최고 Agile Brand™ 팟캐스트 (2024)

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#619: Knowing which of your marketing dollars are working, with Mike True, Prescient AI 27:03

5d ago27:03

27:03

Are you sure you know where your marketing dollars are making the biggest impact? In an omnichannel world, pinpointing where your ad spend is most effective is tougher than ever. What if you could use AI to make it easier? Welcome to today’s episode, where we’re discussing how to optimize marketing effectiveness through Marketing Mix Modeling, AI, …

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#618: Working with AI to create better (not just more) content with Nick Gernert, CEO WordPress VIP 32:06

9d ago32:06

32:06

As AI increasingly generates content, is it creating a better internet—or is it quietly eroding the authenticity we value online? oday, we’re excited to welcome Nick Gernert, CEO of WordPress VIP, the enterprise CMS behind some of the biggest media and enterprise websites. With extensive experience overseeing a platform that powers millions of webs…

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#617: Small changes that make big differences to marketing results with Jay Schwedelson, SubjectLine.com 27:07

12d ago27:07

27:07

Are small tweaks in your marketing strategy costing you big wins? From email subject lines to debunking commonly-held myths, simple changes can unlock massive improvements. Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com, CEO of Outcome Media, and host of the Do T…

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#616: Synthetic personas in market research with Ali Henriques, Qualtrics 29:12

14d ago29:12

29:12

What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers? Today, we’re joined by Ali Henriques, Global Director of Edge at Qualtrics. Ali is here to discuss how synthetic personas, AI, and digital qualitative tools are reshaping the future of market research, and share some insights …

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#615: Is Black Friday still the star of the holiday season? Featuring Joe Shasteen, RetailNext 30:26

16d ago30:26

30:26

Has Black Friday lost its significance as a singular shopping day, or is it evolving into something more strategically beneficial for both consumers and retailers? Today, we’re thrilled to welcome Joe Shasteen, Global Manager of Advanced Analytics at RetailNext. Joe is here to share insights into the 2024 holiday shopping season based on early Blac…

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#614: How trust, community, and courage are reshaping brands with Chris Savage, Wistia 31:45

19d ago31:45

31:45

Have you ever considered that society might trust individuals more than your brand? If you’re not thinking about influencers and community advocates in your marketing, you might be missing a huge opportunity to connect with your audience on a deeper level. Today we’re diving into the power of influencers, the unique challenges of B2B advocacy, and …

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#613: Building brands through collaboration, innovation, and sustainability with Eric Liedtke, Under Armour 29:24

21d ago29:24

29:24

Today we’re going to talk about the power of collaboration, innovation, and sustainability in building brands that make a huge impact on consumers while leaving a smaller impression on the Earth. To help me discuss this topic, I’d like to welcome Eric Liedtke, Executive Vice President of Brand Strategy, Under Armour, formerly of Adidas and Unless C…

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#612: Shared understanding of business needs with Patty Soltis, Upwork 30:50

23d ago30:50

30:50

As a leader, it’s not enough to simply provide clear instructions of what you want done. Today we’re going to talk about the need for everyone on a team to understand the business needs and objectives of the overall organization or business unit they are contributing to. To help me discuss this topic, I’d like to welcome Patty Soltis, Senior Custom…

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#611: Optimizing e-commerce content with Ashlyn Fulton, D'Addario 16:32

26d ago16:32

16:32

Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s le…

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#610: Unlocking greater customer loyalty with Aleksander Kaczmarek, CarTrawler 25:43

28d ago25:43

25:43

What if your loyalty program could tap into a $20 billion opportunity that most of your competitors are overlooking? Imagine increasing engagement by offering rewards that your customers are already looking for—are you ready to drive loyalty through car rentals? Today, we’re diving into strategies for boosting engagement in loyalty programs with Al…

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#609: AI-powered DXPs and brand-aware personalized CX with Kathie Johnson, CMO at Sitecore 37:31

30d ago37:31

37:31

How much time does your marketing team spend on repetitive tasks that could be automated? Imagine if AI could free up that time by creating brand-aware content, letting your team focus on what matters most—creating impactful customer experiences. Today, we’re exploring the future of Digital Experience Platforms and AI with Kathie Johnson, Chief Mar…

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#608: Why the C-Suite needs to pay more attention to social media, with Dr. Antonis Papatsaras, Hootsuite 29:00

1M ago29:00

29:00

Are outdated views on social media holding your brand back? With over 5 billion active users, neglecting social channels might be costing you more than you think—in revenue, reputation, and even stock price stability. Today we’re exploring the C-suite’s perspective on social media with Dr. Antonis Papatsaras, CTO of Hootsuite, the social media perf…

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#607: Preparing for tiktokified journeys and the search generative experience with Izabela Misiorny, Siteimprove 27:37

