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Global Content Design

Content Design London

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A podcast dedicated to content design. Listen to content people from around the world discuss their experiences and hear from our CEO Sarah Winters, author of the worldwide best-selling book 'Content Design'. Content Design London are regarded as the founders of the content design discipline. We help organisations improve the impact of their content and transform how teams work, by using design to build better customer experiences. Training, consultancy, books, and all things content design. ...
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Content Design Podcast

Vanessa Barlow

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Want to make your digital content stand out? Want to reach a bigger audience and really engage your users? Content design is the answer. Combining content strategy, UX, user research and copywriting, find out how content design can help you meet your users' needs. Vanessa Barlow, content designer and strategist, chats to content and marketing experts about everything from using data to make better content decisions to improving usability and SEO with the right words for your audience.
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For designers, creatives, entrepreneurs, and content creators who want to level up their careers and creative businesses. Hosted by Philip VanDusen, Brand Consultant and founder of BONFIRE, this show explores personal branding, content creation, freelancing, and creative career growth. Philip and his guests deliver practical coaching, strategies, and inspiration to help you market your work, attract new clients, grow your influence, and build long-term success. Covering personal branding, co ...
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Personal Branding Power Tips In this episode of the Brand Design Masters podcast, Philip delves into an advanced perspective on personal branding, which he dubs 'Personal Branding 2.0'. Philip explores the evolution of personal branding and discusses how creative professionals can leverage new platforms and formats, like short-form video on TikTok …
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The Best LinkedIn Video Strategy for 2025 In this episode of the Brand Design Masters podcast, Philip addresses the often-overlooked potential of LinkedIn for video marketing. He discusses the importance of understanding different LinkedIn video formats, including feed videos, short videos, and LinkedIn Live, emphasizing their unique advantages. Ph…
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10 Mistakes Small Businesses Will Make This Year If you’re a small business owner, agency, or freelancer working with small businesses, this episode is a must-listen. I’m breaking down the 10 biggest mistakes small businesses will make this year—mistakes that can slow growth, hurt profits, or even put you out of business if you’re not careful. From…
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Have you ever wondered how AI tools like ChatGPT, Gemini, or Bard decide which content to recommend? If you're a content creator looking to expand your reach, this episode is a must-listen. I recently had a game-changing conversation with someone who discovered my work—not through YouTube or Google, but through ChatGPT. That’s when it hit me: AI-dr…
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How to Find a Job in the Creative Industry Landing a job in today’s creative industry isn’t easy—especially if you’re mid-to-late career. But it’s far from impossible. In this solo episode, I break down five proven strategies to help you stand out in a competitive job market, refine your approach, and ultimately secure the role you’ve been striving…
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Networking Strategies for Designers and Entrepreneurs Episode 152 In this episode, Philip explores how networking has evolved with the rise of remote work and digital platforms. He shares innovative, non-standard networking tactics that go beyond traditional methods such as industry mixers and LinkedIn messages. Philip emphasizes the importance of …
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Best Content Marketing Strategy for 2025 Episode 151 A great content marketing strategy includes more than just producing and posting as much as possible. That’s why I’m breaking down the most impactful shifts in content marketing for 2025 and beyond. This episode dives into the strategies that are working right now—based on trends in audience beha…
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The Power of Brand Alignment with Brandon Coleman, Jr. In this episode, Philip welcomes Brandon Coleman, Jr., a legend in branding and strategic consulting with over five decades of experience. Brandon discusses his journey in branding, launching a successful strategic branding firm, and writing his book, 'Brand On!: the Hidden Power of Brand Align…
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In this episode of the Brand Design Masters podcast, host Philip delves into the journey from designer to creative director. He outlines five key steps: gaining exposure to upper management, managing and mentoring others, mastering project planning and delivery, managing clients and presentations, and being solutions-oriented. Philip emphasizes the…
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Experience Transformative Growth with Joseph Bojang In this episode, Philip welcomes special guest Joseph Bojang, a certified coach with expertise in human behavior, marketing, and business. Joseph shares his unique journey from running a marketing agency to becoming a transformational coach. The discussion explores the difference between problems …
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In this episode of the Brand Design Masters Podcast, Philip interviews Amanda Webb, Owner of Spiderworking, who specializes in digital marketing ROI, Google Analytics, and analytics mentoring. Amanda shares her journey from film to digital marketing, insights into optimizing marketing efforts through analytics, and the importance of understanding d…
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In this episode of the Brand Design Masters podcast, host Philip welcomes Ash Chow, a launch strategist and conversion copywriter, who shares her journey from law school to becoming a renowned copywriter for creators and coaches. They discuss the fundamentals of effective copywriting, understanding client pain points, and the importance of pre-laun…
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7 Ways to Future-Proof Your Career Episode sponsored by: Wix Studio https://wixstudio.com In this episode, Philip shares invaluable insights on how to future-proof your career amidst inevitable changes and challenges. He recounts his own seven major career pivots, emphasizing the importance of adaptability, continuous learning, and expanding skill …
