최고 Business Writing 팟캐스트 (2024)

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#344: How to Navigate Maternity Leave (or an Extended Break) Without Missing a Beat: Satta Sarmah Hightower’s Success Story 48:00

3d ago48:00

48:00

For most freelancers, the concept of taking an extended break—be it for maternity leave, personal health, or a sabbatical—has been shrouded in trepidation. We love the idea of a long break, especially if we’re experiencing burnout. But we immediately dismiss it as unrealistic because we don’t think we can afford to lose the income. Or we fear losin…

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Get a Glimpse Behind the Publishing Curtain 1:00:54

11d ago1:00:54

1:00:54

Episode 45 Get a glimpse behind the publishing curtain from Shawn Reilly Simmons, co-founder of Level Best Books, a woman-owned and -operated boutique publisher. Whether you are a published or aspiring author, whether you are indie, traditional, or hybrid (published or not), learn from an expert in the industry. Learn more about Level Best Books ➤ …

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#343: What to Do When a Client Wants You to Work with Their Existing Draft 6:48

17d ago6:48

6:48

What do you do when a client or prospect has a piece of long-form content they’ve written internally and they want your help finishing it? What do you quote? What’s the right way to frame your fee for the client? And how do you approach this kind of project? Check out my thoughts and advice in this week’s short podcast episode below.…

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The Fundamentals of Marketing for Writers 1:16:13

25d ago1:16:13

1:16:13

Episode 44 Every author has two jobs, one as an author, and the other as a marketer. It's a necessary part of the writing life if you are in it to earn money. Nicolette Lemmon is an industry expert with experience in marketing. This episode taps into marketing fundamentals to help writers succeed in this part of the writing process. Books and Other…

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#342: Futurist Kevin Surace on Why Writers Must Jump on the AI Bandwagon (and Why the Future Is Bright) 52:21

1M ago52:21

52:21

As I record this episode in March of 2024, we’ve yet to feel the effects of generative AI in our solo businesses. So why are so many writers, copywriters, and solo marketers losing business? Everything that I’m hearing and seeing points to other factors for the challenges many creative professionals are experiencing. And the main factor seems to be…

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#341: Crossing Paths: Lindy Alexander’s Secrets to Succeeding with Journalism and Content Marketing 42:52

1M ago42:52

42:52

For many years there has been a myth among journalists that journalism and content marketing can’t coexist. You either have to focus on journalism work or on content marketing, but not on both. But this belief is based on false assumptions and outdated beliefs. And in this week’s episode, you’ll hear why you can do both very successfully as a freel…

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How to Tap into M.A.G.I.C. in your Writing 57:45

2M ago57:45

57:45

Episode 43 We can all use a little MAGIC in our writing lives. In this case, I'm talking about the MAGIC from "Organisational Consultant and workplace mediator Sharon Darmody". In our conversation, we talked about how to apply her MAGIC framework to the writing life. Books and Other Resources Mentioned in this episode: * Work Your Magic* https://ww…

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#340: Ed Gandia and Sarah Greesonbach Get Raw and Real About Their Inner Battles, Fears, Aspirations—and What It’s Like to Be a Coach 1:30:42

2M ago1:30:42

1:30:42

This episode is very different from what I typically do on this show. It’s a candid conversation between Sarah Greesonbach and me on a number of random topics. Sarah is not only a very talented B2B writer, she’s also the founder of the , an excellent coach to other B2B writers, a coaching client of mine, and a friend. We get into a number of topics…

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#339: How to Identify the Best Services to Offer Your Market in 2024 47:45

2M ago47:45

47:45

2023 has not been a great year for many writers and solo marketing professionals. And when business is not great, one of the first things we ask ourselves is, Should I change or modify my offerings? Will that make a difference? It’s a great question to ask yourself. But it’s important that you go about your decision in a more methodical way. So rat…

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#338: Four Ways to Earn More in Less Time 5:58

3M ago5:58

5:58

Freelancing is both a blessing and a curse. It’s a blessing because you’re in charge. You call the shots — not some overpaid and incompetent boss who has no business managing people. But freelancing is also a curse ... because you’re on your own. Which means that you have to wear all the hats. And when you’re pulled in so many directions, your inco…

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Mining Your Life for Stories 58:07

