최고 Aleyda 팟캐스트 (2024)

1
SEO Trends, Predictions & Tips for 2025 43:23

1d ago43:23

43:23

How to win in SEO in 2025? Learn from the SEO predictions, trends and tips for 2025 in this in-depth SEO conversation with experienced SEO specialists: Mordy Oberstein, Cindy Krum, Lily Ray, Nitin Manchanda, Miracle Inameti-Archibong, Nick LeRoy, Garrett Sussman; going through the answers of the SEOFOMO SEO Predictions and Tips Survey. For more, re…

1
The State and Future of Search Q&A with Danny Sullivan, Google Search Liaison 47:15

2M ago47:15

47:15

In this special edition of Crawling Mondays, Aleyda Solis interviews Danny Sullivan, Search Liaison from Google, going through the state and future of SEO: 00:00 - Intro00:11 - Danny Sullivan Search Background 01:08 - The Big Brand Challenge in Latest Google Search Updates 13:09 - The UGC Challenge in Latest Google Search Updates27:20 - The state a…

1
Is Reddit Rankings Increase Hurting Your Site Visibility? What can you do about it? 7:50

7M ago7:50

7:50

Learn how to assess if Reddit search visibility increase in the latest Google search updates is actually hurting your site rankings, and the steps to take if so to expand your content optimization strategy accordingly. -- This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, check it out: …

1
How to Do Successful (Non-Spammy) Programmatic SEO 33:10

8M ago33:10

33:10

Learn what it is and how to develop valuable (non-spammy) programmatic SEO successfully in this insightful conversation of Aleyda Solis with Lazarina Stoy and Roxana Stingu, going through: 01:37 What is programmatic SEO?03:44 Programmatic SEO Misconceptions08:33 Programmatic SEO Do's and Dont's15:20 Steps for Successful Programmatic SEO23:05 Progra…

1
Conversion Optimization for SEOs - Challenges, Do's and Dont's and Tools 27:51

10M ago27:51

27:51

Learn about Conversion Optimization (CRO) for SEOs in this edition of Crawling Mondays with Talia Wolf and Sergio Simarro, going through: 01:55 SEO and CRO: How do they align together? 07:25 Top CRO vs SEO Mistakes 11:11 How do you Handle Dark Patterns? 17:45 Steps to recommend your site conversions and tools to use24:35 A last CRO tip for SEOsAnd …

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SEO Product Management: What is it and How To Succeed at It? 27:53

1y ago27:53

27:53

Learn what is SEO Product Management and How to Succeed at it with SEO consultants Sam Torres and Adam Gent: 02:04 - When is an SEO Product Manager Role Needed?08:26 - Fundamental Steps for SEO Product Management Success12:42 - Common SEO Product Management Mistakes18:25 - SEO Product Management Tools and Resources21:36 - A last SEO Product Managem…

1
Getting SEO Buy-in: Learn How to Get SEO Resources and Support 32:23

1y ago32:23

32:23

Learn how to get SEO Buy-in for your SEO recommendations with Tom Critchlow and Petra Kis-Herczegh, going through: 02:05 More Challenging Scenarios for SEO Buy-In05:05 Common Mistakes When Getting SEO Buy-In12:14 What are the Steps to Get SEO Buy-In21:36 Guides, Tools and Resources to Learn From24:28 Last SEO Buy-In TipsAnd more! Watch it now. -- T…

1
SEO for Google Discover - Learn to Optimize Google Discover Content 24:34

1y ago24:34

24:34

Learn about how to optimize your content to perform well in Google Discover with experienced SEOs for major publications Jessie Willms and Shelby Blackley: 01:42 How to integrate Discover into your SEO strategy03:42 Factors to maximize Discover visibility06:35 How to develop Authority & get recommended09:26 Top mistakes when optimizing for Discover…

1
The Top SEO Myths and How to Dispel them 25:07

1+ y ago25:07

25:07

Learn about the most common SEO Myths when doing search engine optimization processes and how to dispel them to avoid issues with guest SEOs Azeem Ahmad and Garrett Sussman, going through: 02:37 The worst and most common SEO Myths11:51 Steps and Resources Used to Dispel SEO Myths22:49 A last tip to address SEO Myths challengesAnd more! Watch it now…

1
Optimize your Website Content for Multilingual Markets 20:26

1+ y ago20:26

20:26

Learn how to optimize your content for multilingual markets in today's Crawling Mondays, along with international SEO specialists Sara Fernandez and Natalia Witczyk; going through: 01:58 Why Multilingual Content Optimization Is Critical?05:26 Top Mistakes when Optimizing Multilingual Content10:58 Steps & Tools to optimize your Multilingual Content …

