최고 Freedom From Fear 팟캐스트 (2025)

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#9: 3 Steps to Launch Your Business TODAY 42:09

5d ago42:09

42:09

Be a person of action and officially start your business today with these easy steps: File articles of organization Obtain an EIN Open a business bank account Starting a Business: 3 Steps to Do Today Matt and Chris Reynolds discuss the essential steps to starting a business, emphasizing the importance of taking action and not just acquiring knowled…

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#8: How Two Brothers Built Their Business from Scratch 52:43

12d ago52:43

52:43

Starting a business feels risky, overwhelming, and downright scary—but it doesn’t have to be. In this episode of the *Build Your Business Podcast*, brothers Matt and Chris Reynolds draw on nearly 40 years of combined experience to reveal how they went from fear to freedom in their entrepreneurial journeys. Discover practical steps to balance your d…

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#7: Get Lean! Mastering Financial Management for Business Owners 1:08:13

19d ago1:08:13

1:08:13

You are responsible for the financial health of your business, so you must have a good handle on your business's finances. This includes understanding basic business metrics that matters, using leading indicators, and ensuring a profitable business. We walk you through mastering financial management for business owners. Have a Good Handle on Your B…

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#6: Why You Should Bootstrap Your Business 1:09:05

26d ago1:09:05

1:09:05

Matt and Chris discuss the merits of bootstrapping a business versus seeking external funding. Why You Should Bootstrap Your Business: 3 Levers to Pull A business owner has 3 levers to pull to push the gas pedal: time, effort, and money (or capital). Early on, you need to maximize time and effort and use the company's revenue to build the budget. T…

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#5: Is My Idea a Passion or Potential Business? 54:21

1M ago54:21

54:21

Not everyone is cut out to be an entrepreneur, but you might be. If you're a great technician and want to start a business, you will have to become a good manager and owner to run a successful business. Passion Project or Potential Business: Master Your Craft Matt and Chris stress that in order to run a successful business, you have to learn how to…

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#4: Essential Tools for Productivity & Quality of Life 1:14:19

1M ago1:14:19

1:14:19

Essential Tools for Productivity: Time Saving Products, Services, & Hacks For both Matt and Chris, noise-cancelling headphones help them focus, at home or on the road, and get important and urgent work done efficiently. Matt loves the Jabra elites Chris loves Sony's over ear headphones Too many look myopically to save money, when they eat up too mu…

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#3: People Follow People: Building a Founder Brand 41:21

2M ago41:21

41:21

Building a compelling Founder Brand rooted in authenticity and storytelling can help entrepreneurs attract clients and grow their businesses. Follow these actionable strategies for overcoming fear, creating consistent content, and shifting focus from price to value to stand out in a crowded market. The Concept of Founder Branding People connect wit…

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#2: Focus on Value Delivered not Price: The Value-Driven Entrepreneur 39:59

2M ago39:59

39:59

Focusing solely on price can lower the value you receive, cost you money, and harm your business. As a business owner pricing your services, you do not want to be on the low-end of the available prices. In this episode of the Build Your Business podcast, Matt and Chris Reynolds dive into why focusing solely on price can ultimately harm your busines…

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#1: 6 Non-Negotiables to 10x Your Productivity 53:24

2M ago53:24

53:24

10x your productivity with these 6 non-negotiables. Building these habits into your daily routine increases your output & effectiveness. 10x Your Productivity Habit #1: Work When Everyone Else Sleeps Working when everyone else sleeps gives you an edge over your competitors and gives you time to knock out urgent work and complete deep work without i…

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#87 - Choose Hard Things with Cody McBroom (Legacy Episode) 43:40

2M ago43:40

43:40

Choose Hard Things: The Transforming Power of Fitness Cody had been an overweight youth but decided to begin to take his health and fitness seriously. When he wedded his nascent health and fitness journey with a passion for learning as he changed his major in college, he never looked back and pursued a career as a strength and nutrition coach. Cody…