3M ago58:07

58:07

Episode 42 In this episode, Melissa talks with Lynne Golodner, author of Woman of Valor and prolific creative nonfiction writer, about mining your life for stories. This is such a great topic and applicable to people who write (or want to write) memoirs, creative nonfiction, and fiction. Enjoy! Books and Other Resources Mentioned in this episode: W…

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#337: Austin L. Church on Money Mindset, Living Well and Using Pricing as a Key Lever for Financial Prosperity as a Freelance Professional 1:08:44

3M ago1:08:44

1:08:44

We truly don’t talk enough about money and prosperity in the freelancing community. And that’s too bad, because the more we talk about this issue in positive and productive ways, the greater the chances our businesses will succeed. I mean... imagine companies like Microsoft, Apple, Walmart or Ford Motor Company ignoring money discussions and decisi…

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#336: A Four-Phase Framework for Onboarding a Writer or Virtual Assistant 6:05

4M ago6:05

6:05

How do you feel about outsourcing some of your work? Most writers I talk with are either completely against this idea. Or they tell me that they’ve tried it and it didn’t work out. Or that they like the concept, but it just wouldn’t work for them. I get it. I used to feel the same way. But there’s a big problem with that kind of thinking: it’s one-…

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#335: Marjorie Turner Hollman’s Journey from Memoir Writer to Book Coach to Author of a Nonfiction Book Series 48:16

4M ago48:16

48:16

One of the most important capabilities you can develop as a self-employed professional is the ability to pivot and adapt as your business grows and your life situation evolves. Not only is life full of surprises, but what worked for you 5 years ago may not be as palatable today. Whether it's the types of clients you work with, the type of work you …

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227: Live Blog Consult: Helpful Advice to Improve Your Writing (with Eric Piccione of Financial Freedom and Me) 1:44:33

4M ago1:44:33

1:44:33

Let's look for ways (live!) to improve Eric Piccione's blog: FinancialFreedomAndMe.com! With special guest Signe Beck (with whom we are doing a live social media content creation consult very soon!). This is the first live stream I've done in a long while to help others with their writing for business online. Hope you enjoy! Head back to the Copy T…

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226: How to Use ChatGPT and 11.ai to Create an Entire Podcast Without Speaking or Writing a Word 3:33

4M ago3:33

3:33

Exactly How to Use ChatGPT and 11.ai to Create an Entire Podcast in 10 Minutes Without Speaking a Single Word Want to create more podcasts fast and with help? Maybe you want to create a show where you don't even have to speak? Maybe you want help writing your podcast scripts? If this is you, listen to this superfast episode that my AI bot "Aurora" …

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Literary Agents: What to think about and look for, and so much more! 1:23:47

5M ago1:23:47

1:23:47

Episode 41 In this episode, Melissa talks with Michael Griffo, who also writes at JD Griffo and Michael Falco. The topic is All About Agents: Do you need them? What to look for... But it ended up being so much more. Enjoy! Resources mentioned in this episode: Books and Other Resources Mentioned in this episode: Michael Griffo's Website: https://mic…

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#334: Is the Grass Actually Greener on the Other Side? 4:33

5M ago4:33

4:33

When your business gets really challenging, it’s very common to feel like you need to make a drastic move. Like pivoting to a different target market. Or offering a totally different set of services. Or moving out of freelancing and into a traditional job. These are very common feelings. And let me tell you ... I feel this way at least two or three…

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225: Free Kids Audiobook -- Duck Buddies: The Secret Clubhouse by LaptopLaura 7:14

5M ago7:14

7:14

Listen free to my first children's book, now live on Amazon for Kindle, paperback, hardcover, and audiobook: CopyThatPops.com/duckbuddies I had so much fun with this project and learned a lot about the fiction book writing world and kids' book genre. It's a departure from 95% of the content on this show so far, but something more and more of my cli…

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#333: The 5 Biggest Mistakes Writers Make When They Edit 40:00

5M ago40:00

40:00

Earning more in less time is not just about getting higher fees for your work. It’s also about being more productive and approaching client projects more efficiently. And a key part of writing productivity is effective editing. Editing is one of the key phases of any writing assignment. Yet I find that most of us don’t have a step-by-step process f…

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Reasons Why Every Author Needs an Editor 58:17

5M ago58:17

58:17

Episode 40 Every writer needs an editor, but do you know why and what they do for you? Do you know what editors do and what different types of edits mean? Developmental. Substantive. Line. Copy. They each have their own purposes. As well as being an author, writing coach and instructor, and cover art designer, I am also a freelance editor. Today I'…

