B2b Marketing Growth 공개
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Easygoing conversations with B2B SaaS founders and marketing execs whose campaigns have resulted in impressive growth. In each episode, our guests share the one biggest piece of wisdom that other B2B SaaS founders, CEOs and marketers should know. We've had guests from notable companies like Hotjar, Otter.ai, Proposify, Airmeet, Bonjoro, and many others. The show is hosted by Keirra Woodard, the CEO and marketing consultant of Forward Launch, a B2B SaaS podcast production agency.
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It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.
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Sidney Waterfall hosts today, joined by Sydney Sloan, CMO of Drata, to talk about timing in your career - how to know the right time to step away and finding the next right opportunity. She discusses her own experience of taking time off to recharge and reflect before starting her new role at Drata. Sydney also talks about her favorite stage of gro…
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Kaylee is back in the host seat today, joined by Lane Scott Jones, Head of Content at Zapier to follow her journey from agency to in-house content marketing roles. She discusses the importance of understanding the mechanics behind the business and mapping content to business goals. Lane also talks about the challenges she faced in transitioning fro…
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Cassidy and Carl are joined by Nate Nasralla, co-founder of Fluint, to discuss the shift in the sales process and the need for a new approach to sales enablement. He explains that in the new world of sales, buyers are already well-educated and are looking for help in building the case for change within their organization. Nate emphasizes the import…
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“If you don’t know more than them about the decision they’re making, they don’t need you at all” Cassidy and Carl were joined by Anthony Iannarino to follow him through the development of his innovative sales process. He details the inspiration and first experience with this style of selling, and then how he used it to move his and other careers fo…
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Cassidy and Carl were joined by MJ Smith, CMO @ CoLab, to chat about her transition into a CMO role, giving all of the advice she wishes she would’ve had access to before her move. She starts at the very beginning, diving deep into the way she sought out companies to apply for, and how to make sure to achieve alignment in company and culture. Then,…
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Carl and Cassidy were joined today by Refine Labs’ Stephanie Crugnola, Content Strategist, and Miles Campbell, Video Ops Manager to get you started on your organic content journey! They start from the beginning and cover tools on how and where to launch your content, the team and tech you’ll need to get started, and where to get content inspiration…
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Kaylee takes the reins today, joined by Robin Daniels to discuss his vast experience and wisdom on evaluating go to market, job opportunities, career growth, mentorship, and leadership. They discuss the importance of tailoring content to the needs of the audience, evaluating job opportunities, and building a successful career. Robin shares his insi…
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Cassidy is back joining Carl and Lavender’s Will Aitken to unpack how to build an organic growth strategy from scratch. Will discusses the importance of understanding the target audience and creating diverse content across platform, topic, style, and audience goals. He also emphasizes the value of research and learning from successful influencers i…
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Kaylee and Carl were joined by Tyler Lessard, VP Marketing and Chief Video Strategist @ Vidyard to chat all things video marketing. With almost a decade of experience at Vidyard, Tyler has witnessed the incredible evolution of video in the tech and SaaS industries. He shares his insights on staying motivated and navigating the ever-changing landsca…
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You’re likely to find yourself presenting a QBR soon. What are you going to share? And more importantly, how are you crafting your story? That’s what Cassidy and Ashley have covered for you on today’s episode of Stacking Growth Live! They cover: Crafting a narrative Structuring a deck Nailing an Executive Summary Avoiding common missteps in the det…
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“Marketers like to differentiate, people like to compare” While Cassidy is away, Carl takes the wheel, joined by Kaylee Edmondson - VP of Revenue R&D at Refine Labs! They go head to head about paid versus organic media - they cover myths, uncover truths, and dig into the ways to leverage each strategy to build the best brand presence. Then they swi…
