최고 Dive Dig 팟캐스트 (2025)

1
S4 Ep1: Climate Change & Maritime Cultural Heritage: Storm Bombs & Climate Threats 15:15

11d ago15:15

15:15

Professor Lucy Blue asks Dr Colin Breen, Associate Head of School of Geography and Environmental Sciences, Ulster University to outline the issues of climate change and its impact on marine and coastal heritage, in the first of this new Dive and Dig Series that explores this pressing theme. Although the climate has been changing over many millennia…

1
Stalling on Your Website Redesign? Here’s What It’s Costing You! 13:12

2d ago13:12

13:12

In this episode of the Trivera Deep Dive, Chip and Nova step into the Website ER to diagnose a critical condition affecting businesses everywhere—Corporate Indecision Disorder. Every day a company delays a website redesign, they’re bleeding revenue, losing customers, and damaging credibility. But what’s the real cost of waiting? Chip and Nova break…

1
Incremental Retail Media Measurement With Meghan Corroon 30:47

3d ago30:47

30:47

Meghan Corroon is the Co-founder and CEO of Clerdata, a marketing intelligence platform that drives sales. As a data scientist, she has completed data science research for several national governments in Africa. Before co-founding Clerdata, Meghan was the Technical Director for the University of North Carolina at Chapel Hill’s Bill and Melinda Gate…

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SEO vs. GEO: 4 Strategies to Help you Win your Digital Marketing Championship. 13:02

7d ago13:02

13:02

In this episode of the Trivera Deep Dive, Chip and Nova break down the game-changing shift from traditional SEO to Generative Engine Optimization (GEO). AI-powered search tools like ChatGPT and Bing Chat are redefining how businesses get found online, and if you're not optimizing for GEO, you’re missing out on valuable visibility. To stay ahead, yo…

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A Digital Agency Whose Process Sets Them Apart 19:41

10d ago19:41

19:41

Join AI co-hosts Chip and Nova as they explore what makes Trivera’s digital marketing process a true game-changer. In this episode, we dive into the proven strategies, expert collaboration, and attention to detail that set Trivera apart as a digital agency. Featuring case studies from Vrakas CPAs and Rytec High Performance Doors, discover how a wel…

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Strategic Automation of Your Amazon Business With Justin Leigh 34:59

11d ago34:59

34:59

Justin Leigh is the CEO of Workflow Labs, an automation software for eCommerce management. Before founding Workflow Labs, he was the Founder and CEO of Ideoclick, an online marketing services company. Justin began his career as a Product Manager at Amazon and a Senior Product Manager at Microsoft. In this episode… With Amazon updating its platform …

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Mastery Over Madness – How To Avoid AI Tool "Shiny Object Syndrome" 10:14

13d ago10:14

10:14

In this episode of the Trivera Deep Dive, Chip and Nova explore how Trivera strategically navigates the AI hype cycle, avoiding tool overload while maximizing ROI-driven AI adoption. Trivera emphasizes the importance of mastering existing tools over constantly seeking new ones. By deeply integrating AI capabilities within trusted platforms like Hub…

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The TikTok and Social Commerce Episode With Jana Weinstein 36:21

17d ago36:21

36:21

Jana Weinstein is the Director of Social Commerce at Blue Wheel, an omnichannel marketing and operational agency. As a sales leader, she specializes in TikTok Shop, business development, go-to-market strategies, and creator and affiliate marketing. Before Blue Wheel, Jana was the Director of Partnerships for TikTok Shop at Pattern® and managed TikT…

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Generative Engine Optimization (GEO): The Future of Search 13:05

18d ago13:05

13:05

In this episode of the Trivera Deep Dive, Chip and Nova explore Generative Engine Optimization (GEO)—the next evolution of search in an AI-driven world. Traditional SEO focused on ranking higher in search results, but GEO ensures your content is included in AI-generated responses. Join us as we discuss: What GEO is and why it matters How generative…

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The Power of Collaboration, Expertise and Process to Achieve B2B Digital Marketing Success 19:44

24d ago19:44

19:44

Discover how Heresite Protective Coatings, a 90 year-old industry leader in corrosion-resistant solutions, partnered with Trivera Interactive to redefine their digital presence. This AI-powered deep dive explores the strategies, collaboration, and innovations that propelled Heresite's brand forward. From cutting-edge website development to impactfu…

