최고 Ebra 팟캐스트 (2024)

1
How to Build Your Brand with Celebrity Endorsements 27:33

2+ y ago27:33

27:33

0:34 Influencer vs Celebrity Marketing 2:12 Celebrity Marketing in Ancient Rome? 5:18 Game-Changing Brand Endorsements 7:27 Why Do Endorsements Work? 11:31 Find the Right Celebrity for Your Brand저자 Neil Verma

1
Branding Wars: Apple vs Facebook 24:04

2+ y ago24:04

24:04

0:30 Brand Rivalries 2:55 Apple v Facebook: Friends Become Foes 7:45 Brand Purpose: The Uncrossable Line 10:48 Facebook Goes on the Offensive 14:36 Apple v Facebook: Lifestyle v Data저자 Neil Verma

1
The Why and How of Building Your Brand Personality 32:16

3y ago32:16

32:16

0:41 Brand Personality 101 2:55 Personality is a Strategy 5:08 5 Dimensions of Personality 8:07 Show Off Your Personality 11:00 Mike’s Organic Case Study저자 Neil Verma

1
The What, Why, and How of Rebranding 27:20

3y ago27:20

27:20

2:06 Burberry’s Downfall 6:24 Rebrands Go Deep 7:59 Do You Need to Rebrand? 15:40 Rebranding for Category Creep 18:05 Ro Rebrand Case Study저자 Neil Verma

1
How to Brand with Positive Psychology in a Negative Time 29:40

3y ago29:40

29:40

3:11 Motivation by Negativity 5:21 Motivation by Positivity 8:18 Is Your Brand a Good Friend? 9:51 The PERMA Model 13:26 A PERMA Case Study저자 Neil Verma

1
How Brand Values Are Easier Established Than Done 27:51

3y ago27:51

27:51

1:06 The 1 Thing Every Brand Needs 8:03 The Peril of Values 14:36 Peloton’s Ad Fail 23:17 Super-Bowl Worthy Purpose 24:35 Advertising Values저자 Neil Verma

1
The Psychology of Online Shopping 30:40

3y ago30:40

30:40

5:56 The 3 Keys of Motivation 8:24 Stage 1 of the Buyer Journey 10:19 Is Your Brand the Solution? 12:27 Understand the Real Problem 19:33 Triggering a Sale저자 Neil Verma

1
Should You Start with Amazon or a Branded Site? 25:57

3y ago25:57

25:57

0:51 Marketplaces Are Evolving 2:35 The Advantage of Marketplaces 4:28 Phase 2 of Marketplaces 9:44 Why This Brand Left Amazon 16:36 Phase 3 of Marketplaces저자 Neil Verma

1
How to Build Your Differentiation in Your DTC Business 30:20

3y ago30:20

30:20

2:15 The DTC Bubble has Burst 4:57 The CAC Illusion 7:40 How Not to Stand Out 10:10 Lessons from the End of DTC 16:49 The Power of Generatives저자 Neil Verma

1
User-Generated Content Lessons from the Video Game Industry 26:55

3y ago26:55

26:55

2:49 The Best Social Proof 8:17 Lessons from Machinima 10:10 Tracking Off-Label Uses 18:18 Do What Nintendon’t 24:07 What Inspires UGC저자 Neil Verma

1
Patenting and Trademarking 25:58

3y ago25:58

25:58

0:34 A Brief History of “Coke” 2:39 Protecting Your Brand 6:29 Trademarks and Patents for eCom 12:02 Understanding Generic Names 15:05 When Trademarks Fail저자 Neil Verma

1
How to Build a Brand with Social Impact 30:00

3y ago30:00

30:00

1:12 Why Social Proof Matters 3:41 Modern Social Proof 7:38 Take the Citizenship Test 9:52 Social Proof and Profits 22:01 The Secret to Social Impact저자 Neil Verma

1
How to Map Your Brand Touchpoints – and Why You Should 30:34

3y ago30:34

30:34

3:59 Defining Touchpoint 6:47 How Many Touches Before Purchase? 8:49 Target Your Touchpoints 14:40 Meaningful Touchpoints 21:12 Touchpoint Mapping저자 Neil Verma

