최고 Developer Marketing 팟캐스트 (2024)

1
MasterTips: Developer Journey: Key Metrics and Initiatives to Drive Success 40:50

1+ y ago40:50

40:50

This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit. Vera Tiago is hosting a panel discussion about what the developer journey is all about, and all the key metrics and initiatives that drive success. Jennifer Sable Lopez - Head of Developer Relations at Contentful Chris Bledsoe - Head of Dev…

1
MasterTips: Impact Via Influence: Keys to DevRel Success within the Organization Panel 41:41

1+ y ago41:41

41:41

This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit. Sean Falconer is hosting a panel discussion about the keys to DevRel Success within the organisation, or as eloquently put "Impact Via Influence" together with: - Mary Thengvall - Director of Developer Relations at Camunda, - Waqas Makhdum …

1
B2D Content Marketing Strategy with Ofir Nachmani 44:05

2y ago44:05

44:05

Theme of the week Why do you need a content plan on top of a marketing plan? In our latest episode of the DevRelX podcast, we talk about content marketing for developer audiences. We are joined by Ofir Nachmani, the CEO of IamOnDemand to talk about: Why does a B2D company need a tech content marketing strategy & planning? Where and how do you start…

1
DevRel in Web3 with Rex St John 31:29

2y ago31:29

31:29

Theme of the week: How will Web3 affect DevRel? In this episode, we look into the future of Developer Relations and what DevRel will look like when Web3 is the new standard. Our guest in this episode is Rex St John, Founder of Taroko Technologies who also authored a chapter in our "Developer Marketing & Relations: The Essential Guide". We talk abou…

1
Developer Marketing Strategy with Gary Gonzalez & Moschoula Kramvousanou 39:40

2y ago39:40

39:40

Theme of the week: How do you give developers what they need? In this special episode, we're joined by two guests: Gary Gonzalez, Managing Director at Catchy Moschoula Kramvousanou, CEO at SlashData Together we discuss developer marketing, the industry and what developers expect from developer programs and marketers. More specifically: The most com…

1
Building DevRel Strategy with Sean Falconer 37:38

2y ago37:38

37:38

Have your say on the Developer Program Leaders survey here! Theme of the week: How do you start building your DevRel strategy? In this episode, we're joined by Sean Falconer, Head of Developer Relations at Skyflow to talk about: His priorities when it comes to DevRel strategy How he measures the success of his strategy How he articulates the value …

1
DevRel is a cost center, yet essential with Michael Heap 33:00

2+ y ago33:00

33:00

Theme of the week: Is DevRel a cost centre? In this episode, we are joined by Michael Heap, Director of DevRel and DX at Kong Inc to discuss the business value of Developer Relations and how to measure this value. Together we talked about: What he loves most about developer relations His biggest challenges The skills that matter for DevRel hires Wh…

1
Between the developers and the business with Vera Tiago 44:52

2+ y ago44:52

44:52

Theme of the week: How do you balance being between developers and your company? The biggest challenge Vera Tiago, our guest for this episode, is balancing between helping developers achieve their goals and helping the company achieve theirs. Vera is the Developer Advocacy Manager at Outsystems and together we talked about: Her favourite thing abou…

1
Announcement 1:05

2+ y ago1:05

1:05

This is an announcement on why we changed our name, but not the essence of this podcast. Join the community at https://www.devrelx.com/community저자 SlashData

1
Developer Education & Enablement with Shannon Bradshaw & Nate Aune 51:58

2+ y ago51:58

51:58

Theme of the week Do VCs care for developer education? With more and more software-driven and developer-focused startups and companies popping up, it's only natural that we should look into what VCs think about developer education and also enablement. topics changed? To discuss this, we are by Nate Aune, founder and CEO of Appsembler and Shannon Br…

1
Content for developers with Raphael Mun 42:56

2+ y ago42:56

42:56

Theme of the week "How do you create content developers love?" Content marketing is a key tool marketers use to increase the awareness of their product, help their users find answers to common questions and solve problems. What happens when the content becomes problematic and instead of solving problems, it creates more? Raphael Mun joined us to ta…

1
MasterTips: Defining Success & Metrics in DevRel 44:07

2+ y ago44:07

44:07

Theme of the week: Defining success & metrics Today's Under the Hood of Developer Marketing podcast episode is called “Defining sucess and Metrics in DevRel". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss how they de…

