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Coaching and Mentoring Best Practice - Both Sides of the Coin

IAPC&M - International Authority for Professional Coaching & Mentoring

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The IAPC&M podcast offers rare, dual-perspective conversations with accredited coaches and their clients. You’ll discover: - How real transformations happen behind closed doors - What clients truly need — and what coaches often overlook - Practical, ethical tools to improve your coaching or mentoring immediately. ✨ Quick tips, deep impact. 🎤Hosted by Jenny Butter, Accredited Master Coach. 🎵 Music by Anne-Marie Firmin. 🛑 Disclaimer: Guests do not represent IAPC&M views
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Lisa Cummings and Brea Roper help you lead teams, build your work culture, and improve relationships with CliftonStrengths A.K.A StrengthsFinder. The "Lead Through Strengths" podcast was created for you if you're ready to stop taking the "path of most resistance" at work and in life. It sounds silly, yet it happens all the time when people get focused on fixing their weaknesses. It doesn't have to be so hard. Stop focusing on what's broken about you. Lisa Cummings, one host, is a Gallup Cert ...
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Undiet Your Coaching podcast is your go-to resource for building a non-diet coaching business. This show is packed with everything you need to create a profitable coaching business with a massive impact! Whether you're a health coach, nutritionist, life coach, body image coach, fitness coach, nurse, dietician or any health or mental health practitioner, you will learn something on the show that applies to you. Your host, Stephanie Dodier, is a Clinical Nutritionist, Certified Intuitive Eatin ...
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Practice Momentum™ - Private Practice Business Coaching Podcast is hosted by Dr Brooklyn Storme, an evidence-based private practice business coach for counsellors, psychologists and social workers in Australia and creator of Practice Momentum™. She provides identity-first business coaching that integrates practitioner and business-owner identity, embodiment-based action and evidence-guided feedback to support clinicians in building financially secure, professionally grounded private practice ...
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Brand and Grow Your Coaching Practice's Podcast

Brian Hilliard: Coach since 2001 | Author of 8 Books | 400+ Speaking Gigs

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Want to build an build an amazing coaching practice, get more leads and get paid what you're worth? The Brand and Grow Your Coaching Practice podcast shows you what to do. Brian Hilliard (The Coach's Coach) shares insights and strategies on topics such as marketing and monetizing your reputation, attracting and retaining clients and overachieving without over committing. If your serious about growing your practice, listen to this podcast.
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Imagine if you had a backstage pass to go behind the scenes and learn the secrets that worked for veteran coaches who’ve been right where you are today. That’s exactly why we created Coach Factory, a podcast for coaches at every level who are seeking to elevate their practice. Guests pull back the curtain on their coaching journeys to reveal how they approach coaching, how they run their business and work with clients, why they do things the way they do, and what’s worked. We also flip the s ...
