최고 Greenbook 팟캐스트 (2024)

1
135 - Insights in the Cloud: Microsoft’s Barry Jennings on B2B Research and the Power of AI 36:40

3d ago36:40

36:40

In this episode, Karen Lynch sits down with Barry Jennings, Director of Cloud and Commercial Business Planning Insights at Microsoft, to explore the fascinating world of B2B research and its intersection with cutting-edge AI technologies. Barry shares insights from his extensive experience at Microsoft, Dell, and BlackBerry, providing a behind-the-…

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134 - Unpacking Programmatic Sampling with JD Deitch: Challenges, Innovation, and the Future of Research 53:35

10d ago53:35

53:35

In this episode, JD Deitch, veteran market researcher and advisor, joins us to dive deep into the complexities of programmatic sampling, data quality, and the evolving role of AI in research. We discuss how the "enshittification" of sampling has impacted the participant experience and what innovative solutions are emerging to address these challeng…

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133 - Navigating Uncertainty: Scenario Planning with Kerry Group’s David Deeley & Brian Short 35:22

24d ago35:22

35:22

In this episode of The Greenbook Podcast, host Karen Lynch is joined by David Deeley, Senior Insights Manager, and Brian Short, Consumer Insights Specialist, from Kerry. Together, they discuss the importance of scenario testing to tackle uncertainty in the food and beverage industry. Drawing from their presentation at IIEX Europe, David and Brian e…

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132 - Empowering Women in Research with Michelle Andre & Jessica Sage from WIRe 33:56

1M ago33:56

33:56

In this inspiring episode of The Greenbook Podcast, host Karen Lynch chats with Michelle Andre, Managing Director, and Jessica Sage, Marketing Director, of WIRe (Women in Research). Michelle and Jessica share the impact of WIRe’s programs on advancing women’s careers within the market research industry, from global networking events to targeted men…

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131 - How PepsiCo and Zappi Reimagined Consumer Data with Stephan Gans and Ryan Barry 50:20

1M ago50:20

50:20

In this episode, Lenny Murphy welcomes Stephan Gans, SVP Chief Insights Analytics Officer at PepsiCo, and Ryan Barry, President at Zappi, to discuss the launch of their new book and their transformational partnership that’s reshaping the consumer insights industry. Together, they dive into how PepsiCo and Zappi collaborated to transform the insight…

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130 — Wealth & Purpose: The Transformation of the American Dream with Robert Moran 28:53

2M ago28:53

28:53

In this episode of the Greenbook Podcast, host Lenny Murphy speaks with Robert Moran, a market research and public opinion expert, about the evolving concept of the American Dream and its impact on businesses. Robert shares insights from his career in political polling and consulting at Brunswick Group, explaining how the American Dream has shifted…

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129 — IIEX LATAM Recap: Exploring the Intersection of Tech, Culture, and Insights 39:03

2M ago39:03

39:03

In this episode of the Green Book Podcast, Lenny Murphy and guest Rafa Cespedes recap the IIEX LATAM event, discussing the growth of the insights industry in Latin America and the impact of fostering innovation and cross-pollination between Latin American and U.S. markets. They explore how technology, including AI, has transformed the industry, whi…

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128 — Packing Smarter: AI, Research, and the Evolution of Away’s Soft Side Luggage 49:11

2M ago49:11

49:11

In this episode of the GreenBook Podcast, host Karen Lynch sits down with Jennifer Lien, UX Research Lead at Away, and Aaron Cannon, CEO and Co-Founder of Outset AI, to explore the collaborative journey behind Away's new soft side luggage line. They dive into how AI and user research came together to inform the product’s design, focusing on key ins…

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127 — On the Radar: Future-Proofing Travel with Lufthansa’s Strategic Intelligence 39:43

2M ago39:43

39:43

In this episode of the Greenbook Podcast, host Karen Lynch sits down with Tino Klähne, Director of Strategic Innovation and Intelligence at Lufthansa Innovation Hub, to explore how his team is shaping the future of travel. Tino discusses how they use strategic intelligence to spot emerging opportunities and threats, employing cutting-edge tools lik…

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126 — Listen Labs’ Path to Winning the Greenbook Insight Innovation Competition 33:45