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#86 - Transitioning Clients Online (Legacy Episode) 38:43

2M ago38:43

38:43

Moving Your Personal Training Clients Online: Online Coaching Business Model Successfully transitioning your clients from in-person to online makes a ton of sense for your quality of life and business model as a strength coach. The biggest value of in-person training comes primarily during those initial sessions, when often drastic technique change…

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#85 - Time Audit (Legacy Episode) 29:11

2M ago29:11

29:11

Time Audit: Why It Matters – Know Where Your Time is Going You are your biggest time waster. You may feel that others (e.g. your boss, kids, etc.) waste most of your time, but a couple things in response to this notion of your. One, you cannot fully control these things. Two, insofar as you can control them, it often comes with how you react to the…

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#84 - Don't Be Lazy (Legacy Episode) 22:23

3M ago22:23

22:23

Don’t Be Lazy: You Can Do More Most people do not do enough. The evidence for this is all the time people waste performing non-important, unurgent tasks such as watching TikTok, doom-scrolling through Twitter, or binge-watching Netflix. Do not build walls around your time that should not exist. “It’s unhealthy to work on the weekend” or “I deserve …

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#83 - How to Pick Your Battles (Legacy Episode) 20:09

3M ago20:09

20:09

Pick Your Battles: Cool, Calm, Collected Someone in the All In conference Matt, Niki, Andrew, & Josh recently attended said “that’s below my line.” What does this mean? It means certain things should be below “your line” that stirs up your anger. Of course, anger is an emotion, and emotions arise sometimes whether you want them to or not. That bein…

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#82 - From Client to Coach (Legacy Episode) 35:48

3M ago35:48

35:48

Client to Coach: Fitness to Strength Barbell Logic has identified a somewhat typical progression among a cohort of its clientele. These folks go from fan to strength client to Academy client to coach using TurnKey Coach. Micaela Bickel followed this path. She began more in the fitness space, programming circuits and endurance. Barbells were sprinkl…

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#81 - Avoid and Identify Burnout (Legacy Episode) 26:22

3M ago26:22

26:22

Burnout: Definition & Identification This is a state of emotional, physical, and mental exhaustion. It comes from doing too much for too long, especially too many urgent things. Some people have performed some great feats of endurance in their lives, but they often focus on the important, not the urgent. You will experience a lack of desire to work…

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#80 - When to Break the Rules (Legacy Episode) 20:21

3M ago20:21

20:21

When to Break the Rules: Increase Speed & Decrease Costs In many industries and organizations, there are general guidelines, rules, or ways of doing things. You may learn, early on, that generally, for example, employees should have one manager only or that you should never divide your forces in the face of a larger force. Great victories and advan…

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#79 - How to Leverage Education (Legacy Episode) 25:38

3M ago25:38

25:38

Leverage Education: Put Insights Into Action As a Content Consumer You almost certainly consume content in some form. Free or cheap content abounds: podcasts, social media, YouTube, reels, articles, books, audiobooks. You should be consuming and encountering meaningful, challenging, useful content. You should constantly be learning. That being said…

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#78 - Strength Training at West Point (Legacy Episode) 55:06

3M ago55:06

55:06

Strength Training at West Point: Simple, Hard, Effective Greg Hess is an instructor and athletic trainer at West Point. In this role, he has a host of responsibilities, including immediate treatment of injuries, overseeing mandatory physical training of all cadets during their cadet basic training, and leading an elective course on compound barbell…

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#77 - How to Develop Better Metrics (Legacy Episode) 15:46

3M ago15:46

15:46

Not All Metrics Are Created Equal: TTIs & KPIs Two main categories of metrics exist to help measure progress toward strategic goals and gauge the health of the company: targets to improve (TTIs) and key performance indicators (KPIs). TTIs are your top set of metrics, which have to directly impact your strategic priorities. Your strategic priorities…

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#76 - Struggling to Identify Your Core Values (Legacy Episode) 13:51