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In this special season finale, we're closing out Season 10 with a fun, reflective conversation inspired by a few of our favorite things. As we take a short pause from the podcast, we share some of our favorite strengths-based questions, hands-on tools, and learning approaches that actually stick. This episode is full of ideas you can use right away…
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You’ve probably already collected enough strategies to get more clients, raise your fees, and run your practice like a business… so why does it still feel hard to execute? In this episode, I unpack the pattern I’ve observed over years of coaching counsellors, psychologists, and social workers: it’s rarely the strategy that’s “not working” it’s usua…
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If you are a counsellor, psychologist, or social worker in private practice and you feel like you are “doing all the marketing things” but bookings are slow, inconsistent, or not happening at all, this episode will likely give you the clarity you’ve been missing. In this episode of the Private Practice Podcast, I break down real-life marketing basi…
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Complimentary Business Strategy Consultation here: https://calendar.app.google/VNeiGZ5Sd9oLUhac8 If you’re a counsellor, psychologist, or social worker in private practice and you feel overwhelmed, stuck, or like you’re doing “all the right things” but still not seeing consistent bookings or income, this episode is for you. In this episode of the P…
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In this episode of the Private Practice Podcast, I’m lifting the lid on one of the biggest struggles women counsellors, psychologists and social workers face: treating the practice like a passion… but not yet running it like a business. If you’ve ever wondered why your bookings feel inconsistent, why you always seem “behind”, or why your business f…
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Discover how to shift your energy to attract more financial abundance in your private practice. In this episode, Dr Brooklyn Storm shares powerful insights on cultivating a receiving mindset that magnetises clients and money to your therapy business. Learn why blessing your money matters, how to navigate the seasons of wealth in private practice, a…
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Struggling to set fees or feel confident charging what you're worth? In this episode, Dr Brooklyn Storm unpacks the crucial difference between worth and value in private practice. Learn why value is determined by your clients' perception—not your credentials or time invested—and how worth reflects what's truly important to you as a practitioner. Di…
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Data suggests that, each year, between 8,000 and 10,000 people globally are completing coach training in a desire to enter the profession. There are hundreds of courses to choose from, with a big price difference. As an aspiring coach, which one is worth investing your time and money in? In this month's Both Sides of the Coin, host Jenny Butter is …
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In this episode, I break down exactly how I increased the reach of my private practice audience by 460% in just four weeks — without ads, without fancy funnels and without being everywhere online. I share the behind-the-scenes data from my own experiment on Facebook, what I changed, what failed, what finally worked, and why understanding your numbe…
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Struggling to get private practice clients despite having a website? Learn the four-stage client pathway (marketing funnel) that turns strangers into paying clients. Discover why your website alone isn't enough and what you need to do at each stage: awareness, interest, desire, and action. Brooklyn breaks down why it takes time to build trust, how …
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In this episode, counsellors, psychologists and social workers can learn how to create passive income for their private practice. You'll learn about membership models, subscriptions and selling digital products. Updated show notes will be provided shortly. https://brooklynstorme.com저자 Dr Brooklyn Storme
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In this episode, we dive into the often-overwhelming world of building a tech stack for your coaching business! We know the thought of sorting through all the technology options can make your eyes glaze over, but fear not! We break it down into manageable pieces, discussing everything from accounting software to payment processors, calendaring syst…
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In 2025 there are approximately one hundred and twenty-four thousand professional coaches worldwide, a 15% increase since 2023. This figure encompasses a broad range of coaching practices beyond just life or sports coaching, reflecting the overall growth of the hundreds of millions of pounds coaching profession. Yet, many people who claim to be coa…
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In this episode, I sit down with Philip Armstrong, CEO of the Vocational Mental Health Professionals Association of Australia (VMHPAA), to unpack the National Standards for Counsellors and Psychotherapists — what’s true, what’s still uncertain, and what it all means for your private practice. If you’ve felt confused or anxious about what these stan…
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If you’ve ever felt like you’re constantly chasing clients, posting endlessly on social media, or paying for ads that don’t work — this episode is for you. I’m diving deep into how to market less and still have consistent bookings in your private practice. You’ll learn why client retention matters more than constant marketing, how to improve it eth…
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Stop Waiting to Feel Ready: Build Confidence with Simple Systems for Your Private Practice Show notes: Today I’m talking about confidence—the kind you build by doing the scary thing first and letting the confidence catch up. If you’ve been telling yourself “I’ll raise my fee / charge cancellations / get help when I feel ready,” this episode is for …