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Episode sponsored by: Wix Studio https://wixstudio.com In this episode of the Brand Design Masters podcast, host Philip VanDusen welcomes David Brier, owner of DBD International and author of 'Rich Brand Poor Brand: How to Unleash Your David in a World of Goliaths' delve into the recent controversial Jaguar rebrand and its potential implications, d…
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Loren Greiff: Navigating the Job Market Today Episode Sponsored by: Wix Studio https://wixstudio.com On this episode of the Brand Design Masters podcast, Philip welcomes career coach and strategist Lauren Greiff. Her company PortfolioRocket is a proprietary career curriculum enabling people to GET FOUND for 80-85% of the job opportunities that are …
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How to Find Freelance Clients Podcast sponsor: Wix Studio https://wixstudio.com This episode delves into effective methods for securing freelance clients. It explores two primary approaches: promotion, where you actively reach out to potential clients, and attraction, where you draw clients to you through strategic actions. Key topics include lever…
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Email List Building: Strategies and Tips Podcast sponsor: Wix Studio https://wixstudio.com In this episode, the Philip discusses the importance of building an email list and offers practical advice on how to create and grow one effectively. Emphasizing the value of owning your marketing real estate, the speaker provides step-by-step guidance on acq…
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Top 10 Branding Trends for Small Businesses in 2024 Podcast sponsor: Wix Studio https://wixstudio.com In this episode, the discussion centers on the top 10 branding trends that small businesses should focus on in 2024. The key trends highlighted include building a compelling digital presence, leveraging social media for branding, adopting sustainab…
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Episode Sponsored by: Wix Studio: https://wixstudio.com In this candid and informal rant, Philip shares nine crucial pieces of advice for creative professionals navigating today's challenging job market. Drawing from over 30 years of experience, Philip emphasizes the importance of self-advocacy, understanding HR's role, building a personal brand, a…
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In this episode of the Brand Design Masters podcast, host Phillip VanDusen welcomes Robert Smith, an internationally recognized branding expert, professor, and author. They discuss the importance of investing time in oneself rather than focusing on transient technical skills, emphasizing the value of creativity, peer interaction, and mental health.…
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In this episode, I sit down with Maureen Clough, a passionate advocate for age inclusion and the host of the popular podcast It Gets Late Early. Maureen is a former journalist and director of strategic partnerships for a variety of tech companies turned speaker, podcaster, and career strategist for professionals over 40. Her advocacy has been highl…
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Career Pivot Strategies for Creative Pros If you're a seasoned creative professional ready for a career pivot this episode is for you. In it I share proven career transition strategies tailored for mid-late career designers, branding experts, and creative professionals. Learn how to navigate shifts in your career, diversify your income with freelan…
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Episode Sponsored by: WIX STUDIO: https://wixstudio.com In this episode, I explore how to build confidence as a creative professional and why it’s crucial for success in the creative and entrepreneurial world. Confidence isn't just about constant success; it's about embracing failure, pushing beyond your comfort zone, and doing things that scare yo…
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Mentioned: Wix Studio: https://wixstudio.com BONFIRE Mastermind Community https://philipvandusen.com/bonfire What are the top trends in social media marketing for 2024-2025 that are set to redefine how brands and creators connect with their audiences? Whether you're a freelancer, a small business owner, or managing social media for a company, these…
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Mentioned: BONFIRE Mastermind Community https://philipvandusen.com/bonfire Let's dive into the state of the web design industry for 2024-2025. We'll discuss creative fulfillment, financial success, collaboration, and the impact of AI. You'll learn how small teams can earn more, why the highest paid web designers use project-based pricing, and how t…
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Mentioned in this episode: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Building a meaningful and profitable network is crucial for small business and agency success. In this episode, I reveal 10 powerful strategies that will elevate your networking game and help you create valuable connections.…
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Mentioned in this episode: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire AI is transforming the digital landscape, especially creative branding and design agencies and staying ahead is crucial. In this episode, discover how integrating AI into your processes can enhance creativity, streamline ser…
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Every agency needs more clients! Running a successful branding, design, or creative agency isn’t easy. Beyond delivering top-notch work, continuously bringing in new clients is critical. In this video, I’ll share the #1 POWER TIP for client acquisition that you might not be using yet! We’ll cover essential strategies: understanding your target audi…
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Let’s do a deep dive into the journey of becoming a Creative Director! In this episode, I’ll dispel common myths and provide a detailed roadmap on how to rise through the ranks in the creative industry. You’ll learn why hands-on experience in design, copywriting, video editing, UX/UI, and other creative fields is essential, and why you can't just j…
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Are you struggling with anxiety and fear around your career? Stressed and unmotivated? Or spinning and not sure how to focus in a really productive way? Our world is filled with constant challenges—whether it’s the looming threat of AI on creative jobs, the trend of companies hiring part-time contractors over full-time employees, or the relentless …
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7 Secrets to Branding Your Small Business - Philip VanDusen BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire In this dynamic episode, we'll dive into many of the foundations of branding, most of which have remained unchanged for decades. But certain critical aspects of branding for small businesses …