1M ago27:37

27:37

Is your marketing team ready for the future? As the lines between physical and digital blur, and buyer journeys become more non-linear than ever, those who fail to adapt may find themselves left behind. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands …

1
#606: Connecting experimentation to business outcomes across the journey with Vijay Ganesan, Optimizely 21:29

1M ago21:29

21:29

How do you know if your marketing efforts are actually driving real business outcomes? Imagine being able to tie every experiment, campaign, and variant to metrics that truly matter. I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all abou…

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#605: AI agents working across the marketing workflow with Kevin Li, Optimizely 29:48

1M ago29:48

29:48

What if your AI assistant could do more than just generate content? Imagine an AI agent that works across your entire marketing workflow, enhancing both creativity and productivity—are you ready to transform your marketing team? I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of t…

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#604: Creating a great post-purchase customer experience with Colleen Coulter, Route 27:08

1M ago27:08

27:08

While there is much focus on the overall customer experience, the post purchase experience doesn’t always get the attention it needs—and deserves—as retailers focus heavily on customer acquisition and getting the sale, but post purchase is the key to building lifelong customer relationships. Today we’re going to talk about how to create a great pos…

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#603: What happens to marketers if Google is split up? Featuring Steven Read, Chief Product Officer at adMarketplace 23:35

1M ago23:35

23:35

What if one of the biggest tech giants in the world was dismantled? With the DOJ’s antitrust decision on Google just days away, are we on the brink of a seismic shift in how we access information and advertise online? Today, we’re exploring the potential breakup of Google and its implications for consumers, advertisers, and publishers with Steven R…

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#602: Breaking down language barriers in customer service with Mike Clifton and Max Schwendner, Alorica 37:06

2M ago37:06

37:06

How many times have you felt misunderstood by customer service? Imagine if your brand could solve every communication barrier, regardless of language, in real-time. Could that transform your customer experience? Welcome to today’s episode, where we’re discussing how to break down language barriers in customer service with Mike Clifton, and Max Schw…

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#601: Improving the Customer Experience in a Feedback Recession with Isabelle Zdatny, Qualtrics 28:04

2M ago28:04

28:04

What if your customers are staying silent after a bad experience - or even a good one for that matter? If you’re waiting for feedback to drive improvement, the silence might already be costing you more than you think. Today we’re exploring the future of customer feedback with Isabelle Zdatny, Head of Thought Leadership at the XM Institute at Qualtr…

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#600: AI Agents in Marketing with Raj Rikhy, Microsoft 33:19

2M ago33:19

33:19

Welcome to today’s episode where going to talk about AI agents as well as the intersection of artificial intelligence and marketing with Raj Rikhy, Principal Product Manager at Microsoft. We’ll explore the functionalities and strategic uses of AI agents and how marketers can leverage them to enhance their initiatives. About Raj Rikhy As a Principal…

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#599: Increasing AI literacy to improve outcomes with Jason Lapp, Beautiful.ai 37:55

2M ago37:55

37:55

Are your employees afraid that AI will take their jobs, or maybe not even something as extreme as that but still uknown? As AI transforms the workplace, understanding how to make your teams feel more comfortable with these tools might be the key to your organization’s success. Today we’re exploring how AI literacy can transform the workplace with J…

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#598: Keeping up with consumer payment preferences with Will Mavromichalis at Kount 27:28

2M ago27:28

27:28

Are you keeping up with the changing payment preferences of your customers? From Buy Now, Pay Later (BNPL) to digital wallets, if your payment strategy isn’t evolving, you might be missing out on where your customers want to be. Welcome to today’s episode, where we’re exploring the rapidly changing landscape of online payments with Will Mavromichal…

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#597: Engaging with Gen Z on retail with Teddy Solomon, Fizz 24:41

2M ago24:41

24:41

Are you prepared for the next wave of retail disruption? The rules of commerce are being rewritten as you’re listening to this show even, and if you’re still relying on traditional platforms, you may be missing out on what’s next. Today we’re exploring the future of retail with Teddy Solomon, Co-Founder and COO of Fizz. We’ll dive into the shifting…

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#596: The impact of AI on marketing and consumer expectations with Melissa Waters, CMO at Upwork 43:22

2M ago43:22

43:22

Today, we’re going to talk about the evolution of consumer technology and the impact of AI on marketing with Melissa Waters, Chief Marketing Officer at Upwork. Melissa has been instrumental in some of the most significant industry shifts, from digital music at Pandora to ridesharing at Lyft and more. Today, she'll share her insights on the intersec…

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#595 State of the marketing jobs market with Sue Keith, Landrum Talent Solutions 29:51

2M ago29:51

29:51

In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, including the state of the job market and how elections, the economy, and AI are affecting the plans that hiring managers and job seekers are making for 2025. RESOU…

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#594: Designing for infinite moments of truth with Stratton Cherouny, The Office of Experience 30:43