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In this episode, we dive into a lively showdown between two powerful strategies for nurturing relationships: email marketing vs. online communities. You'll hear us engage in a playful showdown, where we throw down our best arguments for why our preferred method is the ultimate way to nurture relationships. As we explore the virtues of each approach…
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How to start selling on Etsy for therapists - what you need to know before you begin so that you get great results! Get clients from your website: https://sales.brooklynstorme.com/website-wellness-check-up-aud/ Convert more inquiry and discovery calls with this new way! https://sales.brooklynstorme.com/un-discovery-call/ Get personalised help for y…
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How to Create a Successful Private Practice Faster (Without Burning Out) Description: In this episode, I share the real way to create a successful private practice faster—by mastering one thing at a time instead of layering on tasks that don’t move the needle. If you’re a counsellor, psychologist, social worker, or play therapist who feels overwhel…
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If you’ve ever wondered why your private practice isn’t generating as much revenue as it could, this episode is for you. I share how to stop “selling the candle” and start communicating true value in a way your clients actually connect with. Whether you’re offering therapy sessions, courses, workshops, or even freebies like PDFs or apps, the differ…
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In this episode, we dive into a hot topic that many speakers, trainers, and coaches grapple with: Should you put prices on your website? Of course, there are many pros and cons of displaying prices, so we unpack various strategies that can help you make the best decision for your business. Whether you're leaning towards transparency or prefer to ke…
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Join Booked & Better Monthly Resource Subscription here Are you tired of offering freebies on your website that no one downloads? In this episode of the Private Practice Podcast, I share the new way to attract more inquiries and client bookings using interactive, implementation-based resources that actually work. Traditional PDFs and ebooks no long…
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In this episode of the Private Practice Podcast, I’m diving into one of the most powerful yet often-overlooked tools for creating stability and growth in your private practice: a business plan. Now, before you roll your eyes and think it sounds boring or too “corporate,” hear me out. A business plan doesn’t need to be rigid or overwhelming. In fact…
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Struggling with cancellations in your private practice? In this episode, I share my own mistakes with cancellation policies, boundaries, and fee increases—and how they cost me money, clients, and confidence. You’ll discover why strong cancellation policies aren’t about punishing clients, but about protecting your time, your income, and creating bet…
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If there's one question I get from almost every coach I coach, it's this: how do I know what to charge? That's why we've dedicated this episode to a topic that resonates with so many of us in the coaching, training, and speaking industries: Pricing Your Services. In this episode, we explore various pricing strategies and how they can impact your bu…
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So many therapists feel rattled when they hear about free or government-funded mental health services popping up in their area. The fear is real: “Who would pay me when they can go down the road for free?” In this episode, I share the truth about these services, why they’re not new, and most importantly, why they don’t threaten your private practic…
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Planning can feel overwhelming when you’re running a private practice. Between client sessions, family life, and everything else on your plate, it’s easy for your business plan to slip to the bottom of the list—or disappear altogether. In this episode, I share how I learned to plan for results (and actually achieve them, mostly!) in my own practice…
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In this episode, we tackle the often-taboo topic of…money. Specifically, money blocks – those pesky limiting beliefs that can hold us back in business. We share our personal experiences with money narratives that shaped our views on wealth and success. From feeling guilty about charging for work we love, to the fear of being perceived as "slimy" wh…
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Have you ever felt like your website should be getting you inquiries—but it’s just sitting there like a pretty business card nobody’s picking up? In this episode, I share the behind-the-scenes of testing one of my own lead magnets with women in private practice, and what I discovered about why so many therapists struggle to implement even the simpl…
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One of the hardest things in private practice is showing up, doing “all the things,” and still not seeing clients book in. In this episode, I unpack why that happens and what you can do about it. From the therapist who completely transformed her website copy (and brought me to tears in the process!) to the client who is now on track to generate $30…
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So often, when therapists come to me saying their practice isn’t growing fast enough, they’re focused on strategies, tactics, and quick fixes. But here’s the truth: none of that works sustainably unless you do this one thing first. In this episode, I share the breakthrough I had on retreat in Daylesford that reminded me of the power of identity, al…
