Bridgestone’s THRIVE aims to bring our North Star to life through a combination of compelling, human interest stories from teammates across the company and high-level conversations with Bridgestone leaders. These conversations will let the unique perspectives and experiences of our people tell the story of how an industry giant is evolving at a moment of unprecedented change in technology, consumer behavior, and society to meet new demands and build a culture where everyone can thrive.
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The Fleet Frontier: How the Bridgestone Commercial Truck Group is Evolving with its Customers
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The idea of a fleet may bring to mind a very specific type of vehicle for some people. But the reality in the modern world of mobility is that fleets truly come in all shapes and sizes. In the latest episode of THRIVE, host Keith Cawley explores the changing world of commercial tire and fleet solutions with two of Bridgestone’s top experts – Steve …
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From Tree to Tire: Firestone Natural Rubber’s Roots Run Deep in Liberia
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Explore Bridgestone’s fascinating history on the western coast of Africa where the country of Liberia has been home to Firestone Natural Rubber since 1926. In the latest episode of THRIVE, host Keith Cawley chats with two Liberian natives and current Firestone Natural Rubber employees, Marion Wreh-Socree and Murphy Socree, about operations, life, a…
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From Tires to Tiger: How Golf Serves as a Brand and Innovation Platform for Bridgestone
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It was only four years after its founding as a rubber and tire company that Bridgestone produced its first golf ball. Nearly 90 years later, Bridgestone Golf continues to serve the Bridgestone brand both as a promotional platform and a showcase for material science innovation. Join host Keith Cawley and Dan Murphy, President of Bridgestone Golf, to…
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Rubber Reimagined: Bridgestone Reaches for New Innovation through Soft Robotics
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When you think of robots, most envision the rigid movements of the metallic, stiff machines popularized in TV and movies. But there is a very different and more realistic image that comes to mind for Hiroki Nakayama and the team at Bridgestone Soft Robotics Ventures. While exhibiting this exploratory technology at CES 2024, Nakayama-san joins THRIV…
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Driving Change: Bridgestone and Truckers Against Trafficking Unite to Combat a Global Crisis
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Human trafficking is a global crisis impacting more than 50 million victims as of 2023. With a connected network of customers and partners always moving across America’s roadways, transportation industry leaders like Bridgestone can play a critical role in the fight. In this episode of THRIVE from CES 2024, Esther Goetsch, Executive Director of Tru…
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Racing into the Future: How Bridgestone is Evolving its Motorsports Mindset
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Motorsports have long been a proving ground and mobile lab for leaders in the automotive industry, and Bridgestone is no different. But in line with its vision for the future and long-term targets, the company is increasingly focusing its racing energy in emerging motorsports platforms that are trying to drive innovation in alternative and more sus…
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Driven by Data: The Insights and Impacts of Fleet Management Solutions on the Future of Mobility
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Dive into the connected ecosystem of fleet management in this episode of THRIVE live from CES 2024. Dishing on data and talking telematics, host Keith Cawley sits down with Jan-Maarten de Vries, President of Fleet Management Solutions for Bridgestone Mobility Solutions, to explore how platforms like Webfleet and Azuga are integral to Bridgestone’s …
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An Aligned Vision: Bridgestone and Penske Working Together to Co-Create the Future of Mobility
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With a shared history in motorsports and a common vision for a more sustainable future, Penske and Bridgestone continue to travel similar paths to drive change in the mobility industry. In this episode live from CES 2024, THRIVE host Keith Cawley chats with Bill Combs, Vice President of Sustainability at Penske, and Mark Metoki, Executive Director …
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The Driver-less Future: Bridgestone and Kodiak Robotics Explore Autonomous Road Ahead
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THRIVE kicks off season 7 at CES 2024 by exploring the rapid advancement of autonomous vehicle technologies with Don Burnette, CEO and founder of Kodiak Robotics, and Cassiano Polycarpo, Director of Original Equipment Account Management for Bridgestone Mobility Solutions. Don shares his journey from the early days at Google's self-driving team to f…
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Bridgestone West: CEO Paolo Ferrari Outlines Objectives and Opportunities for New Global Structure
