최고 Digital Optimization 팟캐스트 (2024)

1
SEO-Friendly Rendering – with Mark Stanford-Janes, Senior Organic Performance Manager 16:31

13d ago16:31

16:31

How your website content renders impacts your SEO performance… Learn rendering best practices for better search engine rankings in this episode of Lumar’s Human-First Digital podcast. Recorded at BrightonSEO, Chris Spann (Senior Tech SEO, Lumar) is joined by Mark Stanford-Janes, Senior Organic Performance Manager at ROAST. Their discussion delves i…

1
Unlocking the Power of Log Files for Technical SEO – with Beth Woodcock, Tech SEO Specialist 16:40

27d ago16:40

16:40

In this episode, Senior Technical SEO Chris Spann of Lumar (formerly Deepcrawl) is joined by Beth Woodcock, Technical SEO Specialist at Clicky™. The two discuss various paths to technical SEO careers, how to get started with public speaking at SEO conferences, the power of working with log files to uncover how Google is accessing your website, and …

1
AI Search, EEAT, & Structured Data – with Dan Taylor, Head of Technical SEO 23:33

1M ago23:33

23:33

Technical SEO experts Chris Spann (Lumar) and Dan Taylor (Salt.agency) discuss AI search, why marketing leaders need to understand Google's AI Overviews / SGE, and how EEAT and structured data/schema markup play a role in optimizing your website content for AI search. Written Episode Recap: https://www.lumar.io/blog/podcast/podcast-ai-search-eeat-s…

1
How to Structure & Streamline SEO Reports – with Natasha Burtenshaw-deVries 17:19

2M ago17:19

17:19

In this episode, Lumar host (& Senior Technical SEO) Chris Spann discusses SEO reporting best practices with Natasha Burtenshaw-deVries, Director of Organic Growth at Flywheel Digital. Better SEO reporting isn't necessarily about complex math but about aligning with client goals and simplifying the process. Natasha discusses the importance of focus…

1
The Evolution of SEO & Reddit’s Influence on Search – With Will Critchlow, SearchPilot 34:39

2M ago34:39

34:39

Welcome to Human-First Digital, the new Lumar podcast on all things SEO and website optimization, hosted by Senior Technical SEO Chris Spann. In this episode, Chris sits down with Will Critchlow, CEO and founder of SearchPilot, to explore Will's journey in SEO, the challenges of search visibility in 2024, and the impact of platforms like Reddit on …

1
How To Protect Your Business from Cyber Attacks with Keyaan Williams Part Two 28:35

2+ y ago28:35

28:35

Keyaan J. Williams is the Founder and Managing Director of CLASS-LLC, a professional services firm that delivers governance, risk, privacy, and cybersecurity solutions to critical industries and government agencies throughout the world. Prior to CLASS-LLC, he managed large security programs at the U.S. Centers for Disease Control and Prevention (CD…

1
Keyaan Williams part one 31:59

2+ y ago31:59

31:59

1
How To Start a Business with Carl Nicpon 1 32:53

2+ y ago32:53

32:53

Carl is the president and founder of Brio Business Academy and an Adjunct Professor in the MBA Programs at the Terry College of Business of the University of Georgia. Previously Carl was Owner and Co-CEO of Savvi Brands, which included Savvi Formalwear, Anya Bridal Warehouse, and Tuxedo Central. After a successful exit he engineered from his 50-yea…

1
How To Set Up A Mastermind Series with Chris Williams Part 2 32:40

2+ y ago32:40

32:40

Join us today for a talk about Master Minds! Chris Williams, founder of Group Coach Nation, spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra-marathons, and riding electric skateboards:) In his spare time, he works with entrepreneurial and bus…

1
How To Set Up A Mastermind Series with Chris Williams Part 1 28:38

2+ y ago28:38

28:38

Join us today for a talk about Master Minds! Chris Williams, founder of Group Coach Nation, spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra-marathons, and riding electric skateboards:) In his spare time, he works with entrepreneurial and bus…

1
How to Save Time Money Using Video Content 29:44

2+ y ago29:44

29:44

What would it mean for your business if thousands, tens of thousands, or even hundreds of thousands of consumers in your target demographic were introduced to your company? This is what Joshua Baker does. Mark and Joshua discuss how video content can save your business time and money in this episode of "How's Your ePresence?"…