1
Season 4 is coming! 1:00

2+ y ago1:00

1:00

Tell us what you think of this podcast series: https://devecon.typeform.com/to/Q9WqxzJN Join the community: https://www.devrelx.com/community저자 SlashData

1
Positioning your product with Emily Omier 37:47

3y ago37:47

37:47

Theme of the week: How important is the positioning of your product or OSS project? Ask any marketer and they will tell you positioning is K-E-Y. Sure, that is true for consumer or B2B products and services. Is it that important for an audience that is very technical and cares about solving problems? Spoiler alert: it is important, especially when …

1
MasterTips: Developer-led growth 41:29

3y ago41:29

41:29

Theme of the week: Developer-led business growth Today's Under the Hood of Developer Marketing podcast episode is called “Developer-led business growth". It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 4 industry leaders to discuss what developer-l…

1
Community Management with Alex Angel 51:10

3y ago51:10

51:10

Theme of the week: Should community managers know how to babysit? Community management sometimes feels a lot like babysitting to Alex Angel. She is the Chief Community Officer at Commsor and she joined our podcast to discuss community management and what community managers do all day. Spoiler: never day is the same. We also talked about: What count…

1
Developer Advocates with Anna Tsolakou 44:48

3y ago44:48

44:48

Theme of the week: Which characteristics or traits developer advocates need to have? What do developer advocates do? They connect and engage with developers and are the bridge between the company and its developer audience. Anna Tsolakou, Developer Advocate at Amadeus for Developers joins our podcast to discuss: What developer advocacy is What she …

1
Developer Marketing does not exist with Adam Duvander 44:45

3y ago44:45

44:45

I know what you are thinking: what kind of a question is that? Especially after 30 podcast episodes under that title! You are right. Developer marketing does exist and is in fact the great challenge and mystery we are trying to explore in this podcast series. The question is inspired by today's guest Adam Duvander., who makes a valid argument: What…

1
MasterTips: From tactics to strategy 38:01

3+ y ago38:01

38:01

Theme of the week: DevRel tactics vs strategy Today's Under the Hood of Developer Marketing podcast episode is called “From tactics to strategy”. It's part of our MasterTips series, where we share with you tips and best practices from leading professionals. This time around, we brought together 3 industry leaders to discuss tactics and strategy in …

1
The goals and future of developer events with Jana Boruta 39:55

3+ y ago39:55

39:55

You probably guessed today's theme: Events Speaking of events, the Future Developer Summit will be back on March 10 to talk about "DevRel, the next day". You can claim your free community pass here or grab your Though Leader pass to access the exclusive MasterClass. Do you miss attending physical events? Surely many of us do. In this episode we wel…

1
Meeting developers where they are: DevRel and Community with Leandro Margulis 41:07

3+ y ago41:07

41:07

Theme of the week: How integral is "community" in Developer Relations? Happy New Year! This is our first episode for 2021 and we are joined by a great friend, Leandro Margulis. Community is all about people coming together and working together. But, do you really need to build your own community? We talked about this with Leandro and also about sev…

1
How the API community can be more inclusive with Claire Barrett 51:55

3+ y ago51:55

51:55

Theme of the week: Why and how can the API community be more inclusive? Inclusivity is key. Allowing more people to join a community and interact with it, network and find and offer help. More diverse communities have more voices heard and can drive progress. In this episode, we are joined by Claire Barrett, Director at APIsfirst consulting and Glo…

1
MasterTips: DevOps panel with Nicole Forsgren, Kelsey Hightower and Greg Wilson 32:52

3+ y ago32:52

32:52

Trick question of the week: DevOps or not? Today's Under the Hood of Developer Marketing podcast episode is called “DevOps or not?”. And, who is more suited to talk about it than the leaders in the field? This episode is part of our MasterTips series, which includes tips from industry leaders from the Future Developer Summit. It is a panel discussi…

1
MasterTips: Open Source panel with Chris DiBona, Stormy Peters, Nithya Ruff and Sam Ramji 36:00

3+ y ago36:00

36:00

Theme of the week: Let's listen to the pros talk Open Source! Today's episode is about Open Source. And who is better to talk about it than an industry all-star panel! This episode is part of our MasterTips series, which include tips from industry leaders. It is a panel discussion from the Future Developer Summit, an exclusive event for developer m…