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“Showing someone that you’re better does not mean that you win.” Cassidy and Carl were joined by Jen Allen-Knuth, Community Growth @ Lavender, to chat about the need to shift mindset as a creator and community leader. She dives into the way Lavender uses LinkedIn as an informal listening mechanism to get into the heads of buyers on a larger scale a…
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In our premiere video episode, Courtney Vermette, Associate Creative Director at Refine Labs, walks Cassidy and Carl through a teardown of toast’s website, email, and paid social strategies. On the website, Courtney assesses the use of video, copy (including the effectiveness, necessity, and consistency of puns), and calls to action across several …
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In this episode of Stacking Growth, Carl and Cassidy reflect on how business has been changing, and how to stay on top of the rapidly shifting landscape. They talk about the shift in buyer behavior that has brought about the need to shift marketing from “why us” to “why change?”, and how to align your team to be focused on the same (and most effect…
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In this episode of Stacking Growth, Carl spills his hot takes to Cassidy on Product-Led Growth and Account Based Marketing. They expand on the idea that PLG, often billed as the future of enterprise software, is typically just a repackaged version of old school lead generation, diving into some common misconceptions surrounding Go-To-Market strateg…
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Today Cassidy and Carl are joined by Devin Reed, Head of Content at Clari to chat about transformational leadership in Content Strategy and beyond. Devin spills his secrets on how to make a splash in a new role at a successful organization by leveraging strategic priorities. He also digs into getting buy-in on an employee LinkedIn posting strategy …
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Today’s episode was recorded live, featuring Dan Case, Creative Director at Refine Labs. Dan leads Cassidy and Carl through a Creative Teardown of Dashlane, looking at their design choices across branding, website, and paid social. He assesses their prioritization of programs and the differentiation between them that can cause confusion and conflic…
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Today Cassidy and Carl are joined by Dan Sanchez, Director of Inbound Marketing at Element451 to chat about audience growth, among other podcast and personal brand insight and advice! He starts by tracing his journey through shifting industry, why he moved into Higher Education, and how to align experience with passion when making a move. He then d…
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This week’s episode features a keynote speech by Sidney Waterfall, Senior Vice President of Growth at Refine Labs. She presented at the Full Funnel Summit on How to Measure Demand for the Entire Funnel. She explains why it’s time for measurement to change, gives an overview of key terms including Dark Social, Pipe Framework, and Hybrid Attribution …
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Cassidy and Carl sat down with Kate Hammitt, CMO of Splash, to chat all things Event Marketing. She covers how the field has grown and evolved over the past couple of years, tracing the history of expectations from in-person trade shows and flagship events into virtual and hybrid events, and the impact they have on marketing strategy. She also disc…
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GUEST BIO Ayush is the founder and CEO of Byldd. They’re trying to democratize software entrepreneurship by making it easier (and less capital-intensive) for non-technical founders to start software businesses. Our approach is to build very focused revenue-generating MVPs for bootstrapping founders. We define an MVP as the least complex product you…
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Today’s episode was recorded live, featuring Refine Labs’ VP of Creative: Triana Mills. Triana leads Cassidy and Carl through a Creative Teardown of Recurly, looking at their design choices in three programs: website, email, and paid social. She assesses the use, effectiveness, and consistency of color, graphics, messaging, and more, sparking produ…
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We all know the importance of engaging our audience and standing out in a crowded marketplace. One often overlooked strategy to achieve this is through the power of storytelling. Keirra recently invited Steve Hoffman, CEO of Founder's Space, to the podcast to discuss how SaaS companies can leverage storytelling to strengthen their marketing strateg…
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Disclaimer: This post was created using AI which utilized an interview transcript as a source. Keirra reviewed it for accuracy. In today's fast-paced digital landscape, it's essential for businesses, especially B2B SaaS companies, to adapt and implement innovative marketing strategies. One such strategy that has proven to be extremely effective is …