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Episode 3: Kickstarting 2025 with Automation – A Deep Dive into Recent Insights 10:33

25d ago10:33

10:33

🎙️ Welcome to Episode 3 of PSE Digital Deep Dive! As we step into 2025, we start with a special focus on two major initiatives: 🎄 The PSE Automation Advent Calendar – Throughout December, we introduced daily automation use cases that streamline business processes. This episode revisits some of the most impactful solutions we’ve built. 🌍 ESG & Autom…

1
How AI Empowered a Game-Changing Digital Holiday Campaign 9:32

26d ago9:32

9:32

In this festive episode of Trivera AI Deep Dive, Chip and Nova explore how Trivera’s very own AI assistant, Webster, turned a creative holiday concept into a marketing masterpiece. From designing a dynamic snow globe with a virtual shake feature to crafting personalized email campaigns and integrating sleigh bell soundscapes, this project showcased…

1
Leveraging 2024's Marketing Insights for Success in 2025 15:35

1M ago15:35

15:35

In this episode of Trivera’s AI Deep Dive, Chip and Nova explore Trivera’s blog on leveraging key marketing insights from 2024 to drive success in 2025. From the trends shaping SEO, content strategies, and AI-driven tools to the lessons learned over the past year, this episode provides actionable takeaways to refine your marketing approach for the …

1
How “Try Before You Buy” Is Driving D2C Growth With Benjamin Davis 34:56

1M ago34:56

34:56

Benjamin Davis is the Founder and CEO of TryNow, which has pioneered the “try before you buy” model to improve conversion rates for eCommerce brands. Under his leadership, TryNow has raised approximately $24 million in funding. Before TryNow, Benjamin founded an apparel brand and worked in private equity. In this episode… eCommerce brands are so fo…

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Concrete CMS & Trivera: A Legacy of Innovation, Excellence and Expertise 17:02

2M ago17:02

17:02

In this episode of Trivera AI Deep Dive, Chip and Nova uncover the truth about Concrete CMS and why it remains a powerful and reliable platform for managing websites despite what some agencies are telling their clients. Learn how Trivera became a leader in Concrete CMS development, hear about its enduring legacy of innovation, and discover how we’v…

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Recognizing and Rewarding a Great Digital Shelf With Chris Perry 43:49

2M ago43:49

43:49

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders…

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2024 eCom Organizational Benchmarking Review With Mike Black 45:59

2M ago45:59

45:59

Mike Black is the Chief Growth Officer at Profitero, a leading eCommerce acceleration company offering intelligence-driven solutions for profitable growth. With a background in marketing, he held leadership positions in product marketing and demand generation at various global analytics companies. Before Profitero, Mike was the Vice President of Pr…

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Unleashing the Power of AI: The Art and Importance of the Prompt 13:10

2M ago13:10

13:10

In this episode of Trivera’s AI Deep Dive, Chip and Nova explore the art and importance of crafting effective prompts to unleash the true power of AI. Based on a blog by Trivera CEO Tom Snyder, this episode dives into how well-designed prompts transform AI tools into invaluable assets for smarter strategies and impactful results. Chip and Nova disc…

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Amazon Ads, Agencies, and Orgs - Then and Now With Tim Zawislack 35:51

2M ago35:51

35:51

Tim Zawislack is a senior eCommerce executive for global DTC and B2B brands. He most recently served as the Chief Digital Officer and Senior Vice President of eCommerce at Conair, where he managed the company’s eCommerce channels for its brands. With over a decade of management experience leading consumer and digital strategies, Tim has delivered r…

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Walking the Coast of North West Egypt 21:13

2M ago21:13

21:13

Professor Lucy Blue is in Egypt with a team of specialists co-directing a project with the Universities of Southampton and Ulster as part of the MarEA (Endangered Maritime Archaeology in the Middle East and North Africa) project. Together with experts from the Universities of Alexandria and Mersa Matruh, Egypt they are utilizing satellite imagery a…

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3 Branding Lessons inspired by Yellowstone’s Beth Dutton 10:39