1
How to Prepare your Network for Russian Cyber Attacks 34:17

2+ y ago34:17

34:17

Join us as we talk with Lisa Marie Papp (http://linkedin.com/in/lisamariepapp ) of Computer Solutions & Networking to make sure you have protected yourself from a surge of cyber-attacks on the U.S. Lisa recently shared with us that she has seen a dramatic increase of cyber-attack attempts since the start of the Ukrainian war. Would you like to know…

1
How To Create Funny Sales Videos with Joseph Wilkins - Part 2 31:59

2+ y ago31:59

31:59

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get mi…

1
How To Create Funny Sales Videos with Joseph Wilkins Part 1 33:49

2+ y ago33:49

33:49

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get mi…

1
Running PR and Marketing from the Inside- for SMBs 32:39

2+ y ago32:39

32:39

Marcie joins us to discuss the conceptualization and production of a podcast and how small and medium businesses and work to execute public relations and marketing plans internally. Some key words from this episode include: public relations, press release, marketing, SMBs, podcaster, podcasting Find full show notes at https://e-pr.me/3DNdEzc…

1
Expanding a Business Globally 34:56

2+ y ago34:56

34:56

Janna joins us to discuss what needs to be known and done when a business is looking to expand globally. What are the cultural and technical considerations that must be made? Some key words from this episode include: business development, business expansion, global expansion, global business, business culture Find full show notes at https://e-pr.me…

1
What You Need to Know to Grow Part Two 35:30

2+ y ago35:30

35:30

J.R. joins us to discuss information every businessperson should know before they try to grow, enduring the challenges that can accompany growth, how to fund businesses in 2022, and more. Some key words from this episode include: business development, KPIs, networking, entrepreneur, solopreneur Find full show notes at https://e-pr.me/3NPhnAC…

1
What You Need to Know to Grow 34:02

2+ y ago34:02

34:02

J.R. joins us to discuss information every businessperson should know before they try to grow, enduring the challenges that can accompany growth, how to fund businesses in 2022, and more. Some key words from this episode include: business development, KPIs, networking, entrepreneur, solopreneur Find full show notes at https://e-pr.me/3NPhnAC…

1
Best Steps for Analyzing Your Business 35:03

2+ y ago35:03

35:03

Jennifer joins us to discuss how businesses can utilize data, where to start when looking to evaluate, and how to overcome the fear that most people experience when looking to begin digital marketing and business analysis! Some key words from this episode include: digital marketing, business development, business analysis, KPIs Find full show notes…

1
The Rule of 26 38:13

2+ y ago38:13

38:13

Michael joins us to discuss growing your service-based business with intention. Referrals and word-of-mouth marketing may not be the best place to look. Some key words from this episode include: service-based business, website development, conversion, LTV Find full show notes at https://e-pr.me/3imU0Qu…

1
The Two Things You Need Before Starting Your Email Marketing Journey 36:22

2+ y ago36:22

36:22

Liz came back to dig even deeper into key email marketing principles. Some key words from this episode include: marketing, digital marketing, email marketing, email marketers, email newsletters Find full show notes at https://e-pr.me/3uW9v9A저자 Mark Galvin

1
How to Establish Domain Authority with Jon Lightfoot of Strategic SEO Solutions 37:47

2+ y ago37:47

37:47

Jon joins us to discuss domain authority... What is it, how to establish it, what to avoid, and some tools! Some key words from this episode include: SEO, search engine optimization, SEO agency, SEO agencies, key words, key word research Find full show notes at: https://e-pr.me/3siESbn저자 Mark Galvin

1
How to Optimize Reach on Facebook with Joey Myers of Lead Generation SEO Services 37:34

2+ y ago37:34

37:34

Joey joins us to discuss the value that lies in Facebook. Now that organic reach is lower than ever, how can the platform continue to provide value? Some key words from this episode include: marketing, digital marketing, search engine optimization, SEO, Facebook, Facebook ads, A/B testing Find full show notes at https://e-pr.me/3HUnKzb…

1
How to Boost Cybersecurity for Remote Work with James Fair of Executech 32:19

2+ y ago32:19

32:19

James joins us to discuss various cybersecurity methods and approaches, lots of acronyms, and what this has to do with your remote work model. Some key words from this episode include: cybersecurity, cyber, cyber attack, remote work, VPN, VDI Find full show notes at https://e-pr.me/3gPglp1저자 Mark Galvin

1
How Can Local Businesses Compete Against Big Industry Players? with Marc Apple of Forward Push 28:08

3y ago28:08

28:08

Marc joins us to discuss SEO, online directories, and how important SEO is for local businesses. Find full show notes at https://e-pr.me/3JI9B97저자 Mark Galvin