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Use these 8 Strategies to Get Past Writer’s Block 8:55

6M ago8:55

8:55

Episode 39 Every writer gets stuck now and then. It's part of the journey. Getting stuck doesn't mean you need to stop, though, and it isn't just about pushing through. I have 8 strategies to help get you past 'Writer's Block' so you can move forward with your writing. (Read along on the WriterSpark blog) ✨ 📝 Get updates on business, creativity, an…

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#332: Yes, You Should Still Raise Your Fees (Even in This Economy) 7:09

6M ago7:09

7:09

When we’re in a challenging economy, most of us operate from a place of fear. And fear causes us to either keep our fees the same or to lower them. But I have a different recommendation for you today. I’m going to challenge you to RAISE your fees—starting today! Now, before you start thinking I’m crazy and out of touch, hear me out. Because there a…

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You NEED these 11 Tips to CRUSH NaNoWriMo 13:54

6M ago13:54

13:54

Episode 38 National Novel Writing Month (NaNoWriMo) is HERE, and writers all over have jumped into this exciting challenge. Whether you're an aspiring novelist or a seasoned writer, National Novel Writing Month may be just the special (not-so-secret) sauce you need to get motivated. If you are taking this writing challenge, you're in for a whirlwin…

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Interview (Not Interrogation) Techniques for Fiction Writers 59:41

6M ago59:41

59:41

Episode 37 George Cramer spent years as a PI and Police Officer (turned writer), and many hours interviewing (not interrogating!) victims, suspects, and witnesses during investigations. Join me for this interesting conversation with George where he shares anecdotes, techniques, and tips for fiction writers. ✨ 📝 Get updates on business, creativity, …

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#331: Marketing Strategies of a Digital Nomad Ghostwriter Earning $750 per Hour 48:38

6M ago48:38

48:38

The real test of the strength of your own positioning, messaging and marketing is when the economy is challenging. Not when clients are flush with cash and enjoying overinflated marketing budgets — as they were over the past three years. That’s why it’s so important to continually improve your own marketing skills and habits. And that’s why the top…

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Turning True Crime into Thrilling Fiction 47:30

6M ago47:30

47:30

Episode 36 Join me for a captivating podcast interview with Eryk Pruitt, the author of Something Bad Wrong, a gripping novel inspired by an unsolved true crime case from the 1970s in North Carolina. We talked about the fusion of fact and fiction in this great interview. Get ready for an insightful and intriguing conversation! 📖🕵️‍♂️ Learn more abou…

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#330: Big Takeaways from The Content Byte Summit, with Jennifer Goforth Gregory 53:25

7M ago53:25

53:25

Last month I had the pleasure and honor to keynote The Content Byte Summit in Sydney, Australia, along with my friend and colleague Jennifer Goforth Gregory. The conference was top-notch. And by the end of the first day of the two day event, Jennifer and I knew we had to record a joint episode of this podcast to share our biggest takeaways from all…

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Using Your Real-Life as an Influence in Your Writing 51:22

7M ago51:22

51:22

Episode 35 Marjory McCown Final Cut Signed Copy Giveaway! If you’d like to enter for a chance to win, go HERE: https://forms.gle/8PkJnGUYtRqZQfu97 How do you use your real-life as an influence in your writing? Marjorie McCown did just that in her book, Final Cut. She was a costume designer in Hollywood for 30 years and she used experiences from her…

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224: Writing Kids Books Inspired by NFT Art and Building Brands with Raj Khater (Plus: Duck Buddies Book 1 is Live!) 38:06

7M ago38:06

38:06

Learn about the exciting world of NFTs and their potential for creative projects, including writing children's books, building brands, and growing business with Laura, the creator of the Duck Buddies book series, and Raj Khater, a former VP at the Royal Bank of Canada, entrepreneur, and prolific NFT collector. Laura wrote Duck Buddies: The Secret C…

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10 Reasons to Read and Write Cozy Mysteries 19:18

7M ago19:18

19:18

Episode 34 If you've ever thought about writing a cozy mystery, this WriterSpark Podcast episode is for you! The mystery genre is huge, and cozy mysteries are a pretty special part of it. In this episode, I'm sharing 10 reasons to read and write cozy mysteries. What makes them so popular? Listen to find out! Learn more about how to write a cozy mys…

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