhood, to spinning records while working at a movie theater and zoo, to his big break that was years in the making, to performing in front of tens of thousands of fans and generating billions (yes, billi…
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When Fokke de Jong started selling suits out of his dorm room in Amsterdam in the late 90's, he wasn’t planning on becoming the next Tom Ford—he just wanted to supply luxury suits at an affordable price. But he was so successful that around 2000, Suitsupply went from his side hustle to his full-time gig. Fokke sourced the best fabrics and productio…
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Lily Hevesh never could have imagined that the videos of domino tricks she started posting for fun at 10 years old would eventually evolve into a thriving business. Fast forward to today and Lily’s YouTube channel, Hevesh5, has almost 4 million subscribers. Her videos, which showcase the toppling of countless intricately designed domino setups, hav…
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When Gap was failing, Mickey Drexler didn't just increase sales. He made it into a pop culture staple of the 80s and 90s. But that wasn't enough to keep him from getting fired. At his next job, he was not just the CEO. He bought stock with his own personal money to bolster J.Crew.
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Rainn Wilson: “The Office” Star on His Awkward Childhood, The Joy of Being Dwight Schrute, and His Mission to Make Us More Mindful
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Actor Rainn Wilson is best known for playing Dwight Schrute on "The Office," but in recent years he has become a mental health and spirituality advocate through his books and production company, SoulPancake. He joins Guy to talk about the deep anxiety he faced as a young actor, his ensuing search for inner peace, and why he believes performing can …
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Peter Sterios discovered yoga by accident when he was in college, and wound up—also by accident—launching a multimillion-dollar business around it. He used yoga to ease neck strain and loosen his hamstrings, but eventually became a serious practitioner and teacher, running his own studio in central California. In the late 1990’s, before the prolife…
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