2M ago10:39

10:39

In this episode of Trivera’s AI Deep Dive, Chip and Nova channel their inner Beth Dutton to explore bold branding lessons inspired by the fierce and fearless character from Yellowstone. Based on a blog by Trivera CEO Tom Snyder, this episode highlights the unapologetic strategies that can help your brand stand out and thrive in a competitive market…

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Optimizing Advertising on X With Chris Orzechowski 33:04

2M ago33:04

33:04

Chris Orzechowski is the Founder of West Egg Agency, an X Ads agency that helps brands acquire new customers using X. As an email copywriter, he helps eCommerce brands grow their revenue using email automation. Chris is also the author of Make It Rain and Scale While You Sleep. In this episode… Advertising on X isn’t new, yet many brands avoid it i…

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Digital Marketing Lessons Learned from National Lampoon's Christmas Vacation 21:32

3M ago21:32

21:32

In this festive episode of Trivera’s AI Deep Dive, Chip and Nova take a holiday-themed journey through digital marketing lessons inspired by the classic film National Lampoon’s Christmas Vacation. Based on a blog by Trivera CEO Tom Snyder, the episode draws parallels between the movie’s iconic moments and actionable strategies for crafting smarter …

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Podcast Episode 2: A Deep Dive into Automation and Integration 14:24

3M ago14:24

14:24

Welcome to Episode 2 of PSE Digital Deep Dive, where we expand on the topics featured in our recent LinkedIn posts. This episode showcases practical examples of how automation and integration can revolutionize business processes. 🎙️ What to Expect in This Episode 1️⃣ Bringme Virtual Reception Integration Discover how Automation Studio, powered by W…

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Introducing Trivera’s AI Deep Dive Podcast: Where Human Expertise Meets AI Innovation 17:52

3M ago17:52

17:52

In this introductory episode of The Trivera Deep Dive, Chip and Nova explore the blog that launched the podcast itself! Join them as they expand on the key concepts behind the Trivera AI Deep Dive and discuss how Trivera is using AI to revolutionize digital marketing. Chip and Nova dive into the role of AI in transforming Trivera's approach to blog…

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Deep Dive - How Project Management Drives Client Success in Digital Marketing 12:44

3M ago12:44

12:44

In this episode of Trivera’s AI Deep Dive, Chip and Nova discuss an insightful blog by Chelsea Anderson, Trivera’s Client Services Director, highlighting the vital role of project management in achieving digital marketing success. The episode explores how Trivera’s project managers align strategies with business goals, coordinate cross-functional t…

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Deep Dive - Choosing the Right CMS for your Website 18:46

3M ago18:46

18:46

In this episode of Trivera’s AI Deep Dive, Chip and Nova explore a blog post by Trivera that breaks down the strengths and weaknesses of three leading content management systems: HubSpot CMS, WordPress, and ConcreteCMS. The discussion emphasizes that the best CMS choice depends entirely on a client’s unique goals and resources. Chip and Nova evalua…

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Deep Dive - Harnessing AI for a Competitive Analysis 15:47

3M ago15:47

15:47

In this episode of Trivera’s AI Deep Dive, Chip and Nova dive into a blog written by Tom Snyder, CEO of Trivera, on how AI is transforming digital competitive evaluations. Tom’s insights explore how AI tools now provide more accurate analysis of competitor strategies, reveal the true ROI of marketing efforts, and even identify hidden competitors. C…

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Deep Dive - B2B Website Performance 18:01

3M ago18:01

18:01

In this episode of Trivera’s AI Deep Dive, Chip and Nova explore an excerpt from Trivera's B2B Website Performance Trends for 2024, written by UX/UI specialist Stephanie Senachal. The discussion highlights five key website design and navigation trends that are driving B2B success in 2024. Chip and Nova delve into how simplifying navigation improves…

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Deep Dive - Navigating Change with Confidence: The Secret to Success Amid Political and Economic Uncertainty 23:58

3M ago23:58

23:58

In this episode of Trivera’s AI Deep Dive, Chip and Nova explore a blog post by Tom Snyder, CEO of Trivera, that delves into the company's nearly three decades of experience navigating economic and political uncertainty. From the Dot-Com bubble to the Great Recession and the COVID-19 pandemic, discover how Trivera has consistently turned challenges…

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Deep Dive - KPIs to Maximize Your B2B Marketing ROI 11:54