1
Has eCommerce Killed Branding? 28:40

3y ago28:40

28:40

0:38 Are Brands Relevant Online? 3:42 Branding has Evolved 8:16 COVID Has Changed Branding 10:02 eCommerce is the New Wal-Mart 17:25 What Drives Purchases Today저자 Neil Verma

1
The 6 Skills of a Great Digital Marketer 26:03

3y ago26:03

26:03

5:28 Get Beyond Market Research 9:17 Keys to Strong Copywriting 13:54 The Best Sales Trigger 19:03 Don’t be Intimidated by Design 20:43 DIY Creative Thinking저자 Neil Verma

1
Success Seen by eCommerce Behemoths 25:25

3y ago25:25

25:25

2:50 The Edge eComm DTC Brands Found 4:51 eComm’s Early Advantage 13:00 Simplicity as Brand Strategy 17:47 An Open-Source Brand 21:04 The Genius of Bark Box저자 Neil Verma

1
What Does Having an “Authentic” Brand Purpose Really Mean? 23:56

3y ago23:56

23:56

0:41 The 2 Most Overused Buzzwords 7:53 Purpose in Midnight Cowboy 12:49 More Midnight Cowboy Madness 18:23 Authenticity and Method Acting 20:13 Brand Improvisation저자 Neil Verma

1
Brand Strategy Case Study - NASCAR 31:09

3y ago31:09

31:09

10:11 Headlines, NASCAR Style 13:18 Evolve or Die 16:38 NASCAR Gets Creative 22:15 Stores are Invitations 25:42 Content for the Off-Season저자 Neil Verma

1
A Brand By Any Other Name – The Power of Brand Names 25:15

3y ago25:15

25:15

4:03 A Brand Name’s Job 10:18 The Exposure Effect 16:49 Why Metaphors Make Great Names 19:36 Why Kodak Clicked 21:24 The Risky World of Nicknames저자 Neil Verma

1
Why Consumers Choose a Brand – According to Neuroscience 27:54

3y ago27:54

27:54

6:29 Choosing a Brand: Step 1 9:53 Be Top-of-Mind 11:38 Winner Takes All 14:31 Subconscious Messaging 16:12 The Left and Right Brain저자 Neil Verma

1
How to Brand in the Post-COVID Era Part 2 28:00

3y ago28:00

28:00

7:22 The Core COVID Challenge 12:36 Customers Expect More 14:34 The New Buyer’s Journey 19:58 The Key to the Right Message 23:15 Agility Requires a North Star저자 Neil Verma

1
How to Brand in the Post-COVID Era Part 1 27:45

3y ago27:45

27:45

5:07 Branding is Fat 14:58 Brands are Patterns 16:54 “COVID Branding” 20:48 COVID Will Brand You 23:21 Trust Thrives in Uncertainty저자 Neil Verma

1
What eCommerce Brands Can Learn from Apple and Nike 25:11

3y ago25:11

25:11

2:39 What Apple and Nike Know 7:46 Apple’s Emotional Play 9:54 Apple Runs on Simplicity 18:05 Nike Redefines Athlete 20:15 Evolving Essence저자 Neil Verma

1
The History of Branding 30:00

3+ y ago30:00

30:00

3:11 Ancient Branding History 6:57 Why We Need Brands 13:13 The Dawn of Advertising 15:34 From Newspapers to Mad Men 22:21 The Great Brand Reset of eCom저자 Neil Verma

1
The 9 Myths of eCommerce Branding 36:15

3+ y ago36:15

36:15

6:58 Branding vs. Advertising 11:20 A great product isn’t enough 14:28 Brand creatives must be meaningful to work 19:26 Technology hasn’t made branding irrelevant 22:51 Brands are autonomous of industries저자 Neil Verma

1
#4 - A ingratidão e a ira ainda imperam 24:40

5y ago24:40

24:40

Neste podcast, narro um artigo homônimo do site do Ebrael, no qual comento a rejeição irrefletida a toda a herança católica no Ocidente, particularmente nos meios esotéricos.Apoie o Podcast: https://apoia.se/ebrael.