3M ago13:51

13:51

Struggling to Identify Your Core Values!? Matt has heard that, despite his discuss on developing and defining your core values, and its importance, many are still struggling on how to actually get this done. Matt was working with leadership at Barbell Logic years back on a business trip, and he and the team identified that they needed to work to id…

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#75 - Prioritize Thinking (Legacy Episode) 25:25

3M ago25:25

25:25

Prioritize Thinking: The Importance of Thinking Taking time out to think matters. Why? As Matt has discussed in recent podcasts, and his his upcoming book Undoing Urgency, we need to set up habits and systems in our life that help us actually spend time with the most important things in our life. How do we spend time with these most important thing…

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#74 - When to Embrace Urgency (Legacy Episode) 21:37

3M ago21:37

21:37

When to Embrace Urgency: The Occasional, Short-Term Galvanizing Power of Urgency Woah, I thought we were about Undoing Urgency!? Well, typically, yes. This is one of those rules that serves you well most of the time. You want to avoid useless or counterproductive urgency. If you fail to get out of the knife fight of the urgent, you cannot take care…

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#73 - When the Important Becomes Urgent (Legacy Episode) 29:01

3M ago29:01

29:01

When Important Becomes Urgent: Faith, Family, Fitness Those things that are important but not urgent, such as family, health, and religion, can become urgent when unattended to (or minimally attended to) long enough. You find yourself bickering with your spouse or family more than normal, clothes unable to fit and feeling physically and mentally wo…

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#72 - Gratitude (Legacy Episode) 29:25

3M ago29:25

29:25

Extreme Gratitude Matt goes through and thanks many of the people that have helped bring him and Barbell Logic to the point it is today. Having just submitted the book to Forbes, about to go on vacation, and halfway through the year, Matt takes time to thank the people who matter to him. He recommends doing this if you have not. We want to apprecia…

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#71 - How to Write a Book (Legacy Episode) 44:05

3M ago44:05

44:05

How to Write a Book: Tips & Tricks for the Process Matt has been writing a book for Forbes with Nick as the editor. This process has worked especially well, as it has allowed Matt to do what he does best: verbally process ideas and tell stories. Nick has been able to use his strength, of writing and editing to ensure not just correctness of grammar…

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#70 - Transitioning to TurnKey Coach (Legacy Episode) 37:45

3M ago37:45

37:45

Transition to TurnKey Coach: In-Person to Online Anthony Diehl is a highly successful coach, who provides both strength & conditioning coaching as well as nutrition coaching for clients. As with most coaches, he began fully in-person and began to experiment with online coaching. Online coaching, however, comes with many frustrations and inefficienc…

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#69 - The Flywheel not the Funnel (Legacy Episode) 33:06

3M ago33:06

33:06

The Flywheel Not the Funnel for Marketing Success Matt discusses two different analogies when it comes to marketing and acquiring clients. The traditional paradigm is the funnel. This idea is not wrong, but fails to emphasize certain aspects of successful marketing. Generally, you create a funnel to capture as many leads as you can, they build trus…

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#68 - Road Trip Analogy (Legacy Episode) 28:25

3M ago28:25

28:25

Road Trip Analogy Matt shares an analogy he picked up from Niki Sims regarding how long-term goal achievement is like a road trip. Your destination is the desired end state. You envision where you want to go first. Before you set out or plan your route, you must know where you are going. You next decide on your route. Maybe you want to get there as…

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#67 - Introduction to Undoing Urgency (Legacy Episode) 19:48

3M ago19:48

19:48

Introduction to Undoing Urgency Ryan Matt Reynolds reads the introduction to his forthcoming book Undoing Urgency, which will be available for pre-sale on Amazon in August 2024. Forbes is publishing this book. Nick Soleyn, Barbell Logic’s editor-in-chief, has been critical to the writing and editing of this book, making Matt’s ideas and thoughts mo…

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#66 - When to Hire Out (Legacy Episode) 23:59

