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The Evolution of Programmatic DOOH: Beyond Planning and Buying with Brooke Ermogenis, Founder of doohx.io
Manage episode 376750347 series 3407000
Tim Rowe에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tim Rowe 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this follow-up episode, Brooke returns as the most downloaded guest to discuss programmatic DOOH. The conversation focuses on the disconnect between OOH specialist agencies, programmatic buying teams, and media companies in navigating the fast-paced world of programmatic.
We talk about trends and media integration, how unified education is arguably more important than unified impression counting, and how the power of real-time broadcast could be the key to unlocking more growth for offline media, at large.
See the AT&T commercial mentioned here: https://youtu.be/BKjzp3En67Q
Be sure to check out the new look and app of doohx.io here: https://www.doohx.io/
And you can email brooke@doohx.io to get in touch directly.
Key Moments
- 00:04:28 Programmatic DOOH as a growth lever for brands and publishers.
- 00:07:33 How OOH is evolving into a content platform.
- 00:10:31 The Power of RTB - Real-Time Broadcast > Bidding
- 00:12:06 How To Measure OOH Advertising
- 00:16:08 Celebrating the Creatives.
- 00:20:59 Global education platform launching app 9/12
Learn more about the guest here : https://www.theoohinsider.com/guests/brooke-ermogenis/
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
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