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Dixie Roberts Talks About Building Your Brand With Influencer Marketing
Manage episode 327279410 series 3141944
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Diana and Patricia interviews, Dixie Roberts an expert in Influencer Marketing. Dixie discusses how the influencer market has evolved and why it is here to stay. If you looking to grow your brand with an influencer marketing campaign this podcast is a must listen.
Dixie Roberts Bio:
As Vice President of Digital Strategy at HangarFour, Dixie Roberts has created innovative digital and influencer campaigns for a wide range of clients in the fashion and lifestyle space, including L’Oreal Paris, Caboodles, Jet.com, Teva, Ritani Jewelers and Modell’s Sporting Goods. Notable career mentions include launching the L’Oreal League, a premier influencer program for L’Oreal Paris which recently launched its 3rd year, and helming the digital rebrand of ‘90s darling, Caboodles. Before joining HangarFour, Dixie spent 3 years as a copywriter creating blog, webpage and product content at Warby Parker – her time there coincided with the brand’s rise to become one of the country’s best recognized retail startups, propelled in no small part by its creative approach to the digital space.
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