1
How to Apply the Fundamentals of Collaboration with Kevin Suboski of Fastest Route 33:50

3y ago33:50

33:50

Kevin joins us to discuss entrepreneurship, identity, and building a business that is compatible with your heart and soul. Some key words from this episode include: marketing, entrepreneur, solopreneur, business development For full show notes, visit https://e-pr.me/3fL3gfV저자 Mark Galvin

1
How to Leverage Social Audio with Katie Brinkley of Next Step Social Communications 34:14

3y ago34:14

34:14

Katie Brinkley is a Social Media Strategist and Social Audio Expert with over 18 years of experience. She specializes in finding the right social platforms for entrepreneurs to focus on so they can grow their online presence without the overwhelm. For full show notes, visit https://e-pr.me/3zOBA2Q저자 Mark Galvin

1
How to Apologize for Content on a Company's Feed with Mark Galvin, Michaela Wilkins, and Morgan Wood of ePresence 47:13

3y ago47:13

47:13

This episode of "How's Your ePresence?" is a bit different! Mark, Michaela, and Morgan sit down to discuss how companies should handle backlash to content posted on their feeds. How can problematic content impact a brand or individual? Should they apologize? What does this look like?저자 Mark Galvin

1
How to Use Geo-Fencing for Your Business with Dmitrii Kustov of R 35:15

3y ago35:15

35:15

Find show notes at https://e-pr.me/3JUHggF저자 Mark Galvin

1
How to Utilize the Hub & Spoke Strategy with James Hipkin of Red8 Interactive 39:43

3y ago39:43

39:43

Find full show notes at https://e-pr.me/3FE8pSg저자 Mark Galvin

1
How to Develop a 5 Factor Success Marketing Formula with Lorrie Thomas Ross of Web Marketing Therapy 34:03

3y ago34:03

34:03

Find show notes at https://e-pr.me/3EDqv5z저자 Mark Galvin

1
How to Transition from Blogging to Email Marketing with Liz Wilcox of Liz Wilcox LLC 39:04

3y ago39:04

39:04

Find full show notes at https://e-pr.me/3qEWXzK저자 Mark Galvin

1
ePresence: What's New in '22? 33:33

3y ago33:33

33:33

Find show notes at https://e-pr.me/32koRc7저자 Mark Galvin

1
How to Optimize LinkedIn at Every Level with Daniel Alfon 37:09

3y ago37:09

37:09

Find full show notes at https://e-pr.me/32cnnjP.저자 Mark Galvin

1
How to Make Choices for Positive Change with Terry Warren of Warren Executive Coach 35:48

3y ago35:48

35:48

Find full show notes at https://e-pr.me/3DgBXnQ저자 Mark Galvin

1
SPIRE Special: Danila Palmieri of UnniCo 36:53

3y ago36:53

36:53

Find full show notes at https://e-pr.me/3xRAvX9저자 Mark Galvin

1
How to Create Short, Revenue Producing Videos with Chris Bogue of Chris Bogue Communications 33:35

3y ago33:35

33:35

Find full show notes at https://e-pr.me/3qnJ8ac저자 Mark Galvin

1
How to Use Social Media in a Regulated Space with Sheryl J. Moore of Wink Inc. 34:01

3y ago34:01

34:01

Sheryl J. Moore is president and CEO of Moore Market Intelligence. She is also the founder and creator of several competitive intelligence tools, including Wink, Inc.’s AnnuitySpecs and LifeSpecs tools and Wink’s Sales & Market Report. In this episode, we discuss how and why you should leverage your social media- even if you work in a regulated spa…

1
How to Run a Virtual Event with Howie Zales of Viridity Entertainment Services 33:03

3y ago33:03

33:03

Howie Zales, an award-winning videographer, discusses his journey in videography, sports media, and conducting live virtual events in the time of COVID-19. Howie Zales: https://www.howiezales.com www.linkedin.com/in/howardzales www.facebook.com/howardzales https://www.instagram.com/howiezales/ ePresence: http://www.epresence.me http://www.twitter.c…

1
SPIRE Special: Celeste Giordano of Celeste Giordano Coaching 39:34

3y ago39:34

39:34

Celeste Giordano is a business growth specialist, master sales strategist, and dynamic speaker with more than 43 years of experience in direct sales and managing high-performing teams. In this SPIRE special, we discuss what it means to build a legacy, prioritizing relationships over sales, and making the most of your network. Celeste Giordano: http…