1
How to Identify and Leverage Trending Topics for SEO 25:10

1+ y ago25:10

25:10

Learn how to identify and leverage trending topics for SEO with the wonderful Crystal Carter from Wix and Abby Gleason from Scribd: 01:50 Main Errors to Identify Trending Topics06:29 Main Steps to Identify Trending Searches11:57 Allocating resources to Target Trending Searches14:38 Top Tools to Identify Trending Searches20:52 Last Tip to Identify T…

1
SEO Auditing Large Websites 22:31

1+ y ago22:31

22:31

Learn how to develop effective SEO audits for Large Websites with Jamie Indigo and Patrick Stox. In this episode of Crawling Mondays we go through: 01:49 What differentiates an SEO audit for a large vs a small site05:53 When a site is actually big?08:13 What are the top steps to take in large site audits?11:38 Favorite tools when auditing large Web…

1
Machine Learning for SEO 22:49

1+ y ago22:49

22:49

How to leverage machine learning for SEO? Learn in this edition of Crawling Mondays with Lazarina Stoy and JS Chouinard, with whom I go through: 01:29 What is Machine Learning and Best Use Cases in SEO?03:27 Steps to start using Machine Learning in SEO07:19 How to Validate the Quality of Output in ML? 09:51 What Machine Learning Tools do you recomm…

1
ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search 30:20

2y ago30:20

30:20

Learn all what you need to know about ChatGPT for SEO: Opportunities, Threats, Tips & Future in SEO and Search with Mordy Oberstein (Head of SEO Branding at Wix) and Darth Autocrat, Digital Marketing Consultant, going through: 02:59 ChatGPT for SEO: Good or bad? 07:49 Use cases to leverage ChatGPT for SEO 14:55 ChatGPT for SEO Tools & resources 19:…

1
Creating Content that Earns Backlinks 32:00

2y ago32:00

32:00

Learn how to successfully create content that attracts backlinks with guests Hannah Smith and Jess Peace from Neomam, going through the following topics: 1:17 - Main mistakes that make content not attract backlinks 9:58 - Building blocks to create content that attracts backlinks 17:56 - Examples of successful content attracting backlinks 26:57 - A …

1
SEO Clients Management, Communication & Coordination 32:27

2y ago32:27

32:27

Learn how to effectively management, communicate and coordinate with SEO clients with Sophie Brannon and Tessa Voecks, going through the following topics: 1:30 - What are the main client management mistakes? 5:46 - The building blocks of successful client management 12:17 - Choosing SEO client communication frequency 19:10 - Choosing SEO communicat…

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SEO Agency Growth: How to Grow Your SEO Agency in a Sustainable Way 30:39

2y ago30:39

30:39

Learn to grow your SEO agency in a sustainable way! In this episode of Crawling Mondays I have Chris Simmance and Ross Hudgens who share their in-depth experience growing agencies, going through: 3:09 The biggest Agencies Growth Challenges 12:00 Advice to Avoid Employees Churn 15:49 Building Blocks for Sustainable Growth 22:46 Effectively closing n…

1
JavaScript SEO: How to Optimize JavaScript Content for Search 24:54

2+ y ago24:54

24:54

Learn about the main challenges, do's and dont's and tools to optimize JavaScript based Websites for Search in this insightful conversation with Tomek Rudzki from Onely and Olga Zarzeczna from SEOsly, going through: 02:26 Can Google Render all JavaScript based Content? 09:02 Top Issues To Avoid when Optimizing JS based Sites 14:52 Favorite Tools an…

1
SEO For Startups - Tips, Do's & Dont's to Optimize & Grow Startups Organic Search Results 25:54

2+ y ago25:54

25:54

Learn how to do SEO for Startups with Nitin Manchanda and Fabrizio Ballarini in this Crawling Mondays edition going through: 01:43 What differentiates doing SEO for Startups vs other Companies 06:18 The most common SEO for Startups Mistakes 12:51 The Building Blocks for Successful Startup SEO 21:08 Useful Tools & Resources When Doing SEO for Startu…