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Disclaimer: The following post was created using AI which used an interview transcript as a source. In today's fast-paced and competitive business environment, companies are always looking for innovative ways to expand their reach and generate more leads. One such method gaining momentum is partnership marketing. To better understand this powerful …
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Cassidy and Carl got to sit down and chat with Talin Koutnouyan, VP of Strategy & Analytics at Influential, about the past, present, and future of Influencer Marketing. She outlines some main differences between strategy in B2C versus B2B, and what each could stand to learn from the other. Finally, she outlines a plan for “Carl’s Friend” who wants …
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GUEST BIO Joran Hofman started his career in SaaS sales before moving into customer success. He became the Head of Customer Success at Leadfeeder, managing a team of 25 people. As an affiliate of around 80 SaaS tools, he noticed many issues with the current tools, hence he started his own affiliate management tool for B2B SaaS companies, Reditus. M…
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Cassidy and Carl got to sit down and chat with Peter Walker, head of Insights at Carta, about building insights and leveraging them to boost both marketing and sales functions. The cover collaboration with marketing, knowing what insights to look for and which hold the most resonance, surprises Peter has encountered along his journey, and a hint at…
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GUEST BIO Tara is the Head of Marketing at GetAccept, and previously was the Director of Demand Generation & Customer Marketing, Community Brands At Community Brands, Tara was part of the management team propelling the business from 10M ARR to 32M ARR and built up their marketing department from 2 to 33 people during that time. MAIN INSIGHT The key…
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Cassidy and Carl chat today with Grant Duncan (VP of Marketing) and Omar Hamoda (Senior Brand Designer) at Zingtree about the role of AI - in particular, generative AI - and its impact on marketing & sales. They address the decision to jump into AI, individual workflows, different tools and their benefits/drawbacks, implications and ethics, and mor…
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GUEST BIO Wilson Bright is the co-founder of BlockSurvey, and he has been building Web 3 projects for the last 3 years. BlockSurvey is one of the fastest-growing data collection platforms in the privacy ecosystem today, with over 10,000 registrations from individuals and organizations. Wilson is responsible for the product, growth, and marketing st…
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GUEST BIO Gregor is the CEO of Parallel Office, an International metaverse startup that combines AI, Blockchain, and VR to create a virtual office that is more immersive, productive, and inclusive. He is a mentor for New Chip and Impact hub, coaching web3 companies on go-to-market, equity fundraising, token sale, value proposition, and growth hacki…
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GUEST BIO From a trailer park to Sunset Blvd, Jeremy has founded three six-figure and one seven-figure no-code SaaS companies from nothing. While raising seven figures in venture capital for his latest venture, TaskMagic, an easy-to-use automation software, he has grown its revenue by 60% month-over-month, hitting $1 million. Jeremy is also a contr…
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We're kicking things off in Season 3 with a brand deep dive featuring our Chief Growth Officer, Cassidy Shield, and CMO of Zappi, Yvonne O'Brien. Key questions to ask yourself: Do your prospects have an emotional connection to your brand, and how do you build that connection in a space with huge competitors? A few more topics include brand activati…
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GUEST BIO Nachum Kligman has over 25 years of experience in pioneering business ideas, developing patented technology, and working in video commerce and interoperable messaging. He is currently focused on Book like a Boss, an all-inclusive platform with over 60,000 users that supports entrepreneurs in over 100 countries. Kligman resides in Bet Shem…
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GUEST BIO Etienne Lecompte is the Founder and CEO at PowerHub. He's also an angel investor and the host of the Renewables:Unscripted Podcast. He helped build PowerHub from his spare bedroom into a respected software company in renewables, leading to the acquisition of the company in 2019. MAIN INSIGHT Don't ask for forgiveness, ask for permission. …
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GUEST BIO Irina Poddubnaia is the founder of TrackMage, a SAAS company that simplifies the work of eCommerce business owners by automating the order tracking process. Prior to founding TrackMage, Irina ran a fulfillment center in China for 2.5 years without speaking Chinese. She launched TrackMage entirely remotely without external funding and has …