1
MasterTips: Step up your DevRel Game with Katherine Miller, Leandro Margulis and Pablo Fraile 29:03

3+ y ago29:03

29:03

Today we're sharing a very special episode, a bit different from our usual format. On September 29 & 30, the Future Developer Summit – a traditionally exclusive event – opened its virtual doors to the DevRel community for a free event that everyone could attend. One of the sessions was a panel discussion on “How to step up your DevRel game” where D…

1
Banking Developer Relations with Andrea Trasatti 45:18

4y ago45:18

45:18

Trick question of the week: Why do banks need developer ecosystems? Do they treat them in the same way as Tech companies do? Developer ecosystems are in the core of companies and organisations focused around leading technologies. As new technologies are incorporated into everyday life, companies that did not focus on technology understand that in o…

1
Insights from 20 years in Developer Relations with Jeff Sandquist 49:21

4y ago49:21

49:21

Trick question of the week: Should we spend less time trying to define developer relations and more connecting one on one? Yes. It’s time. Season 3 is back! We’re ecstatic to be bringing you insightful episodes again and for the start of a new season, we couldn’t ask for a better one! This week we welcome to the podcast Jeff Sandquist, Microsoft’s …

1
Understand developer ecosystems with Christina Voskoglou 39:47

4y ago39:47

39:47

Trick questions of the week: Do you understand developer ecosystems? This is the starting point: understanding your developer audience, their needs and preferences and segmenting them to boost your marketing activities performance. This is also among the most common questions vendors and developer program leaders ask Christina Voskoglou, SlashData’…

1
API mindset and skillset with Mehdi Medjaoui 44:45

4y ago44:45

44:45

Trick question of the week: What is the API mindset and skillset? APIs are used widely in tools most of us use daily. What is this API mindset though and why are APIs important? Mehdi Medjaoui, our guest in our most recent episode is the man to answer these questions. Simply put, the API mindset is thinking “How can I make my software, program or t…

1
DevRel needs cheerleaders and effective virtual events with Jessica West 48:39

4y ago48:39

48:39

Trick question of the week: Why does Developer Relations need cheerleaders? It’s been a long time since the trick question was really impossible to answer. Or not at all impossible if you listen to the latest episode. One of the biggest challenges in Developer Relations is actually defining it in a way that helps people better understand it. “Peopl…

1
Why Developer Experience (DX) is key - with Ian Jennings 35:17

4y ago35:17

35:17

Trick question of the week: Why is Developer Experience so important? For starters, let’s look to the old saying that “first impressions matter”. Anyone that spends too much time trying to figure out how things work is more likely to quit trying at some point. This remains true to developers too. Today’s guest, Ian Jennings, is the man behind Haxor…

1
Developer relations in the post-COVID era with Patrick McFadin 38:04

4y ago38:04

38:04

Trick question of the week: What’s in the future of developer relations, especially after covid-19? The pandemic forced all companies to shift strategies mid-Q1. But how does this affect developer relations? Events, the cause burnouts for many developer marketing, relations, advocates and evangelists are currently out of the mix. So is the opportun…

1
Building a Developer Program from scratch with Luke Kilpatrick 36:27

4y ago36:27

36:27

Trick questions of the week: How do you start building a developer program from zero? Talking about a challenge! In our previous episodes we covered how you can engage developers, become more inclusive and diverse, scale your program and educate developers. All these suggest that there is a developer program in place already. How can you do all the…

1
What makes a good developer advocate with Chris Riley 43:35

4y ago43:35

43:35

Trick question of the week: How are developer relations different from developer advocates? The role of the liaison between the company and the developer is not something new. Several titles have appeared since companies decided that engaging with developers can offer a competitive advantage. Early roles, that are still active today, were given tit…

1
Engaging developers and working with agencies with Mike Pegg 40:14

4y ago40:14

40:14

Trick question of the week: Why is it important for your product/service to engage with developers? 📢But first, an announcement. This podcast has a new home: DevRelx. DevRelx is a hub for developer marketing and DevRel professionals. Along with all episodes, you can access industry news, developer population insights, job openings and more, to empo…

1
How to speak at tech conferences with Karl Hughes 40:19

4+ y ago40:19

40:19

저자 SlashData

1
DevRel Metrics: Funnel and Orbit with Josh Dzielak 39:38

4+ y ago39:38

39:38

Trick question of the week: Is the funnel, AAARRRP or Orbit the best framework for your metrics? This week, we're back to discussing metrics. Always a difficult subject, as still, there is no perfect recipe for DevRel metrics. The most popular frameworks are: "Devrel Qualified Leads" which we discussed with Mary Thengvall in our first episode "The …

