Amplifying Authenticity: Modern Brand Storytelling And The Intentional Marketer With MK Getler-Porizkova, CMO of Loop &Tie

Where DOOH Meets AdTech

10 years ago, MK was winning awards and caffeinating the greater Boston area as a Manager at Starbucks. Today, just a decade later, MK is the CMO of Loop &Tie, a gifting platform that is disrupting the traditional industry of putting your logo on a coffee mug and calling it a gift by focusing on sourcing gifts from small, artisan makers to create a marketplace full of unique actual gifts like handcrafted nesting bowls or a cowboy firepit grill.

And every gift comes with the story of how it came to be, enabling connection with the artist while maintaining their ethos of being the first carbon regenerative platform of its kind.
MK came up through the performance marketing ranks, with stops at HubSpot, Birdeye, and Alyce before taking the reigns at Loop &Tie and we talk about some really hard topics like balancing the responsibility of ethics and the bottom line while being a marketer and how to ensure that everyone from the consumer to the creator receives the value they’re expecting.
We discuss the importance of storytelling as an amplifier for your brand no matter what tactics you choose to tell it, and how being a facilitator is not only a superpower but also a skill to master in your career in pursuit of solving meaningful problems.
Connect with MK on LinkedIn here:
https://www.linkedin.com/in/mkgetler/
And be sure to check out the amazing gifts at Loop &Tie here:
https://www.loopandtie.com/
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챕터

1. Amplifying Authenticity: Modern Brand Storytelling And The Intentional Marketer With MK Getler-Porizkova, CMO of Loop &Tie (00:00:00)

2. Marketing's Connection and Brand Values (00:00:01)

3. Holistic Sustainability and Corporate Gifting (00:08:59)

4. Values in Marketing Storytelling (00:15:06)

5. CMO's Curiosity Powers Marketing (00:27:10)

6. Out of Home Advertising Opportunities (00:40:19)