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Kaila Prins and Kaila Tova에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kaila Prins and Kaila Tova 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Your Body, Your Brand explicit

공유
 

Manage series 2533400
Kaila Prins and Kaila Tova에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kaila Prins and Kaila Tova 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Women are dropping out.


They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook.


And even when they stay in, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out.


We're making dangerous investments.


We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the real reason we’re feeling so bad in the skin we’re in: money.


And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition.


And getting rewarded for disorder.


The things we invest in often control us. This podcast isn't about eating disorders, though it does touch on how we're buying and selling disordered eating, fitness, and body image. But really, it's about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it's easier to sell something you can control (your body) than trying to control corporate America.


This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand.


The Your Body, Your Brand podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask:

  1. Why do women keep dropping out of the workforce to sell diet/fitness/body image coaching?
  2. Why do people keep getting invested in following "solopreneurs" with fitness/diet/body image brands?
  3. Is becoming a brand based on your body ever a good thing?

Visit the website to read show notes, meet the guests, and learn more about each episode: bodybrandpod.com.

Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: patreon.com/bodybrandpod.


Reach Kaila Tova at yourbodyourbrand@gmail.com

Support this show http://supporter.acast.com/bodybrandpod.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

17 에피소드

Artwork

Your Body, Your Brand explicit

83 subscribers

updated

icon공유
 
Manage series 2533400
Kaila Prins and Kaila Tova에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Kaila Prins and Kaila Tova 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Women are dropping out.


They’re dropping out of the workplace to become yoga teachers. Leaving behind careers to sell essential oils and fitness programs. Opting out of STEM to focus on their Paleo diet cookbook.


And even when they stay in, they’re spending their lunch hours talking about their latest diet, getting up from their desks to do burpees or add a few more steps to their FitBit, waking up early or staying out late to beat their bodies into submission at hot yoga or Crossfit. They’re giving the money they earn to the women who have dropped out.


We're making dangerous investments.


We’re bought into the idea that health and fitness is where the money is, and if we could just spend or make a few more dollars and hit the next PR, all of our problems will be solved, we’ll improve our relationships, and finally stop hating our bodies. But though the Internet seems bullish on optimizing your health, no one ever talks about the real reason we’re feeling so bad in the skin we’re in: money.


And it’s time that we had a conversation about it. In our increasingly branded and visual online world, we need to talk about how capital —both social and financial — affects the ways in which we hold onto damaging beliefs about our body image, fitness, and nutrition.


And getting rewarded for disorder.


The things we invest in often control us. This podcast isn't about eating disorders, though it does touch on how we're buying and selling disordered eating, fitness, and body image. But really, it's about the pervasiveness of brand, the difficulty of selling something authentically, and the sad fact that it's easier to sell something you can control (your body) than trying to control corporate America.


This podcast will introduce you to marketing psychology and behavioral economics and tell the story of how we gave up our sense of embodiment, empowerment, and participation in the workforce in exchange for a few “likes” and the veneer of a “healthy” personal brand.


The Your Body, Your Brand podcast brings experts in sales, marketing, branding, feminism, and coaching into conversation with coaches, entrepreneurs, and diet consumers to ask:

  1. Why do women keep dropping out of the workforce to sell diet/fitness/body image coaching?
  2. Why do people keep getting invested in following "solopreneurs" with fitness/diet/body image brands?
  3. Is becoming a brand based on your body ever a good thing?

Visit the website to read show notes, meet the guests, and learn more about each episode: bodybrandpod.com.

Support the podcast and receive exclusive extended audio interviews through our Patreon-only podcast feed: patreon.com/bodybrandpod.


Reach Kaila Tova at yourbodyourbrand@gmail.com

Support this show http://supporter.acast.com/bodybrandpod.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

17 에피소드

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