1
Empowered Communities with Jono Bacon 38:29

4+ y ago38:29

38:29

Trick question of the week: Why should you invest in a community and how can you empower your community? That's a difficult one, unless you look at the value a community gives your business. If you've been following this podcast for a while, you have noticed how often the importance of communities comes up. That's because their value can be huge! H…

1
Save yourself from burnouts in DevRel with Anjuan and Aneika Simmons 33:56

4+ y ago33:56

33:56

Trick question of the week: How can you lead a healthy community when you are not feeling healthy? Burnouts are -unfortunately- a common theme in the Tech industry and in DevRel. Why? Because of our empathy. According to Anjuan and Aneika Simmons who join us for this episode, burnout is the result of chronic stress. As Anjuan puts it: "in DevRel yo…

1
Moving from startups to global companies with Max Katz 34:10

4+ y ago34:10

34:10

저자 SlashData

1
Producing valuable content for developers with Martin Gontovnikas 38:50

4+ y ago38:50

38:50

저자 SlashData

1
Helping developers grow with Jesse Davis 47:23

4+ y ago47:23

47:23

Trick question of the week: What does developer marketing have in common with Star Trek Borgs? Sounds like a stretched parallel, but hear us out. While Borgs want to create a better version of humans, developer marketing should be helping developers grow into the best version of themselves. Back to Earth. - In our latest episode, we discuss how dev…

1
Intro 0:35

4+ y ago0:35

0:35

What is the Under the Hood of Developer Marketing podcast? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. DevRel? Hackathons? Personas? In every episode, each special guest covers a *hot* developer marketing topic, la…

1
Why to run or NOT run a hackathon with Shaharris 52:53

4+ y ago52:53

52:53

Shaharris, CEO of HackerNest joins us on our first episode of season 2 to discuss hackathons. He talks about the benefits of running a hackathon, the reasons why you shouldn't run a hackathon and what aspects make a group of developers a real community. 12 Reasons Public Hackathons Fail저자 SlashData

1
Inclusion and diversity to build developers of tomorrow with Arabella David. 43:31

5y ago43:31

43:31

Two tips for developer advocates: maintain the curiosity and always make sure to keep developers' needs and wants prioritised. In this episode, Arabella David joins us to discuss how developer advocacy can become more inclusive and diverse and how to build a community that sustains itself in a way that your engineers will want to "crash" their meet…

1
Metrics and competitive advantage with Adam FitzGerald 39:05

5y ago39:05

39:05

Remember the popular saying "can't see the forest for the trees"? Today we're looking at the tree. Assume your dev community is the forest. You know how valuable a forest is. However, how about a single tree? If a single tree is added to the forest, how much does the forest value increase? In our latest episode, we welcome Adam FitzGerald to talk a…

1
Engaging developers with Jeremy Meiss 48:53

5y ago48:53

48:53

Developers don't care that you know until they know that you care. Jeremy Meiss, Director of Community for Solace, joined us to talk about developer communities and what skills a community manager needs to have. Plus, how can running a coffee shop and watching Doctor Who teach you for better engagement with your developer community. Jeremy Meiss Ar…

1
Developer Communities and Forums with Adrian Speyer 46:05

5y ago46:05

46:05

Are forums dead? Adrian Speyer from Vanilla Forums thinks not. He joined us to discuss developer communities: where developers discuss about (praise or criticise) your product. What are the benefits of building your community? Do you need to be a developer to work in developer marketing? All discussed in this episode. Plus, a touch of old internet …

1
Developer Events with Katherine Miller 35:37

5+ y ago35:37

35:37

Katherine Miller from the Cloud Developer Relations Events Program at Google, joins us to talk a major aspect of developer marketing: events. From meetups to global events, we talk about the challenges and what an event should offer for developers. Our book "Developer Marketing: The Essential Guide"저자 SlashData

1
Developer Relations with Mary Thengvall 43:34

5+ y ago43:34

43:34

Mary Thengvall joins us on our first episode along with SlashData CEO Andreas Constantinou to discuss developer marketing and developer relations, their importance and the trends coming in 2019. Our book "Developer Marketing: The Essential Guide"저자 SlashData

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