1
How to Optimize an eCommerce Shop with Kathryn Smith of Walton Birch 32:34

3y ago32:34

32:34

Kathryn Smith is an eCommerce professional who aids small businesses and solopreneurs in their next steps. Here, she shares a few key things to consider when starting or scaling your eCommerce brand. Kathryn Smith: https://waltonbirch.com https://www.linkedin.com/in/kathrynrsmith/ https://www.instagram.com/krs_consulting/ ePresence: http://www.epre…

1
How to Market Your Small Business with Gordon Van Wechel of Alchemy Consulting 34:35

3y ago34:35

34:35

Gordon Van Wechel is a marketing professional dedicated to bringing big ad agency techniques to smaller organizations. He shares his top marketing tips as well as the single thing you can do to increase the efficacy of all other marketing techniques! Gordon Van Wechel: https://thealchemyconsultinggroup.com https://www.facebook.com/The-Alchemy-Consu…

1
How to Utilize a Multi-Layered Marketing Approach with Michelle Hougland of Paladin Global Market 31:58

3y ago31:58

31:58

Michelle Hougland is an #onlinereseller and marketing expert. Hear her story, how she made the switch to entrepreneurship, and some of her favorite marketing tips. Michelle Hougland: https://www.facebook.com/PaladinGlobalMarket https://www.linkedin.com/in/paladin-global-market/ https://www.instagram.com/paladinglobalmarket https://www.paladinglobal…

1
What's Going on With Facebook? with Mark Galvin 33:51

3y ago33:51

33:51

Social media expert, Mark Galvin, of ePresence, LLC. discusses the latest news and controversy surrounding Facebook and the recent Wall Street Journal series “The Facebook Files.” ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/ep…

1
SPIRE Special: John F. Dilworth of Motivation for the Masses 31:23

3y ago31:23

31:23

John F. Dilworth is a poet, motivational speaker, and IT professional. In this SPIRE Special, we discuss his experience with and strategy on social media, how poetry has followed him through many phases of his life, and what motivational speaking means to him. John F. Dilworth: https://johnfdilworth.com/ https://www.instagram.com/johnfdilworth/ htt…

1
How to Ensure Strong SEO with Ryan Williams of The Websuasion Group 36:05

3y ago36:05

36:05

Establishing strong SEO on a website is a very involved process. Rather than building a website, stepping away, and calling it done forever, you should continually check in, make adjustments, and update content. Working toward solid SEO for the entire life of the site- from conception well into the future- ensures the most bang for your buck. Ryan …

1
How to Ensure Cybersecurity with Alon Manstur of Cybrella 31:34

3y ago31:34

31:34

Cybersecurity is critical for businesses to function smoothly. However, some SMBs do not know where to start or how to maximize their efforts. Hear top cyber tips from cybersecurity expert Alon Manstur. Alon Manstur https://www.cybrella.io https://www.linkedin.com/company/cybrella/ https://twitter.com/Cybrella_Cyber https://www.linkedin.com/in/alon…

1
How Can Music Help in Business? with Bronkar Lee 31:54

3y ago31:54

31:54

Bronkar Lee can play 40 musical instruments. But what does that have to do with business? He says that the flexibility that comes with learning all of these instruments can be useful in so many scenarios. Bronkar Lee: https://spreadthegoodstuff.com https://www.instagram.com/bronkarlee/ ePresence: http://www.epresence.me http://www.twitter.com/epres…

1
How to Achieve Organic Growth with Caleb Roche of CRoche Consulting 34:04

3y ago34:04

34:04

Organic business growth is a goal for many people. Sometimes, it can be difficult to decide what direction to go in. Caleb, however, has tons of tips. His straightforward advice (informed by working with some pretty large organizations!!) is a great place to start. Caleb Roche: https://www.linkedin.com/in/caleb-roche/ https://www.crocheconsulting.c…

1
How to Achieve Your "Bigger Life" with Jeff Bartholomew of Everest Business Coaching 31:34

3y ago31:34

31:34

This episode of HYeP is presented in partnership with SPIRE Atlanta! Our guest, Jeff Bartholomew, is the speaker at this week's SPIRE meeting and the Founder of Everest Business Coaching. We will discuss leveraging how Jeff helps his clients succeed. Jeff will also be SPIRE's keynote speaker this Thursday at The Regent Cocktail Club Atlanta atop Th…

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