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In October 2023, Bridgestone introduced the next chapter in its global strategy with the formation of Bridgestone West. In this episode of THRIVE, CEO Paolo Ferrari sits down with Keith Cawley to explain the drivers of this dynamic integration, which is bringing together Bridgestone businesses and functions across the Americas, Europe, Middle East,…
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ENLITEN Comes to Life: Advanced Materials and Design Deliver Game-changing New Products
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Bridgestone introduced the concept of ENLITEN in 2022 and is moving quickly to demonstrate the impact it can make in both its product strategy and operations. Already in 2023 Bridgestone has launched two new ENLITEN products that are changing the game through advanced materials and design, including the breakthrough PeakLife polymer. In this episod…
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The Golden Q: Bridgestone’s Quest for Quality and Commitment to Excellence
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Quality is a word that carries immense importance at Bridgestone, but it can mean different things to different people. Join THRIVE host Keith Cawley as he quizzes quality leaders about the crucial role their team plays in fulfilling Bridgestone's mission. Chris Lasko, Chief Quality Officer, and Nick Turk, the Executive Director of Quality Operatio…
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Hi there, and welcome to THRIVE, a Bridgestone Americas podcast exploring our company through compelling conversations with the people moving us forward every day. Our conversations dive deep into the different areas of our business and how they support our strategic vision. We also unpack our history, highlight our culture, and connect the dots on…
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Exploring the Firestone Archives: A Century of Stories from One of America’s Most Iconic Brands
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From humble beginnings in Akron, Ohio, the Firestone Tire and Rubber Company grew to become a global powerhouse in the transportation industry. Now the history of the company and its pioneering founder, Harvey Firestone, lives on through the Firestone Archives – one of the most robust corporate archives ever assembled. More than 120 years of chroni…
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What Really Matters in Action: Bringing “Actions Over Ads” to Life Through Philanthropy and Social Impact
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Season six of THRIVE takes off with a reconnect on our Bridgestone purpose. Join host Keith Cawley for a conversation with Sara Correa, Chief Marketing Officer at Bridgestone Americas, and Wade Munday, Director of Corporate Philanthropy and Social Impact, as they explore how the Bridgestone Americas Trust Fund, brand partnerships, local community i…
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Let’s Get Down to (Sustainable) Business: Driving toward Bridgestone’s future goals through material science, circularity, partnerships and more
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Teams across Bridgestone are increasingly focused on helping the company advance toward its long-term sustainability goals, but one group in particular has this pursuit more explicitly outlined in its name. From developing new demo tires with 75% recycled and renewable materials to forging partnerships that seek to unlock new possibilities for end-…
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Bridgestone focusing on Ecology, Energy & Beyond through its Green Manufacturing
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Bridgestone is doubling down on ensuring both its processes and products make a positive environmental impact as it continues its journey to become a sustainable solutions company. In addition to advancing smart manufacturing with cutting edge technologies, Bridgestone is driving innovative environmental projects in manufacturing to make further pr…
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Age of ENLITENment: COO Scott Damon Shares How ENLITEN is Driving Strategy Across Bridgestone
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The base concept of the newly-introduced term ENLITEN is the same for everyone at Bridgestone: a complete focus on maximizing both performance and sustainability. However, it can mean something different depending on the audience, serving as an internal operational mindset that influences end-to-end activities across our entire company, as well as …
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Getting Smart: How Embracing New Tech Drives Continuous Improvement in Bridgestone Manufacturing
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At Bridgestone, how we operate is just as critical as what we produce. In pioneering sustainable solutions for a digital world, we’re making investments that accelerate smart manufacturing and make our operations safer, more efficient, and more data driven. In this episode, host Keith Cawley chats with Andy Warren, Senior Manager of Engineering Ser…
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Digging into Digitalization: New Ways of Working Put Focus on Cybersecurity and Enterprise Systems