3M ago11:54

11:54

In this episode of Trivera’s AI Deep Dive, Chip and Nova unpack Trivera's blog post on the Five Key Performance Indicators (KPIs) Every B2B Marketer Should Track to maximize ROI. The discussion focuses on driving quality website traffic, improving conversion rates, increasing visitor engagement, enhancing lead quality, and boosting search engine ra…

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Deep Dive - Google Consent Mode: A Smart Approach to Privacy, SEO, and Building User Trust 13:57

3M ago13:57

13:57

In this episode of Trivera’s AI Deep Dive, Chip and Nova dive into a blog by Tom Snyder, Trivera’s CEO, advocating for Google Consent Mode—a powerful tool for managing user data according to individual consent preferences. Tom’s insights highlight how Consent Mode goes beyond GDPR compliance, improving SEO performance, fostering user trust, and pro…

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The Arrival of Community Commerce With Justin Ruiss 45:26

3M ago45:26

45:26

Justin Ruiss is the SVP of the Media Sector at BWG Strategy, a knowledge-sharing network hosting in-person and virtual industry events. In his role, he hosts Q&A forums with executives from various sectors, including social media, advertising, connected TV, streaming, and gaming. Before joining BWG Strategy, Justin was the Investor Relations Activa…

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Deep Dive into Thierry Cools's LinkedIn Insights: Automation, Integration, and Business Transformation 11:26

3M ago11:26

11:26

In this episode of PSE Digital Deep Dive, we take a closer look at the recent LinkedIn posts by Thierry Cools, founder of Platinum Services Europe (PSE), and delve into his innovative approaches to business automation and process integration. Thierry shares highlights from his posts, providing deeper insights into key topics, including: Seamless In…

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Wine and Plunder: Discovering the Fort Royale shipwreck of France 15:14

3M ago15:14

15:14

Professor Lucy Blue is in Naples speaking with Pierre Poveda (Center Camille Jullian, CNRS), a maritime archaeologist who is co-leading, with his colleague Franca Cibecchini (DRASSM, french ministry of Culture), the excavation of a shipwreck lying in French waters between Cannes and the Île Sainte-Marguerite, home to Fort Royal. The wreck dating to…

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Using Hyper-Personalized Checkout To Drive Conversion With Avi Moskowitz 39:58

4M ago39:58

39:58

Avi Moskowitz is the Co-founder and CEO of PrettyDamnQuick, a fast-growing eCommerce delivery app facilitating delivery experiences for top DTC and CPG brands. As an eight-figure veteran entrepreneur, he specializes in improving brands’ checkout conversions and shipping revenues. Avi also hosts the Delivering Delight podcast and co-founded BeerBaza…

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The Future of Content and Search on Amazon With Max Sinclair 39:21

4M ago39:21

39:21

Max Sinclair is the Founder and CEO of Ecomtent, which generates AI-powered product content across eCommerce sites. Before founding Ecomtent, he spent six years at Amazon, where he launched Amazon Business in the UK, Amazon.sg in Singapore, and Amazon Grocery across the EU. Max is also the host of New Frontier: The AI for ecommerce podcast. In this…

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The Intersection of Profitability, Conversion, and Discounting 41:52

5M ago41:52

41:52

Mark Lotman is the Co-founder and COO of Monocle, which creates AI-powered customer incentives for businesses. After developing product strategies and pricing and fostering customer engagement at Stripe and McKinsey & Company, Mark founded Monocle to optimize incentives. Noam Szpiro is the Co-founder and CEO of Monocle, where he leverages his exper…

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Bob and the Warrau Canoes 21:22

5M ago21:22

21:22

Travel with Professor Lucy Blue to the village of Imbotero, Guyana to meet Dr Robert (Bob) Holtzman an expert in traditional boatbuilding to learn about the Warrau dugout canoe. Twice daily tides in the tropical mangrove swamp mean canoes are essential for survival of the indigenous Warrau people. Not only are they used for transportation, but also…

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The Power of Amazon Streaming TV Ads With Adam Epstein 46:40

5M ago46:40

46:40

Adam Epstein is the Co-founder and CEO of Gigi, which helps brands and agencies buy and measure Amazon Streaming TV ads. As a technology entrepreneur and executive, he has experience in SaaS, business and corporate development, sales, operations, strategy, partnerships, and product management. Before Gigi, Adam was the Co-president and VP of Growth…