3M ago33:45

33:45

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Alfred Wahlforss, co-founder of Listen Labs and recent winner of Greenbook’s Insight Innovation Competition. Alfred shares how Listen Labs is transforming the world of qualitative research through AI-powered moderators, enabling brands like Google and Nestlé to gain meaningf…

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125 — Innovation in Every Step with Nestlé’s Ritanbara Mundrey 38:28

3M ago38:28

38:28

In this episode, Karen Lynch sits down with Ritanbara Mundrey, Global Head of Innovation and Insights at Nestlé Dairy, focusing on how innovation drives business growth. Ritanbara shares her expertise on navigating the complex world of product innovation, from identifying emerging consumer trends to fostering cross-functional collaboration that tur…

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124 — Building Global Standards in Qualitative Research: Martha Llobet on AQR’s Vision 36:27

3M ago36:27

36:27

In this episode of the GreenBook Podcast, host Karen Lynch sits down with Martha Llobet, CEO of Q2Q Global and board member of the Association for Qualitative Research (AQR). Martha shares her journey from quantitative to qualitative research, highlighting the deeper insights qualitative offers and the importance of cultural interpretation in globa…

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123 — The Politics of Polling: A Deep Dive with Clifford Young 44:09

3M ago44:09

44:09

What should we really make of the political polls that dominate the headlines? In this episode of the Greenbook Podcast, hosts Lenny Murphy and Karen Lynch sit down with Cliff Young, President of Polling and Societal Trends at Ipsos, to explore the complexities and significance of political polling. The conversation delves into the challenges polls…

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122 — AI and the Art of Asking Better Questions: A Conversation with Seth Minsk 38:54

4M ago38:54

38:54

In this episode of the Greenbook Podcast, host Lenny Murphy is joined by Seth Minsk, principal of Finish Line Insights, for a deep dive into the evolving role of insights professionals in the age of AI. Seth shares his unique journey from his early days in research to leading global insights for brands like Allegra and Advil at Sanofi, and now help…

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121 — Data at Scale: How Walmart Luminate Powers Retail Innovation with Mark Hardy 37:49

4M ago37:49

37:49

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Mark Hardy, head of Walmart Data Ventures, to explore how Walmart is harnessing the power of first-party data to transform retail and enhance customer experiences. Mark shares his journey from the CPG industry to Walmart and discusses the innovative Walmart Luminate platform…

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120 — Polling, Progress, and Pitfalls: An Insights Journey with Angus Reid 42:16

4M ago42:16

42:16

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with market research legend Angus Reid to discuss his extensive career and the evolution of the industry. Angus shares insights on the challenges of modern polling, the impact of AI on research, and the importance of maintaining respondent engagement and data integrity. They also…

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119 — Dare to Be Different: A Conversation with Pravin Shekar 38:54

4M ago38:54

38:54

In this episode of the Greenbook Podcast, host Lenny Murphy sits down with Pravin Shekar, a multifaceted entrepreneur, author, poet, adventurer. The conversation explores Pravin's approach to "unconventional decision making," emphasizing the importance of standing out by thinking and acting differently in business and life. They delve into Pravin's…

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118 — Sparking Your Career with Doug Keith and the ICN 47:56

5M ago47:56

47:56

Join Karen Lynch as she sits down with Doug Keith, co-founder of the Insights Career Network (ICN) and founder of Future Research Consulting, to explore his extensive career in market research and the vital role of ICN in supporting professionals in the industry. Doug shares the origins and mission of ICN, its rapid growth to 1,700 members, and the…

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117 — Cutting Through the Noise: Ensuring Data Quality in AI-Driven Research with Dynata 41:25

5M ago41:25

41:25

In this week's episode of the Greenbook Podcast, host Lenny Murphy sits down with Steven Millman, Global Head of Research and Data Science at Dynata, to delve into the current landscape of data quality in online surveys and the transformative role of AI in market research. Steven shares insights on how Dynata ensures high data integrity, combats su…

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116 — Redefining Teamwork in Analytics with Nick Graham of Mondelez 45:35

5M ago45:35

45:35

In this episode of the Greenbook Podcast, host Karen Lynch engages in a compelling conversation with Nick Graham, the SVP Global Head of Insights and Analytics at Mondelez International. They dive into Nick’s extensive career journey and his pivotal role in leveraging data to guide strategic decisions at Mondelez. Nick discusses the delicate balanc…