1
Digital PR Strategies & SEO - How They Work Together 28:02

2+ y ago28:02

28:02

Learn how Digital PR can help SEO, How Digital PR strategies work and much more with Jasmine Granton and Alex Hickson: 2:19 How Digital PR Overlay with Link Building & Traditional PR? 5:04 What are common Digital PR Goals? 8:36 Top Digital PR Mistakes 13:07 Digital PR Validations 16:20 The Building Blocks for Successful Digital PR -- This edition o…

1
SEO Testing: How to Run Successful SEO Tests 25:28

2+ y ago25:28

25:28

Learn how to run successful SEO Tests with Emily Potter and Nick Swan! In this episode of Crawling Mondays we go through: 1:41 Top Types of SEO Tests 6:26 Top Mistakes when Running SEO Tests 8:54 Building Blocks of Successful SEO Tests 12:17 Surprising Results from SEO Tests 18:39 Last SEO Testing Tip This edition of Crawling Mondays has been spons…

1
Optimizing Categories Pages in E-Commerce SEO Processes 25:43

3y ago25:43

25:43

Lean how to optimize Categories and Facets pages in E-Commerce websites when doing SEO in this conversation with the fantastic Lidia Infante and Tory Gray, covering: 1:59 Why Optimizing Categories Pages is so Critical in E-commerce 6:16 Main mistakes when optimizing Categories Pages 12:39 The Steps to Optimize Categories Pages 16:35 How to Optimize…

1
Content Strategy for SEO: What Is It, Top Errors and Tips for Success 20:50

3y ago20:50

20:50

Learn about Content Strategy for SEO! In this edition of Crawling Mondays we go through the topic with the experienced content specialists Shelley Walsh and Himani Kankaria, covering: 01:41 What is Content Strategy 05:46 The Main Content Strategies Mistakes 09:01 The Building Blocks of a Successful Content Strategy 15:21 Favorite Content Tools This…

1
Content Hubs: How to Create and Optimize your Topic Clusters 31:40

3y ago31:40

31:40

Learn what are content hubs and topic clusters, how to use and optimize them in your SEO Process in this edition of Crawling Mondays with Andy Chadwick and Chima Mmeje, going through: 00:47 What is a Content Hub 06:46 What are the most common Content Hubs Mistakes? 15:32 What are the building blocks of Successful Content Hubs 20:28 What are your fa…

1
Wordpress SEO: How to Optimize your Wordpress Site for Organic Search 27:37

3y ago27:37

27:37

In this edition of Crawling Mondays we go through the most important aspects to optimize Wordpress based sites for search with Jono Alderson and Jon Henshaw: 1:03 The most common Wordpress Optimization Mistakes 9:23 The building blocks of an optimized Wordpress site 14:35 The top plugins, themes, features you use 20:24 A last Wordpress Optimization…

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Accessibility for SEOs: How to take Accessibility into consideration as an SEO 19:25

3y ago19:25

19:25

In this edition of Crawling Mondays we cover accessibility for SEOs with Ashley Berman Hale and Billie Geena, going through the most important aspects: 1:46 Why accessibility should be important for SEOs 5:57 The most common accessibility issues 7:42 The steps to identify accessibility problems 11:20 A top to check tool or resource to use 13:07 A l…

1
Internal Linking Optimization: How to Optimize your Internal Links for SEO 28:37

3y ago28:37

28:37

In this edition of Crawling Mondays you'll learn why and how to optimize internal links to help you achieve your SEO goals with Natalie Arney and Geoff Kennedy. This episode of Crawling Mondays has been sponsored by ContentKing https://www.contentkingapp.com/, Real Time SEO Auditing and monitoring Platform. This Internal Links edition of Crawling M…

1
Affiliate SEO: How to Develop and Optimize Affiliate Websites 22:58

3y ago22:58

22:58

Learn how to develop and optimize Affiliate Websites in this edition of Crawling Mondays with Sue Dawson and Adam Riemer; sponsored by ContentKing, real time SEO auditing and monitoring system: https://www.contentkingapp.com/lp/seofomo/ This Affiliate SEO Crawling Mondays edition covers: 1:18 What are the most common mistakes for SEOs when starting…

1
SEO Reporting: How to Develop Effective & Impactful SEO Reports 27:07

3+ y ago27:07

27:07

Learn to develop effective SEO reports to communicate your SEO processes results! In this episode of Crawling Mondays I've invited Dana DiTomaso and Gus Pelogia to cover the must do's and dont's on SEO reporting: 1:02 Top Misconceptions and Issues when doing SEO reports 7:35 What to Not Do When Developing SEO Reports 12:53 What steps to take when d…