2M ago30:43

30:43

How can a single “moment of truth” with your brand exist when customers are unique, their experiences personalized, and the world continually changing? What if the success of your brand depends not on a single moment, but on an unlimited number of moments you might not even be aware of? This episode is brought to you by The Office of Experience, a …

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#593: Integrating AI into enterprise marketing operations with Adam Brotman, Forum3 38:18

2M ago38:18

38:18

AI itself isn’t a goal. In the enterprise, marketers that effectively integrate artificial intelligence into their operations in meaningful ways will start to see the tangible returns that leaders in the space are already realizing. Today we’re going to talk about the reality of AI adoption in the enterprise, and how marketers should be thinking ab…

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#592: Sending the right message at the right time with John Kim, SendBird 40:23

2M ago40:23

40:23

Communicating with your customers is a good thing, right? Well, what about when some of your outbound communications end up repelling customers rather than attracting them? Today we’re going to discuss advanced customer interaction strategies with John Kim, Co-Founder & CEO of Sendbird. We’ll dive into the effectiveness of in-app messaging, the ris…

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#591: Building an accessible digital experience with Jennifer Griffin Smith, Acquia 28:24

2M ago28:24

28:24

This past May, Acquia released its 2024 Survey Report: Consumer Perspectives on Digital Accessibility, which found several common accessibility challenges with digital platforms, including an inaccessible web layout, video or audio content without transcriptions and more. Today we’re going to talk about what it means to provide a truly accessible d…

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#590: AI in marketing highly regulated sectors with Nauman Hafiz, Constellation 35:35

2M ago35:35

35:35

With 40% of marketers experiencing more responsibility in the workplace according to a recent MarketingWeek survey, it is clear that marketing teams are being asked to do more with the same or less time and resources. Today we’re going to talk about the role of AI in transforming marketing in regulated sectors with Nauman Hafiz, Chief Technology Of…

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#589: Product-led Growth and AI with Sonal Mane, Databricks 36:30

3M ago36:30

36:30

Today we’re going to talk about the innovative use of AI in driving product-led growth with Sonal Mane, Senior Director of Digital Customer Experience and Growth at Databricks. RESOURCES Databricks website: https://www.databricks.com Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design…

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#588: Powering up your knowledgebase for better CX with Sophie Wyne, Ariglad 30:31

3M ago30:31

30:31

You probably feel like you know your customers pretty well, but you can’t know everything, and there always seems to be a new question that you or your team are unprepared to answer or respond to. How do you identify those gaps before you get a tough question from your customer? Today we’re going to talk about the transformative power of knowledgeb…

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#587: Aligning product and marketing in the C-suite and beyond with Tifenn Dano Kwan, Amplitude 36:18

3M ago36:18

36:18

When product and marketing are more aligned in an organization, there can be some amazing outcomes, including when CMOs and Chief Product Officers are more in line. It also helps when CMOs are able to establish and maintain trust both within the C-Suite as well as across the organization. Today we’re going to explore both of these and more and look…

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#586: Winning E-commerce By Boosting Efficiency with Tobias Sjölin, Boozt 26:04

3M ago26:04

26:04

It’s not every day I get to see 1,000 robots all in one place, so today is special in a few ways. First of all, I’m here in Ängelholm, Sweden at the Boozt Fulfillment Center, and am about to take a tour of their facility - robots and all - in a few minutes. But before that, we’re going to talk about creating amazing efficiencies while also deliveri…

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#585: Inventory management to the rescure with Riikka Söderlund, Katana 25:11

3M ago25:11

25:11

Today we’re going to look at the impact of social media on product demand and inventory management with Riikka Söderlund, COO at Katana. We’ll explore the double-edged sword of viral products and how sophisticated inventory management can serve as a crisis management tool. Riikka Söderlund is the chief marketing officer at Katana Technologies, wher…

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#584: The power of data and AI in the enterprise with Krishnan Venkata, LatentView Analytics 26:18

3M ago26:18

26:18

Today we're talking about the power of data and AI in the enterprise with Krishnan Venkata, Chief Client Officer at LatentView Analytics. We’ll explore how data can drive meaningful business change, demystify the applications of generative AI, and discuss strategies for successful adoption of data initiatives. With over 20 years of experience in th…

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#583: Redefining success and failure with Jesse Tayler, Founder of TruAnon 39:43

3M ago39:43

39:43

Success - like perfection - is subjective, and often depends on who you ask, when you ask, and the metrics you use. Today we’re going to talk about the definition of success—and failure—as well as how to look at what you are currently doing with a new context. We’ll also talk about Jesse’s latest venture and the challenges of digital identify. To h…

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#582: Cookieless advertising in a first-party data world with Eric Wheeler, 33Across 28:40

