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How Wetzel's Pretzels Built a Snack Food Empire, with CMO Hillary Frei
Manage episode 437943425 series 3582315
Satyne Doner에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Satyne Doner 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Once upon a time, Wetzel's Pretzels was the go-to treat during your annual "school clothes shopping" marathon at the mall. Fast forward to today, and Wetzel's has stepped beyond the mall scene, spreading pretzel joy through food trucks, Walmart partnerships, and stand-alone bakeries.
In this week’s episode, Hillary Frei and I dig into how Wetzel's is reshaping the snack game, one delicious, hand-held bite of happiness at a time. 🥨💛
6 에피소드
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