3M ago23:59

23:59

When to Hire Out: The Eisenhower Matrix The Eisenhower Matrix groups tasks into 4 categories: Not urgent and not important Urgent, not important Not urgent, important Urgent and important Urgency deals with a close due date. These tend to be someone else’s priority (bills, taxes, work tasks, household chores). Important tasks are important to you. …

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#65 - Take a Break! (Legacy Episode) 5:47

3M ago5:47

5:47

Take a Sabbath! Rest, Recharge, Refresh If you are like Matt, someone who works long days, enjoys work, and can tend to overdo work and grind yourself away, you need to take a day off. This does not necessarily mean you do nothing. If your job involves mental work, you might do some manual labor and turn off your phone. If you read, you might read …

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#64 - When and How to Swing for the Fences (Legacy Episode) 29:26

3M ago29:26

29:26

Swing for the Fences! – Aggressively Pursue the Urgent & Important A single decision or event can change the course of your life. Regardless of life, philosophy, or religion, this is true. When presented with a big opportunity, you need to swing for the fences. Hyperfocus your life and efforts on this. This is when urgent and important overlap. Thi…

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#63 - Enjoy the Pursuit of Your Goals (Legacy Episode) 18:45

3M ago18:45

18:45

Enjoy the Pursuit Not the Outcome We find joy in the pursuit of hard things. The process of doing hard things refines us, not the outcomes. Jasen Huang shares how he would not do it again if he could do it again. He did not know how hard it would be but often asks, “How hard can it be?” Andrew Schulz discusses with Joe Rogan how Joe enjoys hard thi…

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#62 - Uniquely Hard, Uniquely Successful (Legacy Episode) 11:04

3M ago11:04

11:04

Uniquely Hard, Uniquely Successful If you set challenging goals, expect (and demand) hard efforts. Alex Hormozi said on the Modern Wisdom podcast, the following: When things get hard, this is where most people stop. And this is why they don’t win. And hard feels shitty. This is what hard feels like. And this is why most people can’t do it. People w…

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#61 - MED Coaching Beyond Programming (Legacy Episode) 26:50

3M ago26:50

26:50

Applying MED to Coaching Beyond Programming (Some Principles) Matt and Scott developed the principles of MED programming, which approached programming by keeping as many variables constant as possible. Change as little as possible. This does not mean easy. Simple and hard is wildly ineffective. The approach focuses on intelligent resource allocatio…

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#60 - How to Quit Your Safe Job (Legacy Episode) 23:50

3M ago23:50

23:50

When Should I Leave My “Safe” Job? – There Is No Safe Job Totally safe, secure jobs do not exist. If you’re an employee, whether it be at a small or big company, you could lose your job for countless reasons outside your control. If you work in the government, a shutdown or change in law could spell the end of your job. Furthermore, even if you hav…

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#59 - Online Coaching Success Story (Legacy Episode) 41:31

3M ago41:31

41:31

Online Coaching Success Story: Before Coaching Adam Skillin worked various jobs, including banking, but always knew he did not want to go down the typical 9-5 path. Adam lives and grew up in New Jersey. He worked in the banking industry and also did various jobs including bartending. More than once he picked a job that did not align with good macro…

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#58 - Be Reliable as a Person and Business (Legacy Episode) 22:19

3M ago22:19

22:19

Reliability Costs Nothing – Integrity over Time Andrew Jackson shared his value equation a couple years ago, which includes ability, integrity, and benevolence. Reliability is essentially integrity over time. Do you show up each time, on time, and do the thing you said you would do. This costs no money. It takes time and effort. It means you will s…

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#57 - How to Define Your Core Values (Legacy Episode) 25:51

3M ago25:51

25:51

Defining Your Core Values: Brainstorming & Reflecting Matt discusses how to identify and list your core values. These should reflect your personality but also be aspirational. For example, for Matt, quite reflection would not be a core value. He verbally processes ideas, and he would be working against his natural tendencies. Rather, lean into your…