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A digital transformation is evolving how we work at Bridgestone to support the need for data to be available to teammates, partners and customers whenever and wherever they need it. But smoothly and securely delivering this efficiency and convenience in a modern world doesn't happen overnight. In this episode, host Keith Cawley talks to Bridie Sell…
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Positioning Women to Thrive: How Bridgestone’s First ERG Helped Pave the Way for Progress
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The Bridgestone Women’s Initiative Network, or BWIN for short, was created in 2016 as the company’s first Employee Resource Group (ERG). With a mission to position women to thrive and lead at Bridgestone, BWIN has since expanded its membership into the thousands across borders and business units. Additionally, the group has provided a foundational …
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THRIVE at CES: Bridgestone “Smart Corner” Driving a Smoother, Safer Future for A-EVs
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THRIVE Season 5’s opening road trip to CES 2023 closes with a deep dive into one a marquee displays in the Bridgestone booth that demonstrates how tire, smart sensor, and Firestone Airide technology are being integrated to create one advanced mobility solution. Host Keith Cawley is joined by two Bridgestone teammates – Kevin Scheifele, Strategic In…
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THRIVE at CES: How Car IQ Turns Vehicles into Payment Devices to Improve Fleet Financials
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THRIVE Season 5 is starting on the road with host Keith Cawley bringing listeners bite-size episodes from CES 2023. Technology has made vehicles smarter, more efficient, and even more entertaining, yet it’s done little to help simplify how drivers and fleet owners pay for fuel, service, and more – until now. In this episode, Keith is joined by Car …
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THRIVE at CES: The Microsoft Mindset of Prioritizing the Human Side of Digital Transformation
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THRIVE Season 5 is starting on the road with host Keith Cawley bringing listeners bite-size episodes from CES 2023. When you think of digital transformation, few names stand out like Microsoft. For decades, the iconic tech giant has blended innovative people, processes, data, and technology to help organizations evolve. In this episode, Keith sits …
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THRIVE at CES: Automotive Giant “Moving Like a Bosch” in Pursuit of Smarter, Safer Mobility
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THRIVE Season 5 is starting on the road with host Keith Cawley bringing listeners bite-size episodes from CES 2023. In this episode, Keith connects with mobility powerhouse Bosch to discuss the massive transformation happening across the automotive industry. Paul Thomas, VP of Mobility for Bosch in the Americas, shares insight on how Bosch is evolv…
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THRIVE at CES: How the Indy Autonomous Challenge Drives AI, Robotics & Software Engineering to the Next Level
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THRIVE Season 5 is starting on the road with host Keith Cawley bringing listeners bite-size episodes from CES 2023. In this conversation, Keith dives into the high-speed world of the Indy Autonomous Challenge (IAC), which organizes racing competitions with self-driving cars programmed by university teams from across the globe. Keith talks with Paul…
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THRIVE at CES: Bridgestone and AWS Team Up to Advance Sustainable Mobility through Connection, Data & Insights
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THRIVE Season 5 is starting on the road with host Keith Cawley bringing listeners bite-size episodes from CES 2023. In this first episode, we visit the Amazon Web Services (AWS) booth to dig deep into the world of data and insights with Wendy Bauer, general manager of AWS Automotive and Manufacturing. Learn how AWS is leveraging cloud and connected…
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Prepared to Perform: How Bridgestone Ultra High Performance and Motorcycle Tires Serve the Need for Speed
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Whether rolling on four wheels or two, enthusiast drivers pour their time, money and passion into automotive pursuits, and they deserve tires that reward these investments. THRIVE host Keith Cawley chats with Ian McKenney, Senior Product Manager for Consumer Tire, and Jared Williams, General Manager of Motorcycle Products in the U.S. and Canada, ab…
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Going Off the Road: How Bridgestone’s Biggest Tires Raise the Bar for Performance, Technology and Service
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In our world of tires, what you see carrying cars and trucks in your daily travels is just the beginning. One of Bridgestone’s most premium tire portfolios is off the road – literally. The Off the Road (OTR) tire business supports vital industries that operate in the most grueling conditions, including mining and construction. This is where you’ll …
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Be Well: How Bridgestone is Meeting and Supporting Teammates on their Wellness Journey
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There is no debating that events of the past few years have altered our professional and personal lives. In response to these shifts, a more open and dynamic conversation is growing around personal well-being, as well as the role employers play in supporting their employees. In this episode, Keith Cawley talks with two well-being experts at Bridges…