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Equipping Organizations To Survive the Digital Shift With Andrea Leigh 47:07

5M ago47:07

47:07

Andrea Leigh is the Founder and CEO of Allume Group, an eCommerce knowledge-sharing network. She is also the co-host of TheCPG Guys podcast. With over 20 years of eCommerce experience working with thousands of brands, she is an educator, speaker, and writer involved with various organizations, including The Digital Shelf Institute and Path to Purch…

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The Impact of Instant Commerce on Digital Strategy With Matt Dornfeld 38:21

6M ago38:21

38:21

Matt Dornfeld is the Senior Director and Head of Global Partnerships at Feedonomics, a subsidiary of BigCommerce and an enterprise that provides leading product feed management solutions for brands, retailers, and agencies. Feedonomics offers brands a robust platform to aggregate their product data and syndicate it to marketplaces, ads, and affilia…

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A Race Against the Thames: Saving the London Shipwreck 20:35

6M ago20:35

20:35

Professor Lucy Blue delves into the wreck of The London, a 17th century warship, with diver and licensee Steve Ellis. The ship exploded and sank in the Thames Estuary in 1665 and was rediscovered in 2005 when a ports authority survey was being conducted. Since 2010, Steve has been directing the survey of the vessel and recovering artefacts with per…

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The Power of Affiliate Marketing With David Katz 39:52

6M ago39:52

39:52

David Katz is the Co-founder, Lead Product Designer, and Director of Sales at Archer Affiliates, an affiliate network enabling Amazon sellers to connect with publishers, influencers, and bloggers. The company has generated millions of dollars in Amazon sales and increased affiliate revenue to 18% of generated sales. As a former Amazon seller, David…

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JBP in the Digital Age With Lauren Livak and Nate Pinkston 41:22

6M ago41:22

41:22

Lauren Livak Gilbert is the Executive Director of the Digital Shelf Institute (DSI), which shapes the future of digital and advances commerce through community, content, and education. In her role, she defines the strategy for creating a global industry commerce community to support brands, retailers, and future leaders in the complex digital envir…

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The Retail Media Mirage With Marc Walkin 43:54

7M ago43:54

43:54

Marc Walkin is the Co-founder and Head of Marketing and Growth at Turbyne, a vertically integrated B2B SaaS platform that simplifies retail media. With over 15 years of experience as a marketing leader, he has built modern retail and CPG brands, including Stop & Shop, Popcorners, Beech-Nut, and Staples. Marc specializes in brand transformation, cor…

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Ayn Soukhna: Piecing Together the Puzzle 19:03

7M ago19:03

19:03

Professor Lucy Blue speaks with associate Professor in Egyptology, Dr Claire Somaglino from the Sorbonne, about two decades of excavation at the site of Ayn Soukhna at the northern end of the Red Sea in the Gulf of Suez. During Pharaonic times, this important site was occupied over an extensive period, as not only was it close to the important cent…

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Next Level Productivity in the Digital World With Will Christensen 53:59

8M ago53:59

53:59

Will Christensen is the Head of Marketing at Seller Labs, which provides eCommerce and advertising solutions for Amazon stores. He is also the Co-founder and President of DataAutomation, a software company that automates data-heavy processes and builds custom integrations. As a go-to-market specialist, Will takes product iterations from zero to 10 …

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Building a Digital Org With Jon Bausman 45:34

8M ago45:34

45:34

Jon Bausman is the VP of Marketing at Outward Hound, a pet lifestyle brand. In his role, he oversees content creation, the brand’s website, and paid media. With over 15 years of experience developing marketing strategies, Jon has held leadership and management positions in Fortune 500 companies and startups, including Airhead and Columbia Sportswea…

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AI-Driven Retail Media With Kashif Zafar 48:41

8M ago48:41

48:41

Kashif Zafar is the CEO of Xmars, an AI-powered platform for advertising on Amazon. With over 25 years of eCommerce and digital marketing experience, he has built and guided high-performing teams across the Americas, Asia, Europe, and the Middle East. Kashif has worked in several industries, including CPG, retail, outsourcing, technology, and block…

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