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115 — So What, Now What?: Stan Sthanunathan's Guide to Actionable Insights 37:26

5M ago37:26

37:26

In this episode of the Greenbook Podcast, host Lenny Murphy chats with industry legend Stan Sthanunathan, renowned for his impactful roles at Coca-Cola and Unilever. Stan shares pivotal moments that shaped his career, emphasizing actionable insights and what that truly means in a world of abundant data. He discusses his transition to founding iGeni…

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114 — Humanizing Data: Joyce Chuinkam’s Approach to Empathy and Authenticity in Market Research 50:13

6M ago50:13

50:13

In this episode of the Greenbook Podcast, host Lenny Murphy welcomes Joyce Chuinkam, Senior Research Manager at Talk Shoppe and a 2024 Greenbook Future List Honoree, to discuss her diverse background and experiences in market research. Joyce shares her journey from politics to entertainment, legal, and now market research, highlighting her extensiv…

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113 — Good Team, Bad Team: Transforming Team Dynamics with Sarah Thurber and Blair Miller 43:40

6M ago43:40

43:40

What makes a team truly effective? In this episode of the Greenbook Podcast, Karen Lynch hosts Sarah Thurber and Blair Miller from FourSight to explore the science of building effective teams. They discuss the FourSight Thinking Profile, which identifies four thinking styles—clarifying, ideating, developing, and implementing—and how these styles ca…

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112 — Empathy in Analytics: Stephan Gans on Understanding Consumers at PepsiCo 34:37

6M ago34:37

34:37

In this episode of the Greenbook Podcast, host Karen Lynch interviews Stephan Gans, SVP Chief Insights and Analytics Officer at PepsiCo. They explore Stephan's career path from marketing at Unilever to leading global consumer insights at PepsiCo, emphasizing the integration of analytics, capability building, and the importance of empathy in underst…

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111 — Bianca Johnston on Elevating Research, Her Journey from Shopify to Educational Leadership 29:00

6M ago29:00

29:00

What are the key skills researchers need to thrive in today's fast-paced market? In this episode of the Greenbook Podcast, host Lenny Murphy welcomes Bianca Johnston, who shares her journey from a hybrid research and marketing role at Shopify to launching her own research consulting and education company. Bianca discusses the importance of bridging…

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110 — Emotional Insights for E-commerce Excellence: Lessons from Snapdeal's Rasika Mathur 34:21

7M ago34:21

34:21

How do hidden dynamics fuel successful e-commerce strategies? In this episode of the Greenbook Podcast, host Karen Lynch engages with Rasika Mathur, Head of Consumer Insights at Snapdeal. Rasika delves into her extensive career, highlighting her expertise in understanding consumer behavior and her journey in the industry. She shares her passion for…

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109 — Unlocking Market Potential through White Space with Tulika Chikersal 36:31

7M ago36:31

36:31

How do leading companies turn market insights into innovative products that resonate with consumers and drive long-term success? In this edition of the Greenbook Podcast we join you live from IIEX North America, host Karen Lynch welcomes Tulika Chikersal, the global lead for innovation insights at Post. Tulika shares her journey from agency roles a…

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108 — MRX Pulse Check: Unpacking IIEX North America 2024 with Karen Lynch & Lenny Murphy 24:43

7M ago24:43

24:43

Step into the forefront of innovation with key takeaways from IIEX North America 2024 In this episode of The Greenbook Podcast, join hosts Karen Lynch and Lenny Murphy as they dive into the vibrant happenings at IIEX North America 2024. Karen, who attended the event, shares her experiences of the energetic atmosphere, driven by a mix of familiar fa…

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107 — Packaging, Innovation, & Launching Insights at Olly with Liz Raukohl 38:11

8M ago38:11

38:11

How does Olly use consumer insights to craft products that stand out in the crowded wellness market? In this episode of the Greenbook Podcast, host Karen Lynch interviews Liz Raukohl, Director of Insights at Olly—a vibrant vitamin and supplement brand celebrated for its consumer-friendly and innovative packaging. Liz shares her career journey from …

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106 — Charting the Conjoint Frontier: Steve Cohen's Legacy in Market Research 43:44

8M ago43:44

43:44

How did conjoint analysis revolutionize market research? In this episode of the Greenbook Podcast, host Lenny Murphy interviews Steve Cohen, founder and CEO of In4mation Insights and a notable figure in market research. Steve recounts his pioneering work in developing methodologies like choice-based conjoint and MaxDiff, detailing his career from e…