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Sarah sits down with Kat Igiezele to talk about content design in Nigeria.Episode transcript:https://contentdesign.london/assets/transcripts/global-content-design-episode-04-transcript.txtThey discuss how mobile is slowly becoming the default in Nigeria, and how that works with large variations in digital skill levels. They also explore how content…
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Building and running a branding or design project is a complicated undertaking. If you're a creative professional or an agency, in this episode I outline the exact steps that go into planning and running a successful design project - the whole process…
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Ghada also tells us about her mission to make content design a more integrated part of the design sector in Egypt. She shares the challenges she faces convincing people they need content teams involved from the beginning in episode 2 of our podcast, Global Content Design.Sarah and Ghada also talk about where information architecture fits into conte…
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Why is your website not performing the way it should? It’s because you haven’t defined and executed a clear and motivating customer journey in the copy on your website. Mapping a customer journey is the single most important thing to do to assure that…
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In this episode Sarah Winters chats to Persis Howe, a content lead who has worked on large scale projects across both the US and UK government.Using their wide range of knowledge and experience, Persis shares the differences and similarities between working in UK and US government digital teams. They discuss how people’s mental models differ betwee…
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In this episode, Sarah Winters talks to Gladys Diandoki about the content design community in France.Having worked for some of the biggest companies in the world, including Google and Renault, Gladys tells us about their journey to becoming a content designer.Sarah and Gladys discuss how content design resources being mostly in English can have a b…
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire In this dynamic episode, we'll dive into the essentials of mental fitness, specifically tailored for the creative community. It’s an an empowering message on how to bolster your creative professional mental agility and well-being. We understand the un…
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Join me for this podcast that will be a game-changer for mid-career graphic designers and creative freelancers. We're sharing an ultimate guide to leveling up your freelance business. From nailing your client relationships to mastering the art of pric…
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Are you a graphic designer looking for some career insurance? Join me for a must-listen on this podcast. I’ll uncover 7 essential skills creative professionals need today that go beyond Adobe Creative Suite and Sketchpads to help you stay competitive …
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BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Whether you're a seasoned creative pro or just starting your entrepreneurial journey, your mindset is the cornerstone of your success. In this podcast, I’ll delve deep into the three pillars that can elevate your freelance game: Confidence, Motivation…
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Launching this Month: BONFIRE: The Mastermind Community for Established Creative Pros https://philipvandusen.com/bonfire Age discrimination and ageism are pervasive in the graphic design and creative industries. Professionals in the prime of their careers are being forced out of positions in creative departments in agencies and corporations at an a…
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In my experience, the best way to catapult your career and business to success fast is to join a mastermind group. Masterminds offer mentorship, community, accelerated learning, motivation, confidence, and accountability. Few people realize the peer network you build in masterminds can also become a fantastic pipeline for new business through devel…
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Buat apa bangun karir dari nol lagi, di bidang yang beda pula, kalo udah punya pengalaman kerja bertahun2? You must be CRAZY kalo ampe berani ngambil keputusan ini. Mesti belajar dari nol, bersaing sama ratusan-ribuan freshgrads, mulai dari bawah lagi, apply sana-sini lagi, itu juga kalo ada perusahaan yang mau nerima lo. Kalo lo ditolak? Reza juga…
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Everyone says you must become an authority in your niche to stand out online and attract clients. But how exactly do you do that? Join me on this podcast to learn a step-by-step tactical game plan for building authority online. Four significant pillars of activity contribute to establishing go-to expert status - and I’ll discuss each in detail. If …
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Are you constantly over-thinking the decisions you need to make? Doing your due diligence by collecting information to inform any decision is intelligent, but sometimes, things can go off the rails. “Analysis Paralysis” is a state of mind where you can’t stop weighing the pros and cons of a decision and get caught in an infinite loop of questioning…
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HR, Product, UX (S-Quantum Engine) | Episode ini kami luncurin buat temen2 Warcop yang kepengen tempat kerja baru, tantangan baru (termasuk gaji baru hehe). Pasti udah tau dong Sinarmas? Tapi apakah udah pernah denger SQE? Perusahaan yang dilahirkan oleh Sinarmas Multiartha untuk mengakselerasi transformasi digital produk dan layanan keuangannya.…
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You won’t want to miss this podcast if you are a creative professional. I will dive deep into the most powerful success strategies you can use to get more clients and build your business and personal brand in ways you never thought possible. And the best part is, not only am I going to tell you what the strategies are, I’m going to tell you exactly…
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Join me for an enlightening podcast all about finding your unique creative voice as a creative professional. In this interactive session, we'll explore what it means to discover and nurture your creative identity and signature style. Whether you're a graphic designer, content creator, or creative entrepreneur, this session will provide insights to …
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https://podcast.branddesignmasters.com/114 Philip VanDusen - Unleashing Your Potential Let’s discuss some of the barriers in your career and business you’re facing as a creative pro - and some practical and tactical solutions you can start applying immediately to grow and succeed faster! Thanks for listening! If you enjoyed this episode of the podc…
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