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BRAVO: Offering Fellowship, Service and Support to Veterans and Allies at Bridgestone
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Bridgestone Americas Veterans Organization, or BRAVO for short, is an Employee Resource Group that not only plays a major role in helping the company recruit and retain teammates with military service, but it also invites both veterans and non-veterans to unite in a fellowship of service. In this episode of THRIVE, the group’s President and Vice Pr…
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Credit Due: How Bridgestone Built its Own Payment Solution to Help Customers
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Did you know Bridgestone has its own payment solutions company? CFNA was founded in the late 1970s to provide customers with financing help for auto care. Considering 50% of Americans are ill prepared for surprise costs of $500 or more, CFNA has proven to be a financing lifeline to customers for five decades. Learn more about how CFNA fits into Bri…
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What Really Matters: Bridgestone Shifts Brand Voice to Purpose over Performance
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In the first episode of THRIVE season 4, Sara Correa, Chief Marketing Officer for Bridgestone Americas, introduces Bridgestone’s succinct new brand voice: What Really Matters. The multi-channel behavioral platform is a new approach for the iconic brand, which is shifting its marketing to focus on actions over advertisements and purpose over perform…
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Racing to the Future: Bridgestone Advanced Tire Production Center marks a new chapter in the Rubber City
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Bridgestone’s roots in the Rubber City of Akron, Ohio date back more than 120 years through the Firestone brand, and significant investments over the past few decades have further solidified this region as the home of Bridgestone Americas research and development well into the future. Now in 2022, the company is also ready to add a new chapter to i…
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Airing it Out: Bridgestone Moving Ahead with Plans for Airfree Tires
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While the structure, technology and performance of tires has evolved significantly over time, the one constant for more than a century has been the air required for it to function. But as Bridgestone considers the future of mobility, the introduction of non-pneumatic tires – or airfree tires – would be a significant breakthrough for safety, efficie…
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The Bridgestone E8 Commitment: Creating a more sustainable society for future generations
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Bridgestone has outlined a vision to provide value to society and its customers in the future as a sustainable solutions company. Now through its global Bridgestone E8 Commitment, the company is more clearly defining that value with eight focus areas - energy, ecology, efficiency, extension, economy, emotion, ease, and empowerment. Bridgestone Amer…
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Co-Creating the Future: Bridgestone shaping a focused portfolio through strategic investments, acquisitions and more
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Bridgestone knows collaboration, not isolation, is the key to realizing its transformation into a sustainable solutions company. Michael Molitor and Charlotte Ammouri are part of the corporate development team responsible for helping identify, cultivate and execute strategic investments, partnerships and more – and they’ve had a busy few months. Th…
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From Zoomer to Boomer: BNEXT helping to grow and connect leaders across all generations at Bridgestone
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Creating an Employee Resource Group (ERG) for young professionals at Bridgestone looking to grow and develop seemed straightforward when BNEXTGEN was formed in 2018, but the group soon realized there was significant appetite and opportunity to continuously learn and network across all age groups in our company. Now renamed BNEXT, the group is embra…
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The Product Road Map: Dreaming Up, Designing and Delivering New Tires to the Market
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They may not have a crystal ball, but a cross-functional team at Bridgestone of experts and innovators still manages to predict the future when it comes to gauging industry trends and anticipating the needs of customers and consumers. In this episode of THRIVE, host Keith Cawley talks with Will Robbins, Director of Consumer Product Strategy, and Ir…
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The Emerging Lane: Bridgestone’s Approach to Collaboration with New, Innovative OEMs
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With battery electric and hybrid vehicles estimated to represent more than half of U.S. new cars sales by 2030, new electric vehicle startups are disrupting the car parc to drive innovation with and against the traditional automotive giants. Our host Keith Cawley explores Bridgestone’s strategy for identifying and working with these emerging origin…