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105 — Paths Unseen: Tracing Future List Honoree Belinda Brown's Career in MRX 31:39

8M ago31:39

31:39

Unexpected paths often lead to the most rewarding destinations In this enlightening episode of the Greenbook Podcast, host Karen Lynch is joined by 2024 Future List Honoree Belinda Brown, Director of Marketing and Business Development at Gazelle Global. Belinda shares her journey from aspiring clinical psychologist to influential market researcher,…

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104 — Science, Surveys, and Stories: Maria Muccioli on Revolutionizing Patient Care 30:31

8M ago30:31

30:31

The human element of research is vividly brought to life in the realm of healthcare and patient data. In this episode of the Greenbook Podcast, host Lenny Murphy engages in an inspiring conversation with Maria Muccioli, one of the honorees on the 2024 Greenbook Future List. Maria shares her captivating journey from her early days in Russia to her r…

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103 — The Next Wave: Empowering Market Research's Emerging Talents with Colson Steber 34:52

8M ago34:52

34:52

How can nurturing emerging talents catalyze groundbreaking innovations? In this enlightening episode of the Greenbook Podcast, Lenny Murphy sits down with Colson Steber, Co-CEO of Qlarity Access, to explore the remarkable evolution from Communications for Research to the rebranded powerhouse Qlarity Access. As proud sponsors of the 2024 Greenbook F…

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102 — Changing Lenses: Reframing Research for Deeper Insights and Wider Impact with Jasmin Goodman 32:13

9M ago32:13

32:13

From the ivy-covered walls of academia to the front lines of societal impact, discover how one visionary is translating research into tangible change. Join Karen Lynch in an inspiring conversation with Jasmin Goodman, a trailblazer in qualitative research and a 2024 Future List honoree, on this week's episode of the Greenbook Podcast. Jasmin, the v…

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101 — Nourishing Joy: How General Mills Infuses Happiness into Food with Matt Thell 34:52

9M ago34:52

34:52

What does that cheesy, orange dusting on Cheetos do for our system 1, system 2 thinking? In this engaging episode of the Greenbook Podcast, Matt Thell, Senior Strategy Manager of Global Marketing and Organization at General Mills, shares insights into the Nourishing Joy project, which aims to integrate joy into adult food consumption. Delving into …

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100 — The Melody of Inclusion: Tackling Accent Bias with Aïcha Ly 35:01

9M ago35:01

35:01

What does it take to ensure every voice, regardless of its accent, is valued and heard? In this episode of the Greenbook Podcast, we welcome guest Aïcha Ly, Founder of SITB and Head of Consumer Insights at Opensignal, to discuss the impact of accent bias in professional and personal settings. Aïcha, originally from Senegal and now a strategic insig…

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99 — Innovating at the Edge: A Visionary Leap into Tomorrow with Kyle Nel 38:26

9M ago38:26

38:26

How does one navigate the delicate dance between groundbreaking innovation and the practical realities of bringing those ideas to life? In this week's episode we sit down with innovation powerhouse Kyle Nel, whose remarkable journey has taken him from leading Innovation at Lowe's Home Improvement, pioneering VR/AR, and launching 3D printers into sp…

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98 — Data-Driven Disruption: Athletic Brewing's $500M Triumph with CEO Bill Shufelt 28:59

10M ago28:59

28:59

What can we learn from this $500M NA Beer company? In this episode of the Greenbook Podcast, Bill Shufelt, co-founder and CEO of Athletic Brewing, shares the inspiring journey and vision behind his non-alcoholic craft beer company. From a personal lifestyle choice sparking a groundbreaking business idea to the company's swift rise in the non-alcoho…

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97 — The Price of Precision: Exploring Costs and Quality in Surveys with Karine Pepin 35:55

10M ago35:55

35:55

At an average of $0.72 per hour for survey participants, what does this mean for the quality of your data and the insights you depend on? In this episode of the Greenbook Podcast, we sit down with Karine Pepin, a standout author and market research aficionado, to explore the intricacies and challenges of data quality in the industry. With a rich ba…

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96 — Back to the Futurist: An Insights Journey Beyond Tomorrow with Ari Popper 38:30

