Player FM 앱으로 오프라인으로 전환하세요!
West Kept Secret Shares The Secret To Staying Niche
Manage episode 268271382 series 1523882
Marissa West create a new workout concept out of her garage that combined pilates, HIIT, boxing, cardio, etc...
A few years later, she met Heidi.
Together, these two women have taken the boutique fitness scene in Charlotte, NC by storm and created a cult-like following.
Their high-end, high-cost boutique workout experience has braved the pandemic of 2020 and they are currently moving into a larger, new facility.
The girls stopped by Urban MVMNT (my microgym in Charlotte, NC) and I got to know their background and how their brand has maintained such an exclusive rate - charging more for remote services than Peleton, $30/class and $100/hour for personal training....even with Charlotte being so saturated.
@westkeptsecret
1088 에피소드
Manage episode 268271382 series 1523882
Marissa West create a new workout concept out of her garage that combined pilates, HIIT, boxing, cardio, etc...
A few years later, she met Heidi.
Together, these two women have taken the boutique fitness scene in Charlotte, NC by storm and created a cult-like following.
Their high-end, high-cost boutique workout experience has braved the pandemic of 2020 and they are currently moving into a larger, new facility.
The girls stopped by Urban MVMNT (my microgym in Charlotte, NC) and I got to know their background and how their brand has maintained such an exclusive rate - charging more for remote services than Peleton, $30/class and $100/hour for personal training....even with Charlotte being so saturated.
@westkeptsecret
1088 에피소드
All episodes
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.