1
How to Increase your Link Building Campaigns Outreach Emails Open Rates & Success 30:16

3+ y ago30:16

30:16

Learn how to craft and send outreach emails that are actually opened and allows you to achieve link building success with the amazing Bibi The Link Builder and Surena Chande! In this episode, we cover: 1:06 What are the main challenges and what to expect from the process? 6:29 What are the top errors? 12:54 What are the must to get your emails open…

1
SEO For Paginations: How to Optimize your Paginated URLs for Search 26:06

3+ y ago26:06

26:06

Learn how to optimize your paginations for search in this episode about SEO for Paginations, with the amazing SEO specialists Orit Mutznik and Patrick Stox, covering: 1:38 Top SEO Scenarios Showing the Importance of Paginations 3:38 Top SEO for Paginations Errors You've seen 9:47 Guidelines to Follow when Optimizing Paginations 17:18 What do you do…

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How to Become a Successful Independent or Freelance SEO Consultant 32:48

3+ y ago32:48

32:48

How to become a successful independent or freelance SEO Consultant? In this episode of Crawling Mondays I interview Silvia Martin and Brodie Clark who have become freelance SEOs in the last couple of years and we go through the main aspects: 01:26 When is the right time to become an independent SEO? 06:26 What are the Pros and Cons of being an inde…

1
How to Succeed as an In-House Enterprise Level SEO 29:24

3+ y ago29:24

29:24

What does it take to succeed as an in-house Enterprise SEO? How different it is from working at an agency or small company? I'll go through the main aspects to take into consideration with Laura Lippay (SEO Director at Comcast) and Martin MacDonald (Founder at MOG Media): 01:20 What characteristics differentiate doing SEO at a big company? 06:04 Wh…

1
From SEO to CEO: How to become a successful SEO or Digital Marketing Agency Founder and CEO 35:39

3+ y ago35:39

35:39

How to grow from being an SEO to a CEO of your own agency? In this episode of Crawling Mondays I interview Lisa Paasche and Bastian Grimm who share how they started a SEOs and established successful SEO and digital marketing agencies: 01:22 How did you make the switch to become an entrepreneur 07:20 Did you have any business background? 08:31 What …

1
Project Management for Freelance SEO Consultants 32:14

3+ y ago32:14

32:14

How to effectively manage SEO processes when you're a freelance or independent SEO consultant? In this edition of Crawling Mondays I go through the main aspects with Nick Wilsdon and Jo Turnbull: 01:38 How different and important is project management as a freelance consultant? 06:23 How to allocate time and resources for Projects? 12:18 What ar…

1
SEO Automation: What Can Be Automated in SEO? Status, Trends, Scenarios & Tools! 34:06

3+ y ago34:06

34:06

What can be automated in SEO? In this edition I go through the SEO automation status, evolution, trends and tools with Ruth Everett and Andrea Volpini: 00:43 A tribute to Hamlet Batista 05:45 What are the opportunities of SEO Automation in 2021? 10:54 What are the best and worst scenarios to automate? 13:43 What can be automated within the SEO …

1
Content Ideation in Content Marketing & Link Building Campaigns 37:28

3+ y ago37:28

37:28

How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how: 01:22 Where does content ideation sits within the content marketing process? 05:42 What are the building blocks of the content ideation process? 17:30 How do you align …

1
SEO Project Management for Agencies: How to Successfully Manage an SEO Process as an Agency 33:19

4y ago33:19

33:19

How to effectively manage SEO process as an agency? In this episode I go through the core aspects to keep into consideration with Miracle Inameti-Archibong from Erudite and Mark Williams-Cook from Candour: 01:38 How do you manage SEO Processes as Agencies with Clients? 05:45 How to integrate account management roles that handle the project with cli…

1
Strategical Content Optimization in an SEO Process 39:12

4y ago39:12

39:12

How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital: 01:05 What are the most common content mistakes in an SEO process 12:48 Which are the building blocks for successful search optimize…

1
How to do Local SEO Today: Top Do's and Dont's, Tools, and Guide to Grow 34:20

4y ago34:20

34:20

In this Local SEO Edition of Crawling Mondays I invite Local SEO specialists Greg Gifford (https://twitter.com/greggifford) and Carrie Hill (https://twitter.com/carriehill) to go through the main aspects of doing a successful Local SEO process nowadays: 1:06 Most important areas to optimize in Local SEO 04:30 Top Recommendations to get Positive Rev…