3M ago28:40

28:40

Just because Google’s deprecation of third-party cookies is indefinitely delayed, doesn’t mean that brands should throw their first-party data strategies out the window. Today we’re going to talk about cookieless advertising and how advertisers can thrive with a first-party data approach. To help me discuss this topic, I’d like to welcome Eric Whee…

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#581 The impact of bots on the customer experience with Nanhi Singh, Thales 30:56

3M ago30:56

30:56

As bot activity is impacting consumer trends, it is important for brands to be agile with technology. Welcome to today’s episode where we’re diving into the challenges and opportunities presented by the rise of bot activity in several key industries with Nanhi Singh, Chief Customer Officer & GM Application Security, Imperva a Thales company. We’ll …

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#580: On-demand production and product data for better customer experiences with Leonard Marano, Lectra 26:20

3M ago26:20

26:20

Today, we’re exploring the transformational power of on-demand production and real-time data in a few different industries with Leonard Marano, President, Americas at Lectra. We’ll discuss how these technologies are revolutionizing the fashion, automotive, and furniture sectors by enabling brands to respond rapidly to consumer demands. RESOURCES Le…

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#579: Creating forever customers with Michael Mallett, Medallia 44:28

3M ago44:28

44:28

Today we’re going to talk about the art of creating forever customers with Michael Mallett, Vice President, Product - CX Solutions Strategy at Medallia. We’ll explore strategies for enhancing customer visibility, prioritizing impactful improvements, and fostering continuous improvement within organizations. I’m also excited about the upcoming CX Da…

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#578: The future of shoppable TV with Peter Hamilton, Roku 33:04

3M ago33:04

33:04

Today we’re going to talk about how brands can use streaming and shoppable TV to engage and build valuable customer relationships. While Roku is mostly known as the most popular streaming platform in the US, Canada, and Mexico reaching over 83 million households, it’s also a strategic advertising destination for some of the biggest brands from Disn…

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#577: Optimizing the patient experience with Tracey Schroeder, Inova Health System 30:20

3M ago30:20

30:20

Today we’re exploring the dynamic intersection of healthcare, privacy, and patient experience with Tracey Schroeder, Chief Communications & External Affairs Officer at Inova Health System. Tracey brings a unique perspective from her transition from the hospitality industry with a role as Vice President and Global Head of Consumer PR at Marriott Int…

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#576: AI and Human Creativity in Marketing with Diana Lee, Constellation 34:30

4M ago34:30

34:30

저자 The Agile Brand

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#575: Telling authentic branded stories with Sophie Harris, GoDaddy 27:53

4M ago27:53

27:53

GoDaddy’s “Made in America” series has just debuted its fifth season, which captures the real, unscripted stories of small business owners as they unfolded in real time. Today we’re going to talk about capturing and sharing unpredictable stories to create authentic brand messaging. To help me discuss this topic, I’d like to welcome Sophie Harris, S…

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#574: Building enterprise-grade Gen AI applications with Sumeet Agrawal, Informatica 33:02

4M ago33:02

33:02

It’s hard to escape talk of AI these days, but not all AI is the same, and not all of it is safe for large organizations to use. Today we're diving into the evolving world of generative AI for the enterprise with Sumeet Agrawal, VP of Product Management at Informatica. We’ll discuss strategies and considerations for building robust, enterprise-grad…

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#573: The Relationship Between Marketing and Communications with Nikki Festa O'Brien, Greenough Communications 27:36

4M ago27:36

27:36

Welcome to today’s episode where we're going to talk about advanced strategies in branding and communications with Nikki Festa O'Brien, CEO of Greenough Communications. We’re going to explore how brands can articulate their stories more effectively, manage financial communications, and about the critical relationship between marketing and communica…

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#572: Online marketplace advertising with Regina Ye, Topsort 29:36

4M ago29:36

29:36

Welcome to today’s episode, we are discussing online marketplace advertising with Regina Ye, Co-Founder & CEO of Topsort. We’ll explore the challenges and strategies for running effective ad campaigns, the shift towards first-party data, and methods for improving ad spend efficiency. Regina, is a Gen-Z entrepreneur and former small vendor. In colle…

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#571: Unlock Expert Mode: Getting to a B2B E-commerce Strategy with The Office of Experience and Znode 39:40

4M ago39:40

39:40

B2B e-commerce offers great opportunities to manufacturers and distributors, but creating an industry-specific strategy, and finding the right partners and platforms to implement it can make all the difference. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency …

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#570: Unleashing the Power of Composable Customer Data Platforms with Kyle Martinowich, GrowthLoop 29:29

4M ago29:29

29:29

You’ve likely heard us talk about composable approaches a bit on this show. Today, we’re going to explore what it looks like to take a composable approach with a customer data platform with Kyle Martinowich, Senior Partnership Lead at GrowthLoop. He’s going to share insights on the power of composable Customer Data Platforms and how they are reshap…

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