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#56 - When One Teaches Two Learn (Legacy Episode) 18:20

3M ago18:20

18:20

When One Teach Two Learn: Importance of Teaching In order to become an expert coach, or to master any subject, you have to coach, or teach, when it matters. You may have found at some point that you had read or consumed a lot of material on a subject. When you tried to explain it to someone else, the apparent coherent thoughts were not there. Techn…

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#55 - How Dave Tate Built EliteFTS (Legacy Episode) 1:18:58

3M ago1:18:58

1:18:58

Building EliteFTS – Before EliteFTS Both Dave’s dad and grandfather were business owners, who inculcated and demonstrated the value of hard work. Dave helped his dad as a teenager, and his dad stressed the importance of quality products (which Dave has stressed with EliteFTS’ equipment). As a teenager, Dave grew sick and tired of being “beat all th…

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#54 - Build Value Not Status (Legacy Episode) 20:00

3M ago20:00

20:00

Chase Value not Status In a social media world, it can be easy to pursue status. In the world we inhabit, it can always be easy to chase money. Pursue something else. Chase value. Deliver value to your customers. When entrepreneurs talk about opportunities, unless they are discussing some loophole or morally questionable pursuits, they’re talking a…

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#53 - The Excuses That Derail Progress (Legacy Episode) 22:46

3M ago22:46

22:46

Excuses that Derail Progress – Valuable Things are Hard We at Barbell Logic value voluntary hardship. Simple, hard, effective training brings you toward your goals. Voluntary hardship is refining, whereas involuntary hardship may or may not refine someone who experience the difficulty. As we grow and encounter growing challenges, common pitfalls or…

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#52 - Do You Own a Business or a Job (Legacy Episode) 45:37

3M ago45:37

45:37

Job or Business – Should I Own a Business? Not everyone should own a business. Probably, most people should not own a business. It’s not an insult: it’s reality. Owning a business is too much risk and stress for some people. You still may be an excellent coach or technician. You may provide a huge amount of value to your employer or to your custome…

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#51 - New Year's Resolutions (Legacy Episode) 22:24

3M ago22:24

22:24

New Year’s Resolutions Done Well New Year’s resolutions have really been dismissed in recent decades, likely because of the high failure rate they have (especially when you consider fitness or health goals). It’s true, New Year’s resolutions can be done poorly. If this is the only time of year you make big, bold goals and you find yourself never ha…

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#50 - Don't Prioritize, De-Prioritize (Legacy Episode) 24:42

3M ago24:42

24:42

Don’t Prioritize. De-prioritize. Remove Things That Provide No Value If you’re looking to create your GAMEplan, first remove those tasks and goals that do not provide you value. Remove the unimportant and non-urgent. One way Matt has identified these tasks is by how he creates his daily to-do list. He has a to-do list that populates on his tablet o…

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#49 - Coaching is Secondary: Business is Primary (Legacy Episode) 23:23

3M ago23:23

23:23

Coaching is Secondary for Business Success Consider this scenario. Someone becomes an expert in creating a certain craft or providing a certain service. Maybe this is butchery, baking, or candlestick making. Because friends and family love what this person does, their friends and family encourage this person to become a butcher, baker, or candlesti…

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#48 - Know Who You Are (Legacy Episode) 23:30

3M ago23:30

23:30

Know Who You Are You don’t need to have a mission statement, business plan, or core values to begin coaching or even start a business. Get customers now. As your business grows, you should sit down and knock these out. And there really is no better time to complete these then over the holiday season, when work tends to lesson and you look back on t…

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#47 - How to Be All In (Legacy Episode) 21:31

3M ago21:31

21:31

All In! It’s time to be all in. It’s time to execute. It’s time to complete that task or project or goal or dream or aspiration that you’ve been putting off. No more. Of course, you should complete a GAMEplan so you can define your goals, the actions you take to achieve them, and the metrics you use to determine if you’ve succeeded in meeting your …

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