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How to Set A Winning SEO Strategy: Concepts, Steps, Do's & Dont's and Mistakes to Avoid 36:38

4y ago36:38

36:38

In this edition of Crawling Mondays we cover the main aspects and issues when setting a winning SEO Strategy with Kevin Indig (Previous VP of SEO at G2 and now SEO director at Shopify) and James Brockbank, MD at Digitaloft, with whom we go through the following topics: 1:20 Common mistakes when setting an SEO strategy 06:56 Steps to set a winning S…

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Keyword Research for SEO in 2020: Guide, Steps, Tips, Tools, Mistakes and more! 37:37

4y ago37:37

37:37

How to develop an effective keyword research? Nick Eubanks and Judith Lewis join me in this Crawling Mondays edition to cover: 1:10 The most common mistakes in a keyword research process 9:32 Main steps for a successful keyword research 14:36 Keyword research tools to use and dealing with data inconsistencies 26:36 Overlooked keyword research tips…

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YouTube SEO: Video Optimization Tips & Advice for YouTube 26:25

4y ago26:25

26:25

How to optimize your videos for Youtube? Learn about YouTube SEO in this episode with Brian Dean (@Backlinko) and Itamar Blauer (@itamarblauer) covering: 00:47 What are the main areas/factors to optimize to rank better in YouTube? 04:51 What's the importance of search as a traffic drive in YouTube 09:00 How to optimize your videos retention and eng…

1
SEO for News Publications or Media Websites 40:17

4y ago40:17

40:17

How to do SEO for news websites? I asked John Shehata from Condé Naste and Barry Adams from Polemic Digital who have years of experience doing SEO for news publications! 01:19 What's different when you do SEO for a news Website? 09:29 Will publications move on from AMP once it's not a requirement? 15:33 What's the workflow to crawl, index and monit…

1
Link Building & Outreach in an SEO Process: Common Mistakes & Tips for Success 41:26

4y ago41:26

41:26

Learn how to avoid the most common link building and outreach success! In this Crawling Mondays episode I interview experienced link builders, Carrie Rose (from Rise at Seven) and Gisele Navarro (from Neomam Studios) covering: 02:10 What does a link building process look like in 2020? 08:03 What are the top misunderstanding that you see in Link Bui…

1
Edge SEO: Implementing Technical SEO Changes via CDN - How does it work and when to use it 21:23

4y ago21:23

21:23

This special edition of Crawling Mondays covers Edge SEO ( Implementing Technical SEO Changes via CDN), what it is, how it works, when to use it and more with Hamlet Batista (RankSense) and Dan Taylor (SALT): 0:44 How did you started with Edge SEO & What are its main advantages 07:19 Which are the best scenarios for Edge SEO & How do you Tackle Dis…

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Confidence & Resilience for Search Marketers 31:50

4+ y ago31:50

31:50

How can search marketers avoid suffering from confidence and resilience issues? In this special edition I interview Kirsty Hulse and Hannah Butcher who are coaches and have been or are SEOs too to cover: 01:05 Do Search Marketers suffer from more confidence and resilience issues? 04:39 Which are those issues you see SEOs suffer the most from and ti…

1
SEO & Web Speed - How to Optimize Your Web Performance 20:02

4+ y ago20:02

20:02

How to optimize your website speed? In this episode with Jamie Alberico and Dave Smart we go through the main Web Speed & SEO areas: 00:45 What the most common Web Speed Issues? 04:30 What are your top recommendations to improve Web speed? 07:50 What are good Web speed metrics to have as a reference? 12:00 What to expect from Core Web Vitals? 13:45…

1
How to Develop Successful SEO Audits: Avoiding Top Issues & Challenges 26:46

4+ y ago26:46

26:46

Learn how to make your SEO audits successful in this edition of Crawling Mondays with Stephen Kenwright (Founder and Director at Rise at Seven) and Chris Green (Head of Marketing Innovation at Footprint Digital), in which we cover: 01:22 Which are the main challenges and Issues with SEO Audits? 05:55 How have you tackled the most important SEO chal…

1
SEO for Web Migrations - Most Common Issues and Top Tips & Tools to Fix Them 23:49

4+ y ago23:49

23:49

What are the main SEO challenges when doing Web Migrations? In this episode I invite Arsen Rabinovich from Top Hat SEO and Bartosz Góralewicz from Onely to go through them: 00:41 Which are the most common SEO issues happening during Web migrations? 03:51 What are the top configurations you prioritize to validate? 08:21 What are the craziest Web mig…

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