10M ago38:30

38:30

What do futurists see on the horizon? A world where imagination and innovation converge to create tomorrow's reality. In this episode of the Greenbook Podcast, we sit down with Ari Popper, the founder and CEO of SciFutures, to explore the intriguing intersection of science fiction and corporate innovation. Popper delves into the unique approach of …

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95 — Versatile Visions: Bridging Ads, Research, and Academia with Mark Truss 39:41

11M ago39:41

39:41

Personalized advertising: a boon or a bane in the AI era? In this episode of the Greenbook Podcast, we are joined by Mark Truss, Chief Research Officer at VML, who shares his journey from vendor research to advertising agency work, highlighting the distinct methodologies of each sector. Mark discusses the evolving landscape of analytics and researc…

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94 — Endurance and Insight: Research Resilience with Ray Poynter 43:14

11M ago43:14

43:14

What do ultramarathons and market research have in common? In this episode of the Greenbook Podcast, we sit down with ESOMAR president, Ray Poynter, who shares his intriguing journey from a computer programmer in to a forerunner in online and social media research. Ray discusses the significant industry shift towards more in-house client research, …

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93 — Riding the Waves of Technological Hype: A Market Research Journey with Edward Appleton 42:58

11M ago42:58

42:58

As waves of technological hype crash upon the shores of the market research industry, how do we navigate the promises of revolution while maintaining a healthy skepticism? In this episode of the Greenbook Podcast, we are joined by Edward Appleton, who discusses the impact of technology, and the enduring importance of human skills in interpreting da…

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92 — Beyond the Surface: Navigating the Depths of User Research with Steve Portigal 41:41

11M ago41:41

41:41

What does it take to turn conversations into compelling user insights? In this engaging episode of the Greenbook Podcast, esteemed user researcher and author Steve Portigal joins us to discuss his book "Interviewing Users: How to Uncover Compelling Insights." He delves into the evolution of user research, highlighting the critical distinction betwe…

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91 — Best Of: Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers 46:19

11M ago46:19

46:19

As we head into 2024 we wanted to revisit an audience favorite from this past year! How will generative AI and synthetic audiences shape the landscape of qualitative research? In this episode, President of Sago, Isaac Rogers joins us to explore the changing face of qualitative research and the need for more engaging and innovative research designs.…

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90 — A Year In Review: A Recap of Consumer Insights in 2023 with Jenn Mancusi 42:46

12M ago42:46

42:46

What did we see in 2023, and what can we expect in 2024? In this week’s episode, we’re excited to welcome Jenn Mancusi for an comprehensive exploration of the past year in the market research industry. We delve deep into the critical shift from internal to customer-led KPIs and discuss the increasing need for customer-centric approaches. Join us as…

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89 — The Researcher's New Toolkit: Navigating Future Trends with Clorox’s Anna Conte 32:29

1y ago32:29

32:29

Hear from one brand side leader who is strengthening her research with AI. In this week's episode our guest, Anna Conte, Associate Director of Human Insights at Clorox Canada, joins us for an insightful exploration tailored for market research professionals. We kick off the episode by diving into Anna's extensive background in psychology and her im…

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88 — QRCA's Leap into AI-Driven Research with Lauren Isaacson 38:56

1y ago38:56

38:56

How does AI change the game for qualitative research? Join us in this episode as Lauren Isaacson, president of the QRCA, guides us through the evolving landscape of qualitative research in the age of AI. Lauren discusses the irreplaceable role of qualitative researchers in capturing insights beyond AI's reach, the synergy between UX and qualitative…

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87 — GRIT Report in Focus: Forsta's Take on a Tech-Driven Future 44:03

1y ago44:03

44:03

What does the GRIT report tell us about the next big leaps in MRX? In this episode of the podcast, Manny Rodriguez and Anthony Samarasekera from Forsta join us for an in-depth conversation about market research trends and challenges, as highlighted in the Greenbook GRIT report. They delve into the impact of artificial intelligence (AI) and technolo…

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86 — Thinking in Paradoxes: Disruptive Insights with Chris Kocek 44:09

1y ago44:09

44:09

Could embracing contradictions be the missing puzzle piece in your insight-building journey? This week's episode features an enlightening conversation between Karen and Chris Kocek, the author of "Any Insights Yet?". They explore the unconventional methods of insight-building highlighted in his book, focusing on the need to challenge traditional re…

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