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Welcome back! Cassidy, Carl, and the rest of the Refine Labs crew have returned for Season 3 of Stacking Growth. This "State of the Union" episode features Cassidy Shield, Chief Growth Officer, and Carl Ferreira, Director of Sales, setting the table for whats to come this season. Brand, creative, differentiation in B2B, coaching, alignment are just…
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GUEST BIO Itai Sadan is the Co-Founder and CEO of Duda, the leading web design platform for web professionals, agencies, and SaaS platforms that serve SMBs. With more than $100 million in funding, Duda has over 18,000 customers worldwide and hosts over a million active websites. Itai has been featured in several publications, including Forbes, Tech…
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GUEST BIO Sandra Iđoški is the CEO of Collabwriting, a startup whose main purpose is to help content marketers and creators create better content. We do this by simplifying two key things - research and teamwork around it. Sandra previously worked as a CCO at Teodesk, an innovative IT company that aims to resolve business inefficiency within the Te…
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GUEST BIO Steve Benson is CEO and founder of Badger Maps, the #1 App in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009. MAIN INSIGHT Focus your time and energy on revenu…
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GUEST BIO Nick Ezzo is the head of corporate marketing and demand generation at Auditoria, with over 20 years of experience in technology marketing. Prior to joining Auditoria, he provided digital marketing and demand generation leadership at Sage Intacct, Host Analytics, and Equilar. Nick has also held marketing, business development, and consulti…
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GUEST BIO Pratik Thakker is an Indian-born digital and tech entrepreneur based in Israel. He is known as Israel’s tech ambassador to India and has a strong social media presence with over 180K followers and 200+ million views. Pratik is the Founder and CEO of Webzoly, a company that helps global businesses hire remote talent. Additionally, he is a …
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GUEST BIO Ernesto Gaxha is a co-founder of SplitSpot, an innovative rental platform that has served thousands of residents in several cities in the US. He is a Harvard/MIT grad who started his career as an institutional investor before entering the world of startups. MAIN INSIGHT Craft an initial pitch that differentiates your brand within the firs…
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GUEST BIO Adam Tank is a seasoned professional with over 10 years of experience in the water industry, specializing in innovation, software, and business development. In his current role as Chief Customer Officer at Transcend, Adam is responsible for the success of the clients and marketing initiatives related to the Transcend Design Generator and …
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GUEST BIO Katherine Wells is the CEO and founder of Serenity, a network that allows aging service providers, older adults and their loved ones to care together. She created the company out of her direct experience of silos in senior care. Katherine's own experience of caring for her aging parents, who were not expecting to need care, inspired her t…
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GUEST BIO Graham Sawrey is the CEO of Pixel True, a design agency that works with SaaS companies. Graham has a background in managing companies in various industries such as content marketing, affiliate marketing, design, animation, copywriting, and Web3 software. He got into building businesses because of his interest in the online marketplace and…
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GUEST BIO Eric McHugh is the Chief Growth Officer and co-founder of ShopX, a Web3 eCommerce platform that utilizes ENFTs to create a new revenue channel for eCommerce brands without diluting their brand value. Eric previously worked at Snap as a bankruptcy consultant and helped found a social commerce platform. He was drawn to the world of cryptocu…
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GUEST BIO Franck Juvin-Acker is an expert in enhancing sensory experiences for brands to create a deeper connection with consumers. With a background in the sports and tech industries, having worked for renowned companies such as Salomon, Nixon, and Adidas, as well as collaborating with Star Wars and Google, Franck has a wealth of experience in cre…
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GUEST BIO Jonathan Zacks is on a mission to decimate no-show appointments. After running an appointment-based business for a decade, he co-founded GoReminders, which increases business revenue and cuts wasted staff time with automated appointment reminders and online booking. Jonathan runs Growth & Marketing for GoReminders and loves helping small …
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