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One of the most powerful things you can do in your private practice isn’t another strategy, social post, or shiny new system—it’s shifting your energy and expectations. In this episode, I share how learning to anticipate a pleasing outcome (rather than a “positive” one) completely transformed not only my mindset but also the results I experience in…
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As entrepreneurs, we often find ourselves in tShohe dual role of both boss and employee, and it can be challenging to navigate that dynamic. In our last episode, Lisa & I talked about being a bad boss to ourselves, so this time we're flipping the script. We start by remembering how, as our own boss, we have the unique opportunity to create our idea…
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So often, when therapists tell me they want more clients, they immediately start looking for another strategy—posting more on socials, updating their Psychology Today profile, or buying yet another course. But here’s the truth: being ready to receive clients is just as much about your mindset, energy, and beliefs as it is about your systems and str…
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In this episode of the Private Practice Podcast, I speak directly to a belief that’s left so many women therapists feeling burnt out, frustrated, and quietly resentful — the pressure to have a “fully booked diary.” I dive into where this myth came from, why it’s still being perpetuated, and what it’s really costing you emotionally, energetically, a…
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In today's episode, we dive into the juicy topic of being a "bad boss" to ourselves as entrepreneurs. Isn't it funny how some of the very behaviors that made us decide to stop working for a bad boss, are often some of the same behaviors we do to ourselves. Things like overworking, neglecting self-care, not setting boundaries, working unreasonable h…
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👉 Apply for Practice Momentum In this episode, I share the real, behind-the-scenes results of my 90-day experiment to generate $100K in my private practice coaching business. I didn't quite hit the goal—I landed at $81,798—but the gold was in what I learned and what I’ll do differently next time. This episode is for you if you’re a therapist (couns…
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If you're tired of posting and getting crickets, this episode is going to change how you think about writing copy for your therapy practice. I share a powerful content creation process I used this week that led to 30 aligned pieces of content in just a few hours and none of it came from AI or a template. This process is about tapping into your actu…
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Your website should be your hardest-working employee but for many therapists, it’s doing the exact opposite. In today’s episode, I break down 12 common website mistakes I see on therapists' sites that are actively stopping clients from booking. If you’ve ever felt confused about why your site isn’t generating inquiries, this is for you. We’ll unpac…
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Are you telling yourself the story that “clients can’t afford my fee”? In this episode of the Private Practice Podcast, I break down the common money stories and mindset blocks that keep women in private practice stuck in undercharging, overworking, and feeling undervalued. If you've ever doubted your pricing, questioned your worth, or worried abou…
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In today's episode, we dive deep into a topic that many coaches struggle with: finding clients. If prospecting makes you want to run and hide…don't worry. We've got you! Listen in as we share some strategies that have worked for us, so you can make them work for you. Plus, we sprinkle in some creative ideas on how to make yourself visible and appro…
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If you're a therapist stepping into the world of supervision, this episode is your behind-the-scenes guide to doing it profitably, ethically, and without all the confusion. I dive into real questions from our therapist community, including “Do I need a new website just for supervision?”, “How do I take payments for group supervision?”, and “Why is …
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If you’ve been wondering why clients aren’t booking in or why your referrals have dried up, this episode is for you. I dive deep into one of the most common questions I get asked: How do I get a surge of clients into my private practice? Whether you’re just starting out or trying to fix a slow patch, this episode is packed with strategies that are …
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If you’re a therapist in private practice who’s ticking every box but still not seeing the momentum, this episode is for you. I dive into the real reasons why progress can feel slow, even when you’re showing up, investing in your growth, and doing what the experts tell you. I share the mindset blocks that even seasoned professionals carry, like the…
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Have you ever felt like you’re falling behind in private practice? Like everyone else has it all figured out while you’re still trying to keep your head above water? In today’s episode, I unpack what that feeling really is and why it’s not a sign that you’re failing. In fact, it might be a powerful nudge from your nervous system that it’s time to p…
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In this episode, Lisa and Brea explore the phenomenon of low ticket offers and how they can be a game-changer for your business. While high ticket items often steal the spotlight, we believe that low ticket offers have their own unique magic that can help you build relationships and grow your business. Plus, we have a special invitation for you! Ma…
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Episode 503 | The Subtle Mindset Shift That Helps Me Love My Business Again If you’re a therapist in private practice and lately you’ve been feeling disconnected, uninspired, or just tired of the day-to-day, this episode is for you. I created this episode because I had one of those days. The kind where everything feels harder than it should: emails…
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