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Being Direct: How Bridgestone is Revolutionizing Auto Care through New, Mobile Service
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Bringing the garage to you. That’s precisely what Bridgestone’s newest business – Firestone Direct – is accomplishing with a new mobile tire and vehicle service that offers tire installation and repair, oil changes, brake work, and more to customers at the comforts of their home or office. In this episode, Keith Cawley explores how Firestone Direct…
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Be Bold at Bridgestone: Cultivating an Empowered, Inclusive Community for Black and African American Teammates
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Bridgestone’s Employee Resource Groups (ERGs) have a big influence on our workplace culture where teammates are free to be their authentic selves. In celebration of Black History Month, host Keith Cawley chats with two leaders from BBOLD, our ERG for Black and African-American teammates and their allies. Kristy Offitt, Senior Counsel for Labor and …
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What’s Old Becomes New: How Retreading is leading Bridgestone’s sustainability transformation
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In 1957, at a time when the term sustainability was relatively unknown, Bridgestone’s Bandag business began pioneering the concept of retreading tires. Since then, its efforts to extend tire life have kept 300 million tires out of the waste stream. In 2021 alone, Bandag’s retreading of 6 million tires saved 4.8 Billion kWh in new tire production, w…
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Digital Days: How technology is shaping the future of Bridgestone
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To kick off season three, host Keith Cawley invites Taren Rodabaugh, Chief Information Officer at Bridgestone Americas, to the THRIVE studio for our first in-person podcast to talk technology and the digital transformation taking place both in and around Bridgestone. They discuss how this digitalization is impacting our workplace and our North Star…
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Welcome to season 3 of THRIVE, a Bridgestone Americas Podcast where you’ll get to hear – and for the first time see – our conversations with the people pushing our company forward every day. We’ll discuss strategy and vision, explore key business areas like mobility and sustainability, and highlight aspects of our company culture that make Bridgest…
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Connecting the Dots of our North Star: A Conversation with Bridgestone Americas CTO Nizar Trigui
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In the final episode of season two, host Keith Cawley talks to Nizar Trigui, Chief Technology Officer and Group President of Solutions Businesses at Bridgestone Americas, about how the various topics of conversation on season 1 and 2 of THRIVE truly connect within one overall strategy that is bringing our North Star to life. Nizar explores our appr…
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Fleet Future: How Bridgestone’s Acquisition of Azuga Advances its Mobility Solutions Strategy
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In September of 2021, Bridgestone Americas accelerated its mobility solutions journey by acquiring Azuga, a Silicon Valley-based technology company revolutionizing fleet management in the U.S. with a powerful platform that provides insights and data analytics for vehicle operations and driver behavior. THRIVE host Keith Cawley dives into this excit…
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Something Good at Maplewood: An Innovative High School Program Training the Next Generation of Automotive Technicians
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In 2015, Bridgestone forged a unique partnership with Metro Nashville Public Schools to support the Maplewood High School Automotive Training Center, an immersive program helping students develop trade skills and identify career opportunities in the auto industry. The successful venture has already graduated more than 110 students and is now being …
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B~UNIDOS: Building Community for Hispanic and Latinx Teammates at Bridgestone
28:13
28:13
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28:13
Employee Resource Groups (ERGs) are critical components in Bridgestone’s efforts to build a culture of diversity, equity and inclusion. In 2020, B~UNIDOS was introduced as a new ERG to engage Hispanic and Latinx teammates and their allies at Bridgestone. On this episode, our host Keith Cawley talks to B~UNIDOS co-presidents Paola Mendoza, Talent Ac…
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A Partner for Change: How Bridgestone is helping create opportunity and equality through adaptive sports
20:24
20:24
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20:24
Bridgestone is proud to serve as a Worldwide Paralympic Partner to promote diversity and inclusivity through sport, and it works with a trio of adaptive sports groups in North America to extend these efforts into its local communities. This episode of THRIVE is hosted by Zac Ellis while our regular host Keith Cawley (whose day job involves managing…
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